Articles
<![CDATA[ORIENTASI KEWIRAUSAHAAN PADA PEGAWAI YANG MEMASUKI MASA PENSIUN (STUDI KASUS DI KUDUS) ]]>
<![CDATA[Nurul Rizka Arumsari]]>;
<![CDATA[Dina Lusianti]]>;
<![CDATA[Ulva Rizky Mulyani]]>
<![CDATA[ Value : Jurnal Manajemen dan Akuntansi Vol. 18 No. 3 (2023): September - Desember 2023 ]]>
Publisher : <![CDATA[Prodi Ilmu Manajemen, Fakultas Ekonomi Universitas Muhammadiyah Cirebon ]]>
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DOI: 10.32534/jv.v18i3.4266
<![CDATA[Preparation for entering retirement (retirement) should have been planned in advance. Especially for people with super active characteristics. This type of employee should have been planning or starting a business for 5 years before entering retirement (retirement) according to their preferred field. The purpose of this work is to analyze the entrepreneurial orientation of employees approaching retirement age in Kudus Regency. The method used in this study is a quantitative method using a survey method using primary data. Information was obtained by distributing questionnaires and a sample of 96 people entering retirement age. The sampling method uses the snowball sampling technique. Data analysis technique using linear multiple regression, t-test, f-test and coefficient of determination. The research results show that risk-taking, competitive aggressiveness and self-control have a positive and significant effect retirement readiness. Meanwhile, innovativeness and activeness have no effect on retirement readiness. Keywords: Entrepreneurial Orientation, Retirement Readiness]]>
<![CDATA[SISTEM INFORMASI AKUNTANSI PADA KINERJA USAHA KECIL MENENGAH ]]>
<![CDATA[NANIK ERMAWATI]]>;
<![CDATA[NURUL RIZKA ARUMSARI]]>
<![CDATA[ Jurnal Bisnis dan Akuntansi Vol. 23 No. 1 (2021): Jurnal Bisnis dan Akuntansi ]]>
Publisher : <![CDATA[Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti ]]>
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DOI: 10.34208/jba.v23i1.973
<![CDATA[The performance of Small and Medium Enterprises (UKM) is the overall success achieved by SMEs, which can be seen from the increase in sales, increase in profit, increase in working capital, and increase in operating profit. It is so important the performance of UKM for the survival of UKM. Therefore, this study examines the performance of SMEs in Kudus Regency with the research population being all SMEs in Kudus Regency. The sampling technique used in this study was purposive sampling technique with a total sample of 94 respondents who can be processed. The data analysis technique used is multiple regression analysis techniques. The results showed that: 1). Understanding of accounting information, application of information systems, entrepreneurial skills do not affect the performance of SMEs, 2). Accounting knowledge has a positive effect on the performance of SMEs.]]>
<![CDATA[Pengaruh Keragaman Produk, Diskon, Store Atmosphere Dan Citra Toko Terhadap Loyalitas Pelanggan ]]>
<![CDATA[Wiwit Yuliasari Nurul rizka Arumsari Rhealin Hening Karatri]]>
<![CDATA[ Jurnal Ekonomi dan Bisnis (EK dan BI) Vol 6 No 2 (2023) ]]>
Publisher : <![CDATA[Politeknik Bisnis Indonesia ]]>
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DOI: 10.37600/ekbi.v6i2.1089
<![CDATA[This research aims to analyze the influence of product diversity, discounts, store atmosphere and store image on customer loyalty. The sampling method in this research is a non-probability sampling technique, with incidental sampling type. The results of this research show that partially product diversity and store image have a positive and significant effect on customer loyalty, but discounts and store atmosphere have an insignificant positive effect on customer loyalty. Meanwhile, product diversity, discounts, store atmosphere and store image simultaneously affect customer loyalty.]]>
<![CDATA[Pengaruh Shopping Lifestyle, Fashion Involvement dan Hedonic Shopping Value terhadap Impulse Buying pada Pelanggan Tiktok Shop (Studi Kasus pada Remaja Kudus) ]]>
<![CDATA[Millah, Khusnaya Aimmatul]]>;
<![CDATA[Arumsari, Nurul Rizka]]>;
<![CDATA[Alifiana, Mia Ajeng]]>
<![CDATA[ Jurnal Studi Manajemen Bisnis Vol 4, No 2 (2024): Jurnal Studi Manajemen Bisnis ]]>
Publisher : <![CDATA[Universitas Muria Kudus ]]>
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DOI: 10.24176/jsmb.v4i2.12807
<![CDATA[Tujuan dari penelitian ini adalah untuk mengetahui pengaruh shopping lifestyle, fashion involvement dan hedonic shopping value terhadap impulse buying pada pelanggan Tiktok Shop (studi kasus pada remaja Kudus). Variabel yang digunakan terdiri dari variabel independen yang terdiri dari shopping lifestyle, fashion involvement dan hedonic shopping value serta variabel eksogen impulse buying. Populasi dalam penelitian ini adalah seluruh remaja Kudus. Sampel yang digunakan sebanyak 168 responden yang dipilih dengan menggunakan purposive sampling. Analisis data menggunakan analisis regresi linier berganda. Dari hasil penelitian yang telah dilakukan didapatkan hasil shopping lifestyle, fashion involvement dan hedonic shopping value berpengaruh positif dan signifikan terhadap impulse buying serta shopping lifestyle, fashion involvement dan hedonic shopping value berpengaruh secara simultan terhadap impulse buying.]]>
<![CDATA[PENGARUH KUALITAS PELAYANAN DAN RELATIONSHIP MARKETING TERHADAP LOYALITAS NASABAH DENGAN KEPUASAN NASABAH SEBAGAI VARIABEL INTERVENING PADA BANK BKK CABANG DAWE ]]>
<![CDATA[Nisa, Fika Durrotun]]>;
<![CDATA[Arumsari, Nurul Rizka]]>;
<![CDATA[Karatri, Rhealin Hening]]>
<![CDATA[ Jurnal Studi Manajemen Bisnis Vol 4, No 1 (2024): Jurnal Studi Manajemen Bisnis ]]>
Publisher : <![CDATA[Universitas Muria Kudus ]]>
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DOI: 10.24176/jsmb.v4i1.12248
<![CDATA[The main purpose of this study is to understand and examine the effect of service quality and marketing on customer loyalty at Bank BKK Dawe Branch by considering customer satisfaction as an intervening varable. The method used is through the spread of quesinaries distributed to 100 customers of Bank BKK Dawe Branch. The data obtained were analyzed with SEM using the AMOS 24 analysis tool. The findings of this study confirm the following: (1) Quality of service has a significant and positive effect on customer satisfaction, (2) relationship marketing also has a positive and positive effect on customer satisfaction, (3) quality of service contributes positively and significantly to customer loyalty, (4) relationshipsship marketing also had a positive and significant effect on customer loyalty, and (5) customer satisfaction had a positive and significant effect on customer loyalty]]>
<![CDATA[The Influence of Online Customer Reviews, Online Customer Ratings, Influencers on Purchasing Decisions for Skincare Products on the Sociolla Application ]]>
<![CDATA[Dwi Puspitaningrum, Hapsari]]>;
<![CDATA[Arumsari, Nurul Rizka]]>;
<![CDATA[Karatri, Rhealin Hening]]>
<![CDATA[ Jurnal Ecoment Global Vol. 9 No. 1 (2024): Edisi April 2024 ]]>
Publisher : <![CDATA[Universitas Indo Global Mandiri Palembang ]]>
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DOI: 10.36982/jeg.v9i1.3988
<![CDATA[The aim of this research is to analyze the influence of online customer reviews, online customer ratings and influencers on the decision to purchase skincare products on the Sociolla application. The approach used in this research is a quantitative approach. Consumers who have purchased skincare products using the Sociolla application with certain criteria are the sample in this study, totaling 100 respondents and sampling using a purposive sampling technique. The data collection technique uses a questionnaire method. The data analysis technique uses SPSS version 26. The research results show that the online customer review variable has a positive effect on purchasing decisions for skincare products on the Sociolla application. Online customer ratings have a positive influence on purchasing decisions for skincare products on the Sociolla application. Meanwhile, the influencer variable does not have a significant effect on purchasing decisions for skincare products on the Sociolla application]]>
<![CDATA[ANALISIS KENDALA PEMBELAJARAN DARING DI PRODI PBSI UNVIERSITAS MURIA KUDUS ]]>
<![CDATA[Fathurohman, Irfai]]>;
<![CDATA[Ahsin, Muhammad Noor]]>
<![CDATA[ JURNAL SKRIPTA Vol 9 No 2 (2023): SKRIPTA NOVEMBER 2023 ]]>
Publisher : <![CDATA[UNIVERSITAS PGRI YOGYAKARTA ]]>
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DOI: 10.31316/skripta.v9i2.5569
<![CDATA[Masa pandemi dan pascapandemi prodi Pendidikan Bahasa dan Sastra Indonesia Universitas Muria Kudus masih melaksanakan pembelajaran daring. Pelaksanaan pembelajaran daring masih terdapat masalah dan kendala yang dihadapi oleh mahasiswa. Tujuan penelitian ini pertama adalah untuk menganalisis kendala dan hambatan pembelajaran daring di Prodi PBSI Universitas Muria Kudus. Kedua untuk mengetahui solusi dalam mengatasi kendala dan hambatan pembelajaran daring di prodi PBSI Universitas Muria Kudus. Penelitian ini menggunakan metode analisis deskriptif kualitatif. Data berupa hasil wawancara dan observasi. Hasil penelitian menunjukkan bahwa sulitnya mahasiswa dalam memahami materi, kedisiplinan mahasiswa berkurang, sinyal dalam pembelajaran daring terganggu, dosen kurang maksimal dalam memberikan penjelasan materi, tugas yang dikerjalan kurang maksimal. Solusinya mahasiswa perlu diberi penjelasan materi yang lebih terstruktur, mahasiswa perlu diberi ketegasan agar disiplin kuliah dan disiplin mengirimkan tugas maksimal, sinyal yang kurang baik perlu diselingi pembealajaran tatap muka, dosen perlu memaksimalkan dalam melaksanakan pembelajaran secara daring, tugas perlu diberi umpan balik agar mahasiswa lebih serius dan mengerjakan dan merevisi tugas.]]>
<![CDATA[Analisis Klausa Verbal Transitif Artikel Populer Karya Muh. Syahrul Padli pada Media Masa Medium Edisi April 2024 ]]>
<![CDATA[Iin Iduljanah]]>;
<![CDATA[Alifia Shifa Latif]]>;
<![CDATA[Aurel Theresiana Bangun]]>;
<![CDATA[Laela Nabila]]>;
<![CDATA[Arinas Sa’dah]]>;
<![CDATA[Asep Purwo Yudi Utomo]]>;
<![CDATA[Riyadi Widhiyanto]]>;
<![CDATA[Muhammad Noor Ahsin]]>
<![CDATA[ Semantik : Jurnal Riset Ilmu Pendidikan, Bahasa dan Budaya Vol. 3 No. 1 (2025): February : Semantik : Jurnal Riset Ilmu Pendidikan, Bahasa dan Budaya ]]>
Publisher : <![CDATA[Asosiasi Periset Bahasa Sastra Indonesia ]]>
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DOI: 10.61132/semantik.v3i1.1369
<![CDATA[In this research the author took a study in the field of syntax. The syntactic survey in this research focuses on the types of transitive verb clauses in popular articles by Muh. Syahrul Padli in the April 2024 edition of the medium. This research aims to classify and analyze transitive verb clauses. This research is conducted with a synchronic approach that seeks to describe and provide the types and structures of clauses presented descriptively and qualitatively. The purpose of this study is to provide insight into the classification of verb clauses and provide examples of their classification in the description text in “Popular Articles by Muh. Syahrul Padli on Medium Masa Media April 2024 Edition”. Data collection in this research uses note-taking and listening/reading techniques. Data analysis techniques include data reduction, analysis, interpretation, and triangulation after which a conclusion is drawn. The data presentation technique is informal data presentation. From the data analysis, it can be concluded that some form of verb clauses in description texts, namely: transitive verb clauses. This article can be useful for students because it gives insight into the structured division of verb clauses and also the use of verb clauses in the article.]]>
<![CDATA[Pendampingan Teknologi Pemasaran Digital dan Literasi Keuangan pada UMKM Sablon Cup Viola Desa Purwosari ]]>
<![CDATA[Suroso, Iwan]]>;
<![CDATA[Supriyono, Supriyono]]>;
<![CDATA[Arumsari, Nurul Rizka]]>;
<![CDATA[Susanti, Diah Ayu]]>
<![CDATA[ Jurnal Peduli Masyarakat Vol 7 No 1 (2025): Jurnal Peduli Masyarakat: Januari 2025 ]]>
Publisher : <![CDATA[Global Health Science Group ]]>
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DOI: 10.37287/jpm.v7i1.5734
<![CDATA[Pada Era digitalisasi membuat pemanfaatan aplikasi keuangan digital dapat berkontribusi bagi pengembangan bisnis UMKM terutama baik aspek pemasaran maupun aspek keuangan. Para pegiat UMKM sejatinya bisa mempergunakan kemajuan teknologi keuangan digital untuk pembiayaan dan penguatan modal bisnis. Akan tetapi minimnya literasi keuangan digital membuat para pegiat UMKM terutama berbasis digital tidak bisa mempergunakan layanan keuangan digital dengan baik, sehingga justru banyak yang terkena pinjaman online ilegal. Kegiatan pengabdian masyarakat berfokus pada UMKM sablon cup Viola, yang terdiri dari 9 peserta. Tujuan dari pendampingan ini dihadapkan UMKM mampu menggunakan media digital dalam pemasaran dan pembuatan laporan keuangan. Metode yang digunakan dengan memberikan memberikan pelatihan dan pendampingan dalam penerapan pemasaran digital dan pembuatan laporan keuangan. Kegiatan dilakukan dengan membantu akun di marketplace dan membuat laporan keuangan. Keberhasilan kegiatan ini tampak dari para pegiat UMKM digital yang telah memanfaatkan berbagai aplikasi keuangan digital bagi peningkatan modal kerja melalui pola pembiayaan keuangan digital. Para pegiat UMKM juga dapat mengenal tata kelola keuangan digital, sehingga bisa melakukan transaksi digital sebagai upaya memperkuat aspek keuangan dan ekosistem bisnis digital.]]>
<![CDATA[Profitability and growth opportunity: Impact on company value ]]>
<![CDATA[Whetyningtyas, Aprilia]]>;
<![CDATA[Arumsari, Nurul Rizka]]>;
<![CDATA[Ashari, Ashari]]>;
<![CDATA[Mulyani, Sri]]>
<![CDATA[ International Journal of Financial, Accounting, and Management Vol. 6 No. 4 (2025): March ]]>
Publisher : <![CDATA[Goodwood Publishing ]]>
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DOI: 10.35912/ijfam.v6i4.2614
<![CDATA[Purpose: This research aims to examine and analyze the impact of profitability and growth opportunity on company value in healthcare companies listed on the IDX in 2018-2022. Method: The sampling method used in this research was purposive sampling. The data analysis method employed in this research was multiple linear regression analysis. Results: The research results show that profitability has no effect on company value, while growth opportunity has a negative effect on company value. Conclusions: This study concludes that profitability does not significantly affect company value, whereas growth opportunities negatively impact it. Limitations: This study has limitations, notably the low determination coefficient of 17.6%. Contribution: The contribution of this research to companies in the healthcare sector is to provide insight into the importance of profitability and growth opportunities in increasing company value. Novelty: The novelty of this research compared to previous studies lies in three aspects: First, the inclusion of growth opportunity as an independent variable. Second, the use of the PBV indicator for measuring company value, as opposed to the Tobin's Q indicator used in prior studies. Third, the focus of this research is on the healthcare sector, in contrast to previous studies that focused on the food and beverage industry.]]>
