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All Journal Jurnal Pemberdayaan Masyarakat Madani (JPMM) Journal of Computer Networks, Architecture and High Performance Computing Jurnal Manajemen Dakwah EDUCATOR : Jurnal Inovasi Tenaga Pendidik dan Kependidikan Sajak: Jurnal Penelitian dan Pengabdian Sastra, Bahasa, dan Pendidikan Indonesian Journal Economic Review (IJER) Asian Journal of Applied Education Jurnal Mahasiswa Entrepreneur Social Engagement: Jurnal Pengabdian Kepada Masyarakat GLOBAL: Jurnal Lentera BITEP Neraca Manajemen, Akuntansi, dan Ekonomi Cendikia Pendidikan Liberosis: Jurnal Psikologi dan Bimbingan Konseling Algebra Indonesian Journal of Education and Social Studies JURNAL RUMPUN MANAJEMEN DAN EKONOMI JIMEB: Jurnal Ilmiah Manajemen, Ekonomi dan Bisnis Marketing and Business Strategy JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Jurnal Pengabdian Kepada Masyarakat Kalam Jurnal Ekonomi dan Bisnis Jurnal Pengabdian dan Pemberdayaan Masyarakat (ABDI DAYA KU) Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Utari, Eka Dewi
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Religion Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Veterinary Other

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Pelatihan Keterampilan Dasar Strategi Pemasaran Pengolahan Hasil Laut Berbasis Blue Economy Bagi Masyarakat Nelayan : di Kabupaten Indramayu Riyantie, Mayang; Rabbaniyah, Lathiefah; Utari, Eka Dewi; Suhendry, Bayu; Febriantina, Susan
Jurnal Pengabdian Kepada Masyarakat Kalam Vol. 4 No. 4 (2025): Blue Revolution Pada Pemberdayaan Masyarakat
Publisher : Prisani Cendekia

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Abstract

Karangsong Village in Indramayu Regency is one of the largest fish landing and marketing centers along the northern coast (Pantura) of West Java, with an average daily catch reaching 50 tons. However, this significant potential has not yet translated into substantial improvements in fishermen’s welfare, primarily due to limited marketing skills and a lack of understanding of sustainability concepts. This community service initiative aims to enhance the basic skills of marine product marketing strategies based on the Blue Economy for the fishing community in Karangsong Village. Through training and mentoring, the community is introduced to the importance of innovative seafood processing, value-added enhancement, and the application of marine ecosystem sustainability principles in fisheries business practices. The outcomes of the program indicate an increased understanding and skills among the fishermen regarding the Blue Economy concept and the urgency of maintaining sustainable fisheries practices across generations. This training is expected to serve as a starting point for building fishermen’s economic independence and strengthening coastal ecosystem resilience amidst the challenges of environmental changes and shifting market dynamics.
Optimizing Sales Performance of Culinary MSMEs Through Strategic Digital Marketing in the Digital Transformation Era Rahmadilla, Fahmia; Marsofiyati; Utari, Eka Dewi
Marketing and Business Strategy Vol. 3 No. 1 (2025): NOVEMBER 2025
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/mbs.v3i1.443

Abstract

This study analyzes the influence of digital marketing strategies on the sales performance of culinary MSMEs in the digital era. The phenomenon shows that digital marketing adoption among culinary MSMEs remains low despite increasing digital market potential. Using a survey of 30 culinary MSME owners, this study examines three strategic components content marketing, social media marketing, and e-commerce marketing and their impact on five sales performance indicators: sales volume, growth, target achievement, new customer acquisition, and customer retention. Regression analysis results indicate that digital marketing strategies significantly affect sales performance, with an R² of 0.322. Social media marketing has the most significant influence, followed by content marketing and e-commerce marketing. These findings contribute to the academic literature by validating the integrated role of digital marketing in enhancing MSME performance. From a managerial perspective, the study implies that culinary MSMEs should prioritize strategic use of social media to enhance brand visibility, develop consistent, engaging content to foster customer trust, and optimize e-commerce platforms to expand market reach. Furthermore, regular analysis of digital metrics and customer engagement data is essential for continuous improvement. Strengthening digital capabilities can enhance competitiveness and accelerate sustainable sales growth in the evolving digital marketplace
Co-Authors Adelia, Divania Risqi Ahmad, Daffa Syuja Alifah Kusumaningrum Ananda, Adelya Zahra Ayyun, Dinda Ramadhani Qurrota Chiquitita, Tesalonika Christina Chiquitita Christian Wiradendi Wolor Dewi Nurmalasari, Dewi Fathin, Anisyah Fazira, Nadia Nur Febriyanti, Ayunda Herliana, Mavalda Junaedy, Muhamad Lastuti, Yeti Lathiefah Rabbaniyah Marsofiyati Marsofiyati Marsofiyati, Marsofiyati Mayang Riyantie Mayang Riyantie, Mayang Methanoia, Louise Yuve Mulalinda, Ananda Yosefa Nauli Muthya Naufal, Hanif Afif Negara, Dwi Ringga Edwid Dian Nida, Ria Rahma Nur Azizah Pramudya, Alfonsus Liguori Prayogi, Dea Fitriani Rahmadhania, Sabrina Alsya Rahmadilla, Fahmia Rifky Mardiansyah Rr Sri Kartikowati Rumahorbo, Graciela Magdalena Salsabila, Syahla Rizkia Shandy Aditya Sibarani, Yiska Paderina Silitonga, Cindy Aulia Sri Lestari Suhendry, Bayu SUSAN FEBRIANTINA, SUSAN Trevino Rachmat Pribadi Widarum, Chaerunisha Aila Zahra, Siti Fatimah