p-Index From 2021 - 2026
12.569
P-Index
This Author published in this journals
All Journal Interaksi : Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Jurnal Kajian Komunikasi ProTVF Communicatus: Jurnal Ilmu Komunikasi PAX HUMANA Alhadharah: Jurnal Ilmu Dakwah Jurnal Komunikasi Jurnal ASPIKOM SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan COMMED: Jurnal Komunikasi dan Media Jurnal Common Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi) Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian To Maega: Jurnal Pengabdian Masyarakat JURNAL PUSTAKA KOMUNIKASI Communication Kumawula: Jurnal Pengabdian Kepada Masyarakat Warta Ikatan Sarjana Komunikasi Indonesia Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Cendekia : Jurnal Pengabdian Masyarakat INTEGRITAS : Jurnal Pengabdian Nivedana : Jurnal Komunikasi dan Bahasa Yumary: Jurnal Pengabdian kepada Masyarakat Prima Abdika: Jurnal Pengabdian Masyarakat Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Jurnal Syntax Fusion : Jurnal Nasional Indonesia Komunika: Jurnal Ilmu Komunikasi Jurnal Digital Media dan Relationship Humantech : Jurnal Ilmiah Multidisiplin Indonesia Alhadharah: Jurnal Ilmu Dakwah CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Jurnal Social Library Jurnal Ilmu Komunikasi Scriptura: Jurnal Ilmiah Komunikasi Jurnal Ilmu Komunikasi Andalan International Journal of Multidisciplinary Sciences and Arts Jurnal Nusantara Mengabdi Jurnal Media Pengabdian Komunikasi Mediator: Jurnal Komunikasi Sinergi International Journal of Communication Sciences Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi Jurnal Spektrum Komunikasi Comdent: Communication Student Journal Communica : Journal of Communication Jurnal Ilmiah Mahasiswa Ilmu Komunikasi Jurnal Ilmu Komunikasi dan Bisnis
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Communica : Journal of Communication

The Influence of the Popularity of Romantic Films on TikTok on Generation Z's Interest in Watching Local Films Fachrul Nurhadi, Zikri; Sahara, Hatri
Communica : Journal of Communication Vol. 4 No. 1 (2026): January 2026
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v4i1.1294

Abstract

The key issue in this study is the increasing dependence of Generation Z on TikTok as a primary source of entertainment, potentially replacing conventional film promotional media. Therefore, without adequate understanding, the local film industry risks failing to capitalize on TikTok's popularity strategically and sustainably. This topic is relevant, as local films face challenges in attracting young audiences. This study employed employed an exploratory quantitative approach with a sample of 30 active Generation Z TikTok users aged 19-25 years. Data were collected using a questionnaire with validity and reliability tests, classical assumption tests, and simple linear regression analysis. The results showed that film popularity on TikTok had a positive and significant influence on adolescents' viewing interest (0.647; p < 0,001) with an R² of 0.538, indicating that 53.8% of the variation in viewing interest was explained by popular films. The results show a relationship between the intensity of user interaction with film content on TikTok and the tendency to be interested in watching local films, with the involvement of film producers maximizing social media as an interactive promotional tool that can expand audience reach and increase awareness of local films. In this study, the popularity of romantic films was measured based on the level of exposure (frequency of watching film content) and engagement (interactions in the form of likes, comments, shares, and use of hashtags). The uniqueness of this study lies in its positioning of TikTok as an algorithmic and participatory communication space that shapes Generation Z's perceptions of local films.
Co-Authors Abde Rizky Supriadi Abdul Rofi Abdurazaq, Fauzan Achmad Wildan Achmad Wildan Kurniawan Achmad Wildan Kurniawan, Achmad Wildan Adnan, Adnan Suryana Putra Adrian, Yulia Agi Sugiana Agung Nugraha Ain Naya, Pramedistiyani Noer Al Febrian, Arreihan Alam, Hikmatul Alan Suryadi Alfariz, Rifki AlFath, Argiansyah Nurul Alifia, Nesa Nazwa Alim, Muliyati Mat Alya Falliska Angel Purwanti Anggraeni, Ine Annisa Husnusyifa Aris Munandar Arya Yusuf Alwafi Astri Rayna Ayies Devin Seftian Azni, Ensa Agnia Budiman, Tarisa Yuliantini Citta, Givania Diwiya Dalilah, Putri Aulia Dasrun Hidayat Dede Fatimah Deffa Desi Sapitri, Desi Desmardi, Azmaluna Beladien Desyya Fira Ayutria Detya Wiryany Devi Devi Prayoga Dian Saputra Dwi Novianti Rusliani Dwiky Maulana Vellayati Dzikri Rachman Effendi Agus Waluyo Erfan, Muhamad Ermawati, Rida Ermawati Fadhilah, Muhammad Ilham Fajar Adi Fakhiri, Hamzah Nurrifqi Farida Hariyati Farida Hariyati Farras Raihan Nadhir Fatimah, Dede Fauzaan, Ryan Ardhiansyah Nur FEBRIANTI, Ranti Febrina, R. Ismira Fhuzy Nurul Fatmala Fitria, Nadia Salsa Ghassani, Fildzah Haidar Ali Hardan Adha Apriana Hardini Febrianti Hariyati, Farida Hasibuan, Hanis Syafikoh Hasna, Alifah Haulah, Raden Ajeng Fidia Hendrawan, Heri Hermawandi, Yandi Hilma Parentza Husnusyifa, Annisa Ibrahim, Wikal Fadlian Iis Zilfah Adnan, Iis Zilfah Ine Anggraini Irene Svinarky Jufri, Muhammad Taher Kenny Kharismawati Khoeroni, Ulfah Siti Khoerunisa, Dhina Kundori Kundori Kurniawan Kurniawan Kurniawan Kurniawan Latifah, Hanny Latifah, Hanny Lestari, Mutia Rahmi Astri Livia Ayu Safitri Mardiani, Melia Fitri Marviana, Dita Mawarni, Amelia Putri Melawati Melvina, Yayang Dwi Mogot, Yuni Dahlia Yosepha Moh. Jafas Febrianto Mohammad Firmansyah Bratadiredja Muhamad Rizaludin Muhammad Aditya Pratama Muhammad Alfian Gustira Mujianto, Haryadi Muslim . Muzaqi Hersandi, Revy Nabila, Vina Naya, Pramedistiyani N Ain Nofha Rina Novie Susanti Suseno Nur afrian P, Ganthira Nuraeni Nuraeni Nurasyfa, Eva Siti Nurdiyatnika, Rizal Nurfadilah, Fitri Nurwijayanti Olih Solihin Olih Solihin Olih Solihin Olih Solihin Olih Solihin Partiwi, Resty Mustika Permana, Adinda Ayisyahni Puri Haraz Alifia Puri Haraz Alifia Purnama, Feri Putri, Dinda Apriliani Rachmawati Widyaningrum Rahma , Aqsya Rahma Safitri Rahman, Sani Rahmanurwahidah, Rahmanurwahidah Ramdhani, Moch Juandi Ranita, Dian Ranti Pebrianti Ranti Ranti Rahmawati Raturahmi, Leadya Raudya Putri Damayanti Resty Mustika Pratiwi Reza Rizkina Taufik Ridian Gusdiana Rifaa Hikmah Fauziyyah Rina Sovianti Rindiani, Reza Noersyifa Rizka Aditriyana, Muhamad Rizki Munggaran Sahara, Hatri Sahharon, Hamizah Sahra Berlianti Salsa, Ghina Salsabila, Gina Salwa Salbina Gustiandi Sarah Anisa Askari Saraswati Sidiq Satia Rahmawati, Lusi Septiani, Amelia Zahwa Setianto, Arya Shahana, Raisha Siti, Rd Marjan Soraya, Adinda Sri Widya , Novia Suryana Putra, Adnan Suseno, Novie Susanti Syaidah Nurhalimah Syalsa Syabila Putri Tabitha Hemastuti Tajkiatunnufus, Taza Tarmidzi, Nur'aeni Tias, Dhea Ayuning Tommy Ismail R M Utami Dewi S.Y, Rosanti Winda Rahmawati Winda Wulandari, Winda Yasmin, Nada Kamelya Yayang Dian Muldan Yayang Dwi Yulia Adrian Yulia Yulistina Yuni Mogot Yuni Mogot Yuniar, Niva Citra Yunira, Tria