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Zikri Fachrul Nurhadi, Zikri Fachrul
Fakultas Ilmu Komunikasi Universitas Garut
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pengaruh motif terhadap kepuasan pemilih pemula dalam menonton tayangan Debat Capres 2019 Iis Zilfah Adnan; Zikri Fachrul Nurhadi; Achmad Wildan Kurniawan; Ummu Salamah Musaddad
ProTVF Vol 4, No 2 (2020): September 2020
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/ptvf.v4i2.26134

Abstract

Penelitian ini dilatarbelakangi adanya Pemilihan Presiden 2019, yang diselenggarakan pada tanggal 17 April 2019. Dalam upaya memperkenalkan dua pasangan kandidat, Komisi Pemilihan Umum sebagai penyelenggara Pemilu mengadakan acara Debat Capres 2019 yang ditayangkan langsung di televisi secara nasional. Tayangan ini dapat memberikan informasi kepada calon pemilih, khususnya pemilih pemula yang baru mendapatkan hak pilihnya. Tujuan penelitian ini adalah untuk menguji seberapa besar tingkat motif dan tingkat kepuasan pemilih pemula siswa MAN 2 Garut dalam menonton tayangan Debat Capres 2019 di televisi. Metode penelitian yang digunakan pada penelitian ini metode deskriptif kuantitatif untuk menganalisis data yang telah terkumpul melalui pengumpulan data berupa kuesioner. Responden penelitian ini adalah pemilih pemula kelas XII MAN 2 Garut angkatan 2018-2019 yang berjumlah 97 orang, dengan teknik pengambilan sampel yaitu sensus. Instrumen pernyataan yang digunakan sebanyak 40 pernyataan dari dua variabel, variabel motif dan variabel kepuasan. Hasil penelitian menunjukkan bahwa tingkat motif pemilih pemula dalam menonton tayangan Debat Capres 2019 adalah sangat tinggi. Hal ini dibuktikan dengan rata-rata skor 392,4 antusiasme terhadap motif informasi. Sedangkan tingkat kepuasan pemilih pemula dalam menonton tayangan Debat Capres 2019 memiliki kriteria sangat tinggi, artinya pemilih pemula MAN 2 Garut dapat mengetahui seni dalam berpolitik ataupun berdebat setelah menonton tayangan Debat Capres 2019 di televisi. Maka didapat skor mean variabel Motif (X) atau GS (Gratification Sought) atau kepuasan yang dicari yaitu 330,2 dan skor mean variabel Kepuasan (Y) atau GO (Gratification Obtained) atau kepuasan yang diperoleh yaitu 317,8.
The effect of advertising television broadcast migration on the attitude of television users Nurhadi, Zikri Fachrul; Mujianto, Haryadi; Tajkiatunnufus, Taza
ProTVF Vol 8, No 2 (2024): September 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/ptvf.v8i2.52949

Abstract

Background: This research was motivated by ratifying the Job Creation Law, which was related to implementing television broadcasts in Indonesia, which were initially analogue to digital. This transition has implications for the progress of the digital television broadcast industry in overcoming inefficiencies in the analogue TV broadcasts that have been used so far. Purpose: This study aims to assess how advertising affects viewers’ cognitive, emotional, and conative attitudes as it transitions from analogue to digital TV broadcasts in the media. Method: The research method uses descriptive methods with a quantitative approach. Data collection techniques include distributing questionnaires and conducting literature studies. This research involved 100 respondents who were obtained using the probability sampling technique in the random sampling category. Results: The study’s findings indicate that the use of advertisements to promote the switch from analogue to digital TV broadcasts has a significant impact on the attitudes of television viewers in the Garut Regency with regard to cognition, affect, and conative thinking. These attitudes are demonstrated by the audience’s acceptance of new information or knowledge (cognitive), their feelings of trust following exposure to these advertisements (affective), and their desire to switch to digital TV broadcasts right away (conative). Conclusion: Indicators of advertising exposure through frequency, duration, and attention have a strong influence in influencing audiences, especially cognitive, affective, and conative aspects, where the information provided can provide new perceptions and knowledge for people who constantly see advertising broadcasts transitioning to digital TV broadcasts on television. Implications: The results of this research can provide understanding and insight regarding the transition to digital TV broadcasting and how important information is so that one day, television users who read the results of this research can pay attention to the advertisements shown on television to understand and implement the information they receive.
Co-Authors Abde Rizky Supriadi Abdul Rofi Achmad Wildan Achmad Wildan Kurniawan Achmad Wildan Kurniawan, Achmad Wildan Adnan, Adnan Suryana Putra Adrian, Yulia Agi Sugiana Agung Nugraha Ain Naya, Pramedistiyani Noer Al Febrian, Arreihan Alam, Hikmatul Alan Suryadi Alfariz, Rifki AlFath, Argiansyah Nurul Alifia, Nesa Nazwa Alim, Muliyati Mat Alya Falliska Angel Purwanti Anggraeni, Ine Annisa Husnusyifa Aris Munandar Astri Rayna Ayies Devin Seftian Azni, Ensa Agnia Budiman, Tarisa Yuliantini Citta, Givania Diwiya Dalilah, Putri Aulia Dasrun Hidayat Dede Fatimah Deffa Desi Sapitri, Desi Desmardi, Azmaluna Beladien Desyya Fira Ayutria Devi Devi Prayoga Dian Saputra Dwi Novianti Rusliani Dwiky Maulana Vellayati Dzikri Rachman Effendi Agus Waluyo Erfan, Muhamad Ermawati, Rida Ermawati Fadhilah, Muhammad Ilham Fajar Adi Fakhiri, Hamzah Nurrifqi Farida Hariyati Farida Hariyati Fatimah, Dede Fauzaan, Ryan Ardhiansyah Nur FEBRIANTI, Ranti Febrina, R. Ismira Fhuzy Nurul Fatmala Fitria, Nadia Salsa Ghassani, Fildzah Haidar Ali Hardan Adha Apriana Hardini Febrianti Hariyati, Farida Hasibuan, Hanis Syafikoh Hasna, Alifah Haulah, Raden Ajeng Fidia Hendrawan, Heri Hermawandi, Yandi Hilma Parentza Husnusyifa, Annisa Ibrahim, Wikal Fadlian Iis Zilfah Adnan, Iis Zilfah Ine Anggraini Irene Svinarky Jufri, Muhammad Taher Kenny Kharismawati Khoeroni, Ulfah Siti Khoerunisa, Dhina Kundori Kundori Kurniawan Kurniawan Kurniawan Kurniawan Latifah, Hanny Latifah, Hanny Livia Ayu Safitri Mardiani, Melia Fitri Marviana, Dita Mawarni, Amelia Putri Melawati Melvina, Yayang Dwi Mogot, Yuni Dahlia Yosepha Moh. Jafas Febrianto Mohammad Firmansyah Bratadiredja Muhamad Rizaludin Muhammad Aditya Pratama Muhammad Alfian Gustira Mujianto, Haryadi Muslim . Muzaqi Hersandi, Revy Nabila, Vina Nadhir, Farras Raihan Naya, Pramedistiyani N Ain Nofha Rina Novie Susanti Suseno Nuraeni Nuraeni Nurasyfa, Eva Siti Nurdiyatnika, Rizal Nurfadilah, Fitri Nurwijayanti Olih Solihin Olih Solihin Olih Solihin Olih Solihin Olih Solihin Partiwi, Resty Mustika Permana, Adinda Ayisyahni Puri Haraz Alifia Puri Haraz Alifia Purnama, Feri Putri, Dinda Apriliani Rachmawati Widyaningrum Rahma , Aqsya Rahma Safitri Rahman, Sani Rahmanurwahidah, Rahmanurwahidah Ramdhani, Moch Juandi Ranita, Dian Ranti Pebrianti Ranti Raturahmi, Leadya Raudya Putri Damayanti Resty Mustika Pratiwi Reza Rizkina Taufik Ridian Gusdiana Rifaa Hikmah Fauziyyah Rina Sovianti Rindiani, Reza Noersyifa Rizka Aditriyana, Muhamad Sahharon, Hamizah Sahra Berlianti Salsa, Ghina Salsabila, Gina Salwa Salbina Gustiandi Sarah Anisa Askari Saraswati Sidiq Satia Rahmawati, Lusi Septiani, Amelia Zahwa Setianto, Arya Siti, Rd Marjan Soraya, Adinda Sri Widya , Novia Suryana Putra, Adnan Syaidah Nurhalimah Syalsa Syabila Putri Tabitha Hemastuti Tajkiatunnufus, Taza Tarmidzi, Nur'aeni Tias, Dhea Ayuning Tommy Ismail R M Utami Dewi S.Y, Rosanti Winda Rahmawati Winda Wulandari, Winda Yasmin, Nada Kamelya Yayang Dian Muldan Yayang Dwi Yulia Adrian Yulia Yulistina Yuni Mogot Yuni Mogot Yuniar, Niva Citra Yunira, Tria