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All Journal Jurnal Keuangan dan Perbankan Jurnal Ilmiah Ekonomi Islam Jurnal Inovasi Bisnis (Inovbiz) JURNAL EDUCATION AND DEVELOPMENT Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Jurnal Ketahanan Pangan Jurnal Ilmu Manajemen (JIMMU) Jurnal Samudra Ekonomi dan Bisnis Performance : Jurnal Bisnis dan Akuntansi JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis Budimas : Jurnal Pengabdian Masyarakat Munaddhomah: Jurnal Manajemen Pendidikan Islam Golden Ratio of Marketing and Applied Psychology of Business E-JRM IIJSE Majapahit Journal of Islamic Finance dan Management Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi Majapahit Journal of Islamic Finance dan Management
Saraswati, Ety
Universitas Islam Malang, Malang, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : E-JRM

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Pengaruh Social Media Platform , Financial Literacy, Dan Investment Motivation Terhadap Minat Berinvestasi Di Pasar Modal (Studi Kasus Pada Mahasiswa Generasi Z) Muhammad Muslihul Hadi; Ronny Malavia Mardani; Ety Saraswati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to determine the effect of Social Media platform, Financial literacy and Investment Motivation on students' interest in investing in the capital market. The type of research used is quantitative research, with data collection methods by distributing questionnaires. The sample in this study were 90 respondents and the data processing used the SPSS data processing program. This study has fulfilled the validity and reliability tests. The data analysis used in this study is the classical assumption test, multiple linear regression test, statistical test and the coefficient of determination. The variables used in this study are Social Media platform, Financial literacy and Investment Motivation, which are independent variables, while the dependent variable in this study is Interest in Investing in the Capital Market.  Keywords: Social Media platform , Financial literacy, Investment Motivation.
Pengaruh Citra Merek, Persepsi Kualitas, Social Media Influencers Terhadap Minat Beli Produk Skincare MS Glow (Studi Kasus Wanita Malang) Aisyah Wulandari; Achmad Agus Priyono; Ety Saraswati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to identify the effects of brand image, quality perception, and social media influencers on purchasing intentions. Quantitative research was the method used in this investigation. Probability sampling or simple random sample is the technique used in sampling. By multiplying the number of indicators by 5 as part of the sampling process, 80 respondents are produced. The findings of this study demonstrate that brand image, quality perception, and social media influencers all significantly influence consumers' willingness to make a purchase.  Keywords: Brand Image, Quality Perception, Social Media Influencers, Buying Interest
Pengaruh Kualitas Produk, Harga, Dan Promosi Terhadap Keputusan Pembelian Produk Sepatu Ventela (Studi Kasus Pada Mahasiswa FEB Universitas Islam Malang Angkatan 2019) Aprilia Dyah Wulandari; Ronny Malavia Mardani; Ety Saraswati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine and analyze the influence of product quality, price, and promotion variables on purchasing decisions for ventela shoe products. This research uses case studies on students from the Faculty of Economics and Business, Islamic University of Malang class of 2019 who were selected by Acidental Sampling. Determination of the number of samples using the Malholtra formula and the results obtained were 100 respondents. Data collection was carried out using a questionnaire. Data analysis methods used in this study are Instrument Test (validity test and reliability test), Normality Test, Classical Assumption Test (multicollinearity test and heteroscedasticity test), Multiple Linear Regression Analysis, Statistical Test (t test), and Coefficient of Determination Test (Adjusted R2) and Process analysis using SPSS 21. The results of the study stated that the variables of product quality and promotion had an effect on purchasing decisions, while prices had no effect on purchasing decisions. Keywords: Product Quality, Price, Promotion, Purchase Decision
Pengaruh Rasio Likuiditas, Solvabilitas, Profitabilitas Terhadap Kinerja Keuangan (Studi Empiris Pada Perusahaan Bank Konvensional Yang Terdaftar di Bursa Efek Indonesia Periode 2018- 2021) Sri Tyas Listia; Budi Wahono; Ety Saraswati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study was conducted with the aim of analyzing the effect of Liquidity Ratio with Current Ratio (CR) analysis, Solvency Ratio with Debt Ratio (DR) analysis, and Profitability Ratio with Return On Equity (ROE) analysis on Financial Performance. The population used in this study is banking sector companies, which were listed on the Indonesia Stock Exchange (IDX) during the 2018-2021 period. Sample selection using Purposive Sampling technique. This study used multiple linear regression analysis with hypothesis testing using the t test. The results of this study show that the Liquidity (CR) variable has a significant effect on financial performance. Solvency (DR) has a significant effect on financial performance. And Profitability (ROE) has an insignificant effect on financial performance.   Keywords: Liquidity, Solvency, Profitability and Financial Performance. 
Pengaruh Literasi Keuangan, Gaya hidup Hedon, Dan Tingkat Pendapatan Terhadap Perilaku Manajemen Keuangan Generasi Milenial Aldrian Saputra; Jeni Susyanti; Ety Saraswati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThe purpose of this study is to find out and analyze Financial Literacy, Hedon Lifestyle and Income Level on Millennial Generation's Financial Management Behavior. This research is a descriptive quantitative research with data collection technique using a questionnaire. The sample in this study amounted to 114 respondents. The place of this research is the millennial generation in the Klojen area, Malang City. The sampling technique used is purposive sampling method. Processing of primary data using analysis of Statistical Package for Social Science (SPSS) version 25. Techniques with multiple regression analysis method. The results of this study indicate that partially each independent variable has a positive and significant effect on financial management behavior. Keywords : financial literacy, hedon lifestyle, income level and financial management behavior 
Pengaruh Life Style, Brand Image, Dan Word Of Mouth Terhadap Keputusan Pembelian Smartphone Samsung (Studi Pada Mahasiswa S1 FEB Angkatan 2019) Nur Fatimah; Muhammad Ridwan Basalamah; Ety Saraswati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of lifestyle, brand image, and word of mouth on purchasing decisions for Samsung smartphones (a case study on FEB students class of 2019). This research used a descriptive quantitative method using primary data obtained by distributing questionnaires and measured using a Likert scale. The population in this study were FEB students class of 2019. The sample calculation in this study used the slovin formula which produced 90 respondents. The method of determining the sample is purposive sampling. The data analysis method used is instrument test: validity and reliability test, normality test, classic assumption test: multicollinearity test and heteroscedasticity test, multiple linear regression analysis, hypothesis testing: partial test and coefficient of determination. Partial research results show that life style has a significant effect on purchasing decisions, brand image has a significant effect on purchasing decisions, and word of mouth has a significant effect on purchasing decisions. Keywords: Life Syle, Brand Image, Word of Mouth, and Purchase Decision
Manajemen Strategi Dalam Pengembangan Bisnis Jasa Angkut Barang Di PT. Berkat Laut Indonesia Jaya Alfin Aulia Rahman; Achmad Agus Priyono; Ety Saraswati
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The competition in the expedition industry is becoming increasingly intense, necessitating businesses to formulate effective business development strategies to ensure their survival. The research aims to elucidate the impact of strategic management on the expansion of cargo transport services and conduct a SWOT analysis of the Business Development Strategy for Cargo Transport Services at PT. Berkat Laut Indonesia Jaya. The study's findings indicate that proficient strategic management at PT. Berkat Laut Indonesia Jaya aids in the progression of cargo transport services. The company can optimize marketing through customer analysis, enhance operational efficiency to meet growing demands, and reinforce existing financial and operational aspects. Within the framework of the SWOT strategy analysis, this approach empowers the company to capitalize on opportunities within the transportation industry and mitigate challenges such as market competition and price fluctuations. As a result, PT. Berkat Laut Indonesia Jaya can achieve sustainable growth in the cargo transport business along sea routes, focusing on a strategic amalgamation of internal and external factors. Keywords: Management, Business Development Strategy, Cargo Transport Services
Pengaruh Brand Image, Green Marketing Strategy Dan Emotional Desire Terhadap Keputusan Pembelian Produk Kopi Studio 24 Febryansyah, Dany; Susyanti, Jeni; Saraswati, Ety
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The café business in Indonesia is rapidly growing and holds significant potential despite intense competition, due to the increasing interest in coffee. This study aims to examine and analyze the influence of brand image, green marketing strategy, and emotional desire on purchasing decisions for Kopi Studio 24 products. The research approach used is quantitative, with data collection through questionnaires. The population in this study consists of consumers who have visited Kopi Studio 24 Sigura-Gura. The sample was calculated using the Malhotra formula, resulting in 70 respondents selected through purposive sampling. The data analysis methods include validity, reliability, normality, multicollinearity, heteroscedasticity tests, multiple regression analysis, F-test, t-test, and coefficient of determination. Partially, brand image, green marketing strategy, and emotional desire have a positive and significant impact on purchasing decisions for Kopi Studio 24 products. The contribution of the independent variables to the dependent variable is 75.4%, while the remaining 24.6% is influenced by other variables outside the research model. Keywords: Brand Image, Green Marketing Strategy, Emotional Desire,Purchasing Decisions, Kopi Studio 24
Pengaruh Literasi Pemasaran, Sertifikasi Halal Self Declare Terhadap Keberhasilan Usaha Mikro Kecil Menengah Melalui Entepreneur Knowledge Romadhon, Gilang; Susyanti, Jeni; Saraswati, Ety
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to determine the effect of marketing literacy, self declare halal certification on the success of MSMEs through entrepreneur. The population of this study were culinary subsector MSMEs in Malang City with a sample of 80 respondents. This research uses quantitative methods with Smart Partial Least Square path analysis techniques, analyzed using the SmartPLS version 4.0 application. The results of this study indicate that: (1) marketing literacy has no effect on business success, (2) marketing literacy affects entrepreneur knowledge, (3) self declare halal certification affects business success, (4) self declare halal certification has no effect on entrepreneur knowledge, (5) entrepreneur knowledge has no effect on business success, (6) entrepreneur knowledge is not proven to mediate the effect of marketing literacy on business success, and (7) entrepreneur knowledge is not proven to mediate the effect of self declare halal certification on business success. Keywords: Marketing Literacy; Self Declare Halal Certification; Entepreneur Knowledge; Business Success; MSMEs
Pengaruh Marketing Strategy, Sistem Informasi Geografis dan Digitalisasi Terhadap Peningkatan Daya Saing (Studi pada Kedai ONOFF) Abdillah, Achmad Fikri Abil; Susyanti, Jeni; Saraswati, Ety
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to analyze the influence of marketing strategies, geographic information systems (GIS), and digitalization in enhancing business competitiveness, with a case study on the OnOff store. Effective marketing strategies, such as product positioning, pricing, promotion, and distribution channels, play a crucial role in attracting and retaining customers and driving business growth. The implementation of GIS enables businesses to gain spatial insights, optimize operations, conduct market segmentation, and allocate resources efficiently, which can enhance competitiveness. Digitalization has also become an important factor in today's business landscape, where companies must continually adapt their strategies to maintain a competitive advantage. Keywords: Marketing Strategy, Geographic System Information, Digitalization, and Enhancement of Competitiveness
Co-Authors Abdillah, Achmad Fikri Abil Abdul Qodir Djaelani Achmad Agus Prioyono Achmad Agus Priyono Afi Racmat Slamet Agustina, Iin Ahmad Azmil Marrom Ahmad Muhayan Arif Ahmad Rifai Aisyah Wulandari Akbar, M. Ananda Fajar Akhmad Azhar Khurri Aldrian Saputra Aleria Irma Hatneny Alfi Nur Mufida Alfin Aulia Rahman Alma Tika Agustin Amalyani, Meifiana Andi Normala Dewi Andi Normaladewi Aprilia Dyah Wulandari Ari Kartiko, Ari Assagaf, Nurul Syifa Aulia Sukma Rachmawati Bagus Prasetyo Basalamah, Muhammad Ridwan Bellanti, Silvan Brian Inggrid Alvandy Budi Wahono Chamid Alif, A’an Abdul Citra Damayani Prayogiyanto Citra Nurul Hidayati Deni Irfa Yanti Dimas, Moh Fahrezi Djaelani, Abdul Qodir Fajjar Mustofa Fasahri, Nuril Ramadhan Fa’jiah, Cholifatul Febryansyah, Dany Ferlian Ramadhan Gilang Romadhon Hadi Sunaryo Hariri, Hariri Hariri, Hariri Hatneny, Aleria Irma Hendri Kurniawan, Hendri Iin Cahyaningsih Ilham Febriansyah Isma, Viona Aulia Isnaini Firdayanti Ita Athia Izza, Nikmatul Jeni Susyanti Jumani Jumani Kartika Rose Rachmadi Ketut Tirtayasa M. Agus Salim M. Agus Salim Al Fathoni M. Hufron Mahardani, Ahmad Subhan Mahardani, Ahmad Subhan Malinda, Elsa Masriyani Masriyani Mas’udah, Nia Arifiana Maulana, Muhammad Naufal Aulia Mawardi, Muhammad Cholid Moh. Fathur Rozi Moh. Fathur Rozi MUHAMMAD AGUS SALIM Muhammad Fadil Muhammad Muslihul Hadi N. Rachma nanang tri haryoko Nanda Sasqia Zahro Niken Cahyani Agungtya Nindya Cahyaningrum Novitasari Novitasari Nur Diana Khalidah Nur Faidah Nur Fatimah Nur Halimatus Sa’diyah Nur Hidayati Nur Hidayati Nuratul Amaliah Nurhidayah Nurhidayah Nurmala Yunita Nurul Qomariah Priyambudi, Arif Putri Ekawati Ratma Ana Tasya Reza Audia W.A Rizal, Syarif Ali Rois Arifin Ronny Malavia Mardani Ronny Malavia Mardani Safira, Annisa Ayu Safrillia, Dea Sanjaya, Anggun Sri Tyas Listia Sujarwo, Revi Moury Putri Taufiqulhakum, M Fadhila Ubaydillah, Awaluddin Ulya, Arifah Izzatul Vachriyanti, Asma’ul Noer Vika Septirini Wahyuningtyas, Novianur Widarko, Agus Windy Tri Yuniar Wulan, Aisyah Dwi Fajar Yasmin, Raisya A Yulianti, Nur Afni Zuhri, Haszaghi Ramadhan