Article Per Year (5 Year)
p-Index From 2020 - 2025
5.793
P-Index
This Author published in this journals
All Journal JAM : Jurnal Aplikasi Manajemen Eco-Entrepreneur Jurnal Studi Komunikasi JPM (Jurnal Pemberdayaan Masyarakat) CAPITAL: JURNAL EKONOMI DAN MANAJEMEN Jurnal Abadimas Adi Buana Majalah Ekonomi Wahana : Tridarma Perguruan Tinggi Owner : Riset dan Jurnal Akuntansi Share : Journal of Service Learning FINANCIAL : JURNAL AKUNTANSI International Journal of Economics, Business and Accounting Research (IJEBAR) Journal of Economics, Business, and Government Challenges Abdimas Galuh : Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Islamic Communication Bima Abdi: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Journal of Tourism Economics and Policy Seminar Nasional Hasil Riset dan Pengabdian (SNHRP) Jurnal Multidisiplin Madani (MUDIMA) EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat
Suhardiyah, Martha
Universitas PGRI Adi Buana Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

Published : 71 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 71 Documents
Search

 4   5   6   7   8 
Indonesian Millennial Customer Satisfaction Analysis in Online to Offline (O2O) Shopping: The Influence of O2O Shift and Service Quality on Customer Purchase Decisions Andriyanto, Wahyu Ari; Suhardiyah, Martha; Pudji Estiasih, Soffia; Ria Jessika, Yati; Widhayani, Puri Setioningtyas
Jurnal Aplikasi Manajemen Vol. 23 No. 1 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.1.16

Abstract

The urgency of this study is driven by the rapid development of online to offline (O2O) shopping platforms, which millennial consumers increasingly use in Indonesia. The shift from online to offline shopping and the quality of service provided are believed to significantly impact consumer purchase decisions. This study aims to analyze how the O2O shift and service quality influence the purchase decisions of millennial consumers in Indonesia. The method used in this study is Partial Least Squares Structural Equation Modeling (PLS-SEM) with the SmartPLS application to analyze data obtained from 100 respondents selected using purposive sampling. The results of the analysis show that the online and offline shifts positively and significantly impact service quality. Furthermore, the O2O shift also positively and significantly influences customer purchase decisions. Service quality, in turn, was found to have a positive and significant effect on purchase decisions. These findings emphasize the importance of integrating both online and offline shopping experiences to enhance service quality and influence purchase decisions among millennial customers in Indonesia. This study contributes to understanding how O2O strategies can be leveraged to improve customer satisfaction and drive purchasing behavior. The novelty of this study lies in its approach, which integrates the effects of the O2O transition and service quality simultaneously, a perspective not extensively explored in previous studies related to millennial consumers in Indonesia. Practical implications of this study suggest that companies need to consider seamless integration between online and offline platforms to enhance customer experiences and drive purchase decisions.
Co-Authors - Subakir Abd. Rasyid Syamsuri Africa, Laely Aghe Aji Prasetyo, Aji Amir Nur Hidayat Andhika Cahyono Putra Andri Kurniawan ANDRI KURNIAWAN Andriani, Vivin Andriyanto, Wahyu Ari Anggraeni, Rindang Nur Aora Sapphire D Ardhiani, Mutiara Rachma Aristha Purwanthari Sawitri Aristha Purwanthari Sawitri Astuti, Puput Yuliani Bayu Adi Bayu Rama Laksono Bayuadi, Bayuadi Bisma Arianto Carollina Dyah Sarawati Wijaya Carollina Dyah Sarawati Wijaya Christina Menuk Sri Handayani Danisa Firda Kusuma Wardani Dewi Kusmayasari Diah Karunia Binawati Didik Subijantoro Dyah Ika Rahmawati Edi Sulistyawan Emita Miftakhul Jannah Emy Khilmiah Endah Triningsih Estiasih, Soffia Pudji Fachrudy Asj'ari Fachrudy Asj’ari Fadilatul Fitriani Fariatul Hikmah Fatma Nur Fadilla Feri Candra Saputra Ferry Hariawan Ferry Hariawan Firda Shahira Firdausia, Yuli Kurnia Galih Juang Laksono Galuh Wigati Khabir Gintan Regita Maharani Giya Sugiyati Istikhoroh, Siti Jannah, Maula Miftahul Khafi Dyah Rochmatillah khusnul khotimah Liviana Dwi Rahmadhani Luqmanul Hakim Moh Syuad Iman Moh Syuad Iman Mohammad Afrizal Miradji Nashrudin Latif Novi Darmayanti Novi Darmayanti Novi Darmayanti Novi Darmayanti Nurdina Nurdina Nurdina, Nurdina PANJINATA, Awan pramesti, wara Purity Sabila Ajiningrum Radian Sri Rama Radian Sri Rama Rahmawati , Dyah Ika Ria Jessika, Yati Rina Fariana Rina Fariana Rindang Nur Anggraeni Rochmatillah, Khafi Dyah Sari, A.A Pt. Agung Mirah Purnama Sigit Prihanto Utomo Sigit Prihanto Utomo Siti Istikoroh Subakir Subakir Subakir Subakir Sugeng, Santoso Suhariyanto Suhariyanto Suharsono, Judi Suharyanto Suharyanto Suharyanto sukamdani, yuni Sulistiami, Sulistiami Sutama Wisnu Dyatmika suwati Tarisya Maulidya Wati TAUDLIKHUL AFKAR Taudlikhul Afkar Tony Susilo Wibowo Tri Ariprabowo Tri Ariprabowo Ulfa Puspa Wanti Widodo Ulfa Puspa Wanti Widodo Waryanto, Bambang Dwi Widhayani, Puri Setioningtyas Widiar Onny Kurniawan Wira Yudha Alam Yanus Sumitro Yuni Sukandani Yurida Sasmita Zailani Abdullah