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All Journal PENG: Jurnal Ekonomi dan Manajemen IECON: International Economics and Business Conference Ekopedia: Jurnal Ilmiah Ekonomi Jejak digital: Jurnal Ilmiah Multidisiplin Indonesia Economic Journal
Halimah Zahrah
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Indonesia Economic Journal

 1 
Analisis Etika Bisnis dan Tata Kelola Perusahaan Startup dalam Skandal Keuangan Halimah Zahrah; Andika Amirudin; Hoerul Dwi Natya Fauzan; Firyal Adilah Tisan
Indonesia Economic Journal Vol. 1 No. 2 (2025): DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ncjgq545

Abstract

This research explores ethical misconduct and corporate governance shortcomings in the financial controversy surrounding eFishery, an influential agritech startup in Indonesia. The country’s rapid digital expansion and investor-focused startup ecosystem have raised questions about organizational integrity and sustainability. The study focuses on identifying the tensions between valuation-driven growth and the adoption of ethical standards and governance principles. A qualitative literature review was conducted using materials from 2024 to 2025, including academic literature, regulatory data, media investigations, and company disclosures. Analysis draws on agency theory, stakeholder theory, and normative ethical frameworks to interpret the behavioral and structural violations involved. Findings reveal unethical practices, such as distorted financial records, misleading use of user data, and opacity in distributing support to aquaculture stakeholders. The company failed to meet the expectations of Good Corporate Governance, particularly in transparency, accountability, independence, and fairness. Recommendations proposed involve instituting whistleblowing systems, restructuring incentive mechanisms, cultivating moral awareness in organizational culture, and involving stakeholders in decision-making processes. The case of eFishery demonstrates the damaging consequences of ethical neglect and governance breakdown. Long-term resilience in startups within emerging economies demands early integration of ethical governance values.
Etika Endorsement oleh Influencer: Antara Marketing dan Kejujuran Konsumen(Studi Kualitatif pada Konten Promosi di Media Sosial Indonesia) Muhamad Fadli Ferdi Muslim; Halimah Zahrah; Afif Naufal; Diaz Ilham; Rido Rivana
Indonesia Economic Journal Vol. 1 No. 2 (2025): DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/e53jy181

Abstract

Penelitian ini bertujuan untuk menganalisis dilema etika yang inheren dalam praktik endorsement oleh influencer di platform media sosial Indonesia. Mengadopsi pendekatan kualitatif dengan desain studi kasus, data penelitian dikumpulkan melalui dua sumber utama: analisis konten primer terhadap postingan promosi di media sosial, dan analisis data sekunder yang berasal dari transkrip wawancara mendalam penelitian terdahulu (Putri & Suryadi, 2022). Data sekunder ini mencakup perspektif dari influencer, konsumen aktif media sosial, dan praktisi pemasaran. Temuan penelitian mengindikasikan bahwa: (1) sekitar 75% influencer yang dianalisis dalam data sekunder menghadapi konflik antara kewajiban kontraktual dengan merek dan komitmen terhadap integritas pribadi, seringkali merasa tertekan untuk mempromosikan produk yang belum sepenuhnya mereka yakini; (2) konsumen menunjukkan tingkat skeptisisme yang meningkat, dengan 68% dari konten yang dianalisis tidak memiliki disclaimer yang jelas, memicu persepsi ketidakjujuran di kalangan audiens; dan (3) tekanan industri, terutama sistem komisi berbasis konversi, dapat mendorong beberapa influencer untuk mengabaikan prinsip-prinsip etika dalam produksi konten promosi. Implikasi dari studi ini menyoroti urgensi bagi para pemangku kepentingan untuk mengembangkan dan mengimplementasikan strategi endorsement yang lebih transparan, akuntabel, dan beretika.  
Penegakan Etika Bisnis dan Tata Kelola Perusahaan dalam Pencegahan Korupsi Serta Pemulihan Kepercayaan Publik pada Perusahaan Migas Nasional Ashilah Fauziyah; Halimah Zahrah; Yesica Maulina; Dea Wisnu Ramdani; Fajar
Indonesia Economic Journal Vol. 1 No. 2 (2025): DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/cpfxq856

Abstract

Corruption cases in State-Owned Enterprises (BUMN), especially in PT. Pertamina, have had an impact on decreasing public trust in state institutions. This study aims to analyze the implementation of business ethics and good corporate governance (GCG) principles in PT. Pertamina, as well as to evaluate in preventing corruption and restoring public trust. The research method used is descriptive qualitative based on literature studies, with thematic analysis of official documents, audit reports and academic studies. The results of the study indicate that anti-corruption policies have been implemented but violations still occur due to weak internalization of ethical values ​​and inconsistencies in the implementation of good corporate governance (GCG). The integration of business ethics and good corporate governance (GCG) principles has proven to be more effective than separate implementation, because it is able to build a clean, transparent and accountable organizational culture. This study recommends strengthening a culture of integrity, ongoing training, and community involvement in supervision as a strategy to eradicate corruption in the BUMN environment.
Pengaruh Harga Paket Internet dan Kualitas Layanan Terhadap Loyalitas Pelanggan Imanda, Riezka Putri; Halimah Zahrah
Indonesia Economic Journal Vol. 2 No. 1 (2026): JANUARI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/61ymk358

Abstract

The widespread increase in internet usage has driven progress in the telecommunications sector, especially among internet service providers. Price and service quality are important factors influencing customer loyalty. This study aims to analyze the effect of price and service quality on customer loyalty at R and R Cell Terusan Buah Batu. This study uses a quantitative approach with descriptive and verification methods. The research sample was obtained using the Accidental Sampling technique. Data were collected using a questionnaire with a Likert scale of 1-5 that has been tested for validity and reliability. The data analysis technique used multiple linear regression analysis with the help of SPSS version 25. The results of the study indicate that price has no positive and insignificant effect on customer loyalty. Service quality has a positive and significant effect on customer loyalty. Price and service quality simultaneously have a significant effect on customer loyalty. Service quality has a more dominant influence than price. It can be concluded that the combination of price and service quality has a substantial impact on customer loyalty. Suggestions in this study can formulate more effective marketing strategies based on an understanding of the factors that influence customer loyalty.
Pengaruh Pemasaran Influencer dan Strategi Penetapan Harga Terhadap Proses Keputusan Pembelian Air Minum Dalam Kemasan (AMDK) Nabila, Afifa; Halimah Zahrah
Indonesia Economic Journal Vol. 2 No. 1 (2026): JANUARI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/yea8e254

Abstract

The packaged drinking water (AMDK) industry in Indonesia is facing increasingly intense competition due to rapid urbanization, high mobility among Generation Z, and the dominance of major brands such as Le Minerale. This condition encourages companies to optimize marketing strategies, particularly influencer marketing and pricing strategies, to influence young consumers’ purchase decision processes. This study aims to analyze the effect of influencer marketing and pricing strategy on t he purchase decision process of AMDK among Faculty of Economics and Business students aged 19–23 years. This research adopts a quantitative approach with a causal design and a cross-sectional survey method. Data were collected through questionnaires from 150 respondents selected using stratified random sampling and analyzed using multiple linear regression. The results indicate that influencer marketing has a positive and significant effect and serves as the dominant factor influencing the AMDK purchase decision process. Pricing strategy also has a positive and significant effect, although it plays a complementary role. Simultaneously, influencer marketing and pricing strategy significantly affect the purchase decision process, with a contribution of 47.9%. The study concludes that the synergy between influencer credibility and competitive price perception strengthens the AMDK purchase decision process among Generation Z consumers. These findings contribute theoretically to digital marketing and consumer behavior literature and provide practical implications for companies in designing effective marketing strategies targeting young consumers.
Peran Digital Marketing dan Harga Terhadap Keputusan Pembelian Batu Alam Mustofa, Rizal; Halimah Zahrah
Indonesia Economic Journal Vol. 2 No. 1 (2026): JANUARI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/9x5ees93

Abstract

The rapid development of information and communication technology has led to significant changes in marketing strategies, particularly through the implementation of digital marketing. Digital marketing enables companies to reach consumers more widely, quickly, and efficiently, and plays an important role in influencing purchasing decisions. This study aims to analyze the effect of digital marketing and price on consumer purchasing decisions of natural stone products at Jibalstones. This research employs a quantitative approach, with data collected through questionnaires distributed to Jibalstones consumers. The data were analyzed using multiple linear regression analysis to examine the influence of each variable. The results indicate that digital marketing has a positive and significant effect on purchasing decisions, suggesting that effective utilization of digital platforms can increase consumer interest and trust. In addition, price also has a significant effect on purchasing decisions, where consumers tend to choose products with competitive prices that are proportional to the quality offered. Simultaneously, digital marketing and price have a significant influence on consumer purchasing decisions. These findings are expected to provide insights for companies in formulating effective digital marketing strategies and appropriate pricing policies to enhance competitiveness and increase sales of natural stone products.
Hubungan Kualitas Layanan Elektronik dan Promosi Penjualan dengan Keputusan Penggunan Platform Pesan Antar Makanan Online di Kota Bandung Elsa, Nadila; Halimah Zahrah
Indonesia Economic Journal Vol. 2 No. 1 (2026): JANUARI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/1degnp26

Abstract

This study aims to analyze the influence of E-Service Quality and sales promotion on consumers' usage decisions of GoFood services in Bandung City. Indonesia's food delivery service industry has experienced significant growth with transaction values reaching USD 5.5 billion in 2022 and projected to grow to USD 12.7 billion by 2025. Amid intense competition between GoFood, GrabFood, and ShopeeFood, understanding the factors influencing consumer decisions has become crucial. The research employs a quantitative approach with a causal design to examine cause-and-effect relationships between variables. Primary data were collected through questionnaires distributed to 100 GoFood users in Bandung City using nonprobability sampling with incidental sampling method. Data analysis was conducted using multiple linear regression with hypothesis testing through t-test, F-test, and coefficient of determination. The results indicate that E-Service Quality has a positive and significant effect on GoFood usage decisions, as does sales promotion. Simultaneously, both variables are proven to have a significant influence on GoFood service usage decisions. These findings provide practical implications for digital platforms to enhance electronic service quality and optimize sales promotion strategies in maintaining consumer loyalty in the digital economy era.
Co-Authors Adam Riski Mubarok Adam Saputro Afif Naufal Afifa Nabila Agisni Alawiyah Agree Dani Norrochman Ahmad Khairi Ahmad Naufal Ramadhan Aisyah Humayyrah Aisyah Yulia Citra Alfathir Hilal Nazmi Ali Rahman Fauji Alifa Raudhatul Nisa Alvin Firdaus Amanda Helinkika Amelia Fega Amelia Mara Jasmine Amelia Rahmadani Ananda Aprilia Anastasya Salsabila Alika Putri Andika Amirudin Andyka Maulana Prayoga Annisa Desfia Annisa Zaida Rahman Ardhika Dhiyaulhayat Argy Aryaputra Firjatullah Arrizan Fadillah Arya Haydar Zulfikar Arya Pramudita Asep Iwan Ridwan Nugraha Asep Suwarna Ashilah Fauziyah Aulia Nur Syifani Aulia Rahadatulaisyi Aulia Silvana Azka Julian Azmi Aufal Marom Bellia Aghata Citra Indah Puspitasari Dea Ingrid Ramadani Dea Kuni Fauziyah Dea Wisnu Ramdani Dendi Nur Fadilah Dessy Susilawati Dewi Putri Angelina Dewi Resti Agustiani Diaz Ilham Dimas Satria Iskandar Dini Mardiani Ditta Rahmawati Dwi Julyansyah Elsa, Nadila Erick Surya Fahdah Athifah Haura Fadhilah Fahira Salsabila Fahra Awalia Zahra Faisal Taufiqurohman Faishal Bahrul Ulum Fajar Febby Setya Febi Tivani Amelia Putri Feisal Rahman Setiawan Fidelairna Daniswara Fiqi Ardi Abdurahman Masdar Firyal Adilah Tisan Fitri Nabila Khairunnisa Galuh Sopandi Ghina Aulia Asy Syifa Gilang Pratama Hanifa Aulia Hanny Handayani Haura Nurul Ilmi Hizkia Ihza A Hoerul Dwi Natya Fauzan Ia Kurnia Ikmila Khoerunnisa Ilham Muhyi Hapidhin Imanda, Riezka Putri Indy Fauziah Hanifa Jihan Az-Zahra Nurhaliza Karmelia Ravensky Kayla Rizqy Agustina Lailafitri Pratiwi M Arsyad M Zidan A M. Fariel Syima Maisya Hayina Zahra Maryo Putra Rahayu Mega Sakova Mia Damayanti Mona Amir Mugni Nurul Ilmi Muhamad Fadli Ferdi Muslim Muhamad Saefuloh Muhammad Arif Hidayat Muhammad Fadhlan Rizqullah Muhammad Ilham Fauzul Muhammad Raihan N. M Mutia Damayanti Nabila Syaharani Nadia Wangsa Kusumadiningrat Nahla Della Puspita Naila Dwi Ananti Nanda Baihaqi Naufal Fathi Athallah Naura Rahadhatul Aisy Neng Cica Karlina Neng Lisda Saadah Nida Hulwa Luthfiyah Nida Windatun Nisa Septia Wulandari Nisrina Nasywa Putri Novi Ramadani Putri Ayuningtyas Putri Dewi Renggani Rafid Najwan Daulah Rahma Khairunnisa Amalia Rasyad Khairan Rayhan Azhari Ilham Refansa Febriana Akbar Rhiza Villani Rido Rivana Rifqi Januariansyah Rifzki Raihansah Rina Pitria Rindu Aprillia Sadam Maulana Salman Surya Pratama Salsabila Fauziah Salsha Dwi Agustien Shahnaz Rahmadina Nurhidayat Shellvy Setiawan Silva Novianti Siti Kamila Nurhasanah Siti Syakira Hasna Kamila Soffi Assifa Insani Syahira Rachmadina Syakila Fasha Nurdin Syifa Hoerunisa Tania Kirana Aprilia Tariza Mega Pratiwi Garini Umu Mahmudah Vebytha Gustiar Isa P Wafiyati Nur Amrina Wanda Aruniya Winda Dewi Ningsih Windi Tri Natarina Wulan Nur Aszad Yayang Soeparman Yesica Maulina Yunisa Nuramalia Zahra Fauziahsari