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All Journal Jurnal EMT KITA IKRA-ITH ABDIMAS IKRA-ITH EKONOMIKA Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Jurnal Abdi Insani Dinasti International Journal of Digital Business Management JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Ilmiah Teknik Informatika (TEKINFO) Media Abdimas
Trisnawati, Nana
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The Model Of Digital Marketing And Electronic Word Of Mouth Communication Soeratin, Boyke Setiawan; Limakrisna, Nandan; Utama, Andyan Pradipta; Trisnawati, Nana; Irsyaddin, Muhammad Millah
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 3 (2024): Dinasti International Journal of Education Management and Social Science (Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i3.2374

Abstract

The purpose of this study is to test whether digital marketing and electronic word-of-mouth influence purchase decisions. The type of research used in this study is quantitative research. The subjects of this study were students of the Faculty of Economics and Business, Winaya Mukti University, Bandung. The data collection method used a questionnaire survey with a sample of 100 respondents using the Tokopedia marketplace for FEB UNWIM Bandung students. Data analysis used in this study was multiple linear regression analysis with the SPSS 26.0 program. The results of this study indicate that digital marketing and e-WOM variables have a positive and significant impact on the purchasing decisions of Tokopedia market users among FEB UNWIM Bandung students.
Pengaruh Kecerdasan Emosional, Kepemimpinan Transformasional, Dan Beban Kerja Terhadap Komitmen Organisasi Pada Karyawan Walikota Administrasi Jakarta Timur, Suku Dinas Cipta Karya, Tata Ruang Dan Pertanahan. Halwa , Salsabila; Endang, Rahayu; Trisnawati, Nana; Ruwaida , Ruwaida
IKRAITH-EKONOMIKA Vol. 8 No. 3 (2025): IKRAITH-EKONOMIKA Vol 8 No 3 November 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v8i3.5319

Abstract

ABSTRAKPenelitian ini bertujuan untuk meneliti Pengaruh kecerdasan emosional, kepemimpinan transformasional, dan beban kerja terhadap komtimen organisasi pada karyawan walikota administrasi Jakarta timur, suku dinas cipta karya, tata ruang dan pertanahan. Penelitian ini mengumpulkan metode data melalui wawancara dan kuesioner. Analisis statistic dilakukan menggunakan program SmartPls versi 3. Populasi karyawan sebanyak 50 karyawan, 10 karyawan digunakan untuk prasurvei dan 40 karyawan digunakan untuk survei, Teknik yang digunakan yaitu sampel jenuh semua populasi karyawan di gunakan.ABSTRACTThis study aims to investigate how organizational commitment is affected by emotional intelligence, transformational leadership, and workload among staff members of the East Jakarta administration's mayor's office, as well as the sub-department of human rights, land, and spatial planning. Questionnaires and interviews are the methods used in this study to collect data. The SmartPls version 3 software was used to perform statistical analysis. 50 employees made up the employee population; 10 employees participated in the pre-survey, and 40 employees participated in the survey
Pengaruh Kesadaran Merek, Kualitas Produk dan Ulasan Pelanggan Online Terhadap Minat Beli Sunscreen Azarine Pada Platform Shopee Apriliawati, Gandes; Ruwaida , Ruwaida; Trisnawati, Nana; Endang Suryani, Rahayu; Anri Widyayani , Fransisca
IKRAITH-EKONOMIKA Vol. 8 No. 3 (2025): IKRAITH-EKONOMIKA Vol 8 No 3 November 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v8i3.5322

Abstract

ABSTRAKPenelitian ini menunjukkan bahwa terdapat beberapa keluhan dan keraguan dari konsumen terkait minat beli, kesadaran merek, kualitas produk, dan ulasan pelanggan online terhadap produk sunscreen Azarine pada platform Shopee di wilayah Pisangan Baru. Oleh karena itu, penelitian ini bertujuan untuk mengetahui pengaruh kesadaran merek, kualitas produk, dan ulasan pelanggan online terhadap minat beli sunscreen Azarine pada platform Shopee di wilayah Pisangan Baru, Jakarta Timur. Jumlah sampel yang digunakan sebanyak 190 orang menggunakan metode non probability sampling yaitu teknik Probability Sampling dengan menggunakan kriteria konsumen berusia minimal 17 tahun serta pernah membeli dan mengetahui produk sunscreen Azarine dalam enam bulan terakhir di wilayah Pisangan Baru. Pengolahan data dilakukan menggunakan software SmartPLS 3. Hasil dari penelitian menunjukkan bahwa Kesadaran Merek berpengaruh positif dan signifikan terhadap Minat Beli produk sunscreen Azarine pada platform Shopee di wilayah Pisangan Baru, Kualitas produk berpengaruh positif dan signifikan terhadap Minat Beli produk sunscreen Azarine pada platform Shopee di wilayah Pisangan Baru, dan Ulasan Pelanggan Online berpengaruh positif dan signifikan terhadap Minat Beli produk sunscreen Azarine pada platform Shopee di wilayah Pisangan Baru. Secara simultan, ketiga variabel tersebut memberikan konstribusi sebesar 58% terhadap Minat Beli, sedangkan sisanya sebesar 42% dipengaruhi oleh variabel lain diluar model penelitian ini seperti variabel Harga, Promosi, Kepercayaan Merek, atau Kepuasan Pelanggan.ABSTRACTThis study indicates that there are several complaints and concern from consumers related to purchase intention, brand awareness, product quality, and online customer review regarding Azarine sunscreen products on the Shopee platform in the Pisangan Baru area. Therefore, this research aims to examine the influence of brand awareness, product quality, and online customer review on the purchase intention of Azarine sunscreen on the Shopee platform in Pisangan Baru, East Jakarta. The sample consisted of 190 respondents selected using a non-probability sampling method, specifically purposive sampling, with the criteria of consumers aged at least 17 years who have purchased and are familiar with Azarine sunscreen products within the past six monts in thePisangan Baru area. Data processing was conducted using SmartPLS 3 software. The results of the study show that Brand Awareness has a positive and significant influence on the Purchase Interest of Azarine sunscreen products on Shopee in the Pisangan Baru area, Product Quality also has a positive and significant influence on the Purchase Interest of Azarine sunscreen products on Shopee in the Pisangan Baru area, and Online Customer Reviews likewise have a positive and significant influence on the Purchase Interest of Azarine sunscreen products on Shopee in the Pisangan Baru area. Simultaneously, the three variables contribute 58% to Purchase Interest, while the remaining 42% is influenced by other variables outside this research model, such as price, Promotion, Brand Trust, or Customer Satisfaction.
Pengaruh Placement Out-Of-Home, Social Media Marketing Dan Brand Image Terhadap Brand Awareness Pada Layanan PT Pegadaian Simamora, Syakirah Muhshinah; Trisnawati, Nana; Herminda, Herminda; Muksin, Abdullah
IKRAITH-EKONOMIKA Vol. 9 No. 1 (2026): IKRAITH-EKONOMIKA Vol 9 No 1 Maret 2026
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v9i1.5461

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Placement Out-Of-Home, SocialMedia Marketing, dan Brand Image terhadap Brand Awareness pada layanan PT.Pegadaian di stasiun MRT Bundaran HI. Metode yang digunakan adalah pendekatankuantitatif dengan teknik deskriptif, dan data dikumpulkan melalui kuesioner. Analisisdata dilakukan menggunakan metode Partial Least Square (PLS) dengan bantuansoftware SmartPLS versi 3. Dengan populasi sebanyak 115.000 penumpang denganmenggunakan teknik slovin diperoleh sampel sebanyak 100 responden. Hasil penelitianmenunjukkan bahwa Placement Out Of Home berpengaruh positif terhadap BrandAwareness, dengan p-value 0,000 < 0,05 dan t-statistik 4,079 > 1,96. Sementara itu,Social Media Marketing dan Brand Image tidak berpengaruh terhadap Brand Awareness,dengan p-value 0,239 > 0,05 dan t-statistik 1,177 < 1,96 untuk Social Media Marketing,serta p-value 0,054 > 0,05 dan t-statistik 1,927 < 1,96 untuk Brand Image. This study aims to determine the influence of Out-of-Home (OOH) Placement, SocialMedia Marketing, and Brand Image on Brand Awareness of PT Pegadaian services atthe MRT Bundaran HI station. The research method used is a quantitative approachwith a descriptive technique, and data were collected through questionnaires. Dataanalysis was conducted using the Partial Least Square (PLS) method with the help ofSmartPLS version 3 software. With a population of 115,000 passengers, a sample of100 respondents was obtained using Slovin's formula. The results showed thatPlacement Out Of Home has a positive and significant effect on Brand Awareness,with a p-value of 0.000 < 0.05 and a t-statistic of 4.079 > 1.96. Meanwhile, SocialMedia Marketing and Brand Image do not have a significant effect on BrandAwareness, with a p-value of 0.239 > 0.05 and a t-statistic of 1.177 < 1.96 for SocialMedia Marketing, and a p-value of 0.054 > 0.05 and a t-statistic of 1.927 < 1.96 forBrand Image.
Pengaruh Motivasi Kerja, Beban Kerja Dan Kompensasi Terhadap Kepuasan Kerja Karyawan Pada PT Jakarta Sinar Intertrade Di ITC Mangga Dua Jakarta Utara Kurniardi, Alnaufal Luthfi; Endang, Rahayu; Trisnawati, Nana; Ruwaida, Ruwaida
IKRAITH-EKONOMIKA Vol. 9 No. 1 (2026): IKRAITH-EKONOMIKA Vol 9 No 1 Maret 2026
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v9i1.5462

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh motivasi kerja, beban kerja, dan kompensasiterhadap kepuasan kerja karyawan PT. Jakarta Sinar Intertrade. Penelitian menggunakan pendekatankuantitatif dengan metode deskriptif. Data dikumpulkan melalui kuesioner yang disebarkan kepadaseluruh populasi karyawan, dengan sebagian digunakan untuk pra-survei dan sisanya untuk surveiutama. Analisis data dilakukan menggunakan metode Partial Least Square (PLS) dengan bantuansoftware SmartPLS. Hasil penelitian menunjukkan bahwa motivasi kerja dan kompensasiberpengaruh positif dan signifikan terhadap kepuasan kerja, sedangkan beban kerja berpengaruhnegatif dan tidak signifikan. Temuan ini menegaskan bahwa motivasi kerja dan kompensasimerupakan faktor penting yang memengaruhi tingkat kepuasan kerja karyawan di perusahaantersebut. This study aims to determine the effect of work motivation, workload, and compensation on employeejob satisfaction at PT. Jakarta Sinar Intertrade. The study used a quantitative approach withdescriptive methods. Data were collected through questionnaires distributed to the entire employeepopulation, with some used for the pre-survey and the rest for the main survey. Data analysis wasconducted using the Partial Least Square (PLS) method with the help of SmartPLS software. Theresults showed that work motivation and compensation had a positive and significant effect on jobsatisfaction, while workload had a negative and insignificant effect. These findings confirm that workmotivation and compensation are important factors that influence the level of employee jobsatisfaction at the company
Pengaruh Kualitas Produk, Persepsi Harga dan Influencer Marketing terhadap Keputusan Pembelian Kosmetik Wardah pada Platform E-Commerce Shopee di Official Store Wardah (STUDI KASUS PADA KONSUMEN WARDAH) Putri, Tasya Clarissa; Trisnawati, Nana; Herminda, Herminda; Muksin, Abdullah
IKRAITH-EKONOMIKA Vol. 9 No. 1 (2026): IKRAITH-EKONOMIKA Vol 9 No 1 Maret 2026
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v9i1.5478

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Kualitas Produk, Persepsi Harga danInfluencer Marketing terhadap Keputusan Pembelian Kosmetik Wardah pada Platform ECommerceShopee di Official Store Wardah. Metode yang digunakan adalah pendekatankuantitatif dengan teknik deskriptif, dan data dikumpulkan melalui kuesioner. Analisis datadilakukan menggunakan metode Partial Least Square (PLS) dengan bantuan softwareSmartPLS versi 4. Penelitian ini menggunakan Teori Hair et al diperoleh sampel sebanyak 210responden. Hasil penelitian menunjukkan bahwa Kualitas Produk berpengaruh positif terhadapKeputusan Pembelian, dengan p-value 0,000 < 0,05 dan t-statistik 14,346 > 1,96. PersepsiHargaberpengaruh positif terhadap Keputusan Pembelian, dengan p-value 0,000 < 0,05 dan t-statistik9.144 > 1,96. Dan Influencer Marketing berpengaruh positif terhadap Keputusan Pembelian,dengan p-value 0,000 < 0,05 dan t-statistik 13,202 > 1,96. Maka dapat disimpulkan bahwaKualitas Produk, Persepsi Harga serta Influencer Marketing berpengaruh secara signifikanterhadap Keputusan Pembelian. This study aims to determine the influence of Product Quality, Price Perception, and InfluencerMarketing on the Purchase Decision of Wardah Cosmetics on the Shopee E-CommercePlatform at the Wardah Official Store. The method used is a quantitative approach withdescriptive techniques, and data was collected through questionnaires. Data analysis wasperformed using the Partial Least Squares (PLS) method with the assistance of SmartPLSsoftware version 4. This study utilized Hair et al's theory, resulting in a sample size of 210respondents. The results of the study indicate that Product Quality has a positive influence onPurchase Decisions, with a p-value of 0.000 < 0.05 and a t-statistic of 14.346 > 1.96. PricePerception has a positive influence on Purchase Decisions, with a p-value of 0.000 < 0.05 and at-statistic of 9.144 > 1.96. Influencer Marketing also has a positive influence on PurchaseDecisions, with a p-value of 0.000 < 0.05 and a t-statistic of 13.202 > 1.96. Therefore, it can beconcluded that Product Quality, Price Perception and Influencer Marketing significantlyinfluence Purchase Decisions.
Pengaruh Kualitas Produk, Persepsi Harga, dan Lokasi Usaha Terhadap Kepuasan Pelanggan Pada Soto Gebrak di Tebet, Jakarta Selatan DewiMelta Putri, Berlian; Syarif, Rinaldi; Trisnawati, Nana; Mahmud, Mahmud
IKRAITH-EKONOMIKA Vol. 8 No. 3 (2025): IKRAITH-EKONOMIKA Vol 8 No 3 November 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v8i3.5493

Abstract

ABSTRAKPenelitian ini bertujuan untuk menganalisis Pengaruh Kualitas Produk, Persepsi Harga, dan Lokasi Usaha Terhadap Kepuasan Pelanggan Soto Gebrak di Tebet, Jakarta Selatan. Latar belakang penelitian ini didasari oleh ketatnya persaingan industri kuliner serta tantangan yang dihadapi Soto Gebrak dalam menjaga konsistensi cita rasa, menetapkan harga yang sesuai dengan nilai produk, dan keterbatasan lahan parkir. Penelitian ini menggunakan pendekatan kuantitatif dengan penyebaran kuesioner kepada 98 responden. Data dianalisis menggunakan SmartPLS 3 dengan metode Structural Equation Modeling (SEM). Hasil penelitian menunjukkan nilai R-square sebesar 77,1%, yang berarti kepuasan pelanggan dapat dijelaskan oleh kualitas produk, persepsi harga, dan lokasi usaha sebesar 77,1%, sedangkan sisanya sebesar 22,9% dipengaruhi oleh faktor lain di luar model. Kualitas produk berpengaruh positif dan signifikan terhadap kepuasan pelanggan dengan nilai T hitung 2,769 > 1,96 dan p-value 0,003 < 0,05. Persepsi harga berpengaruh positif dan berpengaruh secara signifikan dengan T hitung 2,068 > 1,96 dan p-value 0,020 < 0,05. Lokasi usaha juga berpengaruh positif dan signifikan dengan T hitung 3,696 > 1,96 dan p-value 0,000 < 0,05.Dengan demikian, dapat disimpulkan bahwa Kualitas Produk, Persepsi Harga, dan Lokasi Usaha berpengaruh signifikan terhadap Kepuasan Pelanggan.ABSTRACTThis study aims to analyze the influence of product quality, price perception, and business location on customer satisfaction at Soto Gebrak in Tebet, South Jakarta. The background of this research is driven by the intense competition in the culinary industry and the challenges faced by Soto Gebrak in maintaining consistency of taste, setting prices in accordance with product value, and addressing limited parking space. This research employed a quantitative approach through the distribution of questionnaires to 98 respondents. Data were analyzed using SmartPLS 3 software with the Structural Equation Modeling (SEM) method. The results showed an Rsquare value of 77.1%, indicating that customer satisfaction can be explained by product quality, price perception, and business location by 77.1%, while the remaining 22.9% is influenced by other factors beyond the model. Product quality has a positive and significant effect on customersatisfaction with a T-statistic value of 2.769 > 1.96 and a p-value of 0.003 < 0.05. Price perception also has a positive and has a significant effect with a T-statistic of 2.068 > 1.96 and a p-value of 0.020 < 0.05. Business location has a positive and significant effect with a T-statistic of 3.696 > 1.96 and a p-value of 0.000 < 0.05. Therefore, it can be concluded that product quality, price perception, and business location have a significant influence on customer satisfaction.
PENGARUH BRAND TRUST, BRAND IMAGE DAN BRAND EXPERIENCE TERHADAP KEPUTUSAN PEMBELIAN CAT TEMBOK MEREK MOWILEX DI TOKO KEMENANGAN JAYA JAKARTA PUSAT Nadirah, Salwa; Ruwaida, Ruwaida; Trisnawati, Nana; Endang Suryani, Rahayu
IKRAITH-EKONOMIKA Vol. 8 No. 3 (2025): IKRAITH-EKONOMIKA Vol 8 No 3 November 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v8i3.5526

Abstract

ABSTRAKDisebabkan oleh posisi penjualan cat tembok merek Mowilex yang masih dibawah lima merek lainnya dan adanya penurunan penjualan Mowilex pada tahun 2023 di Toko Kemenangan Jaya, Jakarta Pusat. Penelitian ini bertujuan untuk mengetahui pengaruh brand trust, brand image dan brand experience terhadap keputusan pembelian cat tembok merek Mowilex di Toko Kemenangan Jaya, Jakarta Pusat. Populasi dalam Penelitian ini merupakan seluruh konsumen Mowilex di Toko Kemenangan Jaya, Jakarta Pusat selama kurun waktu pelaksaan penelitian yang berjumlah 273 orang. Sampel yang digunakan sebanyak 160 responden dengan menggunakan non probability sampling yaitu teknik purposive sampling, dengan kriteria responden yang pernah membeli Mowilex minimal satu kali dan berusia diatas 20 tahun. Pengolahan data dilakukan dengan aplikasi SmartPLS versi 3.2.9. Hasil penelitian menyatakan bahwa Brand Trust berpengrauh positif dan signifikan terhadap Keputusan Pembelian cat tembok merek Mowilex di Toko Kemenangan Jaya, Jakarta Pusat, Brand Image berpengaruh positif dan signifikan terhadap Keputusan Pembelian cat tembok merek Mowilex di Toko Kemenangan Jaya, Jakarta Pusat dan Brand Experience berpengaruh positif dan signifikan terhadap Keputusan Pembelian cat tembok merek Mowilex di Toko Kemenangan Jaya, Jakarta Pusat. Berdasarkan hasil pengujian data terdapat pengaruh Brand Trust, Brand Image dan Brand Experience Terhadap Keputusan Pembelian sebesar 70,5% dan sisanya 29,5% dipengaruhi oleh variabel lain seperti kualitas, harga, brand ambassador, pelayanan, dan kepuasan konsumen.ABSTRACTThis is due to the sales position of Mowilex brand wall paint, which is still below five other brands, and the decline in Mowilex sales in 2023 at Toko Kemenangan Jaya, Central Jakarta. This study aims to determine the influence of brand trust, brand image and brand experience on the purchase decision of Mowilex brand wall paint at Toko Kemenangan Jaya, Central Jakarta. The population in this study was all customers Mowilex at Toko Kemenangan Jaya, Central Jakarta during the period of the research which amounted to 273 people. The sample used was 160 respondents using non-probability sampling, namely the purposive sampling technique, with the criteria of respondents who had bought Mowilex at least once and were over 20 years old. Data processing is carried out with the SmartPLS application version 3.2.9. The results of the study stated that Brand Trust had a positive and significant influence on the Decision to Purchase Mowilex brand wall paint at Toko Kemenangan Jaya, Central Jakarta, Brand Image had a positive and significant effect on the Decision to Purchase Mowilex brand wall paint at TokoKemenangan Jaya, Central Jakarta and Brand Experience had a positive and significant effect on the Decision to Purchase Mowilex brand wall paint at Toko Kemenangan Jaya, Central Jakarta. Based on the results of the data test, there was an influence of Brand Trust, Brand Image and Brand Experience on Purchase Decisions of 70.5% and the remaining 29.5% was influenced by other variables such as quality, price, brand ambassador, service, and consumer satisfaction
Pelatihan Perilaku Digital Marketing Ibu-ibu UMKM Produk Ikan Laut dan Olahan Krupuk Di Pantai Carita Kabupaten Pandeglang Banten Rilla Sovitriana; Budilaksono, Sularso; Euis Puspita Dewi; Nana Trisnawati; Nurina, Nurina; Evi Syafrida Nasution
JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Vol. 5 No. 1 (2024)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/jurpikat.v5i1.1353

Abstract

Pelatihan penerapan perilaku bisnis digital untuk Usaha Mikro, Kecil, dan Menengah (UMKM) yang berlokasi di sekitar pantai Carita di Banten. Melalui perilaku Digital Marketing UMKM, dapat memanfaatkan aspek digital dan teknologi informasi dalam upaya untuk meningkatkan visibilitas, menjangkau pasar yang lebih luas, membangun hubungan dengan pelanggan, dan meningkatkan keberhasilan pemasaran dan penjualan. Hal ini memberikan potensi untuk pertumbuhan dan kesuksesan bagi UMKM. Dalam era digital yang semakin maju ini, UMKM perlu mengadopsi teknologi digital untuk meningkatkan efisiensi dan daya saing mereka. Pelatihan ini bertujuan untuk membekali UMKM dengan pengetahuan dan keterampilan yang diperlukan dalam menerapkan perilaku bisnis digital yang efektif. Dengan meningkatkan pengetahuan dan keterampilan dalam menggunakan teknologi digital, UMKM dapat mengoptimalkan potensi dan menghadapi persaingan yang semakin ketat. Pelatihan ini diharapkan dapat memberikan manfaat jangka panjang bagi UMKM dan mendorong pertumbuhan ekonomi di wilayah pantai Carita di Banten.
PELATIHAN OLAHAN MAKANAN DAN MINUMAN BERBAHAN JAHE EMPRIT UNTUK PKK, KARANG TARUNA DAN PEMBUDIDAYA TANAMAN JAHE DI KELURAHAN CISARUA KOTA SUKABUMI Budilaksono, Sularso; Sovitriana, Rilla; Trisnawati, Nana; Maulana, Alifaqul; Dewi, Euis Puspita; Nasution, Evi Syafrida; Trikariastoto, ST; Effendi, Maya Syafriana; Yuliani, Nafisah
Jurnal Abdi Insani Vol 11 No 2 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i2.1545

Abstract

Sukabumi City is famous for MSMEs that make ginger candy.   This MSME is located in RW 18, Cisarua Village, Sukabumi City. They have land for ginger plants but the ginger plants can only be harvested after they are 9 months old. The problem faced by PP is that PKK women, youth groups and ginger cultivators have not been able to process food and drinks made from ginger optimally. The main products of this village are currently only ginger candy and several processed ginger derivative products which are only in the trial stage. Training on processing food and drinks made from emprit ginger is a community service activity aimed at improving the skills and knowledge of the PKK group, Karangtaruna, and ginger plant cultivators in Cisarua Village, Sukabumi City.   Emprit ginger, chosen as the main ingredient, has high nutritional value and health benefits. This training is expected to have a positive impact on the local economy and improve community welfare. It is hoped that processed food and beverage products made from ginger can become a mainstay of village products. This community service method uses lecture methods, practical demonstrations of making processed foods and drinks made from ginger and interviews. With this combination of qualitative methods, it is hoped that the training results will be maximized. The final result of the training was that PKK women, Karangtaruna and ginger cultivators were able to process ginger into various foods and drinks with high taste for sale and marketing. Participants can demonstrate how to prepare ginger-based dishes and drinks under the guidance of a team of community service presenters. This demonstration will be held on September 5-6 2023. This training was successful in increasing participants' knowledge and skills in processing emprit ginger into various kinds of food and drink products with economic value with the indicator that participants were able to process ginger into various foods and drinks with high selling value. The foods that were successfully made were various cakes, steamed cakes, cookies, jehe coffee, ginger chocolate, etc.
Co-Authors ., Sarpan Agnes, Brigitha Amdani Amdani Amdani Amdani Amdani Amdani Anri Widyayani , Fransisca Apriliawati, Gandes Badraningsih Lastariwati Budilaksono, Sularso DewiMelta Putri, Berlian Dwi Dinariana Effendi, Maya Syafriana Elmanika P, Roza Elmanika, Roza Endang Suryani, Rahayu Endang, Rahayu Essy Malays Sari Sakti Euis Puspita Dewi Euis Puspita Dewi Euis Puspita Dewi, Euis Puspita Evi Syafrida Nasution Evi Syafrida Nasution Farida Farida Farida Farida Firdaus, Venus Firmanda, Riki Fitri Nurulafiah Fitri Suryani Fitri Suryani Halwa , Salsabila Herminda, Herminda I Gede Agus Suwartane Idaman, Nur Idaman, Nur Ilham Kudratul Alam Irsyaddin, Muhammad Millah KOSASIH KOSASIH, KOSASIH Kurniardi, Alnaufal Luthfi Lestari Ambarin Mahmud Mahmud Marhalinda Marhalinda Marhalinda, Marhalinda Maulana, Alifaqul Melinda Malau Muksin, Abdullah Muthia D, Aliya Nadirah, Salwa Nadiya Fithri Fathima Nandan Limakrisna Nilawati, Evi Nur Wahyuni Nurina Nurina Nurina Nursina Nursina Pangestika, Andyta Widya Pradipta Utama, Andyan Pradipta, Andyan Putri, Tasya Clarissa Rahayu Endang Suryani Ria Riefianti Rilla Sovriana Roosdiana Roosdiana Ruwaida , Ruwaida Ruwaida, Ruwaida Sangkasari Paranita, Ekayana Santosa, Agus Djoko Shafenti, Shafenti Simamora, Syakirah Muhshinah Siti Komsiah Siti Sujatini Soeratin, Boyke Setiawan Sovitriana , Rilla Sovitriana, Rilla St. Trikariastoto St. Trikariastoto Sularso Budilaksono Suwartane, I Gede Agus Syarif, Rinaldi Trikariastoto, ST Utama, Andyan Pradipta Widiastuti Alawiah Yosandi Yulius Yuliani, Nafisah Zakiyah Zakiyah , Zakiyah