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All Journal E-Tech : Jurnal Ilmiah Teknologi Pendidikan Pedagogi: Jurnal Ilmu Pendidikan Jurnal Konseling dan Pendidikan Jurnal Harkat : Media Komunikasi Gender Cendekia Justicia Islamica : Jurnal Kajian Hukum dan Sosial SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Journal of Dedicators Community Global Conference Index IJoASER (International Journal on Advanced Science, Education, and Religion) J-KESMAS: Jurnal Kesehatan Masyarakat Jurnal Komunikasi Pendidikan Proceedings of Annual Conference for Muslim Scholars Indonesian Journal of Instructional Media and Model Intervensi Komunitas: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Indonesia International Conference on Industrial Revolution for Polytechnic Education Ikhtisar: Jurnal Pengetahuan Islam Jurnal Al-Qiyam Jurnal Tana Mana Jurnal Pusat Akses Kajian Manajemen Journal of Community Service Cendekia: Jurnal Kependidikan dan Kemasyarakatan Jurnal Educative: Journal of Educational Studies Studies in English Language and Education Journal Education And Islamic Studies Journal Of Humanity Dedication Jurnal Penelitian Pendidikan Indonesia Engagement: Jurnal Pengabdian Kepada Masyarakat
Reflianto, Reflianto
Universitas Negeri Padang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : Journal Education And Islamic Studies

 1 
Literature Review: Analisis Peran Humas Menerapkan Komunikasi Dua Arah Dalam Membangun Kemitraan Sekolah dan Masyarakat Farida Ariani; Reflianto Reflianto
Journal Education And Islamic Studies Vol 2 No 2 (2024): Journal Education And Islamic Studies
Publisher : Institut Agama Islam Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55062//JEDIES.2024.v2i2.742/4

Abstract

This research aims to examine the development of public relations theory and its implementation in the educational context, particularly regarding the two-way communication model developed by Grunig. The research method employs a literature study approach by analyzing various international research findings on public relations practices in schools. The results show that although the symmetrical two-way communication model is considered ideal, there are still significant gaps in its implementation within the school environment. Schools tend to implement one-way communication focusing on promotion and persuasion, neglecting aspects of dialogue and partnership with the community. The main challenges include limited competencies of public relations staff, underutilization of digital technology, and the dominance of control paradigms in school management. The digital era opens new opportunities to build more effective interactive communication, but requires fundamental transformation in schools' public relations approach. This research recommends developing a more structured public relations management system, enhancing staff competencies through cross-disciplinary education, optimizing digital media usage, and strengthening leadership roles in building a culture of dialogue with the community. The theoretical and practical implications of these findings contribute to the development of more effective public relations models in contemporary educational contexts
Literature Review: Analisis Peran Humas Menerapkan Komunikasi Dua Arah Dalam Membangun Kemitraan Sekolah dan Masyarakat Ariani, Farida; Reflianto, Reflianto
Journal Education And Islamic Studies Vol. 2 No. 2 (2024): Journal Education And Islamic Studies
Publisher : Institut Agama Islam Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55062//JEDIES.2024.v2i2.742/4

Abstract

This research aims to examine the development of public relations theory and its implementation in the educational context, particularly regarding the two-way communication model developed by Grunig. The research method employs a literature study approach by analyzing various international research findings on public relations practices in schools. The results show that although the symmetrical two-way communication model is considered ideal, there are still significant gaps in its implementation within the school environment. Schools tend to implement one-way communication focusing on promotion and persuasion, neglecting aspects of dialogue and partnership with the community. The main challenges include limited competencies of public relations staff, underutilization of digital technology, and the dominance of control paradigms in school management. The digital era opens new opportunities to build more effective interactive communication, but requires fundamental transformation in schools' public relations approach. This research recommends developing a more structured public relations management system, enhancing staff competencies through cross-disciplinary education, optimizing digital media usage, and strengthening leadership roles in building a culture of dialogue with the community. The theoretical and practical implications of these findings contribute to the development of more effective public relations models in contemporary educational contexts
Co-Authors Abbas, Syamsuar Abrar, Kairul Afnita, Nora Amra, Ikbal Amris, Firda Khairati Arief Arafat Hankam Asri, Zainal Asrul Asrul Asrul Aulia Fitri Aulia Fitri, Aulia Azzahra Vidi Umaira Dewi, Siska Miga Eddy Sutadji Efrianova, Vivi Fachry Abda El Rahman Farida Ariani Farida Ariani Feriantano Sundang Pranata Firda Khairati Amris Gusmadewi Gusmadewi Gusnetti Gusnetti Hayatunnufus Hayatunnufus Indra Saputra Johari bin Sihes Lili Salfina Martin Kustati Maya Fernanda Dielsa Melda Mahniza Mitra Lusiana Muhammad Zalnur Murni Astuti Nana Sepriyanti Nini, Nini Nora Afnita Novi Yanti Nurtati Rahayu, Sari Rezki Amelia Rianto, Nofri Suhaili, Hidayati Syamsiar, Syamsiar Syamsuar Abbas Syamsuar Abbas Syamsuar Abbas Syamsuar Syamsuar, Syamsuar Umaira, Azzahra Vidi Vici Syahril Chairani Wandi, Joni Indra Yeni Elviza Febrianti Zen, Zelhendri Zen, Zulhendri Zulhendri Zen Zulkifli Zulkifli