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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Ilmiah Universitas Batanghari Jambi JMM (Jurnal Masyarakat Mandiri) Jurnal Ilmiah Media Sisfo Jurnal Benefita : Ekonomi Pembangunan, Manajemen Bisnis Dan Akuntansi MABIS: Manajemen dan Bisnis Quantitative Economics and Management Studies Jurnal Manajemen dan Perbankan (JUMPA) Portofolio: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi Jurnal Manajemen Teknologi dan Sistem Informasi Jurnal Ilmiah Manajemen dan Kewirausahaan Jurnal Manajemen Riset Inovasi Jurnal Manajemen Sistem Informasi Hut Publication Business and Management Brilliant International Journal of Management and Tourism Oikonomia : Journal of Management Economics and Accounting
Effiyaldi, Effiyaldi
Dinamika Bangsa University Jambi
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Adoption of Digital Technology and Sales Performance Improvement among Indonesian SMEs: A Mixed-Methods Analysis Naibaho, Ronald; Effiyaldi, Effiyaldi; Nurhadi, Nurhadi; Suratno, Eddy; Pasaribu, Johni Paul Karolus
Quantitative Economics and Management Studies Vol. 6 No. 2 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems3890

Abstract

This research aims to analyze the impact of digital technology adoption and digital literacy on improving the sales performance of MSMEs in Indonesia, with customer satisfaction as a mediating variable. A quantitative approach was used with the path analysis method on 200 MSME actors from four different provinces. Data were collected through closed questionnaires and analyzed using SmartPLS. The results of the study show that both digital technology adoption and digital literacy have a positive and significant effect on customer satisfaction. Customer satisfaction was also proven to play a significant mediating role in improving sales performance. The R-square value of 0.607 indicates that the model has a sufficiently high explanatory power for the dependent variable. These findings confirm that the success of MSME digitalization does not only depend on the use of technological tools, but also on the understanding of business actors in managing customer service digitally. The government and stakeholders need to provide strategic interventions through digital literacy training, infrastructure provision, and inclusive sector-based policies. This research provides an empirical contribution to the digital entrepreneurship literature, as well as practical implications for the development of MSMEs in the era of digital economic transformation. Further research is recommended to add variables such as customer loyalty and operational efficiency to the model, and to apply a longitudinal approach to observe the long-term impact of digital technology adoption.
Strategi Peningkatan Loyalitas Pelanggan Shopee di Kota Jambi: Evaluasi Harga, Promosi, dan Kepuasan Hassandi, Irfan; Effiyaldi, Effiyaldi; Pebriyanto, Feri; Hidayat, Teguh
Portofolio: Jurnal Ekonomi, Bisnis, Manajemen, dan Akuntansi Vol 22 No 1 (2025): Portofolio: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/portofolio.v22i1.768

Abstract

This study aims to find out how much influence price; promotion and satisfaction have on customer loyalty of e-commerce shopee in Jambi city. The method used in conducting the analysis is a quantitative approach. The object of this study is customers who have made transactions through e-commerce shopee in Jambi city. The number of samples to be used is 100 respondents. The results of the observation illustrate that price has a significant and positive impact on increasing customer loyalty with a significance value of 0.041. Promotion has a significant and positive impact on increasing customer loyalty with a significance value of 0.022. Satisfaction also has a significant and positive impact on increasing customer loyalty with a significance value of 0.000. In addition, price, promotion and customer satisfaction simultaneously have a significant and positive impact on increasing customer loyalty with a significance value of 0.000.
How Is The National Banking Marketing Strategy Based On Technology syafril, syafril; Effiyaldi, Effiyaldi; Selvanus, Selvanus; Wahyudi, Wahyudi
Jurnal Manajemen Riset Inovasi Vol. 2 No. 3 (2024): Juli : Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v2i3.3066

Abstract

This research explains a phenomenon of how national banking marketing strategies are technology-based. This research uses an exploratory qualitative method with a literature study approach which tries to produce information and knowledge in a field that was previously under-researched. The research results show that national banking marketing strategies developed in accordance with advances in technology during that time. Current technological developments have brought about fundamental changes in national banking, such as the presence of branchless banking and digital banking based on internet technology. The next development will change banking marketing strategies starting the marketing 5.0 era based on humanity and technology. It is hoped that the results of this research will be useful for the world of banking and science in the future.
Improving the Quality of Human Resources and the Welfare of Lecturers through Lecturer Certification : (A Literature Study and Direct Participation Observation) Effiyaldi Effiyaldi; Syafril Syafril; Andi Makkulawu Panyiwi Kessi
Brilliant International Journal Of Management And Tourism Vol. 5 No. 2 (2025): June : Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v5i2.4410

Abstract

This study aims to elaborate on improving the quality of human resources and the welfare of lecturers through a lecturer certification program. Lecturer certification is also very useful for the government in setting standards for lecturer qualifications in developing the Tri Dharma of Higher Education, namely Teaching, Research and Community Service. To achieve the goal of improving the quality of lecturers and improving the welfare of lecturers, lecturer certification is one of the most important ways in the higher education system in Indonesia. This study is an exploratory descriptive study with a Library study method and direct observation of the research problem. The results of the study indicate that lecturer certification allowances have a positive impact on improving the quality of lecturers and also improving the welfare of lecturers in increasing income for lecturers' living needs. It is hoped that this study can be a useful source of information for the government, the general public and other researchers in the future.
Hybrid Working: Challenges and Opportunities in Managing Employee Performance in the Age of Flexible Working Effiyaldi Effiyaldi; Setyowati Subroto; Maulid Sakaria
Oikonomia : Journal of Management Economics and Accounting Vol. 2 No. 2 (2025): Oikonomia-February
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/oikonomia.v2i2.310

Abstract

The hybrid work model has become a new paradigm in the modern workplace, offering flexibility for employees while challenging organizations in managing performance. The main challenges in this system include the difficulty of measuring productivity, proximity bias, ineffective communication, and limited direct supervision. This study aims to explore optimal strategies for managing employee performance in a hybrid work environment. Using a qualitative approach through a case study method, this study involved in-depth interviews with managers, hybrid employees, and HR teams from organizations that have implemented a flexible work system. Thematic analysis was used to identify key patterns in performance management. The results showed that a results-based assessment system, the use of AI-based performance monitoring technology, and inclusive communication are key to success in the hybrid model. In addition, trust-based leadership and continuous feedback are needed to create a productive and fair work environment. With the right strategy, organizations can optimize productivity, increase employee engagement, and create a balance between flexibility and work effectiveness. This study provides insights for organizations in designing adaptive policies to support the sustainability of the hybrid work model in the future.
Why Social Commerce Tiktok Shop Was Closed By The Indonesian Government syafril, syafril; Effiyaldi, Effiyaldi; Yemima, Yemima; Wahyudi, Wahyudi; Selvanus, Selvanus; As-Syahri, Hidayatullah; Susanto, Hari
Hut Publication Business and Management Vol. 4 No. 2 (2024): Hut Publication Business and Management
Publisher : PT. Hanken Sukses Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to find answers to why the Indonesian Government closed the Social Commerce Tiktok Shop. The approach in this research is descriptive qualitative using case study and literature study methods. This research aims to find answers to the problem formulation from various literary sources from books, scientific journals and other relevant news media. From the results of the research conducted, it can be seen that there are various reasons for the Indonesian government to close social commerce Tiktok shops, including violations in buying and selling activities at Tiktok shops such as predatory pricing, dumping and shadow banning which are detrimental to local MSME traders in Indonesia. It is hoped that this research will be a reference for future researchers regarding the Tiktok shop application with different variables.
Co-Authors Abdul Rachman Ahadi, Ahmad Husna Alfadillah , Antrisa Andi Makkulawu Panyiwi Kessi ARDIANSYAH ARDIANSYAH Ardiansyah Pratama, Ardiansyah Arsa, Daniel As-Syahri, Hidayatullah Chindra Saputra Eddy Suratno Eddy Suratno Ericson, Ericson Farras, Faisal Fauzan . FIET HARYADI, FIET Finur, Hendra Firnando, Muhammad Ridho Fitri Dahlia Hutapea Gunardi Gunardi Hari Susanto Hari Susanto Hendri Hendri HERRY MULYONO Herry Mulyono Herry Mulyono Heru Kurniawan Hidayat, Teguh Hidayatullah As-Syahri Husni Hidayat Ichsandi, Ichsandi Irawan, Arie Irfan Hassandi Isto’in Choirul, Galang Johni Paul Karolus Pasaribu Laksana, Tirta Yatra Jaya Latif, Raden Abdul Levina, Fransiska Madhrozji, Tutuk Mafutra, Lian Marhamah Marhamah Maulid Sakaria Melani Kadar Mira Saudina Mochammad Imron Awalludin Muchtar, Emilia Mulyadi Mulyadi Murjoko, Murjoko NAIBAHO, RONALD Nurhadi Nurrahayu, Ulfah Paskalina Widiastuti Ratnaningsih Pebriyanto, Feri Pradipta , Rahman Rahmadani, M. Irsyad Ramadhan, Fauzan purma Renaldi Yulvianda Rezki, Lisa Purnama Riska Riska Ristio Ritonga, Dika Sari, Artika Sarkim, Sarkim Sarmadi, Sarmadi Selfi Kumara Hati Selvanus Selvanus Selvanus, Selvanus Setiadi, Arif Setiawan , Irmawan Setyowati Subroto Sharipuddin Siagian, Saut Horas Tua Simatupang, John Devin Junior Sriwiyanti, Sriwiyanti Sufadmi, Hery Suratno, Eddy Syafril Syafril Syafril Syafril Syafril Syafril Syamsurizal - - Thyara Agustin Tomi Kurniawan Vira Aryati Aryati Vivi Usmayanti Wahyudi Wahyudi Wahyudi Wahyudi Yanti, Elvi Yemima Yemima Yemima, Yemima Zaini, Abun