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All Journal Ilmu Administrasi Publik Ganaya: Jurnal Ilmu Sosial dan Humaniora Alignment: Journal of Administration and Educational Management Unes Law Review PINISI Discretion Review Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan Tax Literacy and Leadership Agility: Indigenous Peoples Awareness in Paying Taxes Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Arus Jurnal Sosial dan Humaniora Publikasi Ilmiah Bidang Pengabdian Kepada Masyarakat (SIKEMAS) Sambulugana Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Ranah Research : Journal of Multidisciplinary Research and Development Journal of Education Religion Humanities and Multidiciplinary Jurnal Penelitian Pendidikan Indonesia Journal of Publicness Studies
Syahruddin Hattab
Department Of Public Administration, Faculty Of Social And Political Science, Tadulako University, Palu, Indonesia
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Kewirausahaan Berbasis Rumah Tangga:  Studi Usaha Pada Rumah Produksi Mama Chika Hattab, Syahruddin; Nelsa; Nurhidayati, Arifa; Soande, Faustino Andresta; Bakar, Chandra Abu; Mado, Moh. Arzal Saputra
JPS: Journal of Publicness Studies Vol 2 No 04 (2025): Journal of Publicness Studies
Publisher : Program Studi Administrasi Publik, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/6vz3ef29

Abstract

This study aims to describe the business profile, operational processes, marketing strategies, and challenges faced by Mama Chika Production House MSME as one of the local food businesses in Palu City. This study also seeks to identify factors that influence business sustainability, particularly in the context of managing fried onions and silkworm sticks as regional specialty commodities. The research method used is a qualitative approach through direct observation and in-depth interviews with business owners. The results show that this business was born from a combination of humanitarian motivation, environmental concerns, and family economic needs during the pandemic. Business management is carried out by utilizing local labor, maintaining production quality through direct supervision by the owner, and expanding marketing reach through partner networks and social media. The main challenges faced include fluctuations in raw material prices, scarcity of onion supplies, and ecological factors that affect crop quality. Nevertheless, Mama Chika Production House has been able to survive and continue to grow through simple but effective operational strategies and extensive distribution partnerships.
Co-Authors Abdul Rivai Ahmad Rifai Ahsan, Sitti Cheariah Alamsyah, M.Nur Ananda, Syafikah Davina Andini Ani Susanti Astuti, Agusta Sri Bakar, Chandra Abu Bida, Obed Burhanuddin Haji Nasir Daswati Daswati Daswati DESI NATALIA, DESI DM, Asmira Eka Sudarso Kasi, Yulius Fahrudin Fahrudin Fahrudin Fahrudin Farista, Gita FINA Fitra, Fitra Lestari Hafel, Muhlis Ikhtiar Hatta irha, Sukira Jalmav, Desy Maria Jumiani, Jumiani Mado, Moh. Arzal Saputra Mangngasing, Nasir Mario Beldwin Iglesias Padjalo Mayusa, Askar Milwan, Milwan Muh. Ilham Muhammad Faisal Mustainah Mappatoba Nelsa Nuraisyah Nuraisyah Nuraisyah Nurhannis Nurhannis Nurhidayati, Arifa Nurul Izmi Humairsh Petonengan, Devi Rachmad Rachmad Rafliadi Ramadhani, Niazela Risupal, Theodorus Sanda, Eka Saputri, Ferda Sitti Chaeriah Ahsan Soande, Faustino Andresta Syarif Permana Salingkat Syavira Andina Anjar Syukur, M Tawil, Novalinda Triani, Nenny Ummu Safira Salsabila Vidyanto, Vidyanto Yeti Maisaroh Yunika, Ulpa Zaenong, Nur fadhilah Dwi Putri Zaharani, Vilza