Garuda - Garba Rujukan Digital

Pemasaran Kreatif untuk Peningkatan Usaha Pelaku IKM dalam Mendorong Pertumbuhan Ekonomi Lokal Yasmir, Yasmir; Susanto, Joko; Anggraini, Zepa; Dolly, Fajar Ifan
Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat Vol. 7 No. 2: Januari 2025
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jks.v7i2.4117

Small and Medium Industries play an irreplaceable role in spurring local economic growth in Indonesia. The contribution of Small and Medium Industries to Gross Domestic Product and job creation is very significant. However, Small and Medium Industries face major challenges, including limited marketing knowledge and skills, limited access to promotional media and digital platforms, and intense competition with imported products. To overcome this challenge, a service program was implemented in Sinar Gading Village, Merangin Regency, aimed at improving the creative marketing capabilities of Small and Medium Industry players. This program involves 40 participants from various Small and Medium Industry sectors, through intensive training that includes creative marketing techniques, branding, digital marketing, product innovation and e-commerce. The results of this program show a significant increase in participants' marketing knowledge and skills, which has a positive impact on sales turnover, market expansion, and the formation of new collaboration networks between Small and Medium Industry players. Even though there are still obstacles such as limited access to technology and traditional mindsets, this initiative has succeeded in increasing the competitiveness of local Small and Medium Industries and encouraging economic growth in the area. Ongoing support is essential to strengthen the results achieved and ensure long-term success.

EDUKASI DIGITAL MARKETING SEKTOR USAHA INDUSTRI PENGOLAHAN DI BERINGIN SANGGUL KABUPATEN MERANGIN Yasmir Yasmir; Joko Susanto; Ade Sofa; Ira Widyastuti; Syah Amin Albadry; Delvita Juniarsih; Deni Handani; Zepa Anggraini; Fajar Ifan Dolly; Ikhsan Alfarisi; Irwan Muhammad
BHAKTI NAGORI (Jurnal Pengabdian kepada Masyarakat) Vol. 2 No. 2 (2022): BHAKTI NAGORI (Jurnal Pengabdian kepada Masyarakat) Desember 2022
Publisher : LPPM UNIKS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36378/bhakti_nagori.v2i2.2559

Teknologi informasi terus berevolusi dalam pengembangan usaha, dengan demikian para pelaku usaha perlu untuk meningkatkan dan memanfaatkan metode pemasaran yang tepat agar produk yang dijual laku dipasaran, Mengingat peran penting dari teknologi informasi dalam kegiatan bisnis, menuntut pelaku usaha untuk meningkatkan literasi digitalnya minimnya pengetahuan pengrajin anyaman tradisional di desa Beringin Sanggul memberikan motivasi untuk dilaksanakan pengabdian kepada masyarakat. Dimana produk yang dihasilkan termasuk dalam produk yang unik dan langka ditemukan dipasaran, sasaran penjualan selain dari penggunaan produk tersebut sesuai dengan manfaat sebelumnya, namun beberapa tempat yang menggunakan konsep klasik digunakan sebagai hiasan dalam ruangan yang berkesan estetik. berdasarkan hal tersebut pengabdian kepada masyakarat ini dilakukan dengan cara pemberian materi tentang pemasaran digital, dimana metode yang diterapkan adalah ceramah, tanya jawab dan simulasi. Adapun target yang ingin dicapai dalam kegiatan pengabdian kepada masyarakat ini adalah pelaksanaan pengenalan digital marketing dalam upaya meningkatkan penghasilan sekaligus melestarikan kerajinan anyaman yang pada saat sekarang sulit ditemukan. Target luaran yang dapat diharapkan adalah terpublikasi melalui jurnal, serta kemampuan dalam memanfaat media online untuk memasarkan produk.

Pengaruh Perilaku Konsumtif dan Gaya Hidup Terhadap Keputusan Pembelian Skincare Mahasiswi STIA Setih Setio Fajar Ifan Dolly
Jurnal STIA Bengkulu Vol 8 No 2 (2022): Juli
Publisher : STIA Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56135/jsb.v8i2.53

This study aims to determine (1) the effect of consumptive behavior on skincare purchasing decisions, (2) the influence of lifestyle on skincare purchasing decisions, (3) the influence of consumptive behavior and lifestyle on skincare purchasing decisions. The method used is causal associative research using a descriptive quantitative approach. While determining the sample using the determination of the number of samples from the population based on the theory of Isaac and Michael, with formulas and tables for determining the number of samples from the population with an error rate of 10%. So, obtained a sample of 122 respondents. The results showed (1) consumptive behavior (X1) had a significant effect on purchasing decisions (Y) for skincare at STIA Setih Setio Muara Bungo female students of 4.375. (2) Lifestyle (X2) has a significant effect on purchasing decisions (Y) skincare at STIA Setih Setio Muara Bungo female student of 1.889. (3) Consumptive behavior (X1) and lifestyle (X2) simultaneously have a low influence contribution, which is 0.363 or (36.30%) on the purchasing decision variable (Y) skincare.

EFEKTIVITAS PROGRAM KELUARGA HARAPAN (PKH) DALAM PEMERATAAN KESEJAHTERAAN SOSIAL DI KELURAHAN BUNGO TAMAN AGUNG KECAMATAN BATHIN III KABUPATEN BUNGO Fajar Ifan Dolly; Ade Sofa; Bella Sakila
Jurnal STIA Bengkulu Vol 10 No 2 (2024): Juli
Publisher : STIA Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56135/jsb.v10i2.160

Program Keluarga Harapan (PKH) is a program issued by the Ministry of Social Affairs in the short term the aim of this program was to reduce the Rumah Tangga Sangat Miskin (RTSM) and in the long term can stop the chain of poverty between generations to get out of the existing poverty problem. The aims of this study was to determine the effectiveness of Program Keluarga Harapan (PKH) in equalizing social welfare in Bungo Taman Agung Village, Bathin III District, Bungo Regency. In this study the authors used a descriptive method with a qualitative approach. The population of this research was KPM PKH Bungo Taman Agung Village and all Bungo Taman Agung Village officials with a sample of 15 people and using Purposive Sampling technique. The data sources in this study used primary data and secondary data. Data analysis techniques were data collection, data reduction, data presentation and conclusion drawing. The results showed that the effectiveness of the Family Hope Program (PKH) in equalizing social welfare in Bungo Taman Agung Village, Bathin III District, Bungo Regency was not effective, this could be seen from the understanding of the program which was not maximized cloud PKH Facilitator so that the lack of understanding of the program for Beneficiary Families (KPM), on target were are still KPM PKH who receive assistance but should be said to be prosperous, on time in the disbursement of funds which made the needs of KPM PKH delayed, the achievement of this goal improved the standard of living of KPM PKH through access to services and real changes felt by KPM towards complementary assistance. Of the five indicators, there were three indicators, namely understanding the program, right on target and on time that have not been effective and for the Government to be more selective in checking data and for the disbursement of PKH funds to be carried out on time.

IMPLEMENTASI KEBIJAKAN PENGELOLAAN AIR LIMBAH DOMESTIK DI KABUPATEN BUNGO PROVINSI JAMBI Ifan Dolly, Fajar; Poiran, Poiran; Nurhatisa, Nurhatisa
Jurnal STIA Bengkulu Vol 11 No 1 (2025): Januari
Publisher : STIA Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56135/jsb.v11i1.190

The research was motivated by the presence of domestic wastewater in Bungo Regency which has affected the quality of river water and surface water and has the potential to damage the environmental ecosystem. This research aims to find out how Bungo Regency Regional Regulation Number 5 of 2018 is implemented regarding domestic wastewater management and to find out what factors influence the successful implementation of domestic wastewater management policies in Bungo Regency. The method used in this research is qualitative with a descriptive data approach. Research was conducted at the Environmental Service, Housing and Settlement Service, restaurants, river watersheds (Batang Tebo and Batang Bungo watersheds), laundry businesses, motorbike repair shops, palm oil companies, traditional market environments and residential areas which became sources. from domestic wastewater. In determining the sample this research used techniques purposive And accidental sampling of course based on certain criteria or characteristics that are relevant and valid as well as informants who truly understand and know the topic in order to complete the required information and data. Meanwhile, the data collection techniques used in this research are observation, interviews and documentation. Meanwhile, for data analysis techniques, the Miles and Huberman model is used which consists of data collection activities, data reduction, data presentation, verification and drawing conclusions. The research results show that the implementation of Bungo Regency Regional Regulation Number 5 of 2018 concerning Domestic Wastewater Management is quite good. Several educational activities have been carried out by the local government in several schools, but these activities have not been carried out evenly across all schools in Bungo Regency. Next, the assistance activities carried out in making environmental permits (environmental approval documents) have been running and DLH has facilitated all stakeholders who process waste water management permits. Judging from the coordination between government agencies, namely the Department of Housing and Settlements (Perkim) and the Department of Public Works (PU), as well as related agencies, the coordination of the implementation of tasks regarding domestic wastewater management has not been carried out optimally. This means there is no coordination as a form of effort to prevent domestic wastewater pollution. Policy implementation is analyzed through five indicators according to Edward III, namely communication, resources, disposition, bureaucratic structure.

EFEKTIVITAS PROGRAM IDENTITAS KEPENDUDUKAN DIGITAL DALAM MEMPERMUDAH ADMINISTRASI KEPENDUDUKAN (STUDI PADA DISDUKCAPIL KABUPATEN TEBO) Fajar Ifan Dolly; Nur Yami Sari
Nusantara Hasana Journal Vol. 5 No. 1 (2025): Nusantara Hasana Journal, June 2025
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v5i1.1473

This study aims to see the effectiveness of the IKD program and the readiness of the Population and Civil Registry Office and to find out what obstacles there are in implementing the IKD program in Tebo Regency. The research uses a descriptive method with a qualitative approach with the population in this study being all employees of the Tebo Regency Population and Civil Registry Service and the community of IKD users with samples determined using the techniquepuroposive sampling and incidental sampling. For the data source of this study, it comes from primary data and secondary data by applying data analysis techniques according to Miles and Huberman which start from the stages: data collection, reduction, presentation, ending with drawing conclusions. The results of the study indicate that the effectiveness of the IKD program in facilitating and accelerating population administration in Tebo Regency has not been effective. This is because the objectives set in the rules are not running properly. From several indicators of program effectiveness, it can be seen that from the indicators of program target accuracy and program socialization, it has not been fully implemented in accordance with the achievement of objectives. It is recommended to the Tebo Regency Population and Civil Registry Office, to be committed and consistent in implementing the rules, implementing more massive socialization, and giving sanctions to certain actors in making the IKD program a success, this is so that the community can immediately use the IKD application to support the smoothness and ease of population administration.

EDUKASI DIGITAL MARKETING SEKTOR USAHA INDUSTRI PENGOLAHAN DI BERINGIN SANGGUL KABUPATEN MERANGIN Yasmir Yasmir; Joko Susanto; Ade Sofa; Ira Widyastuti; Syah Amin Albadry; Delvita Juniarsih; Deni Handani; Zepa Anggraini; Fajar Ifan Dolly; Ikhsan Alfarisi; Irwan Muhammad
BHAKTI NAGORI (Jurnal Pengabdian kepada Masyarakat) Vol. 2 No. 2 (2022): BHAKTI NAGORI (Jurnal Pengabdian kepada Masyarakat) Desember 2022
Publisher : LPPM UNIKS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36378/bhakti_nagori.v2i2.2559

Teknologi informasi terus berevolusi dalam pengembangan usaha, dengan demikian para pelaku usaha perlu untuk meningkatkan dan memanfaatkan metode pemasaran yang tepat agar produk yang dijual laku dipasaran, Mengingat peran penting dari teknologi informasi dalam kegiatan bisnis, menuntut pelaku usaha untuk meningkatkan literasi digitalnya minimnya pengetahuan pengrajin anyaman tradisional di desa Beringin Sanggul memberikan motivasi untuk dilaksanakan pengabdian kepada masyarakat. Dimana produk yang dihasilkan termasuk dalam produk yang unik dan langka ditemukan dipasaran, sasaran penjualan selain dari penggunaan produk tersebut sesuai dengan manfaat sebelumnya, namun beberapa tempat yang menggunakan konsep klasik digunakan sebagai hiasan dalam ruangan yang berkesan estetik. berdasarkan hal tersebut pengabdian kepada masyakarat ini dilakukan dengan cara pemberian materi tentang pemasaran digital, dimana metode yang diterapkan adalah ceramah, tanya jawab dan simulasi. Adapun target yang ingin dicapai dalam kegiatan pengabdian kepada masyarakat ini adalah pelaksanaan pengenalan digital marketing dalam upaya meningkatkan penghasilan sekaligus melestarikan kerajinan anyaman yang pada saat sekarang sulit ditemukan. Target luaran yang dapat diharapkan adalah terpublikasi melalui jurnal, serta kemampuan dalam memanfaat media online untuk memasarkan produk.

Strategi Pemerintah Desa dalam Upaya Pencegahan Stunting: Studi Kasus Desa Kadilangu, Kecamatan Kangkung, Kabupaten Kendal Fajar Ifan Dolly; Maulida Putri Rahmawati
JUSTICE: Journal of Social and Political Science Vol 4 No 2 (2025): JUSTICE: Journal of Social and Political Science
Publisher : JUSTICE Journal Of Social and Political Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51792/334p8214

Penelitian ini bertujuan untuk menganalisis strategi Pemerintah Desa Kadilangu dalam upaya pencegahan stunting serta mengidentifikasi kendala yang dihadapi. Metode penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara mendalam, observasi lapangan, dan studi dokumentasi. Informan penelitian meliputi Kepala Desa, Kader Posyandu, Kader Pembangunan Manusia (KPM), dan tenaga kesehatan. Hasil penelitian menunjukkan bahwa strategi pemerintah desa dijalankan berdasarkan fungsi POAC (Planning, Organizing, Actuating, dan Controlling). Perencanaan dilakukan melalui forum rembug stunting dan dituangkan ke dalam RKPDes dan APBDes. Pengorganisasian melibatkan KPM, bidan desa, RT/RW, dan tokoh masyarakat. Pelaksanaan mencakup kegiatan kelas ibu hamil, pemberian makanan tambahan (PMT), serta edukasi gizi masyarakat. Pengawasan dilakukan melalui evaluasi berkala, rembug stunting, dan pendataan posyandu. Kendala utama meliputi rendahnya partisipasi masyarakat, keterbatasan anggaran, dan masih rendahnya kesadaran gizi. Penelitian ini menyimpulkan bahwa strategi pemerintah desa sudah sistematis dan kolaboratif, namun perlu penguatan kapasitas kader dan peningkatan kesadaran masyarakat untuk keberlanjutan program

Implementasi Peraturan Daerah Kabupaten Merangin Nomor 3 Tahun 2014 Tentang Penataan Pedagang Kaki Lima: (Implementation of Merangin Regency Regional Regulation Number 3 of 2014 Concerning The Arrangement of Street Vendors) Joko Susanto; Fajar Ifan Dolly; Rival Hardianto; Zepa Anggraini; M. Chotib
Transparansi : Jurnal Ilmiah Ilmu Administrasi Vol. 9 No. 1: Juni 2026
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/hrajty44

In Merangin Regency, the economic and trade center is divided into two areas: Pasar Atas Bangko and Pasar Bawah Bangko. In this study, the author focuses on Pasar Bawah Bangko as the object of research. In the business activities of street vendors in the Pasar Bawah Bangko area, many street vendors still sell in prohibited areas such as public places, roadsides, sidewalks, and street vendors. This is difficult to regulate due to a lack of awareness of the impact and consequences of their actions. This research method uses a descriptive method with a qualitative approach. The population in this study were all employees of the Bungo Public Order Agency (Satpol PP), all street vendors in the Pasar Bawah Bangko area, and the community living in the Pasar Bawah Bangko area. The number of analysis units in this study was 10 people, determined using purposive sampling. Data collection techniques used in this study included observation, documentation, and interviews. The results of this study indicate that the Implementation of Merangin The results of this study indicate that the Implementation of Merangin Regency Regional Regulation Number 3 of 2014 Concerning the Arrangement of Street Vendors has been realized, although in its realization it is still not optimal, because there are still several obstacles such as, limited information received by street vendors, and there are still street vendors who do not obey the rules in the Pasar Bawah Bangko area. To overcome these obstacles, the Merangin Regency Government through the Merangin Regency Civil Service Police Unit made efforts in the form of giving written warning letters to street vendors, dismantling or closing business premises and providing special areas for street vendors.

Peranan Stakeholders ii Kabupaten Bungo, Jambi dalam Pencegahan Praktek Alih Fungsi Lahan Pertanian ke Non-Pertanian: Tinjauan dari Perspektif Governance Fajar Ifan Dolly; Hartuti Purnaweni; Kismartini Kismartini; Mey Susanti AS
Jurnal Ilmiah Tata Sejuta STIA Mataram Vol 8 No 1 (2022): Jurnal Ilmiah Tata Sejuta STIA Mataram
Publisher : Pusat Penelitian dan Pengabdian pada Masyarakat Sekolah Tinggi Ilmu Administrasi (STIA) Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32666/tatasejuta.v8i1.301

This paper elaborates about how the role of stakeholders viewed from the perspective of good governance, namely government, community and private sector in Bungo Regency, in preventing the conversion of agricultural land to other uses. This study uses qualitative methods and descriptive analysis. The results showed that importance of stakeholders in terms of a good governance perspectiveincluding : 1) The role of the Bungo Regency government in the principles of good governance, namely (1) legal certainty, including having prepared regulations to limit community activities in the use of agricultural land to other uses by assigning a regional regulation on land determination of sustainable agriculture (Perda Bungo Regency No. 7/2014), then every community or agency proven to have intentionally carried out the activity of converting productive agricultural land to get dis-incentives in the form of administrative sanctions and penalties from the Bungo Regency government. Furthermore, from the principles of good governance, namely (2) Accountability:Bungo Regency government has tried to maintain and protect active agricultural land in rural areas by making special restrictions on active horticultural agricultural land. The Bungo Regency Agriculture Service also continues to convey the progress of activities to the government in an effort to maintain agricultural land in villages close to urban areas. Next is the principle of good governance as seen from indicators (3) Transparency: including continuing to carry out FGD (Focuss Group Discussion) activities with agricultural stakeholders consisting of GAPOKTAN, farmers, Agricultural Counsellor Officers, and community in order to remind each other and coordinate not to use agricultural land for other uses. However, prevention efforts carried out by implementers in the field have not consistently enforced existing rules. Furthermore, the commitment of officers is still low so that the practice of land conversion is still often carried out by the community in the context of development and for plantation land. The Bungo Regency Agriculture Office is also overwhelmed by the people who own the land, who are difficult to work with. The role of the community (farmer groups, farmers, researchers, and agricultural observers) is only to help the government carry out early socialization of the positive values ??of farming to the community, provide input and conduct supervision on other forms of agricultural land use activities to sub-district field officers. Meanwhile, the role of the private sector includes carrying out social responsibility and lobbying for cooperation with the Bungo Regency government.

Title

Found 30 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 30 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 30 Documents
Search