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Pemasaran Kreatif untuk Peningkatan Usaha Pelaku IKM dalam Mendorong Pertumbuhan Ekonomi Lokal Yasmir, Yasmir; Susanto, Joko; Anggraini, Zepa; Dolly, Fajar Ifan
Jurnal Komunitas : Jurnal Pengabdian kepada Masyarakat Vol. 7 No. 2: Januari 2025
Publisher : Institut Ilmu Sosial dan Manajemen Stiami

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jks.v7i2.4117

Abstract

Small and Medium Industries play an irreplaceable role in spurring local economic growth in Indonesia. The contribution of Small and Medium Industries to Gross Domestic Product and job creation is very significant. However, Small and Medium Industries face major challenges, including limited marketing knowledge and skills, limited access to promotional media and digital platforms, and intense competition with imported products. To overcome this challenge, a service program was implemented in Sinar Gading Village, Merangin Regency, aimed at improving the creative marketing capabilities of Small and Medium Industry players. This program involves 40 participants from various Small and Medium Industry sectors, through intensive training that includes creative marketing techniques, branding, digital marketing, product innovation and e-commerce. The results of this program show a significant increase in participants' marketing knowledge and skills, which has a positive impact on sales turnover, market expansion, and the formation of new collaboration networks between Small and Medium Industry players. Even though there are still obstacles such as limited access to technology and traditional mindsets, this initiative has succeeded in increasing the competitiveness of local Small and Medium Industries and encouraging economic growth in the area. Ongoing support is essential to strengthen the results achieved and ensure long-term success.
EDUKASI DIGITAL MARKETING SEKTOR USAHA INDUSTRI PENGOLAHAN DI BERINGIN SANGGUL KABUPATEN MERANGIN Yasmir Yasmir; Joko Susanto; Ade Sofa; Ira Widyastuti; Syah Amin Albadry; Delvita Juniarsih; Deni Handani; Zepa Anggraini; Fajar Ifan Dolly; Ikhsan Alfarisi; Irwan Muhammad
BHAKTI NAGORI (Jurnal Pengabdian kepada Masyarakat) Vol. 2 No. 2 (2022): BHAKTI NAGORI (Jurnal Pengabdian kepada Masyarakat) Desember 2022
Publisher : LPPM UNIKS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36378/bhakti_nagori.v2i2.2559

Abstract

Teknologi informasi terus berevolusi dalam pengembangan usaha, dengan demikian para pelaku usaha perlu untuk meningkatkan dan memanfaatkan metode pemasaran yang tepat agar produk yang dijual laku dipasaran, Mengingat peran penting dari teknologi informasi dalam kegiatan bisnis, menuntut pelaku usaha untuk meningkatkan literasi digitalnya minimnya pengetahuan pengrajin anyaman tradisional di desa Beringin Sanggul memberikan motivasi untuk dilaksanakan pengabdian kepada masyarakat. Dimana produk yang dihasilkan termasuk dalam produk yang unik dan langka ditemukan dipasaran, sasaran penjualan selain dari penggunaan produk tersebut sesuai dengan manfaat sebelumnya, namun beberapa tempat yang menggunakan konsep klasik digunakan sebagai hiasan dalam ruangan yang berkesan estetik. berdasarkan hal tersebut pengabdian kepada masyakarat ini dilakukan dengan cara pemberian materi tentang pemasaran digital, dimana metode yang diterapkan adalah ceramah, tanya jawab dan simulasi. Adapun target yang ingin dicapai dalam kegiatan pengabdian kepada masyarakat ini adalah pelaksanaan pengenalan digital marketing dalam upaya meningkatkan penghasilan sekaligus melestarikan kerajinan anyaman yang pada saat sekarang sulit ditemukan. Target luaran yang dapat diharapkan adalah terpublikasi melalui jurnal, serta kemampuan dalam memanfaat media online untuk memasarkan produk.
Pengaruh Perilaku Konsumtif dan Gaya Hidup Terhadap Keputusan Pembelian Skincare Mahasiswi STIA Setih Setio Fajar Ifan Dolly
Jurnal STIA Bengkulu Vol 8 No 2 (2022): Juli
Publisher : STIA Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56135/jsb.v8i2.53

Abstract

This study aims to determine (1) the effect of consumptive behavior on skincare purchasing decisions, (2) the influence of lifestyle on skincare purchasing decisions, (3) the influence of consumptive behavior and lifestyle on skincare purchasing decisions. The method used is causal associative research using a descriptive quantitative approach. While determining the sample using the determination of the number of samples from the population based on the theory of Isaac and Michael, with formulas and tables for determining the number of samples from the population with an error rate of 10%. So, obtained a sample of 122 respondents. The results showed (1) consumptive behavior (X1) had a significant effect on purchasing decisions (Y) for skincare at STIA Setih Setio Muara Bungo female students of 4.375. (2) Lifestyle (X2) has a significant effect on purchasing decisions (Y) skincare at STIA Setih Setio Muara Bungo female student of 1.889. (3) Consumptive behavior (X1) and lifestyle (X2) simultaneously have a low influence contribution, which is 0.363 or (36.30%) on the purchasing decision variable (Y) skincare.
EFEKTIVITAS PROGRAM KELUARGA HARAPAN (PKH) DALAM PEMERATAAN KESEJAHTERAAN SOSIAL DI KELURAHAN BUNGO TAMAN AGUNG KECAMATAN BATHIN III KABUPATEN BUNGO Fajar Ifan Dolly; Ade Sofa; Bella Sakila
Jurnal STIA Bengkulu Vol 10 No 2 (2024): Juli
Publisher : STIA Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56135/jsb.v10i2.160

Abstract

Program Keluarga Harapan (PKH) is a program issued by the Ministry of Social Affairs in the short term the aim of this program was to reduce the Rumah Tangga Sangat Miskin (RTSM) and in the long term can stop the chain of poverty between generations to get out of the existing poverty problem. The aims of this study was to determine the effectiveness of Program Keluarga Harapan (PKH) in equalizing social welfare in Bungo Taman Agung Village, Bathin III District, Bungo Regency. In this study the authors used a descriptive method with a qualitative approach. The population of this research was KPM PKH Bungo Taman Agung Village and all Bungo Taman Agung Village officials with a sample of 15 people and using Purposive Sampling technique. The data sources in this study used primary data and secondary data. Data analysis techniques were data collection, data reduction, data presentation and conclusion drawing. The results showed that the effectiveness of the Family Hope Program (PKH) in equalizing social welfare in Bungo Taman Agung Village, Bathin III District, Bungo Regency was not effective, this could be seen from the understanding of the program which was not maximized cloud PKH Facilitator so that the lack of understanding of the program for Beneficiary Families (KPM), on target were are still KPM PKH who receive assistance but should be said to be prosperous, on time in the disbursement of funds which made the needs of KPM PKH delayed, the achievement of this goal improved the standard of living of KPM PKH through access to services and real changes felt by KPM towards complementary assistance. Of the five indicators, there were three indicators, namely understanding the program, right on target and on time that have not been effective and for the Government to be more selective in checking data and for the disbursement of PKH funds to be carried out on time.
IMPLEMENTASI KEBIJAKAN PENGELOLAAN AIR LIMBAH DOMESTIK DI KABUPATEN BUNGO PROVINSI JAMBI Ifan Dolly, Fajar; Poiran, Poiran; Nurhatisa, Nurhatisa
Jurnal STIA Bengkulu Vol 11 No 1 (2025): Januari
Publisher : STIA Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56135/jsb.v11i1.190

Abstract

The research was motivated by the presence of domestic wastewater in Bungo Regency which has affected the quality of river water and surface water and has the potential to damage the environmental ecosystem. This research aims to find out how Bungo Regency Regional Regulation Number 5 of 2018 is implemented regarding domestic wastewater management and to find out what factors influence the successful implementation of domestic wastewater management policies in Bungo Regency. The method used in this research is qualitative with a descriptive data approach. Research was conducted at the Environmental Service, Housing and Settlement Service, restaurants, river watersheds (Batang Tebo and Batang Bungo watersheds), laundry businesses, motorbike repair shops, palm oil companies, traditional market environments and residential areas which became sources. from domestic wastewater. In determining the sample this research used techniques purposive And accidental sampling of course based on certain criteria or characteristics that are relevant and valid as well as informants who truly understand and know the topic in order to complete the required information and data. Meanwhile, the data collection techniques used in this research are observation, interviews and documentation. Meanwhile, for data analysis techniques, the Miles and Huberman model is used which consists of data collection activities, data reduction, data presentation, verification and drawing conclusions. The research results show that the implementation of Bungo Regency Regional Regulation Number 5 of 2018 concerning Domestic Wastewater Management is quite good. Several educational activities have been carried out by the local government in several schools, but these activities have not been carried out evenly across all schools in Bungo Regency. Next, the assistance activities carried out in making environmental permits (environmental approval documents) have been running and DLH has facilitated all stakeholders who process waste water management permits. Judging from the coordination between government agencies, namely the Department of Housing and Settlements (Perkim) and the Department of Public Works (PU), as well as related agencies, the coordination of the implementation of tasks regarding domestic wastewater management has not been carried out optimally. This means there is no coordination as a form of effort to prevent domestic wastewater pollution. Policy implementation is analyzed through five indicators according to Edward III, namely communication, resources, disposition, bureaucratic structure.
EFEKTIVITAS PROGRAM IDENTITAS KEPENDUDUKAN DIGITAL DALAM MEMPERMUDAH ADMINISTRASI KEPENDUDUKAN (STUDI PADA DISDUKCAPIL KABUPATEN TEBO) Fajar Ifan Dolly; Nur Yami Sari
Nusantara Hasana Journal Vol. 5 No. 1 (2025): Nusantara Hasana Journal, June 2025
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v5i1.1473

Abstract

This study aims to see the effectiveness of the IKD program and the readiness of the Population and Civil Registry Office and to find out what obstacles there are in implementing the IKD program in Tebo Regency. The research uses a descriptive method with a qualitative approach with the population in this study being all employees of the Tebo Regency Population and Civil Registry Service and the community of IKD users with samples determined using the techniquepuroposive sampling and incidental sampling. For the data source of this study, it comes from primary data and secondary data by applying data analysis techniques according to Miles and Huberman which start from the stages: data collection, reduction, presentation, ending with drawing conclusions. The results of the study indicate that the effectiveness of the IKD program in facilitating and accelerating population administration in Tebo Regency has not been effective. This is because the objectives set in the rules are not running properly. From several indicators of program effectiveness, it can be seen that from the indicators of program target accuracy and program socialization, it has not been fully implemented in accordance with the achievement of objectives. It is recommended to the Tebo Regency Population and Civil Registry Office, to be committed and consistent in implementing the rules, implementing more massive socialization, and giving sanctions to certain actors in making the IKD program a success, this is so that the community can immediately use the IKD application to support the smoothness and ease of population administration.
Strategi Pemerintah Desa dalam Upaya Pencegahan Stunting: Studi Kasus Desa Kadilangu, Kecamatan Kangkung, Kabupaten Kendal Dolly, Fajar Ifan; Rahmawati, Maulida Putri
JUSTICE : Journal of Social and Political Science Vol 4 No 2 (2025): Vol 4 No 2 (2025): JUSTICE - Journal of Social and Political Science
Publisher : JUSTICE Journal Of Social and Political Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51792/334p8214

Abstract

Penelitian ini bertujuan untuk menganalisis strategi Pemerintah Desa Kadilangu dalam upaya pencegahan stunting serta mengidentifikasi kendala yang dihadapi. Metode penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara mendalam, observasi lapangan, dan studi dokumentasi. Informan penelitian meliputi Kepala Desa, Kader Posyandu, Kader Pembangunan Manusia (KPM), dan tenaga kesehatan. Hasil penelitian menunjukkan bahwa strategi pemerintah desa dijalankan berdasarkan fungsi POAC (Planning, Organizing, Actuating, dan Controlling). Perencanaan dilakukan melalui forum rembug stunting dan dituangkan ke dalam RKPDes dan APBDes. Pengorganisasian melibatkan KPM, bidan desa, RT/RW, dan tokoh masyarakat. Pelaksanaan mencakup kegiatan kelas ibu hamil, pemberian makanan tambahan (PMT), serta edukasi gizi masyarakat. Pengawasan dilakukan melalui evaluasi berkala, rembug stunting, dan pendataan posyandu. Kendala utama meliputi rendahnya partisipasi masyarakat, keterbatasan anggaran, dan masih rendahnya kesadaran gizi. Penelitian ini menyimpulkan bahwa strategi pemerintah desa sudah sistematis dan kolaboratif, namun perlu penguatan kapasitas kader dan peningkatan kesadaran masyarakat untuk keberlanjutan program