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All Journal AKUNTABILITAS J-MAS (Jurnal Manajemen dan Sains) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ekonomi dan Manajemen Komitmen : Jurnal Ilmiah Manajemen JURNAL ECONOMINA International Journal of Community Service (IJCS) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Marketing Management and Innovative Business Review Jurnal Ragam Pengabdian
Syahril Hasan
Universitas Balikpapan
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Kepuasan Kerja Dipengaruhi oleh Kompensasi, Motivasi dan Disiplin Kerja pada Karyawan PT. Supraco Indonesia Cabang Balikpapan Auliza Alifin Nadhiro; Syahril Hasan; Tutik Yuliani
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.6776

Abstract

The purpose of this research is to know the influence of Compensation, Motivation, and Work Discipline to Employee Job Satisfaction of PT Supraco Indonesia Balikpapan Branch. The type of research used is quantitative research. The sampling technique in this research is censused sampling with a population of 65 employees so the sample taken is all employees of PT Supraco Indonesia Balikpapan Branch which amounted to 65 employees. Data collection method is done by distributing questionnaires. This research uses multiple linear regression with the help of SmartPLS in processing data. The result of this research shows that compensation, motivation, and work discipline have influence on job satisfaction of PT Supraco Indonesia Balikpapan Branch employees.  
Pengaruh Motivasi, Disiplin Kerja, dan Lingkungan Kerja Terhadap Kepuasan Kerja Karyawan Blue Sky Hotel di Kota Balikpapan Nita Julita; Syahril Hasan; Tutik Yuliani
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.6784

Abstract

Human resources are the main asset of a company, making their presence crucial to support the organization's success. Therefore, companies must give greater attention to employees to ensure optimal job satisfaction. This study aims to examine the influence of Motivation, Work Discipline, and Work Environment on Employee Job Satisfaction at Blue Sky Hotel Balikpapan. The research adopts a quantitative approach using data collection techniques based on the Likert scale. A total of 74 employees from Blue Sky Hotel Balikpapan participated as respondents. Data analysis was conducted using the SmartPLS method, while data collection was carried out through questionnaires designed based on the Likert scale to assess employees' perceptions of the variables of motivation, work discipline, and work environment. The results of the study indicate that the motivation variable has a significant effect on employee job satisfaction at Blue Sky Hotel Balikpapan. Similarly, the work discipline variable significantly influences employee job satisfaction, and the work environment variable also significantly affects employee job satisfaction at Blue Sky Hotel Balikpapan.
Pengaruh Kepemimpinan, Stress Kerja, dan Kompensas Terhadap Kepuasan Kerja Karyawan pada PT. Jakarta Prima Cranes Dian Novitasari; Syahril Hasan; Tutik Yuliani
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 1 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i1.6851

Abstract

This research aims to determine the direct influence of leadership, job stress, and compensation variables on employee job satisfaction at PT. Jakarta Prima Cranes, Balikpapan. This research uses a sample of 40 respondents with a questionnaire data collection method and analysis tools using SPSS software. The results show that (1) Leadership has no significant effect on employee job satisfaction at PT. Jakarta Prima Cranes, Balikpapan; (2) Job stress has a negative and significant effect on employee job satisfaction at PT. Jakarta Prima Cranes, Balikpapan; (3) Compensation has a significant and positive effect on employee job satisfaction at PT. Jakarta Prima Cranes.
Pengaruh Kepemimpinan, Lingkungan Kerja dan Disiplin Kerja Terhadap Kepuasan Kerja Pegawai pada Badan Kepegawaian dan Pengembangan Sumber Daya Manusia (BKPSDM) Kota Balikpapan Yohana Exelsia Sitanggang; Syahril Hasan; Tutik Yuliani
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.6875

Abstract

This research aims to determine the direct influence of leadership variables, work environment and work discipline on employee job satisfaction at the Balikpapan City Human Resources Development and Personnel Agency (BKPSDM). This study used a sample of 47 respondents with a questionnaire data collection method and analysis tools assisted by SPSS software. The results show that (1) Leadership has a positive and significant effect on Job satisfaction of Employees at the Balikpapan City Human Resources Development and Personnel Agency (BKPSDM); (2) Work Environment has a positive and significant effect on Job satisfaction of Employees at the Balikpapan City Human Resources Development and Personnel Agency (BKPSDM); (3) Work Discipline has no effect on Job satisfaction of Employees at the Balikpapan City Human Resources Development and Personnel Agency (BKPSDM).
Neuromarketing Insights Into Consumer Decision-Making In The Post-Digital Era Syahril Hasan; Muhammad Asir; Klemens Mere
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 2 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i2.10250

Abstract

The post-digital era has transformed how consumers process information, perceive brands, and make purchasing decisions. Traditional marketing approaches increasingly struggle to capture attention in environments saturated with digital stimuli. Neuromarketing, which integrates neuroscience with marketing research, offers a powerful framework for understanding the subconscious mechanisms that drive consumer behavior. This study explores how neural and emotional responses influence consumer decision-making in the context of digital overload and emerging technologies such as artificial intelligence, augmented reality, and personalized advertising. Using a mixed-method approach that combines electroencephalography (EEG) data with behavioral experiments, the study identifies key neural patterns linked to attention, emotion, and memory in purchasing contexts. The results reveal that emotional engagement and visual stimulus design significantly affect brand recall and decision confidence. The findings highlight the growing importance of sensory marketing and neurocognitive analysis as tools for designing more ethical, personalized, and effective marketing strategies in the post-digital age.
PELATIHAN DASAR INSTALASI LISTRIK RUMAH TANGGA UNTUK MENINGKATKAN KEAMANAN DAN EFISIENSI ENERGI Mohammad Fathoni; Syahril Hasan; Subhan A. Gani
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.37482

Abstract

Pelatihan dasar instalasi listrik rumah tangga ini dilaksanakan untuk mengatasi masalah kurangnya pemahaman masyarakat mengenai instalasi listrik yang aman dan sesuai standar. Banyaknya kasus kebakaran rumah tangga akibat instalasi listrik yang salah menjadi latar belakang pentingnya kegiatan ini. Pelatihan dilakukan secara daring menggunakan aplikasi Zoom, yang melibatkan 21 peserta dari berbagai kalangan. Metode yang digunakan adalah pemaparan materi secara teoritis mengenai dasar-dasar instalasi listrik, standar keselamatan listrik, serta teknik dasar pemasangan listrik yang benar. Selain itu, peserta juga diajak untuk berdiskusi dan berbagi pengalaman terkait kendala yang mereka hadapi dalam instalasi listrik di rumah. Hasil evaluasi menunjukkan bahwa hampir 90% peserta merasa lebih percaya diri dan memiliki pengetahuan yang lebih baik tentang instalasi listrik yang aman. Sebagian besar peserta juga mengaku dapat mengidentifikasi masalah kelistrikan di rumah mereka dengan lebih baik. Pelatihan ini terbukti efektif dalam meningkatkan pengetahuan dan keterampilan dasar instalasi listrik yang aman, serta pentingnya keselamatan dalam penggunaan listrik rumah tangga. Hasil kegiatan ini menunjukkan bahwa edukasi semacam ini sangat penting untuk mencegah kecelakaan yang disebabkan oleh kelistrikan, serta memberikan dampak positif bagi kesejahteraan masyarakat.
PELATIHAN PENYUSUNAN PROPOSAL PENELITIAN DAN PENGABDIAN KEPADA MASYARAKAT DPPM BAGI DOSEN PERGURUAN TINGGI Moh. Solehuddin; Syahril Hasan; Yunisa Friscia Yusri; Yafed Syufi; Rima H S Siburian; Ahmad Fahrudin; Hendri Syahputra
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 3 (2025): Volume 6 No 3 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i3.45739

Abstract

Pelatihan Penyusunan Proposal Penelitian dan Pengabdian Kepada Masyarakat DPPM bagi Dosen Perguruan Tinggi bertujuan untuk meningkatkan kemampuan dosen dalam menyusun proposal yang sesuai dengan pedoman hibah yang disediakan oleh DPPM. Topik ini dipilih karena banyak dosen yang kesulitan dalam menyusun proposal penelitian dan pengabdian yang dapat lolos dalam seleksi hibah, meskipun banyak memiliki potensi riset dan pengabdian yang berkualitas. Metode yang digunakan dalam kegiatan ini adalah pendekatan pelatihan berbasis interaktif, dengan materi yang meliputi teknik penulisan proposal, analisis masalah, serta strategi pengajuan hibah. Pelatihan ini diikuti oleh 32 peserta yang berasal dari berbagai perguruan tinggi. Hasil dari kegiatan ini menunjukkan bahwa peserta mengalami peningkatan pemahaman dan keterampilan dalam menulis proposal penelitian dan pengabdian kepada masyarakat yang sesuai dengan standar DPPM. Selain itu, kegiatan ini juga berhasil memotivasi peserta untuk lebih aktif dalam mengajukan proposal hibah. Kesimpulannya, kegiatan pelatihan ini sangat penting untuk meningkatkan kapasitas dosen dalam menyusun proposal yang kompetitif, yang dapat berdampak pada peningkatan kualitas penelitian dan pengabdian kepada masyarakat di perguruan tinggi.
From Authenticity to Action: How Perceived Authenticity and Digital Word-of-Mouth Drive Purchase Intention for Local Products Ribka Patta; Nur Fitriani; Nikolas Heru; Syahril Hasan
Journal of Marketing Management and Innovative Business Review Vol. 4 No. 1 (2026): Mariobre, June 2026 (ISSN : 3031-4208)
Publisher : Management Study Program, Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63416/mrb.v4i1.469

Abstract

This study investigates the influence of perceived authenticity and electronic word-of-mouth (e-WOM) on consumers’ purchase intention toward local products in Balikpapan, Indonesia. Grounded in signaling theory, this research examines how internal product cues and external digital information shape consumer decision-making. A quantitative approach was employed using a survey of 150 respondents, and the data were analyzed using multiple linear regression with SPSS. The results reveal that perceived authenticity has a positive and significant effect on purchase intention, indicating that consumers highly value product originality, cultural representation, and credibility. In contrast, e-WOM does not show a significant direct effect on purchase intention, suggesting that consumers rely less on online reviews when evaluating local products. However, both variables jointly have a significant effect, demonstrating that consumer behavior is influenced by a combination of internal perceptions and external information. This study contributes to the literature by highlighting the dominant role of authenticity and identifying the contextual limitation of e-WOM in local product markets. The findings offer practical implications for local businesses to prioritize authenticity as a strategic driver of consumer engagement.
The Role of Marketing Strategy and Artificial Intelligence on Operational Performance with Trust as a Mediating Variable: A Study on Postgraduate Students at Balikpapan University Nita Prasetia; Dewi Rosita; Lisa Listiqomah; Nurhabibah Nurhabibah; Syahril Hasan
JURNAL ECONOMINA Vol. 5 No. 6 (2026): JURNAL ECONOMINA, Juni 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i6.2982

Abstract

This study analyzes the influence of Marketing Strategy and Artificial Intelligence on Operational Performance with Trust as a mediating variable among postgraduate students at Universitas Balikpapan. A quantitative explanatory design was applied. Data were collected from 32 postgraduate students who actively use digital academic services through structured questionnaires. The analysis employed Structural Equation Modeling–Partial Least Squares (SEM-PLS) using SmartPLS 4. The results show that Artificial Intelligence has a positive and significant effect on Trust (p<0.05), and Trust significantly affects Operational Performance (p<0.05). However, Marketing Strategy does not significantly influence Trust or Operational Performance. In addition, Artificial Intelligence has no direct significant effect on Operational Performance. Mediation analysis indicates that Trust significantly mediates the relationship between Artificial Intelligence and Operational Performance, but does not mediate the effect of Marketing Strategy on Operational Performance. These findings highlight Trust as a key determinant in translating Artificial Intelligence adoption into improved Operational Performance in higher education contexts.
Strategic Storycrafting in Niche Markets as a Catalyst for Consumer Loyalty Dynamics Syahril Hasan; Samsurijal Hasan; Darusman; Asep Supriadi
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.3858

Abstract

Competition in the increasingly segmented non-timber forest product market demands strategic differentiation that emphasizes not only product quality but also narratives reflecting ecological and social values. This study aims to analyze the influence of strategic storycrafting on consumer loyalty to forestry products based on local desires and identities. The study used a qualitative-descriptive approach with a case study method in three community forestry business groups in Yogyakarta and West Java that develop essential oil products and bamboo crafts. Data were collected through in-depth interviews with nine informants, consisting of business owners, local craftsmen, and active consumers, and supported by observations of digital promotional activities and social media documentation. Data analysis was conducted thematically through reduction, categorization, and interpretation of the meaning of consumer responses to the constructed narratives. The results show that narratives emphasizing the environment, cultural heritage, and community empowerment increase consumer emotional engagement, reflected in repeat purchasing behavior and brand loyalty. Strategic storycrafting plays a role as a catalyst in building long-term relationships between producers and consumers and increasing the added value of forestry products.
Co-Authors Achmad Sutanto Afrisal Arianto Agung Widiyanto Ahmad Fahrudin Amirruddin Amirruddin Amran Wahyudiah Anita DeGrave Asep Supriadi Athifa Zahra Auliza Alifin Nadhiro Baso Intang Sappaile Brian Leonardo Oslan Darusman Dewi Rosita Diah Anggraini Dian Novitasari Djoko Widagdo Dodi Sukmayadi Elok Fatoroni Endang Fatmawati Fitriana Fitriana Fransisca Ursila Y L Y Hajar Mukaromah Hanafiah Hanafiah Hendri Syahputra Hijir Ismail Aziz Hikma Hasbi Istia Vionalita Jihan Jihan Klemens Mere Lisa Listiqomah Moh. Solehuddin Mohammad Fathoni Muhammad Asir Muhammad Hermansyah Nikolas Heru Nira Dewi Susanti Nita Julita Nita Prasetia Nur Fitriani Nur Sa’diyah Nurhabibah Nurhabibah Nursella Prastyadi Wibawa Rahayu Ribka Patta rima siburian Riza Tri Permadi Samsurijal Hasan Subhan A. Gani Tekat Sukomardojo tutik yuliani Wiwin Pebriana Yafed Syufi Yemisa Melsinti Kia Yenny Anggreini Sarumaha Yeny Rokhilawati Yohana Exelsia Sitanggang Yunisa Friscia Yusri