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Healthy Snacks: Multimodal Critical Discourse Analysis of Traditional Food Brand Corporate Storytelling Ottman, Olsen; Rahmad, Hari Adi; Yuhendri, Rival
Journal of Pragmatics and Discourse Research Vol 3, No 1 (2023)
Publisher : ppjbsip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51817/jpdr.v3i1.322

Abstract

This research analyzes how a snack manufacturer uses corporate storytelling on social media to promote healthy eating. The new public health period has developed a market for healthy or well-being-related items. Many firms have emerged to give healthy food options. Social semiotic theory and multimodal critical discourse analysis ask: How do these organizations use corporate stories to make themselves seem superior to their competitors? How do they market healthy, appealing products? How does this marketing encourage healthier product choices? One healthy snack company's corporate story reveal that health discourse colonizes healthy eating for marketing and branding. These companies also claim abstract, symbolic, and commercial health. These company stories may mislead consumers who want to eat healthy into eating less healthful goods. 
MINANGKABAU TRADITIONAL THEATER IN THE FRAMEWORK OF DISCOURSE STUDIES Maryelliwati, Maryelliwati; Rahmad, Hari Adi; Charaka, Kenji Putra
Journal of Pragmatics and Discourse Research Vol 2, No 1 (2022)
Publisher : ppjbsip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51817/jpdr.v2i1.196

Abstract

Basically, a theater script is a disclosure of life through the form of language.  This study will look at how the Minangkabau traditional theater analyzed the frame of discourse studies and raised its moral message. The method is qualitative analysis with literature and field research. From the results of literature and field found that discourse that appears in theater scripts such as ceremonies, rituals, stories, or entertainment is an act of speech or events. As a cultural index, the language in the Minangkabau theater script also reveals the way of thinking and organizing the experience of its speakers which in certain fields appear in lexical items and as symbolic language culture indicates ethnic cultural identity.
Pengembangan Buku Sejarah Sepak Bola Di Indonesia untuk Siswa Sekolah Dasar Muhammad Farhan; Anggri Dwi Nata; Hari Adi Rahmad; Rahmat Sanusi
Jurnal Olahraga dan Kesehatan Indonesia (JOKI) Vol 5 No 1 (2024): Jurnal Olahraga dan Kesehatan Indonesia (JOKI)
Publisher : Sekolah Tinggi Olahraga dan Kesehatan Bina Guna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55081/joki.v5i1.3722

Abstract

Penelitian ini bertujuan untuk menghasilkan sebuah produk yaitu buku sejarah sepak bola di Indonesia untuk siswa SD. Buku ini dapat berfungsi sebagai media untuk memperkuat pemahaman untuk siswa SD dalam memahami sejarah sepak bola di Indonesia. Jenis penelitian ini merupakan penelitian pengembangan (Research and Development) yang mengacu pada 5 langkah yang dikembangkan oleh ADDIE melalui tahapan yaitu Analyze, Design, Development, Implementation, dan Evaluation. Populasi dan sampel dalam penelitian ini sebanyak 19 orang. Teknik sampling yang digunakan adalah sampling jenuh. Instrumen berupa angket atau lembar kuesioner. Teknik analisis menggunakan Skala Likert sebagai skala skor penilaian, dan nilai rata-rata untuk kriteria validasi menggunakan persentase skor penilaian. Hasil validasi dari ahli materi mendapatkan skor 94% dengan keterangan sangat baik. Hasil validasi dari ahli media mendapatkan skor 89% dengan keterangan sangat baik. Hasil respons guru memperoleh nilai 94% dengan keterangan sangat baik. Berdasarkan Hasil uji T terhadap hubungan antara Pre-Test dan Post-Test menunjukkan nilai T hitung 11,27533, karena nilai T hitung lebih besar daripada nilai t tabel (1.734).
Rhetorical Precision in Educational Leadership: Optimizing Policy Communication for Effective Governance Vincent Oringo; Rifkah Fitriyah; Hari Adi Rahmad; Fadli Surahman
Jurnal Gramatika Vol 10, No 2 (2024)
Publisher : Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/jg.2024.v10i2.8564

Abstract

This study investigates the rhetorical strategies used by a leadership university in a policy speech, focusing on the communication of leadership strategies within an academic context. Through a discourse analysis approach, the research explores how the message is organized, delivered, and perceived by audiences on social media platforms. The findings reveal that while the speech addresses critical issues related to educational leadership and policy, its effectiveness is diminished by excessive repetition, convoluted sentence structures, and poorly timed pauses that disrupt the speech's flow. Despite the relevance of the topics, these communication flaws reduce the clarity and impact of the core messages on educational administration and policy outcomes. The study also examines how rhetorical choices, such as specific word selection and speech structure, either enhance or undermine the speaker’s goals. These insights underscore the necessity for clear, concise, and well-structured communication in educational leadership, particularly when dealing with complex policy matters. This research offers valuable contributions to the field of educational governance, providing practical recommendations for refining leadership communication to improve the reception and implementation of policy initiatives.
FOSTERING CROSS-CULTURAL COMMUNICATION ETHICS THROUGH A MULTICULTURALISM PERSPECTIVE Rahmat, Wahyudi; Tiawati, Refa Lina; Septia, Emil; Rahmad, Hari Adi
Bhandar: Harvesting Community Service in Asia Vol 2, No 1 (2025): Bhandar: Harvesting Community Service in Asia
Publisher : Bhandar: Harvesting Community Service in Asia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51817/bhandar.v2i1.1088

Abstract

This socialization initiative aims to enhance public understanding of the importance of cross-cultural communication ethics while fostering mutual respect through a multiculturalism approach. Recognizing the increasing intensity and complexity of intercultural interactions in the era of globalization, this program underscores the critical need for understanding cross-cultural communication to prevent misunderstandings and conflicts arising from cultural differences. The activities involve comprehensive discussions and interactive sessions that explore the principles of ethical communication, focusing on cultural sensitivity and respect. By employing the multiculturalism perspective, the initiative provides practical guidance for navigating cultural diversity effectively, promoting inclusivity and empathy in interpersonal and professional interactions. The program emphasizes the development of cultural competence as a foundation for building harmonious and respectful relationships among diverse communities. Through this socialization effort, we aspire to contribute positively to societal harmony and support individuals in embracing cultural diversity as a strength. This initiative seeks to prepare participants to engage in meaningful and respectful dialogue across cultural boundaries, ensuring smoother interactions in an increasingly interconnected world.
Cultural Encounters in the BIPA Classroom: A Cross-Cultural Understanding of International students’ Perceptions of Indonesian Culture Tiawati, Refa Lina; Tatalia, Ricci Gemarni; Dwintia, Suci; Rahmad, Hari Adi; Nawi, Nuradlin Syafini; Kurnia, Maya Dewi
Jurnal Gramatika Vol 11, No 1 (2025): Spring Issue (April-September)
Publisher : Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/jg.2025.v11i1.9453

Abstract

This study explores how international students perceive Indonesian culture while participating in the Bahasa Indonesia for Foreign Speakers (BIPA) program at Padang State University. Framed within Cross-Cultural Understanding (CCU), the study investigates how students’ cultural backgrounds, prior experiences, and exposure to cultural content in language teaching shape their engagement and motivation. Using a descriptive qualitative case study approach, data were collected through in-depth interviews, classroom observations, and documentation. The findings show that most students positively perceive Indonesian culture, particularly appreciating traditions, hospitality, and food. However, challenges arise with abstract cultural values, such as indirect communication, hierarchical relationships, and concepts of politeness, which sometimes contrast with students' native cultural norms. Students from Southeast Asian countries reported smoother cultural adjustment than those from Western countries. Furthermore, students favored experiential learning—such as field trips, cooking classes, and cultural performances—over theoretical cultural instruction. These insights reinforce the importance of integrating cultural content into language instruction but also highlight the need for culturally responsive pedagogy that considers learners’ diverse cultural frameworks. The study suggests incorporating CCU models (e.g., Byram's ICC Bennett's DMIS) to support intercultural reflection, identity development, and deeper engagement. Future research should explore the longitudinal impacts of cultural learning and implement structured tools to evaluate intercultural competence development.
Community Empowerment in the Utilization of Beronok to Improve Nutritional Quality and Lifestyle in Meranti Regency Rahmad, Hari Adi; Azri, Harizqi; Rahmat, Wahyudi
Bhandar: Harvesting Community Service in Asia Vol 1, No 1 (2024): Bhandar: Harvesting Community Service in Asia
Publisher : Bhandar: Harvesting Community Service in Asia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Meranti Regency is endowed with a rich biodiversity, including the sea cucumber, locally known as beronok, which has been recognized by the local community for its high nutritional value. This article explores community empowerment efforts aimed at utilizing beronok to enhance nutritional quality and overall well-being. With its rich content of protein, minerals, and other health benefits, beronok holds the potential to be developed into a valuable functional food source. Through educational programs and training, the community is encouraged to process and utilize beronok effectively to support food security and promote healthier lifestyles. This initiative not only aims to improve the nutritional intake of the local population but also to enhance their socio-economic status by creating new opportunities for livelihood through sustainable use of natural resources. By increasing community awareness and skills in processing beronok, the program seeks to foster a self-sufficient and health-conscious community. The study highlights the importance of integrating local resources into community development strategies to address nutritional challenges and improve living standards, thereby contributing to the overall resilience and sustainability of the region.
DEVELOPMENT OF A WARMING-UP GAME GUIDEBOOK FOR ELEMENTARY SCHOOL PHYSICAL AND SOCIAL SCIENCES LEARNING Rizky Kurniawan; Rahmat Sanusi; Anggri Dwi Nata; Hari Adi Rahmad
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 4 (2025): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

The primary problem underlying this research is the lack of learning media related to warm-up using small games, and children’s lack of enthusiasm for unvaried warm-up. This research aims to develop a guidebook for small warm-up games for elementary school physical education. The research used R&D (research and development) using the ADDIE (Analysis, Design, Development, Implementation, Evaluation) development model. The population in this study was 15 people. The sample selection used a saturated sampling technique involving 15 people. The data collection technique used an assesment questionnaire from the material, media, and user validators. To test the effectiveness of the product by looking at the T-Test, namely to see the difference in understanding of physical education teachers before and after using the product. The analysis technique used a likert scale as the assessment score scale and the average for the validation criteria using a percentage score. The validation result of the material expert obtained a score of 90% with a very appropriate statement. The validation result from the media expert obtained a score of 90% with a very appropriate statement. The result of the teacher’s response obtained a score of 82% with a very appropriate statement. The result of the effectiveness test showed that there was a significant influence of the use of the small warm-up game guidebook on the understanding of the KKG physical education teachers in the Meral-Meral Barat sub district with the result of the t-test count of 11,1142857143 which was greater than the t-table value (1,761).
DEVELOPMENT OF A GUIDEBOOK ON BASIC MASSAGE TECHNIQUES FOR BEGINNERS FOR STUDENTS OF THE PHYSICAL AND PEDIGIC STUDY PROGRAM AT KARIMUN UNIVERSITY Arief Fahmi; Rahmat Sanusi; Hari Adi Rahmad; Anggri Dwi Nata
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol. 10 No. 4 (2025): November
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

This study aims to produce a product, namely a massage guidebook for physical education students at Karimun University. This book can function as a medium to strengthen understanding of massage material. This study uses a research and development (R&D) method that refers to the 5 steps developed in ADDIE, namely analysis, planning, development, implementation, and evaluation. The population and sample used were 8 5th semester students at Karimun University. The instrument was a questionnaire. Data analysis techniques used qualitative and quantitative descriptive. The average value for the validation criteria used the percentage of assessment scores. The validation results from material experts obtained a score of 92% with a very good description. The validation results from media experts obtained a score of 88% with a very good description. The results of the lecturer's response obtained a score of 98% with a very good description. There is a very significant influence of the use of the massage guidebook on students' understanding of massage in the knowledge or written test with the results of the t-test of 3.693 greater than the t-table value (1.860). There was also a significant effect of using a massage guidebook on students' understanding of massage in the practical test, with a t-test result of 2.740, greater than the t-table value (1.860).
THE ROLE OF ISLAMIC PHILANTHROPY AND ORGANIZATIONAL COMPETENCE IN FOSTERING STUDENT COMMUNITY RESILIENCE: LESSONS FROM BAZNAS Rahmat, Wahyudi; Tiawati, Refa Lina; Cesaria, Anna; Azri, Harizqi; Rahmad, Hari Adi; Yuhendri, Rival
Bhandar: Harvesting Community Service in Asia Vol 2, No 2 (2025): Bhandar: Harvesting Community Service in Asia
Publisher : Bhandar: Harvesting Community Service in Asia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51817/bhandar.v2i2.1634

Abstract

This community service article advocates integrating structured Islamic philanthropy, exemplified by the National Amil Zakat Agency (BAZNAS), into Muslim student communities at Universitas PGRI Sumatera Barat (UPGRISBA) and Universitas Bung Hatta (UBH). Indonesia, prone to recurrent natural disasters, requires sustainable preparedness systems. In this context, BAZNAS serves as a strategic quasi-state actor that bridges religious duty and bureaucratic professionalism. The study of BAZNAS’s discourse, as analyzed through Critical Discourse Analysis (CDA), reveals a model where institutional legitimacy is constructed through three synergistic layers: Syariah legitimacy (via MUI Fatwa 66/2022), technocratic-managerial legitimacy (through ISO 9001:2015 and WTP audit opinions), and political legitimacy (via endorsements from state officials, including the Vice President). This multi-layered approach transforms Zakat from traditional charity into a modern instrument of disaster governance and social resilience. This community service intervention aims to transfer this BAZNAS model of "organized giving" to student bodies, promoting the idea that Zakat, Infak, and Sadaqah (ZIS) are effective tools for collective welfare and crisis response. The current analysis of BAZNAS's public communication highlights the rhetoric of quantification and certification (e.g., using precise financial figures and WTP audits) and the semantics of heroism (e.g., "garda terdepan," or "frontline") to reinforce accountability and public trust. By adopting the discursive principles of BAZNAS, namely systematic management, digital transparency, and strategic alignment with development goals, student philanthropic units at UPGRISBA and UBH can enhance their credibility, expand their operational scale, and effectively position themselves as central actors in student and community resilience initiatives. The ultimate goal is to move the student understanding of philanthropy beyond reactive aid to a proactive, sustainable framework grounded in accountability and professionalism