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All Journal MediaTor: Jurnal Komunikasi ANIDA : Aktualisasi Nuansa Ilmu Dakwah PALITA: Journal of Social - Religion Research Ilmu Dakwah: Academic Journal for Homiletic Studies Communicatus: Jurnal Ilmu Komunikasi Kuriositas: Media Komunikasi Sosial dan Keagamaan Iqra: Jurnal Ilmu Kependidikan dan Keislaman Jurnal SIKAP (Sistem Informasi, Keuangan, Auditing Dan Perpajakan) SAMARAH: Jurnal Hukum Keluarga dan Hukum Islam NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Ath Thariq Jurnal Dakwah dan Komunikasi Jurnal Jurnalisa : Jurnal Jurusan Jurnalistik Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) Jurnal khabar: Komunikasi dan Penyiaran Islam Kuriositas: Media Komunikasi Sosial dan Keagamaan Nivedana : Jurnal Komunikasi dan Bahasa Jurnal Dakwah dan Komunikasi International Journal of Health, Economics, and Social Sciences (IJHESS) Al-Ittishol : Jurnal Komunikasi dan Penyiaran Islam Syiar: Jurnal Komunikasi dan Penyiaran Islam Komunika: Jurnal Dakwah dan Komunikasi KOMUNIDA: Media Komunikasi dan Dakwah Al-Iftah: Journal of Islamic studies and society Innovative: Journal Of Social Science Research JOURMICS : Journal of Media and Communication Studies Shoutika: Jurnal Komunikasi dan Dakwah Lokomotif Abdimas: Jurnal Pengabdian kepada Masyarakat Jurnal Kajian Manajemen Dakwah Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik HIKMAH: Jurnal Ilmu Dakwah dan Komunikasi Islam Indonesian Journal of Islamic Counseling Ittishol: Jurnal Komunikasi dan Dakwah INJECT Interdisciplinary Journal of Communication
Muhammad Qadaruddin
Institut Agama Islam Negeri Parepare
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Determinism of Media Technology and Distortion of Siri’ Culture Muhammad Qadaruddin; Wahyuddin Bakri; Jalihah Md Shah; Irlan Cahyadi; Andini Sasriani
Communicatus: Jurnal Ilmu komunikasi Vol. 7 No. 2. December (2023): Communicatus: Jurnal Ilmu Komunikasi
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/cjik.v7i2.30458

Abstract

The rapid development of communication technology, particularly in social media platforms such as Facebook, TikTok, and Instagram, profoundly influences the entire human experience. The influence includes cultural shifts among adolescents, precisely distortions to the "Siri" culture that affect their self-concept, self-esteem, and self-image. This qualitative research aimed to analyze changes in the Siri’ culture in communication among adolescents, the impact of communication media technology, and indicators of Siri' character building. The data was collected through observations, surveys, and interviews. The results showed two main findings: first, in the culture of adolescents in Parepare City, Siri’ is interpreted as a local philosophy that emphasizes the importance of maintaining self-respect in the daily style, speech, and behavior. It has a direct impact on the formation of adolescents' self-concept. The second, media technology has a significant influence on cultural changes and adolescents' self-concept (macca, lempu, warani, getting), self-esteem (penggalik), and self-image (malebbi, mekkeade, makanja). 
Algorithmic Approach To Contemporary Da'wah Through SEO Optimization And Audience Engagement On Barakka’na Mangkoso YouTube Abdul Rahman Hasan; Iskandar Iskandar; Muhammad Qadaruddin; Ramli Ramli; Sulvinajayanti Sulvinajayanti; St. Nasriah
Syiar: Jurnal Komunikasi dan Penyiaran Islam Vol. 5 No. 2 (2025): Syiar: Jurnal Komunikasi dan Penyiaran Islam
Publisher : STAI Publisistik Thawalib Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54150/syiar.v5i2.861

Abstract

Digital technology has transformed Islamic da'wah, positioning YouTube as a key platform where effectiveness depends on the quality of religious content, SEO alignment, algorithmic literacy, and audience engagement strategies in contemporary digital society. This study examines the role of algorithmic optimization in reshaping contemporary Islamic da'wah through a qualitative single-case study of the YouTube channel Barakka’na Mangkoso (South Sulawesi, Indonesia). Data were collected through in-depth interviews, digital observation of YouTube content, and analysis of YouTube Analytics documents. Data analysis employed interactive processes of data condensation, data display, and conclusion drawing. Findings reveal that algorithmic logic has become constitutive of digital da'wah, fundamentally influencing content structure, pacing, and thematic selection. However, strict ethical guardrails prohibiting deceptive clickbait and transactional promises, combined with deep Bugis cultural rootedness, enable the channel to expand reach dramatically without compromising religious authenticity. The study concludes that effective contemporary da'wah now requires dual competence in religious scholarship and algorithmic literacy, offering a replicable model for other preachers and institutions seeking to amplify authentic Islamic messages in the platformized public sphere. The study concludes that effective digital da'wah requires integrating algorithmic literacy with Islamic scholarship and employing ethical, culturally grounded strategies to expand reach without compromising religious authenticity.
Co-Authors A. Nurkidam Abd. Rahim Arsyad Abd. Rahim Arsyad Abd. Rahman Abdul Rahman Hasan Abubakar Iskandar Agus Muchsin Ahmad Sultra Rustan Ahmad Yani Ahmad Yani Ahmas S. Rustan Amin Setio Lestiningsih Amin, Sitti Jamilah Aminuyati Andini Sasriani Aris Arsyad, Abd. Rahim Artianasari, Nining Asis Nota B, Jalaluddin Baehaqi Bakri, Wahyuddin Budiman, Muh. Agung Cahyadi, Irlan Cici Zuhriah Irfan Desi Dinul Fitrah Mubarak Dinul Fitrah Mubaraq Faisal Goni Fatmawati Fatmawati Fatmawati Fatmawati Fatmawati Fikruzzaman Saleh Firman Firman Firman Fitriani Goni, Faisal Halim, Abd Hasniar Hasniar Hayat, Nahrul Hayati, Ummi Irlan Cahyadi Iskandar ISKANDAR Iskandar Iskandar Jalihah Md Shah Jalihah Md Shah Jamhari Jamhari Jumariani Juwita Juwita, Juwita M. Yogi Riyantama Isjoni M.Nur, Nainunis Md Shah, Jalihah Muh Akib Muhammad Ali Ridha Muhammad Athar Afif Muhammad Haramain Muhammad Jufri Muhammad Nurudin, Muhammad Muhammad Saleh Muhammad Shuhufi Muhammad Yunus, Muttaqien Nidaul Islam Nining Artianasari Nining Artianasari Nining Artianasari Novita Sugiestian Nur Afiah Nur Annisa Nur Asmi Hadrayani Nurhakki Nurhakki Nurhakki Nurhakki Nurhakki Nurhakki Nurhakki, Nurhakki Nurhikmah Nurhikmah Nurhikmah Nurlaela Yuliasri Pahira Pahira Pahira, Pahira R Siti Rukayah Rahmat Rahmat Ramli Ramli Ramli Ramli Ramli Ramli Ramli Ramli Renaldy, Wandy Rendi Rendi reynaldi Rizal Rahmat Rosdiana Rosdiana Rustan, Ahmad Sultra Rustan, Ahmas S. Sabil Sabil Sasriani, Andini Siti Nurhaliza Muhlis Siti Rukayah St. Nasriah Suhartina Suhartina Suhriati, Suhriati Sulvinajayanti Sulvinajayanti Sulvinajayanti Sulvinajayanti, Sulvinajayanti Sumarni Sumai Sumarni Sumai Syamsuar Basri Syamsul Rijal Ulfa Umar, M. Shodiq Asli Wahyuddin Wahyuddin Bakri