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All Journal SEGMEN Jurnal Manajemen dan Bisnis Journal of Business & Banking JDE (Journal of Developing Economies) International Journal of Social Science and Business Indonesian Treasury Review: Jurnal Perbendaharaan, Keuangan Negara dan Kebijakan Publik Jurnal Samudra Ekonomi dan Bisnis MABIS: Manajemen dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management - Small and Medium Enterprises (SME's) Akuntansi Bisnis & Manajemen (ABM) Journal of Tourism Economics and Policy Empiricism Journal Jurnal Kolaboratif Sains Golden Ratio of Finance Management Jurnal Locus Penelitian dan Pengabdian Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Studi Akuntansi, Keuangan, dan Manajemen Jurnal Ekonomi, Bisnis dan Manajemen Jurnal Manajemen Bisnis Kewirausahaan Inkubis: Jurnal Ekonomi dan Bisnis Student Scientific Creativity Journal Indonesian Journal of Multidisciplinary on Social and Technology Tadulako International Journal of Applied Management (TaJAM) Journal of Management and Creative Business Jurnal Riset Manajemen dan Ekonomi Jurnal Kajian Dan Penalaran Ilmu Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Maslahah: Jurnal Manajemen dan Ekonomi Syariah Moneter : Jurnal Ekonomi dan Keuangan Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi Sasambo: Jurnal Abdimas (Journal of Community Service) The Journal of Financial, Accounting and Economics Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Juliana Kadang
Jurusan Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Tadulako
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Journal : Student Scientific Creativity Journal

 1 
Analisis SWOT Dalam Menentukan Strategi Keberlanjutan Usaha Toreko Varah Iftitah Aulia; Juliana Kadang; Harnida Wahyuni Adda
Student Scientific Creativity Journal Vol. 1 No. 2 (2023): Maret : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v1i2.1268

Abstract

Business continuity, which is closely related to the long-term maintenance of the system in accordance with environmental, economic and social considerations, is an important point that needs to be considered by every MSME actor. The store business is one of the new MSMEs that is of concern so that it continues to carry out business continuity by being carried out based on currently related internal and external factors. Toreko created a unique business idea from brownies, innovating brownies into brownies cookies and using raw materials from mocaf flour. mocaf itself is a modified cassava flour product. The purpose of this article is to describe and analyze the sustainability position of the toreko business through a SWOT analysis, formulate alternative strategies that can be implemented by the toreko after knowing the position of the sustainability position of the business it has. The aggressive strategy is the main choice strategy obtained from the results of IFAS and EFAS. The SWOT matrix is used to determine and arrange the steps for implementing the strategy related to the choice of strategy. An aggressive strategy is carried out until the threat that the store has is smaller than the opportunities that exist. Improving sales promotions and maintaining satisfaction with customer loyalty is the key to realizing business continuity properly.
Citra Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Usaha Toreko Deva Safitri; Juliana Kadang; Ihksan Syarifuddin
Student Scientific Creativity Journal Vol. 1 No. 2 (2023): Maret : Student Scientific Creativity Journal
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sscj-amik.v1i2.1269

Abstract

This study aims to determine the effect of brand image and product quality on purchasing decisions on Toreko’s product. The research method used is a qualitative description approach. The type of data is secondary data. The data collection method is to collect materials taken from previous related studies. The results showed that brand image and product quality had a positive and significant effect on purchasing decisions in Toreko's business.
Co-Authors Aldo Almando Parengkuan Ananda, Mutiara Dea Anisah Anisah Annisah Ayuni, Ayuni Bosara, Christina Agnelya Chelsea Vanderkley Cici Rianty K. Bidin Cici Saodah Daniel Happy Putra Darman , Darman Darman Darman Darman, Darman Dea Aziza Arfah Deva Safitri Djoko Mursinto, Djoko Erwan Sastrawan Fahry Budianto Fatlina Z Febiastini, Ni Made Fera , F. Fera, Fera Fikri Ihsanul Fuad Harnida Wahyuni Adda Hastarini Dwi Atmanti Hendri S Hery Widijanto Idris Ihksan Syarifuddin Ihksan Syarifuddin IRA NURIYA SANTI Irma Damaiyanti Lelewana Jumiati Kelo, Jake KORNELIUS, YOBERTH Lasagena, Mustamin Lina Mistoifa Maftukin Waluyo Meilin Lusia Kurniawan Moh, Husnah Moh. Ali Murad Mohamad Rifky Fahrian Hidayat MOHAMMAD FADIL, MOHAMMAD Mohammad Nofal Mohammad Reza Alfarid Yantu Muh. Fasial Muh. Sarfandi MUH. YUNUS KASIM, MUH. YUNUS KASIM Muh.Riswandi Palawa Muhammad Zeylo Auriza Munawarah Munawarah Munawarah, Munawarah Muriani, Dewi MUSLIMIN Muslimin Muslimin Muslimin MUSLIMIN Mustopa, Medi Muzakir Muzakir Niluh Putu Evvy Rossanty Nur, Mustika Nurasyimah Usman NURDIN, DJAYANI Nurdin, Jurana Nurhayana, Nurhayana Nurul Miftahul Jannah Nurul Rahmah Alfiah Prasetia, Tadir Eko Pricylia Chintya Dewi Buntuang Puput Lestari R, Abdul Azis. Rahim, Aulia Renta, Intan Anjeli Rian Risendy Riandana Putra Riga, Michael Regianto Risendy, Rian Rudi Purwono Sahrul Fat K. Pandjo Sahrul Fat K. Pandjo Sitti Sholehah Cahaya Putri Somantri, Agung Angga Sri Rahayu Ramadhani Sulaeman Miru Surayya SURAYYA Surayya Surayya Surayya Surayya Surayya Surayya Surayya Surayya Suryadi Samudera Sustrianti, Sustrianti Syamsuddin Syamsuddin Syamsul Bachri Syamsul Bahri Dg. Parani Syrifuddin, Ihksan Tiara Tiara Umi Hainik USWATUN HASANAH Varah Iftitah Aulia Vitayanti Fattah Yea Aprilia Silvana Yuli Larasati Zahara, Zakiya Zainuddin, Fatilina Zainuddin, Fatlina Zakiyah Zahara