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All Journal IAES International Journal of Artificial Intelligence (IJ-AI) Jurnal Ilmu dan Teknologi Kelautan Tropis IJCCS (Indonesian Journal of Computing and Cybernetics Systems) Jurnal Informatika Jurnal Simetris Elkom: Jurnal Elektronika dan Komputer Bulletin of Electrical Engineering and Informatics Jurnal Ilmiah Teknik Elektro Komputer dan Informatika (JITEKI) JTSL (Jurnal Tanah dan Sumberdaya Lahan) Jurnal Transformatika Khazanah Informatika: Jurnal Ilmu Komputer dan Informatika Sinkron : Jurnal dan Penelitian Teknik Informatika INTENSIF: Jurnal Ilmiah Penelitian dan Penerapan Teknologi Sistem Informasi JURNAL MEDIA INFORMATIKA BUDIDARMA Faktor Exacta Jurnal Ilmiah Matrik JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI MATRIK : Jurnal Manajemen, Teknik Informatika, dan Rekayasa Komputer Indonesian Journal of Computing and Modeling J-SAKTI (Jurnal Sains Komputer dan Informatika) JURIKOM (Jurnal Riset Komputer) JIPI (Jurnal Ilmiah Penelitian dan Pembelajaran Informatika) Building of Informatics, Technology and Science Journal Sensi: Strategic of Education in Information System JOURNAL OF INFORMATION SYSTEM RESEARCH (JOSH) TIN: TERAPAN INFORMATIKA NUSANTARA Aiti: Jurnal Teknologi Informasi Jurasik (Jurnal Riset Sistem Informasi dan Teknik Informatika) Jurnal Teknik Informatika (JUTIF) Journal of Information Technology (JIfoTech) J-SAKTI (Jurnal Sains Komputer dan Informatika) Jurnal Info Sains : Informatika dan Sains Jurnal Nasional Teknik Elektro dan Teknologi Informasi IT-Explore: Jurnal Penerapan Teknologi Informasi dan Komunikasi Jurnal Informatika: Jurnal Pengembangan IT Jurnal Indonesia : Manajemen Informatika dan Komunikasi Kesatria : Jurnal Penerapan Sistem Informasi (Komputer dan Manajemen) JuTISI (Jurnal Teknik Informatika dan Sistem Informasi)
Sri Yulianto Joko Prasetyo
Universitas Kristen Satya Wacana
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Journal : TIN: TERAPAN INFORMATIKA NUSANTARA

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Game Theory Dalam Penentuan Strategi Pemasaran Optimal Dalam (Studi Kasus Persaingan E-Commerce Shopee dan TokoPedia) Praditya, Al-Farrel Raka; Prasetyo, Sri Yulianto Joko
TIN: Terapan Informatika Nusantara Vol 2 No 2 (2021): Juli 2021
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

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Abstract

The development of information technology in the field of online business continues to increase. This causes the internet to become a coincidence that cannot be separated from society. Developments that cause people to use it for business activities. Businesses in the digital industry continue to compete to meet people's needs instantly. Meeting the needs of e-commerce businesses to customers with many users is an important thing for companies to pay attention to the quality of their services. This is what creates competition between Shopee and Tokopedia e-commerce. So, this research was made using the Game Theory method and assisted using IBM's SPSS to determine customer satisfaction in terms of interface design, completeness of goods and prices offered by both Shopee and Tokopedia e-commerce. There are several factors that support the rapid growth of the e-commerce sector in Indonesia. First, the increasing number of smartphones and the internet. Second, the size of the population. Third, Indonesia has a lot of young people who are technology literate, which means they are quick to adapt to new things, in this case, new technology.
Co-Authors Adenia Kusuma Dayanthi Anna Simatauw Antar Maramba Jawa Antonius Mbay Ndapamury Ardian Ariadi Ardito Laksono Suryoputro Arit Imanuel Meha Arvira Yuniar Isnaeni Ayuningtyas, Fajar Baali, Gabriel Megfaden Kenisa Baronio, Nodas Constantine Bintang Lazuardi Bistok Hasiholan Simanjuntak Brian Laurensz Brilliananta Radix Dewana Bunga, Alex Frianco Cahyaningtyas, Christian Charitas Fibriani Christanto, Erwien Christiana Ari Setyaningrum Daniel HF Manongga Danny Manongga Danny Sebastian Devianto, Yudo Dian Widiyanto Chandra Dwi Hayati Edwin Zusrony Eko Sediyono Elvira Umar Engles Marabangkit Yoesmarlan Erik Wahyu Abdi Nugroho Evan Bagus Kristianto Evan Geraldy Suryoto Evi Maria Fabian Valerian Feibe Lawalata Florentina Tatrin Kurniati Gallen cakra adhi wibowo Gideon Bartolomeus Kaligis Gilbert Yesaya Likumahua Gudiato, Candra Haikal Nur Rachmanrachim Achaqie Haikal Nur Rachmanrachim Achaqie Hindriyanto Dwi Purnomo Ida Ayu Putu Sri Widnyani Indra Yunanto Irdha Yunianto Irwan Sembiring Isnaeni, Arvira Yuniar Josua Josen Alexander Limbong Kase, Celomitha Putri Welhelmina Kristia Yuliawan Kristoko Dwi Hartomo Kurnia Latifatul Nazila Laurentius Kuncoro Probo Saputra Lobo, Murry Albert Agustin Lyonly Evany Tomasoa Maipauw, Musa Marsel Maya Sari Merryana Lestari Mikhael Dio Eclesi Mila Chrismawati Paseleng Mira Mira Muhamad Yusup Muhammad Rizky Pribadi Muhammad Sholikhan Nadia Renatha Yuwono Nadya Inarossy Novem Berlian Uly Nugroho, Ignatius Dion Nusantara, Bandhu Otniel, Marcelinus Vito Patrick Simbolon Permatasari, Aurilia Dinda Petty, Holbed Joshua Praditya, Al-Farrel Raka Prayitno, Gunawan Priyadi Priyadi Purwoko, Agus Qurotul Aini Ratu, Herman Huki Ravensca Matatula Raymond Elias Mauboy Riko Yudistira Rina Pratiwi Pudja I. A Rohmad Abidin, Rohmad Rony, Zahara Tussoleha Roy Rudolf Huizen Santoso, Nuke Puji Lestari Septian Silvianugroho Septio, Pius Aldi Solly Aryza Sri Hartati Stanny Dewanty Rehatta Stevanus Dwi Istiavan Mau Supit, Christanti Ekkelsia Suryasatria Trihadaru Suryasatriya Trihandaru Susatyo, Yeremia Alfa Sutarto Wijono Theopillus J. H. Wellem Tirsa Ninia Lina Triloka Mahesti Triloka Mahesti Untung Rahardja Valentino Kevin Sitanayah Que Vinsensius Aprila Kore Dima Wahani, Puteri Justia Kardia Momuat Wasis Pancoro Wicaksono, Muhammad Ryqo Jallu Winarko, Edi Wiwin Sulistyo Yansen Bagas Christianto Yerik Afrianto Singgalen Yesi Arumsari Yohanes Aji Priambodo