cover
Contact Name
Panji Suroso
Contact Email
panjisuroso@unimed.ac.id
Phone
+6285173022012
Journal Mail Official
gondang@unimed.ac.id
Editorial Address
Program Studi Pendidikan Musik, Fakultas Bahasa dan Seni, Universitas Negeri Medan Jl.Willem Iskandar Ps. V, Medan Estate.
Location
Kota medan,
Sumatera utara
INDONESIA
Gondang: Jurnal Seni dan Budaya
ISSN : 25990594     EISSN : 25990543     DOI : https://doi.org/10.24114/gondang.v8i1
Core Subject : Humanities, Art,
Gondang is a Journal of Art and Cultural for information and communication resources for academics, and observers of Art and Culture, Performing Arts, Educational Arts, Methodology of Art and Cultural. The published paper is the result of research, reflection, and actual critical study with respect to the themes of Art and Culture. All papers are peer-reviewed by at least two referees. The scope of Gondang is the Science of Art and Culture. Published twice a year (June and December) and first published for print edition in June 2017.
Articles 287 Documents
Philosophical Meaning of Pariangan Batik Motifs as an Effort to Preserve Minangkabau Culture yuliarma, Yuliarma
Gondang: Jurnal Seni dan Budaya Vol. 7 No. 2 (2023): GONDANG: JURNAL SENI DAN BUDAYA, DECEMBER 2023
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/gondang.v7i2.49639

Abstract

Batik Pariangan is a batik cloth originating from Nagari Tuo Pariangan, Tanah Datar Regency. Pariangan batik motifs come from the ancient texts of Nagari Pariangan, which in each motif has a philosophical meaning and Minangkabau cultural values. This study was conducted with the aim of describing the philosophical meaning contained in Pariangan batik motifs as an effort to preserve Minangkabau culture. This research uses a qualitative method. This method collects research data in the form of observation, interviews, documents. Data analysis is done by reducing data, presenting data and drawing conclusions. The results of this study indicate that each sample of Pariangan batik has a philosophical meaning that contains Minangkabau cultural values. These include the Nagari Pariangan motif, Bintang Batabua motif, Minangkabau Kingdom motif, Rumah Gadang motif, and Kopi Kawa motif. That every meaning it contains should be strived to continue to be learned and is still relevant to be applied in life.
Folk Song Arrangements in Music Ensembles to Promote National Culture at Santo Yosef School Surabaya Kristiandri, Dhani; Dewi, Vivi Ervina; Sarjoko, Moh.; Suwahyono, Agus; Winarko, Joko
Gondang: Jurnal Seni dan Budaya Vol. 8 No. 2 (2024): GONDANG: JURNAL SENI DAN BUDAYA, DECEMBER 2024
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/gondang.v8i2.50287

Abstract

In this study, the treatment provided is in the form of learning innovation by providing solutions that can invite students to love national culture again through folk song arrangements played in a music ensemble format. The research method used is mix method. The quantitative method uses experimental research type with one-group pretest-posttest design.The first activity carried out was the introduction of a folk song originating from East Java, namely the song "rek ayo rek". After students recognize the form of the song, students are trained to make an arrangement of the song "rek ayo rek". In the next stage, students begin to play the song arrangements that have been made accompanied by the teacher and members of the research team according to their expertise. In the last activity, students present the arrangements that have been made and played in the school performance hall. Before testing the hypothesis, the prerequisite test of analysis used is the normality test with the Kolmogorov Smirnov method. The normality test results obtained a sig value of 0.200 (pretest) and 0.115 (posttest). These results show that the sig value> 0.05, so the data is normally distributed (symmetrical) at pretest and posttest. The average results of the appreciation questionnaire and love of Santo Yosef Junior High School students for national culture in the pretest amounted to 76.15 and posttest amounted to 80.40 from the application of folk song arrangement treatment through music ensemble activities made. Based on these results, the average on the pretest and posttest increased by 4.25. The pretest and posttest conditions of the application of the folk song arrangement treatment through music ensemble activities were correlated at 0.865. This means that the relationship between the two conditions is unidirectional (the value obtained is positive), very strong, and significant because the probability/significance/sig value is smaller than 0.05 (0.000 < 0.05). Thus, learning music ensemble through folk song arrangement approach in Santo Yosef Surabaya Junior High School is said to be effective.
The Innovative Marketing Strategy to Introduce Traditional Woven Fabrics of Kubang as a Minangkabau Cultural Heritage Sari, Dilla Engla; Putri, Atika Dwi; Syukirman, Alvi; Evanita, Susi; Friyatmi, Friyatmi; Purnomo, Try Wahyu
Gondang: Jurnal Seni dan Budaya Vol. 7 No. 2 (2023): GONDANG: JURNAL SENI DAN BUDAYA, DECEMBER 2023
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/gondang.v7i2.50320

Abstract

Kubang Payakumbuh Weaving is a cottage industry that produces traditional woven fabric using the unique weaving techniques of the Minangkabau culture. The efforts of the Kubang Payakumbuh Weaving UMKM to maintain and modernize the weaving production are aimed at remaining relevant in an increasingly advanced era. They have adopted contemporary technology and designs to enhance the attractiveness of Minangkabau woven products, thus reaching a wider market. The marketing strategy employed by the Kubang Payakumbuh Weaving UMKM to promote their products involves the use of social media and e-commerce platforms to increase the visibility and accessibility of Minangkabau woven products globally.This research reveals the positive impact of innovation and marketing strategies by the Kubang Payakumbuh Weaving UMKM in introducing the cultural heritage of Minangkabau to both local and international communities. Not only do they preserve the weaving tradition, but they also create new economic opportunities for the local community. The research methodology includes observations and interviews with the owners of Kubang Payakumbuh Weaving UMKM as well as their customers. The collected data is qualitatively analyzed to understand the implementation of innovation and its impact on the introduction of Minangkabau cultural heritage. In conclusion, the innovation of the Kubang Payakumbuh Weaving UMKM in introducing the cultural heritage of Minangkabau has brought about positive changes to the traditional weaving industry. Through the use of technology and smart marketing strategies, they have been able to expand their market and introduce the richness of Minangkabau culture to the world.
Sinergi Paramassa: Implementation of the Social Values of the Meugang Tradition into Digital Music Composition Gusmanto, Rico; Denada, Berlian
Gondang: Jurnal Seni dan Budaya Vol. 7 No. 2 (2023): GONDANG: JURNAL SENI DAN BUDAYA, DECEMBER 2023
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/gondang.v7i2.50328

Abstract

The Meugang tradition as Acehnese local wisdom is an activity that has a togetherness. This togetherness is a social value that creates a harmonious society in the midst of the globalization era. This is something interesting to implement in the form of music compositions. The aim of this research is to create a music that implement social values in the Meugang tradition through the use of a Digital Audio Workstation. The method used is an artistic research method which consists of 1) the formulation of ideas; 2) determine the work; 3) express ideas; 4) and performances. The result of this research is music entitled "Sinergi Paramassa". This music consists of two parts that represent Meugang activities and values asah, asih, and asuh. It is hoped that this research can be an answer to the challenges of music development in the digital era in terms of the novelty of the music content sourced from local Indonesian wisdom.
Increasing Branding Awareness of Alfath Mart as UMKM in Medan City Through Video Advertising Creative Media Erdansyah, Fuad; Mukhlis, Mukhlis; Saleh, Khaerul
Gondang: Jurnal Seni dan Budaya Vol. 7 No. 2 (2023): GONDANG: JURNAL SENI DAN BUDAYA, DECEMBER 2023
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/gondang.v7i1.50501

Abstract

This research was conducted to produce an advertising video concept that is attractive, creative and economically valuable. This research is based on the desire to produce a creative and innovative product that can be applied as a promotional medium that can be useful for building the economic activities of the Medan City UMKM group. This research aims to produce a method for producing video advertisements for UMKM products as branding media for Medan City UMKM. The method used in this research is a qualitative approach. The process of searching for data and information was carried out using in-depth interviews with videography experts, Medan city UMKM, and Medan city UMKM product consumers as informants. Apart from that, literacy studies were also carried out such as journals, newspapers, magazines and other materials containing information about branding and UMKM. The research results concluded that in introducing and promoting a product or brand, the use of promotional videos could be an option. Publication of Medan City UMKM products through advertising video media can be done as an effort to increase brand awareness. Promotional videos are able to convey messages well so that they get the desired response.
The Phenomenon of Bandung Street Musicians: Interaction with Road Users and Legal Aspects Rizal, Hendra; Sukmayadi, Yudi
Gondang: Jurnal Seni dan Budaya Vol. 7 No. 2 (2023): GONDANG: JURNAL SENI DAN BUDAYA, DECEMBER 2023
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/gondang.v7i2.50587

Abstract

The objective of this study is to investigate the phenomenon of street musicians at Bandung Traffic Lights from the perspective of traffic law and road transportation. The research method employed is a qualitative approach with a specific focus on the interaction between road users and aspects of traffic law and road transportation concerning street musicians at Bandung Traffic Lights. The research methodology includes observations, interviews, documentation, and in-depth analysis. The research findings reveal that the presence of street musicians at Bandung Traffic Lights has a diverse impact on commuters; some find it entertaining, while others feel distracted. From the standpoint of traffic and road transport law, the activities of street musicians on the sidewalk or roadway may be considered violations of Article 275, paragraph (1), and Article 28, paragraph (2), of Law No. 22 of 2009 on Traffic and Road Transport. The implications of this study underscore the significance of arts education in fostering a sense of discipline among street musicians. This research can help ensure that their artistic performances are more focused and orderly without causing disruption to road users.
Implementation of Indah Mayang Embroidery in Pariaman City to Increase Sales of the Creative Fashion Industry Irja, Irja; Rahmat, Fadri; Febrianty, Syielvi Dwi; Surya, Wirma
Gondang: Jurnal Seni dan Budaya Vol. 7 No. 2 (2023): GONDANG: JURNAL SENI DAN BUDAYA, DECEMBER 2023
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/gondang.v7i2.50664

Abstract

The creative economy is a new era of economic concepts that prioritizes information and creativity and relies on human resources' ideas as the primary production factor in economic activities. Pariaman City's traditional embroidered cloth business is one of the creative industries of the fashion sub-sector. The Embroidery Naras fabric business in Kota Pariaman has seen a drastic decrease in sales turnover since the Covid-19 pandemic, so entrepreneurs are looking for alternative solutions to increase their sales again. This research aims to find solutions to the problems faced by embroidered fabric craftsmanship, specifically how to increase sales volume after the covid-19 pandemic by advancing the creative embroidered fashion industry through the role of increasing production, creativity, and innovation. There are two types of data used: primary data and secondary data. Data collection, data reduction, data presentation, and conclusions are the data analysis techniques used in this study. According to the findings, increasing production played only a 33% role. This demonstrates that craftsmen play a smaller role in increasing production to 100%. While the criteria for increasing creativity reaches 70%, it demonstrates that it plays an important role in increasing sales volume. It reaches 15% for the global marketing criteria, indicating that it does not play a role in global marketing, and it reaches only 3% for the use of technology, indicating that it does not play a role in the production process. Similarly, increasing revenue by 33%, As a result, it plays a smaller role in increasing revenue through direct and online sales. 
Creation Leumo Lon Sayang, Sayang Na Leumo Dance as a Criticism of Aceh Besar Regent Regulation No.5/2021 Cufara, Dwindy Putri; Permata, Magfhirah Murni Bintang
Gondang: Jurnal Seni dan Budaya Vol. 7 No. 2 (2023): GONDANG: JURNAL SENI DAN BUDAYA, DECEMBER 2023
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/gondang.v7i2.50689

Abstract

Public order is an ideal that can create calm, comfort and tranquility in people's lives. However, this is still far from being felt by the people of Jantho City, Aceh Besar Regency. This is due to the large number of livestock roaming around in public places such as residential areas, offices, parks, roads, etc. The rise in cases such as accidents, crop destruction and environmental pollution caused by animal waste needs to be a cause for concern. The regional government through Aceh Besar Regent Regulation No.5/2021 concerning Procedures for Controlling Livestock in Aceh Besar Regency has made efforts to prevent and resolve the above problems. In fact, until now the government seems to have turned a blind eye to what is happening in public. This needs to be a common concern in order to create order in livestock that is oriented towards orderly community life. This phenomenon is interesting to actualize in the form of a dance work entitled "Leumo Lon Sayang, Sayang Na Leumo". The aim of this research is to create a dance as criticism regarding Aceh Besar Regent Regulation No.5/2021. The method used in this research is Alma Hawkins method which consists of exploration, improvisation and forming. <w
Philosophy & Aesthetics of Kendang in The Sundanese Concept of Life Rizali, Rizki; Budiman, Agus; Sukmayadi, Yudi
Gondang: Jurnal Seni dan Budaya Vol. 7 No. 2 (2023): GONDANG: JURNAL SENI DAN BUDAYA, DECEMBER 2023
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/gondang.v7i2.50702

Abstract

The characteristics of Sundanese kendang in a review of multiple cultural perspectives are sufficient to provide space for exploration in the process of acculturation of traditional arts at national and international levels. Sundanese kendang has shown its existence as a collaborative local cultural product. However, the acculturation of Sundanese kendang which is currently growing has certain problems on the other hand. Through the various charms it offers, Sundanese kendang are now not only owned by the Sundanese people, but are already owned by other non-Sundanese people. Therefore, of the many changes in the process of development and distribution, identification of how the Sundanese kendang looks today is quite important to complement the Sundanese kendang literacy itself as a complete identity. Sundanese kendang as a cultural product are certainly inseparable from the Sundanese people as their owners. Periodically, Sundanese kendang have not found common ground about when, where, and who can be used as an accurate reference source for the interests of Sundanese kendang literacy itself, therefore this paper offers an approach through the pattern of rationality of Sundanese culture which allows it to be used as an option. in the study of Sundanese kendang as one of the cultural products of the Sundanese people. The philosophy of the Sundanese people will be reflected in the meaning contained in the Sundanese kendang as one of the cultural products it produces. By discovering the cultural values contained in Sundanese kendang, it will provide a new view of what, why and what is wrong with Sundanese kendang. 
The presence of Mak Andam in the Lingga Malay Traditional Cultural Wedding Procession Hendra, Doni Febri
Gondang: Jurnal Seni dan Budaya Vol. 7 No. 2 (2023): GONDANG: JURNAL SENI DAN BUDAYA, DECEMBER 2023
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/gondang.v7i2.50916

Abstract

This study aims to determine the role of Mak Andam in traditional Malay Lingga  marriage using a qualitative approach. Mak Andam plays an important role in preparing brides-to-be, and its role in organizing Malay wedding ceremonies has a rich cultural and social dimension. Qualitative research methods are used to understand more deeply about Mak Andam's role, their perceptions, experiences, and perspectives on Malay marriage. This study used in-depth interviews with Mak Andam who is experienced in engaging in Malay marriages. The qualitative data obtained from the interviews were analyzed using content analysis to identify key themes related to Mak Andam's role. Research findings suggest that Mak Andam's role in Malay Lingga  weddings includes a wide range of duties, from dressing the bride and groom to providing emotional support. Mak Andam also has in-depth knowledge of Malay wedding traditions and plays an important role in maintaining the authenticity and sustainability of this cultural heritage. They also have a great influence in creating meaningful experiences for the bride. This research provides a deeper understanding of Mak Andam's existence in Lingga Malay marriages, by explaining the complexity of their social and cultural roles. These findings contribute to the preservation and further understanding of traditional Malay wedding culture and may also be useful in the context of the preservation of similar cultures and customs around the world.