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JEPA (Jurnal Ekonomi Pertanian dan Agribisnis)
Published by Universitas Brawijaya
ISSN : 26144670     EISSN : 25988174     DOI : 10.21776/ub.jepa
Core Subject : Economy, Science, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences
Jurnal Ekonomi Pertanian dan Agribisnis (JEPA) adalah jurnal yang diterbitkan oleh Jurusan Sosial Ekonomi Pertanian secara reguler setiap tiga bulan sekali untuk tujuan mendeseminasikan hasil penelitian dan pengabdian yang dilakukan oleh mahasiswa, dosen, peneliti dan pengabdi. Topik keilmuan yang melingkupi JEPA adalah bidang ekonomi pertanian dan agribisnis secara luas. Semua makalah yang diterbitkan secara online oleh JEPA terbuka untuk pembaca dan siapapun dapat mendownload atau membaca jurnal tanpa melanggan maupun membayar.
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Articles 904 Documents
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Analisa Faktor Eksternal dan Perencanaan Keuangan PT ESP dalam Pemanfaatkan Tandan Kosong Kelapa Sawit Sebagai Alternatif Bahan Bakar Terbarukan Sunarsih, Fatimah; Hamdi, Edi; Iskandar, Muhammad; Negoro, Dimas
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 9 No. 4 (2025)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Financial projections in business are written plans that contain the business to be managed, the vision and mission of the business, entrepreneurs with their businesses and the methods or strategies that will be carried out to achieve the goals that have been set. Forecasting and estimating financial reports are used to see the company's survival in terms of its performance and financial position. The purpose of this service is to create a financial projection of a business plan in seeing the feasibility by comparing revenue and cost projections as determinants of the feasibility of a business. This study explores the technical and economic feasibility of utilizing TKKS waste from the palm oil industry for energy production. The use of TKKS pellets has proven to be more efficient in terms of cost and provides significant environmental benefits, including reducing greenhouse gas emissions compared to the use of conventional coal. In addition, this project supports Indonesia's renewable energy targets and encourages sustainable waste management practices in the palm oil sector. This study also raises the potential for implementing circular economy principles by converting industrial waste into valuable energy sources. Recommendations include optimizing the supply chain and developing pellet production technology to increase efficiency and ensure the long-term sustainability of this project.
STRATEGI PENGEMBANGAN AGROINDUSTRI TAHU DI DESA DOLOK MANAMPANG KECAMATAN DOLOK MASIHUL KABUPATEN SERDANG BEDAGAI Hariance, Rika; Saragih, Ummul Hikmah; Yani, Yulistriani
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 9 No. 4 (2025)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Dolok Manampang Village is the largest tofu production center in Serdang Bedagai Regency with 15 industries and 70 variants of derivative products. However, this agroindustry faces challenges in production efficiency, marketing and increasing competitiveness. This study aims to formulate a development strategy for tofu agroindustry in Dolok Manampang Village. This research used a descriptive analysis method with a qualitative approach. Data were collected through interviews, observations, and literature studies. The types of data sources applied in this research are primary data and literature studies. The types of data sources applied in this research are primary data and secondary data. The analysis techniques applied include internal and external environment analysis using the SWOT approach and strategy selection using the QSPM method. The results of the analysis in this study illustrate that the IFE matrix analysis has a total score oe 2,88. This indicates that the tofu agroindustry in Dolok Manampang village has a strong internal position. Furthermore, the EFE matrix has a total score of 2,92. This indicates that the tofu agroindustry in Dolok Manampang village is able to respond well to the opportunities and threats that come. Based on the results of the analysis through the QSPM matrix, the resulting priority strategy is to create a village online platform to market the villages superior products and facilitate business actors with digital marketing training. In addition, it is recommended to create a special page (fanspage) which will facilitate the sale of tofu both information and interesting content about the tofu agroindustry in Dolok Manampang village. With the implementation of this strategy, the tofu agroindustry can become a driving force for sustainable local economic development.
KAJIAN PROYEKSI PRODUKSI dan DAYA SAING KOMODITAS PERKEBUNAN dan PERTANIAN KABUPATEN JEMBER dalam MENDUKUNG POTENSI EKSPOR Murwanti, Retno; Nurul Fathiyah F
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 9 No. 4 (2025)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

The growth of the agricultural and plantation sectors in Jember Regency plays an important role in the local economy, particularly in providing commodities with high export potential. Along with the development of global market demand, managing production, stock availability and increasing the competitiveness of commodities are key to strengthening Jember's position in the international market. Maintaining productivity and improving the competitiveness of export products requires in-depth projection analysis. This research aims to project the production and stocks of plantation and agricultural commodities in Jember Regency for the period 2024-2026, and to map their competitiveness and export potential. The problem of this research is to project the production and stocks of plantation and agricultural commodities in Jember Regency in 2024-2026, and to map the competitiveness and export potential of these commodities. The method used in this research is quantitative descriptive method with production projection approach using trend analysis and competitiveness calculation using Revealed Comparative Advantage (RCA). Data were obtained from relevant agencies and official publications and then analysed to describe the production potential and comparative advantage of the main commodities of Jember Regency. The results show that several plantation and agricultural commodities have stable projected production increases over the period 2024-2026. Certain commodities such as tobacco, coffee and cocoa show high competitiveness and significant export potential based on RCA values. These results suggest that sustainable production management and competitiveness improvement strategies are needed to maximise export potential. The results of this study are expected to serve as a basis for local government and stakeholders in designing export development policies for Jember's leading commodities in the international market.
Strategi Pemasaran Kopi Lokal: Peran Brand Experience, Gaya Hidup, dan Value for Money dalam Membentuk Perilaku Konsumen Mahasiswa Lampung (Pendekatan SEM-PLS) As-Sadili, Abu Hasan; Tambunan, Varingan Prianando; Oktaviani, Anggita Dwi; Marbudi
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 10 No. 1 (2026)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Coffee has transformed into a part of lifestyle and social identity among university students. This study aims to analyze the determinants of students’ coffee-purchasing decisions by focusing on the influence of Brand Experience, Trend-Based Lifestyle, and Value for Money. A quantitative approach was employed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) to examine the relationships among variables. Primary data were collected through questionnaires distributed to students in Lampung Province. The results indicate that collectively, the three variables significantly influence purchasing decisions. Among them, Brand Experience emerges as the most dominant driving factor, followed by Trend-Based Lifestyle. Meanwhile, Value for Money also contributes to purchasing power, although its effect is not as strong as the first two variables. The findings conclude that students’ decisions to purchase coffee are shaped by an integration of emotional like experiential appeal, social–trend pressure, and rational value considerations. The study’s implications highlight the importance of holistic marketing strategies for local coffee businesses, not only offering products but also creating strong brand experiences that align with young consumers’ lifestyles

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