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JEPA (Jurnal Ekonomi Pertanian dan Agribisnis)
Published by Universitas Brawijaya
ISSN : 26144670     EISSN : 25988174     DOI : 10.21776/ub.jepa
Core Subject : Economy, Science, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences
Jurnal Ekonomi Pertanian dan Agribisnis (JEPA) adalah jurnal yang diterbitkan oleh Jurusan Sosial Ekonomi Pertanian secara reguler setiap tiga bulan sekali untuk tujuan mendeseminasikan hasil penelitian dan pengabdian yang dilakukan oleh mahasiswa, dosen, peneliti dan pengabdi. Topik keilmuan yang melingkupi JEPA adalah bidang ekonomi pertanian dan agribisnis secara luas. Semua makalah yang diterbitkan secara online oleh JEPA terbuka untuk pembaca dan siapapun dapat mendownload atau membaca jurnal tanpa melanggan maupun membayar.
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Articles 920 Documents
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Analisa Faktor Eksternal dan Perencanaan Keuangan PT ESP dalam Pemanfaatkan Tandan Kosong Kelapa Sawit Sebagai Alternatif Bahan Bakar Terbarukan Sunarsih, Fatimah; Hamdi, Edi; Iskandar, Muhammad; Negoro, Dimas
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 9 No. 4 (2025)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Financial projections in business are written plans that contain the business to be managed, the vision and mission of the business, entrepreneurs with their businesses and the methods or strategies that will be carried out to achieve the goals that have been set. Forecasting and estimating financial reports are used to see the company's survival in terms of its performance and financial position. The purpose of this service is to create a financial projection of a business plan in seeing the feasibility by comparing revenue and cost projections as determinants of the feasibility of a business. This study explores the technical and economic feasibility of utilizing TKKS waste from the palm oil industry for energy production. The use of TKKS pellets has proven to be more efficient in terms of cost and provides significant environmental benefits, including reducing greenhouse gas emissions compared to the use of conventional coal. In addition, this project supports Indonesia's renewable energy targets and encourages sustainable waste management practices in the palm oil sector. This study also raises the potential for implementing circular economy principles by converting industrial waste into valuable energy sources. Recommendations include optimizing the supply chain and developing pellet production technology to increase efficiency and ensure the long-term sustainability of this project.
STRATEGI PENGEMBANGAN AGROINDUSTRI TAHU DI DESA DOLOK MANAMPANG KECAMATAN DOLOK MASIHUL KABUPATEN SERDANG BEDAGAI Hariance, Rika; Saragih, Ummul Hikmah; Yani, Yulistriani
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 9 No. 4 (2025)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Dolok Manampang Village is the largest tofu production center in Serdang Bedagai Regency with 15 industries and 70 variants of derivative products. However, this agroindustry faces challenges in production efficiency, marketing and increasing competitiveness. This study aims to formulate a development strategy for tofu agroindustry in Dolok Manampang Village. This research used a descriptive analysis method with a qualitative approach. Data were collected through interviews, observations, and literature studies. The types of data sources applied in this research are primary data and literature studies. The types of data sources applied in this research are primary data and secondary data. The analysis techniques applied include internal and external environment analysis using the SWOT approach and strategy selection using the QSPM method. The results of the analysis in this study illustrate that the IFE matrix analysis has a total score oe 2,88. This indicates that the tofu agroindustry in Dolok Manampang village has a strong internal position. Furthermore, the EFE matrix has a total score of 2,92. This indicates that the tofu agroindustry in Dolok Manampang village is able to respond well to the opportunities and threats that come. Based on the results of the analysis through the QSPM matrix, the resulting priority strategy is to create a village online platform to market the villages superior products and facilitate business actors with digital marketing training. In addition, it is recommended to create a special page (fanspage) which will facilitate the sale of tofu both information and interesting content about the tofu agroindustry in Dolok Manampang village. With the implementation of this strategy, the tofu agroindustry can become a driving force for sustainable local economic development.
KAJIAN PROYEKSI PRODUKSI dan DAYA SAING KOMODITAS PERKEBUNAN dan PERTANIAN KABUPATEN JEMBER dalam MENDUKUNG POTENSI EKSPOR Murwanti, Retno; Nurul Fathiyah F
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 9 No. 4 (2025)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

The growth of the agricultural and plantation sectors in Jember Regency plays an important role in the local economy, particularly in providing commodities with high export potential. Along with the development of global market demand, managing production, stock availability and increasing the competitiveness of commodities are key to strengthening Jember's position in the international market. Maintaining productivity and improving the competitiveness of export products requires in-depth projection analysis. This research aims to project the production and stocks of plantation and agricultural commodities in Jember Regency for the period 2024-2026, and to map their competitiveness and export potential. The problem of this research is to project the production and stocks of plantation and agricultural commodities in Jember Regency in 2024-2026, and to map the competitiveness and export potential of these commodities. The method used in this research is quantitative descriptive method with production projection approach using trend analysis and competitiveness calculation using Revealed Comparative Advantage (RCA). Data were obtained from relevant agencies and official publications and then analysed to describe the production potential and comparative advantage of the main commodities of Jember Regency. The results show that several plantation and agricultural commodities have stable projected production increases over the period 2024-2026. Certain commodities such as tobacco, coffee and cocoa show high competitiveness and significant export potential based on RCA values. These results suggest that sustainable production management and competitiveness improvement strategies are needed to maximise export potential. The results of this study are expected to serve as a basis for local government and stakeholders in designing export development policies for Jember's leading commodities in the international market.
Strategi Pemasaran Kopi Lokal: Peran Brand Experience, Gaya Hidup, dan Value for Money dalam Membentuk Perilaku Konsumen Mahasiswa Lampung (Pendekatan SEM-PLS) As-Sadili, Abu Hasan; Tambunan, Varingan Prianando; Oktaviani, Anggita Dwi; Marbudi
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 10 No. 1 (2026)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Coffee has transformed into a part of lifestyle and social identity among university students. This study aims to analyze the determinants of students’ coffee-purchasing decisions by focusing on the influence of Brand Experience, Trend-Based Lifestyle, and Value for Money. A quantitative approach was employed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) to examine the relationships among variables. Primary data were collected through questionnaires distributed to students in Lampung Province. The results indicate that collectively, the three variables significantly influence purchasing decisions. Among them, Brand Experience emerges as the most dominant driving factor, followed by Trend-Based Lifestyle. Meanwhile, Value for Money also contributes to purchasing power, although its effect is not as strong as the first two variables. The findings conclude that students’ decisions to purchase coffee are shaped by an integration of emotional like experiential appeal, social–trend pressure, and rational value considerations. The study’s implications highlight the importance of holistic marketing strategies for local coffee businesses, not only offering products but also creating strong brand experiences that align with young consumers’ lifestyles
PENDAPATAN DAN FAKTOR–FAKTOR YANG MEMPENGARUHI PENDAPATAN PETERNAK AYAM BROILER POLA KEMITRAAN DI KABUPATEN JEMBER Pratama, Akbar Yoga; M.Rondhi
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 9 No. 3 (2025)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

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Abstract

Ayam broiler merupakan hewan ternak yang termasuk kedalam keluarga unggas yang banyak dimanfaatkan dan dibudidayakan oleh masyarakat karena berbagai kelebihan yang dimiliki seperti memiliki waktu panen yang pendek, harga yang relatif murah dibandingkan dengan daging hewan ternak ruminansia, dan sistem kemitraan yang mendukung untuk memulai peternakan ayam broiler dilakukan. Nilai Tukar Petani Ternak (NTPT) pada tiga tahun terakhir kurang optimal, bahkan peternak mengalami defisit dari nilai NTPT yang didapat dibawah 100. Pendapatan peternak yang tidak optimal menyebabkan banyak peternak yang sebelumnya aktif beternak menjadi memilih untuk tidak melanjutkan usaha ternaknya. Kabupaten Jember yang memiliki potensi terkait produksi ayam broiler terbesar ke-6 di Jawa namun potensi tersebut tidak diikuti dengan laju pertumbuhan produksi daging ayam broiler di Kabupaten Jember yang tergolong rendah, yakni berada di peringkat ke 26 dari 38 daerah di Jawa Timur. Banyak peternak yang tidak lag melanjutkan usaha ternaknya menjadi hal yang menjadi dasar penelitian ini dilakukan. Hasil penelitian menunjukkan bahwa : (1) Peternak ayam pedaging atau broiler dengan pola kemitraan di Kabupaten Jember mendapat keuntungan sebesar Rp25.850.947 dari jumlah rata-rata populasi ternak yang diusahakan sebanyak 14.354 ekor per periode; (2) seluruh model variabel yang digunakan berpengaruh secara simultan terhadap pendapatan peternak ayam pedaging atau broiler, dan beberapa faktor yang mempengaruhi pendapatan para peternak ayam broiler anataralain variabel harga jual pasar (X2), mortalitas (X3), rasio total biaya dan total tonase (X4), biaya pakan starter (X5), dan total tonase (X6).  Peternak diharapkan dapat meningkatkan proses budidaya untuk mengurangi mortalitas, sehingga total tonase meningkat.
IDENTIFICATION OF PRIORITY COMMODITIES AND STRATEGIC AREAS IN THE FOOD CROPS SUBSECTOR IN TANAH DATAR REGENCY Bahar, Erick Gunawan; Fajar Restuhadi; Arifudin
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 10 No. 2 (2026)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

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Abstract

One of the steps taken to improve the community's economy in an area is to apply a regional development strategy based on leading sectors by detecting and tracing the ability of the food crop sub-sector in an area. So that agricultural activities that are competitive and of high value provide benefits for improving the community's economy and regional income. The purpose of this research is to determine the commodities and superior areas in the food crops sub-sector in Tanah Datar Regency. The data used in this study is secondary data, namely time series data for the production of the food crops sub-sector for 5 years starting from 2017 – 2021 obtained from the Central Bureau of Statistics of Tanah Datar Regency. The commodities analyzed were rice, corn, soybeans, peanuts, green beans, cassava and sweet potatoes. The analytical methods used include Contribution Index Sectoral (CIS), Growth Ratio Model (GRM), Location Quotient (LQ), Dynamic Location Quotient (DLQ) and Composite Index (CI). The results showed that the leading food crop commodities in Tanah Datar Regency were peanuts and cassava. These two commodities are commodities that have the best average value for all sub-districts in Tanah Datar Regency. The leading areas for rice commodities are in Pariangan District, peanut commodities are in Tanjung Baru and Salimpaung Districts. The green bean commodity is located in Tanjung Emas District. Sweet potato commodity is found in Batipuh District. As for the commodities of corn, soybeans and cassava, there is not a single sub-district that forms a leading area. All identified superior areas are areas that are grouped significantly among other sub-districts in Tanah Datar District.
ANALISIS SENSORIS KOPI LOKAL DALAM PREFERENSI MAHASISWA JATINANGOR DENGAN METODE ANALYTICAL HIERARCHY PROCESS (AHP Kezia Janice Megakomatchi; Totok Pujianto; Devi Maulidah Rahmah
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 10 No. 2 (2026)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

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Abstract

Coffee consumption has become integral to student lifestyles, particularly in Jatinangor, an educational hub with a high student population. This study aims to analyze Jatinangor students' preferences for local coffee variants based on sensory criteria: aroma, acidity level, and aftertaste. The Analytical Hierarchy Process (AHP) method was employed to evaluate five local coffee variants (Arabika Manglayang, Arabika Sidikalang, Liberika Meranti, Robusta Flores, and Robusta Bali Kintamani) through organoleptic tests involving 100 student respondents. Results indicate Robusta Flores as the top-priority variant (27%) across all criteria, followed by Liberika Meranti (22%) and Robusta Bali Kintamani (21%), while Arabika Sidikalang ranked lowest (14%). Consistency Ratio (CR) values below 0.1 confirm result reliability. The analysis consistently demonstrates Robusta Flores' superiority in meeting students' sensory preferences, making it a key reference for local coffee product development.  
Literature Review : Peranan Tanaman Sela Terhadap Pendapatan Petani Kebun Sawit Rakyat Saleh; Imam Widhiono MZ; Budi Dharmawan
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 10 No. 2 (2026)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

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Abstract

Melalui studi literatur ini penulis melakukan analisis dengan  menggabungkan berbagai hasil penelitian yang relevan untuk mengidentifikasi, mengevaluasi, dan mensintesis temuan-temuan dari studi terdahulu mengenai peranan tanaman sela dalam meningkatkan pendapatan petani sawit rakyat. Melalui pendekatan studi literatur terhadap 27 jurnal ilmiah berakreditasi sinta 1-4 menyimpulkan bahwa tanaman sela yang efektif dan layak ekonomis meliputi meliputi tanaman pangan (Padi gogo,  jagung, kedelai), hortikultura (semangka, cabai, tomat, sayuran) dan tanaman industri (karet dan jelutung) serta tanaman umbi seperti porang  berperan signifikan dalam meningkatkan pendapatan petani kelapa sawit. Tanaman sela dapat menutup sebagian besar kebutuhan ekonomi petani kelapa sawit selama masa belum menghasilkan (TBM), meningkatkan pendapatan bulanan serta mengurangi ketergantungan pada komoditas utama. Namun, implementasi tanaman sela masih menghadapi berbagai tantangan, seperti keterbatasan teknis petani, keterbatasan modal, minimnya akses pasar, serta belum terintegrasinya program ini dalam kebijakan pertanian yang lebih luas. Diperlukan juga integrasi kelembagaan antara kelompok tani, koperasi, dan pemerintah desa agar sistem intercropping menjadi bagian dari kebijakan desa berbasis agribisnis.
OPTIMALISASI USAHATANI SAYURAN DI KECAMATAN KUMPEH ULU KABUPATEN MUARO JAMBI Tri Sepbriani; Yusma Damayanti; Dewi Sri Nurchaini; Riri Oktari Ulma
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 10 No. 2 (2026)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

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Abstract

Penelitian ini bertujuan untuk 1) Mengidentifikasi pola tanam usahatani sayuran 2) Menganalisis penggunaan luas lahan optimal untuk masing-masing pola tanam usahatani sayuran, 3) Menganalisis pendapatan maksimum yang diperoleh petani sayuran dengan menerapkan pola tanam optimal. Data yang digunakan dalam penelitian yaitu data primer yang diperoleh dari hasil wawancara menggunakan kuisioner pada petani sayuran di Kecamatan Kumpeh Ulu sebanyak 26 orang, selain itu didukung dengan data sekunder dari beberapa instansi terkait dan literatur. Metode analisis yang digunakan adalah metode kualitatif untuk menjelaskan gambaran pola tanam di daerah penelitian dan kuantitatif untuk melihat pola tanam optimal dengan linear programming. Berdasarkan hasil penelitian menunjukkan 1) Usahatani sayuran di daerah penelitian terdapat 3 jenis pola tanam yaitu pola tanam I, II dan III dengan jenis sayuran yaitu tanaman mentimun, cabai merah dan kacang panjang. Adapun tiga jenis pola tanam tersebut dibagi berdasarkan jenis usahatani yang dilakukan yaitu pola tanam I (cabai merah-mentimun-kacang panjang) dengan rata-rata luas lahan sebesar 0,25 Ha, pola tanam II (mentimun-kacang panjang) dengan rata-rata luas lahan yaitu 0,11 Ha dan pola tanam III (cabai merah-kacang panjang) dengan rata-rata luas lahan sebesar 0,09 Ha, 2) Penggunaan luas lahan optimal untuk masing-masing pola tanam usahatani sayuran di daerah penelitian yaitu pola tanam I dengan luas tanaman cabai merah seluas 0,15 Ha dan mentimun seluas 0,06 Ha. Pola tanam II dengan luas lahan mentimun seluas 0,11 Ha dan  pada pola tanam III dengan usahatani cabai merah seluas 0,09 Ha, 3) Pendapatan maksimum yang dapat diperoleh petani sayur dengan menerapkan pola tanam optimal yaitu pada pola tanam I sebesar Rp.11.347.490/MT, pola tanam II Rp.7.799.728/MT dan pola tanam III sebesar Rp.4.296.197/MT. Dari ketiga jenis pola tanam yang ada, pola tanam I merupakan pola tanam dengan hasil pendapatan optimal tertinggi diantara dua jenis pola tanam lainnya. Kata Kunci : Usahatani Sayuran, Optimalisasi, Program Linear
NILAI TAMBAH PRODUK DAN STRATEGI PEMASARAN INDUSTRI PENGOLAHAN TIWUL INSTAN (STUDI KASUS PADA GRIYA TIWUL BUEKA DI DESA SUKAJAWA KECAMATAN BUMI RATU NUBAN KABUPATEN LAMPUNG TENGAH) Puspa Ningrum, Oke; MS Djoko Umar Said; Zulkarnain
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 10 No. 2 (2026)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

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Abstract

IKM Griya Tiwul Bueka is an industry that operates in the field of processing cassava into instant tiwul. The aim of the research is to determine the added value obtained from processing cassava into instant tiwul using the Hayami method and to determine the marketing strategy using SWOT analysis. The results of the research are (1) the first objective shows that with an input of 600kg/week, an output of 108kg/week is obtained with a product price of IDR 12,500/600 grams, an added value of IDR 1,678.33/kg is obtained with a value added ratio of 46.6%. The profit obtained was IDR 1,595.0/kg with a profit ratio of 95.0%. The owner's compensation for labor production factors and other input contributions are 4.4% and 11.7% respectively, so that the company's profit is 83.9%. (2) the second objective shows that the results of the SWOT analysis of the marketing strategy carried out are in the form of an aggressive strategy with more focus on the SO (Strength-Opportunity) strategy by maximizing strengths consisting of good product quality and products that have MUI halal certificates as well as taking advantage of existing opportunities such as full support from the regional government, availability of sufficient raw materials and having many distributor agents so as to maximize product marketing in the future. 

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