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Jurnal Ilmiah Edunomika (JIE)
Published by STIE AAS Surakarta
ISSN : -     EISSN : 25981153     DOI : https://dx.doi.org/10.29040/jie
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education
Jurnal Ilmiah EDUNOMIKA dengan ISSN 2598-1153, diterbitkan 2 (dua) kali setahun (Pebruari dan Agustus) oleh LPPM STIE AAS Surakarta bekerjasama dengan Pusat Kajian Pendidikan dan Ekonomi (PUSKAPE), Yayasan Keluarga Muslim Al Azarul Ulum Sukoharjo. Terbit pertama pada bulan Pebruari 2017. Redaksi mengundang para guru, akademisi (dosen atau peneliti) dan praktisi terkait (Sekolah, Perguruan Tinggi, Pemerintahan, LSM, dan lain-lain) untuk dapat mengirimkan artikel dengan kajian ekonomi dan pendidikan ke Jurnal Ilmiah Edunomika (JIE).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 3,062 Documents
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HUBUNGAN 4C MARKETING 4.0 TERHADAP CUSTOMER LOYALTY DENGAN MEDIASI CUSTOMER JOURNEY DAN MODERASI USER INTERFACE (Study Kasus Pada Pelanggan Pengguna OTA Pegi-Pegi di Kab. Bekasi) Surya Bintarti; Indah Ramadhaniah
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13944

Abstract

This research examines the influence of co-creation, currency, communal activation, and conversation on the consumer journey at Pegipegi. Apart from that, it also examines whether these factors influence customer loyalty with the customer journey as a mediator. Next, this research examines whether these factors also influence customer loyalty with the customer journey as a mediator, and the user interface as a moderator. The sampling method used was purposive sampling with 104 respondents aged 17-45 years in Bekasi Regency. Data were analyzed using Structural Equation Model (SEM) through the SmartPLS 3.0 program to test the validity and reliability of the instrument, evaluate model suitability, and explore relationships within the proposed theoretical framework
Pengaruh Kualitas Layanan, Kualitas Produk dan Kepuasan Nasabah Terhadap Loyalitas Nasabah PT. Bank Pembiayaan Rakyat Syariah (BPRS) Al-Washliyah Medan Safriani Safriani; Pani Akhiruddin Siregar
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.12858

Abstract

The purpose of this research is to investigate and assess the influence of independent factors such as Service Quality (X1), Product Quality (X2), and Customer Satisfaction (X3) on the dependent variable, Customer Loyalty (Y). This research takes a quantitative approach, with sampling done using the Simple Random Sampling technique. The main data utilized in this research came from surveys filled out directly by respondents. The population for this research consisted of 6,171 PT BPRS Al-Washliyah Medan customers, with a sample size of 100. The analytical tool employs several linear regression analyses. The study findings are as follows: 1) The R2 accuracy test results provide an R2 score of 0.785. This means that the R2 value obtained represents the coefficient of determination; 2) The F test results show that the regression model on the independent variables affects the dependent variable concurrently, allowing the independent variable regression model to be used to predict the dependent variable; and 3) The t test results show that Service Quality and Customer Satisfaction have a significant effect on Customer Loyalty. Product Quality has little influence and is not crucial to customer loyalty. Keywords : Service quality, Product quality, Customer Satisfaction, Customer Loyalty
PENGARUH PROFITABILITAS DAN CAPITAL INTENSITY TERHADAP TAX AVOIDANCE Indah Oktari Wijayanti; Shofia Asry; Suprianus Pian; Jufri Jacob; Farida Idayati
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11271

Abstract

Pajak merupakan salah satu aspek yang sangat penting dalam suatu perekonomian Negara, karena sebagian besar dari sumber pemasukan Anggaran Pendapatan dan Belanja Negara (APBN) adalah kontribusi dari hasil penerimaan pajak. Penelitian ini bertujuan untuk mengetahui pengaruh rasio profitabilitas dan capital intensity terhadap tax avoidance. Penelitian ini dilakukan pada perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia tahun 2019-2021. Hasil penelitian telah menemukan bahwa bahwa rasio profitabilitas berpengaruh tidak berpengaruh terhadap tax avoidance. Sedangkan capital intensity berpengaruh terhadap tax avoidance dalam penelitian ini. Kata Kunci: Rasio Profitabilitas, Capital Intensity, Tax Avoidance
THE INFLUENCE OF USER GENERATED CONTENT CONSUMER PURCHASE INTEREST WITH DISCOUNTS AS A MODERATING VARIABLE Nova Ch. Mamuaya; Fitri Novilia; Julinta Paulina; Yeheskial Nggandung; Luthfi Nuraini
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11883

Abstract

Abstract Reviews from TikTok users can increase market share, increase consumer trust, and ultimately increase consumer purchasing decisions. This research is quantitative research with an exploratory approach. This research collected data by distributing it to 300 TikTok users consisting of 150 consumers and 150 producers, each of whom had carried out the activity at least once. Thus it can be concluded that the data used is primary data. The data used above was analyzed with smart PLS 4.0. The research results show that First,The User Generated Content variable has a positive relationship and a significant influence on the Purchase Interest variable because the more reviews from TikTok users, the greater the seller's market share and the more consumers know about the product. If the product gets good reviews, consumer purchasing decisions will increase. Second, The Discount variable is able to moderate the positive relationship and significant influence of the User Generated Content variable on the Purchase Interest variable, the results are even more significant because good reviews, a large market share and high trust will convince consumers even more if accompanied by a bigger discount. bigger than competitors. Keywords: User Generated Content, Discount, Problem, Consumer Pruchase Interest
ANALISIS PENGARUH LITERASI KEUANGAN TERHADAP KINERJA DAN KEBERLANGSUNGAN UMKM DI INDONESIA Novegya Ratih Primandari; Eva Yuniarti Utami; Arif Nurhakim; Nur Zarliani Uli; Bekti Utomo
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13959

Abstract

Abstrak Penelitian ini bertujuan untuk menganalisis pengaruh literasi keuangan terhadap kinerja dan keberlangsungan UMKM di Indonesia. Penelitian yang dilakukan menggunakan pendekatan kuantitatif dengan memberikan kuesioner secara online kepada responden. Adapun teknik pengambilan sampel menggunakan purposive sampling dengan memberikan pertimbangan berupa responden UMKM di Indonesia yang sudah menjalankan usaha lebih dari 2 tahun dan memiliki keunikan dengan menawarkan produk yang bervariasi. Metode analisis dalam penelitian ini Teknik pengambilan sampel yang digunakan adalah accidental sampling sebanyak 60 responden dari pemilik UMKM di Indonesia. Berdasarkan hasil penelitian ditemukan bahwa literasi keuangan memiliki pengaruh signifikan terhadap kinerja dan keberlangsungan UMKM di Indonesia. Kata Kunci: Literasi Keuangan, Kinerja UMKM, Keberlangsungan UMKM
THE EFFECT OF VALUE CHAIN CONCEPT, TECHNOLOGICAL INNOVATION, ACCESS TO FINANCING, AND GOVERNMENT POLICY ON VALUE ADDED AN IMPLICATIONS FOR INCOME QUALITY OF COFFEE COMMODITY FARMERS IN KERINCI REGENCY, JAMBI, INDONESIA Heppi Syofya
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13042

Abstract

Abstract This study examines how government policies, technological innovation, financing availability, and the value chain concept interact to affect the income quality and value added of coffee commodity producers in Kerinci Regency, Jambi, Indonesia. Structural Equation Modeling with Partial Least Squares (SEM-PLS) was used in a quantitative analysis with 200 farmers as a sample to evaluate the correlations between the important variables. The findings show a strong positive correlation between the variables under investigation and the value added in coffee production as well as income quality. For policymakers, practitioners, and researchers looking to improve the financial security of the region's coffee producers, these findings offer insightful information. Keywords: Value Chain Concept, Technological Innovation, Financing, Government Policy, Value Added, Income Quality, Coffee, Kerinci Regency, Indonesia
Pengaruh Lingkungan Kerja Fisik dan Non Fisik Terhadap Kinerja Pegawai di Badan Pengelola Keuangan dan Aset Daerah Pemerintah Kabupaten Banyuasin Wiwik Puspita; Darwin Darwin
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.10947

Abstract

The purpose of this study is to investigate the relationship between physical work environment and non-physical work environment with employee performance at the Regional Financial and Asset Management Agency (BPKAD) of Banyuasin Regency Government. This research method uses a quantitative approach through observation and questionnaires, with primary and secondary data sources. The total population of employees at the Regional Financial and Asset Management Agency (BPKAD) of Banyuasin Regency Government is 90 people. The sampling technique used is the NonProbability sampling technique with the saturated sample method. Data analysis was carried out using multiple linear regression analysis through the Statistical Program for Social Science (SPSS) version 29 tool. Various statistical tests were applied in this study, including validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, partial test, simultaneous test, and coefficient of determination test. From the results of the regression analysis, it can be concluded that the physical work environment variable has a significance level of Sig. t (0.000
THE INFLUENCE OF PRODUCT VARIATIONS ON PURCHASING DECISIONS WITH CELEBRITY ENDORSER AS A MODERATING VARIABLE Rieneke Ryke Kalalo; Andi Amri; Muhammad Risal Tawil; Bambang Suseno; Noor Akhmad
JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14732

Abstract

ABSTRACT This research is a quantitative study with an explanatory approach. The data used are primary data that researchers obtained from users of shopee, tikthok shop, and facebook marketplaces spread throughout Indonesia. The data was collected in the form of a questionnaire from 24 questions from 300 users of shopee, tiktokshop, and the Facebook marketplace mentioned above. The data were analyzed using the smart PLS 4.0 analysis tool. The result in this article show shows that the first and second hypotheses used in this article can be proven and accepted. This is because the P-Values are positive and below the significance level of 0.05, namely 0.021. This is because the more product variations make buyers more interested in making purchasing decisions, the less easily bored, and so on which make purchasing decisions even greater. In the next row, the results answer the second hypothesis where the Celebrity Endorser variable can strengthen the influence of the Product Variation variable on Purchasing Decisions. This is because the same thing is the P-Values that are positive and below the significance level of 0.05, which is 0.000, which is smaller than direct testing of 0.021. Thus it can be concluded that the first and second hypotheses in this article can be accepted and proven. Keywords: Fear of Missing Out, Price Perception, Social Media Promotions, Consumer Satisfaction and Purchase Decision
OPTIMIZING THE USE OF TECHNOLOGY IN CREATING CLIMATE SMART AGRICULTURE Umi Salawati; Gusti Rusmayadi; Magdalena Sunarty Pareira; Usman Tahir; Sutiharni Sutiharni
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13174

Abstract

Abstract Agriculture is an important sector for Indonesia. Because around 30% of the population works in the agricultural industry. Currently, agricultural conditions in Indonesia are facing challenges due to climate anomalies. Unpredictable climate changes, shorter growing seasons, an increase in pests and diseases and these conditions have an impact on increasing production costs while yields are not optimal. Climate change is one of the obstacles in increasing plant productivity. The negative impacts of extreme global climate change include the degradation of land and water resources, damage to agricultural and irrigation infrastructure, the emergence of floods and droughts, and increased attacks by pests and plant diseases. Therefore, farmers need knowledge and farming skills that are adaptive to climate change or what is known as Climate Smart Agriculture (CSA). Climate Smart Agriculture is a useful approach to guide the actions needed to transform and reorient agricultural systems to effectively support development and ensure food security in conditions of climate change. CSA technology focuses on climate resilience and food security with the main objectives being: 1.) Increasing agricultural productivity and income in a sustainable manner, 2.) Adapting and building food security to climate change, 3.) Reducing and minimizing greenhouse gas emissions (Mitigation), 4.) Optimizing the use of various resources. So it is hoped that optimal results will be obtained in the agricultural sector. This research is qualitative research with a descriptive approach. The researchers use research data in the form of secondary data obtained from a number of credible sources such as scientific articles, books and a number of other sources that are credible and commonly used in research. These data were analyzed using analytical tools with stages of data collection, data selection, data reduction and drawing conclusions. Keywords: Climate Smart Agriculture, Climate Change, Modern Agriculture
STRATEGI BRAND EXPERIENCE UNTUK MEMENANGKAN PERSAINGAN DAN MENINGKATKAN LOYALITAS PELANGGAN PADA KEDAI KOPI ALADEEN COFFEE Mohammad Haidar Ali; M. Adi Trisna Wahyudi; Kusnul Ciptanila Yuni K
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11329

Abstract

Marketing is an activity that is very important and must be carried out by entrepreneurs in running their business in order to sustain their business, so that they can ignore competition and increase customer loyalty. Aladeen Coffee is one of the coffee shops in Jombang that wants to win the competition and increase customer loyalty in its new location by implementing a Brand Experience strategy that provides experience is more than just enjoying a coffee or other menu to the customer. This study used a qualitative descriptive method, using primary data sources obtained from four informants, namely the owner and three loyal customers of Aladeen Coffee through passive participatory observation, structured interviews, and documentation. The data analysis technique in this study uses data reduction, data presentation, and drawing conclusions. The results of this study are expected to contribute ideas to business people and further research.

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