cover
Contact Name
Astri Ayu Purwati
Contact Email
astriayu90@gmail.com
Phone
+6282283109433
Journal Mail Official
msej.yrpi@gmail.com
Editorial Address
Jl. Amanah, Kec. Marpoyan Damai, Pekanbaru, Riau - Indonesia
Location
Kota pekanbaru,
Riau
INDONESIA
Management Studies and Entrepreneurship Journal (MSEJ)
ISSN : 27157911     EISSN : 2715792X     DOI : https://doi.org/10.37385/msej
Core Subject : Science,
Management Studies and Entrepreneurship Journal (MSEJ) is published by Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) as an information and communication media for practitioners, researchers and academics who are interested in the field of management (Finance, Human Resource, Marketing, Operational, and other management areas) and entrepreneurship. First publish in Januari 2020. The Editorial Team invites scientists, scholars, professionals, and researchers to publish the results of their research after the selection of manuscripts, with the peer review and the editing process.
Articles 3,363 Documents
Analisis Pencapaian Produk Rahn Tasjily Tanah Dalam Kemudahan Permodalan Dan Peningkatan Perekonomian Pada PT Pegadaian Syariah Gunungtua Susi Apriliani; Nursantri Yanti; Muhammad Ikhsan Harahap
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3892

Abstract

Penelitian ini bertujan untuk mengetahui pencapain produk Rahn Tasjily tanah dalam kemudahan permodalan pada PT. Pegadaian Syariah Gunungtua  dalam peningkatan perekonomian nasabah pada PT. Pegadaian Syariah  Gunungtua. Penelitian ini menggunakan teknik deskriptif analitik untuk analisis data dan observasi, wawancara, dan dokumentasi untuk pengumpulan data. Metode kualitatif yang digunakan menggunakan sumber data primer dan sekunder. Barang tanah Rahn Tasjily yang ditawarkan di Pegadaian Gunungtua Syariah sudah sesuai dengan metrik untuk memperoleh kemudahan modal, hal ini dapat ditentukan berdasarkan hasil penelitian. Pembenaran yang diberikan oleh anggota staf dan klien yang menggunakan barang Rahn Tasjily Tanah membuktikan hal ini. Meskipun ada beberapa tantangan yang terkait dengan produk ini, seperti proses yang panjang dan menantang yang memerlukan pertimbangan matang dalam memilih calon pengguna dan risiko yang signifikan jika pelanggan gagal bayar, produk ini juga sangat disukai oleh masyarakat umum, sehingga Ini Produk ini dianggap bermanfaat dan merupakan tanda pertumbuhan ekonomi dan kemudahan modal. Jika dilihat dari kacamata ekonomi Islam, pendanaan ini mematuhi seluruh aturan dan ketentuan ekonomi Islam, termasuk tidak adanya riba dan diperbolehkannya transaksi.         Ada sejumlah tantangan dalam produk ini, termasuk prosedur yang berlarut-larut dan menantang yang memerlukan kehati-hatian ekstrem saat memilih calon pengguna dan risiko besar jika konsumen gagal membayar. Selain itu, produk ini menikmati popularitas yang cukup besar di masyarakat, oleh karena itu dianggap sudah positif dan merupakan pertanda membaiknya kondisi perekonomian dan diperolehnya relaksasi modal. Dari sudut pandang ekonomi Islam, pendanaan ini mematuhi seluruh kaidah ekonomi Islam, termasuk tidak adanya riba, diperbolehkannya transaksi, dan bukan merupakan aktivitas yang dilarang.  
The Impact Of Brand Personality And Brand Lifestyle Congruence On Purchase Intent With Consumer Attitude As A Mediator Salamatun Asakdiyah; Pefriyadi Pefriyadi; Tonny Yuwanda
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3908

Abstract

Penelitian ini mengeksplorasi interkoneksi yang bernuansa antara Kepribadian Merek, Kesesuaian Gaya Hidup Merek, Sikap Konsumen, dan Niat Beli. Melalui pendekatan kuantitatif dan penggunaan teknik Structural Equation Modeling, penelitian ini menganalisis hubungan langsung antara variabel-variabel tersebut. Hasil penelitian menunjukkan adanya hubungan yang signifikan antara Kepribadian Merek dan Sikap Konsumen, Kesesuaian Gaya Hidup Merek dan Sikap Konsumen, serta Sikap Konsumen dan Niat Beli. Selain itu, penelitian ini juga mengungkap efek tidak langsung yang penting, yang menunjukkan bahwa Sikap Konsumen secara signifikan memediasi hubungan antara Kepribadian Merek dan Minat Beli, serta Kesesuaian Gaya Hidup Merek dan Minat Beli. Temuan ini menggarisbawahi peran penting Sikap Konsumen sebagai mediator dalam membentuk perilaku konsumen. Pada akhirnya, wawasan yang diperoleh dari penelitian ini menawarkan implikasi strategis untuk bisnis, menekankan pentingnya menumbuhkan sikap konsumen yang positif untuk mendorong niat beli dalam lingkungan pasar yang kompetitif.
Sustainable Supply Chain Optimization Through The Implementation Of Iot Technology And Risk Management: The Role Of Product Quality Intervention Ivonne Ayesha; Roosganda Elizabeth; Leffy Hermalena
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3910

Abstract

Dalam lanskap bisnis global yang berkembang pesat, perusahaan berusaha keras untuk meningkatkan keberlanjutan dan efisiensi rantai pasokan mereka. Artikel ini mengeksplorasi integrasi teknologi mutakhir, khususnya Internet of Things (IoT), dan praktik manajemen risiko yang kuat sebagai alat transformatif dalam manajemen rantai pasokan yang berkelanjutan. Dengan fokus pada Kantor Regional PT Mitratel di Bandung, sebuah perusahaan terkemuka di sektor infrastruktur telekomunikasi, studi ini menekankan peran penting teknologi IoT dalam pemantauan waktu nyata dan pengambilan keputusan berbasis data. Temuan ini menyoroti pentingnya manajemen risiko dalam mengatasi tantangan-tantangan khusus di sektor tertentu dan menggarisbawahi hubungan penting antara intervensi kualitas produk dan keberlanjutan rantai pasokan. Melalui analisis langsung dan tidak langsung, penelitian ini memberikan wawasan tentang hubungan yang bernuansa antara IoT, manajemen risiko, kualitas produk, dan praktik rantai pasokan yang berkelanjutan, yang menawarkan panduan strategis untuk mencapai kesuksesan jangka panjang dalam lanskap telekomunikasi yang dinamis.
The Influence Of Financial Technology (Fintech) And User Experience On Trust In Financial Transactions Mediated By Perceptions Of Security Santo Dewatmoko; Udayat Udayat; Desy Tri Anggarini
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3912

Abstract

This research investigates the intricate interplay of Financial Technology (Fintech), User Experience, Security Perception, and Trust in Financial Transactions within the context of Bank Mandiri's Surapati branch in Bandung. Utilizing a sample of 50 employees, a path analysis employing Partial Least Squares (PLS) was conducted to examine the direct and indirect effects of Fintech and User Experience on Security Perception and Trust in Financial Transactions. The results indicate a highly significant direct impact of Financial Technology (Fintech) on both Security Perception and Trust in Financial Transactions, highlighting the transformative influence of technological advancements in shaping employees' perceptions of security and trust in financial transactions. Conversely, while the direct effect of User Experience on Security Perception was not statistically significant, the indirect effect of User Experience on Trust in Financial Transactions through Security Perception did not reach significance, suggesting that the relationship between user experience and trust is not significantly mediated by security perceptions in this specific context. These findings contribute nuanced insights into the evolving dynamics of Fintech integration, user experiences, and their implications for security perceptions and trust in digital financial services.
The Impact Of Digital Service Quality And Consumer Trust On Customer Loyalty With Customer Satisfaction As A Mediator Marwan Effendi; Agnes Dini Mardani; Gatot Wijayanto
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3913

Abstract

This research investigates the intricate relationships among digital service quality, consumer trust, customer satisfaction, and customer loyalty within the context of PDAM Trenggalek, a municipal water utility service. Utilizing a sample of 65 individuals through a Random Sampling technique, the study employs Structural Equation Modeling (SEM) with Partial Least Squares (PLS) analysis using Smart PLS software. The results reveal a significant direct impact of digital service quality on consumer trust and customer loyalty, emphasizing the crucial role of seamless digital services in cultivating customer satisfaction and loyalty. Furthermore, a significant relationship is identified between consumer trust and customer loyalty, highlighting the importance of consumer trust in fostering customer loyalty. However, the indirect relationship between consumer trust and customer loyalty, mediated by customer satisfaction, is found to be not statistically significant in the examined sample. The findings underscore the strategic importance of prioritizing digital service quality and building consumer trust to enhance customer satisfaction and foster lasting loyalty in the competitive landscape of municipal water utility services. This research contributes valuable insights that can inform strategic initiatives for PDAM Trenggalek to optimize customer experiences and strengthen customer relationships.
The Influence Of Environmental Factors And Content Personalization On Consumer Engagement In Marketing Campaigns With Consumer Perceived Value As A Mediator Lintang Anis Bena Kinanti; Santo Dewatmoko; Fatimah Abdillah
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3914

Abstract

In the rapidly evolving landscape of marketing, understanding the intricate interplay between environmental factors, content personalization, and consumer engagement has become pivotal for businesses. This study, conducted at PT. Bentoel Group (Asmo Jember), delves into the unique dynamics shaping consumer engagement within the framework of marketing campaigns. The research explores the direct and indirect relationships between Environmental Factors (EF), Content Personalization (CP), Consumer Perceived Value (CPV), and Consumer Engagement (CE).The direct paths analysis reveals significant impacts of both EF and CP on CPV, with CP demonstrating a robust influence. While the direct effect of EF on CE is not statistically significant, CP exhibits a significant influence on CE, emphasizing the strategic importance of tailored content in driving consumer engagement. The indirect paths analysis further uncovers meaningful insights, indicating that both EF and CP exert a significant indirect influence on CE through the mediating role of CPV.This study contributes valuable insights to the field of marketing, offering practical implications for businesses navigating the complex terrain of contemporary marketing. The findings provide PT. Bentoel Group with actionable recommendations to optimize marketing strategies, emphasizing the significance of content personalization and the nuanced impact of environmental factors in fostering enhanced consumer engagement and sustained brand loyalty..  
The Influence Of Participative Leadership And Flexible Work Environment On Product Innovation With The Mediation Of Work Motivation Deri Prayudi; Hari Setia Putra; Nur Faliza
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3915

Abstract

This research investigates the intricate relationships among participative leadership, flexible work environments, work motivation, and product innovation within the organizational context of PT As Putra Group. Utilizing a quantitative approach and employing random sampling, the study examines the impact of participative leadership on work motivation and subsequent product innovation. Additionally, it explores the influence of a flexible work environment on both work motivation and product innovation. The findings reveal a highly significant relationship between participative leadership and product innovation, emphasizing the pivotal role of leadership styles in shaping innovative capabilities. Furthermore, the study identifies a significant relationship between a flexible work environment and product innovation, indicating the importance of adaptable work structures in fostering innovative outcomes. These insights contribute to the understanding of organizational behavior and innovation, offering practical implications for leaders aiming to enhance both employee motivation and product innovation. The research underscores the interconnected nature of leadership, work environments, and motivation in shaping a culture of continuous improvement and creativity within contemporary workplaces like PT As Putra Group.
The Impact Of Scanning Technology And Shopping Convenience On Online Purchase Decisions With The Mediation Of Risk Perception Ratna Puspita; Rizky Amalia; Oby Eko Purwanto; Bryan Givan
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3917

Abstract

This article explores the dynamic relationship between scanning technology, shopping convenience, risk perception, and online purchase decisions in the evolving landscape of e-commerce. Utilizing a sample of 60 individuals, the study employs Smart PLS analysis to investigate the direct and indirect effects of scanning technology and shopping convenience on consumer behavior, with risk perception acting as a mediator. The results reveal that scanning technology significantly influences risk perception and subsequently shapes online purchase decisions. While shopping convenience alone does not exhibit a statistically significant indirect effect, the study emphasizes the need for a comprehensive understanding of diverse factors impacting consumer choices. These findings provide valuable insights for businesses, such as PT. Dutagaruda Piranti Prima, to refine strategies and navigate the complexities of consumer behavior in the digital marketplace.
The Impact Of Omnichannel Experience And Brand Image On Consumer Purchase Intentions Mediated By Consumer Attitudes Shinta Rahmani; Ervan Susilowati; Femmy Effendy
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3918

Abstract

This research investigates the nuanced relationships among omnichannel experiences, brand image, consumer attitudes, and purchasing behavior within the beauty and wellness industry, focusing on PT. Mustika Ratu, Tbk. The study employs a random sampling technique, surveying 60 individuals to gather insights. The direct test results indicate significant direct relationships between omnichannel experiences, brand image, and both consumer attitudes and purchasing intentions. Moreover, the indirect paths highlight the pivotal mediating role of consumer attitudes in translating the impacts of omnichannel experiences and brand image into actual consumer purchases. These findings provide actionable insights for PT. Mustika Ratu, emphasizing the need to strategically cultivate positive consumer attitudes alongside optimizing omnichannel experiences and enhancing brand image to effectively drive purchasing behavior in the competitive beauty and wellness sector.
The Influence Of Ethical Leadership And Perceptions Of Justice On Organizational Commitment With The Mediation Of Organizational Identification Rika Solihah; Amalia Juliana Monika Intan; Sonny Sanjaya
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3920

Abstract

This research delves into the intricate interplay of ethical leadership, perceptions of justice, organizational identification, and organizational commitment within the context of PT Combiphar, a pharmaceutical company in Bandung. Employing a sample of 90 employees, the study utilized a random sampling technique and applied the SMART PLS analysis to investigate the direct and indirect effects among the variables. The results revealed that ethical leadership significantly influences both organizational identification and commitment, highlighting its crucial role in shaping employee attitudes and behaviors. Conversely, perceptions of justice did not exhibit a statistically significant direct impact on either organizational identification or commitment. Notably, organizational identification demonstrated a significant positive relationship with commitment, emphasizing the importance of cultivating a strong emotional connection to enhance overall commitment. Furthermore, the study uncovered that the impact of ethical leadership on commitment is partially mediated by organizational identification. These findings provide practical insights for organizational leaders at PT Combiphar, suggesting that prioritizing ethical leadership practices and fostering organizational identification can be instrumental in cultivating a more committed and engaged workforce in the pharmaceutical sector.

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