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Jurnal Manajemen Bisnis Eka Prasetya
Published by Sekolah Tinggi Ilmu Ekonomi Eka Prasetya
ISSN : 24776718     EISSN : 27163393     DOI : https://doi.org/10.47663/jmbep.v8i1.225
Core Subject : Economy, Humanities,
Humanities Economics, Econometrics & Finance
This Management Journal accepts writing about the results of studies in the fields of marketing management, financial management, human resource management, and entrepreneurial management, including (but not limited to) the following topics: Human Resource Management Financial management Marketing Management Strategic Management Organizational behavior Operation management Entrepreneurship E-Business Capital market
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 234 Documents
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PENGARUH HARGA DAN E-SERVICE QUALITY TERHADAP BRAND SWITCHING DARI GRAB KE MAXIM PADA GENERASI Z DI KOTA KENDARI Riska; Kumalasari, Fitri; Stiadi, Muhamad
Jurnal Manajemen Bisnis Eka Prasetya Vol 11 No 1 (2025): Edisi Maret 2025
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v11i1.594

Abstract

The purpose of this research is to investigate how pricing affects generation Z's brand switching from Grab to Maxim in Kendari City, as well as how e-service quality affects this phenomenon. Data for this quantitative study was gathered via questionnaires, interviews, literature reviews, and observation. Purposive sampling was used to establish the study's sample size of 120 people, all of whom are members of Generation Z living in Kendari City. Validity and reliability tests are conducted on the research instrument using SPSS 30.0. By evaluating the measurement model (outer model) and the structural model (inner model) with smart pls 4.0, data analysis approaches utilizing structural equation modeling (SEM) based on partial least square (PLS) are employed. A p-value of 0.000 indicates that there is a positive and significant influence of the price variable on brand switching, according to the study's findings. Additionally, a p-value of 0.005 indicates that brand switching is positively and significantly impacted by the e-service quality variable.
PEMASARAN DIGITAL DAN DAYA TARIK WISATA TERHADAP MINAT BERKUNJUNG WISATA TAMBORASI DI KABUPATEN KOLAKA Sulastry, Helda; Stiadi, Muhamad; Kurniadi, Hanif
Jurnal Manajemen Bisnis Eka Prasetya Vol 11 No 1 (2025): Edisi Maret 2025
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v11i1.596

Abstract

This study aims to determine: (1) The effect of digital marketing on interest in visiting Tamborasi Tourism in Kolaka Regency. (2) The effect of attractiveness on interest in visiting Tamborasi Tourism in Kolaka Regency. This research is a research model that uses a Quantitative approach. Data in this study were acquired by observation, literature study and questionnaire distribution. The population of this research is all residents of Kolaka Regency who are interested in visiting Tamborasi Tourism.Using the purposive sampling technique, the study's sample consisted of 100 respondents. Using SPSS 30.0, validity and reliability tests are used to evaluate research instruments. In order to assess the measurement model (outer model) and the structural model (inner model) using Smart PLS 4.0, the data analysis method employed in this study is Structural Equation Modeling (SEM) based on Partial Least Square (PLS). According to the study's findings, the variable Pemasaran Digital has a significant and positive correlation with Minat Berkunjung, as indicated by its P-Value of 0.009. In addition, a P-Value of 0.008 indicates that the variable Daya Tarik significantly and favorably influences Minat Berkunjung.
The Role of Human Resource Management in Addressing Unpaid Overtime Practices at PT Sai Apparel Industries, Grobongan, Central Java, and Its Implications for Employee Welfare Harmen, Hilma; Gracia Manurung, Heva; Hawani, Saniah Lidiya; Gloria S. Sipahuta, Paskah; Agriyani, Siti
Jurnal Manajemen Bisnis Eka Prasetya Vol 11 No 1 (2025): Edisi Maret 2025
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v11i1.605

Abstract

The issue of unpaid overtime wages remains a significant labor challenge in Indonesia, particularly in the manufacturing sector. The case of PT Sai Apparel Industries in Grobogan, Central Java, highlights how discrepancies in work hour records and weak internal oversight lead to employees not receiving their rightful wages as mandated by Law No. 13 of 2003 on Manpower. This study employs a descriptive qualitative method with a literature review approach to analyze the role of Human Resource Management (HRM) in addressing unpaid overtime practices and preventing future violations. Findings indicate that non-compliance with labor regulations negatively impacts employee well-being, increases turnover rates, and damages corporate reputation. HRM plays a strategic role in ensuring compliance through technology-based work hour tracking, labor law training, regular audits, and transparent grievance mechanisms. By implementing these strategies, companies can mitigate legal risks, enhance employee welfare, and foster a fair and sustainable work environment.
Pengaruh strategi oprasional The Influence of Operational Strategy, Human Resource Management, and Technology Utilization on the Efficient Performance of Mochi Food MSMEs at MMTC Raya Market Paula Florensia Munthe; Aprinawati; Adelina Lubis; Etri br Kaban
Jurnal Manajemen Bisnis Eka Prasetya Vol 11 No 1 (2025): Edisi Maret 2025
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v11i1.606

Abstract

The purpose of this study is to examine how technology use, humanresource management (HRM), and operational strategies affect the operationalefficiency performance of MSMEs in the food industry in Pasar Raya MMTC.Questionnaires were given to MSME operators at the Mochi Jinels store in PasarRaya MMTC in order to gather data using a quantitative approach. To investigatethe combined effects of these three parameters on operational efficiency,multiple linear regression analysis was used. While HRM management does notsignificantly affect MSME food industry efficiency, the results demonstrate thatoperational strategies and technology utilization do. Although HRM issuescontinue to be a barrier, it is anticipated that the combination of suitable tacticsand efficient technology use will improve operational efficiency. In order to boostcompany growth and sustainability in the traditional food industry, MSMEoperators and policymakers can benefit greatly from these findings as theyformulate more effective development strategies.
Human Resource Development Strategy in Cimahi Catering MSMEs Based on Maslow's Theory Rais Apriyadi, Moh Taufik; Al Hadad, Alwi
Jurnal Manajemen Bisnis Eka Prasetya Vol 11 No 1 (2025): Edisi Maret 2025
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v11i1.607

Abstract

Catering MSMEs in Cimahi play a vital role in the local economy but still face challenges in human resource (HR) management. This study aims to analyze HR development strategies in Cimahi’s catering MSMEs based on Abraham Maslow’s theory. A qualitative approach was used, involving interviews, observations, and documentation of three catering businesses: Katering Bu Ade, Katering Dapur Teh Nunung, and Katering Barokah. The findings show different HR management approaches depending on business scale. Katering Bu Ade focuses on fulfilling employees’ basic needs without structured training. Katering Dapur Teh Nunung has introduced incentive systems and teamwork to enhance motivation. Meanwhile, Katering Barokah applies a more comprehensive HR strategy, including continuous training, reward systems, and career development opportunities. Maslow’s hierarchy of needs suggests that motivation and productivity increase when employees’ needs are met at higher levels. Therefore, HR management strategies based on Maslow’s theory can effectively improve workforce performance. This study recommends enhancing HR capabilities through training, better incentive systems, and professional HR management to boost the competitiveness of catering MSMEs in Cimahi.
Analisis Kinerja Keuangan Perusahaan dengan Analisis Du Pont Pada Perusahaan PT. Phapros Tbk. Tahun 2018-2023 Putri Kemala Dewi Lubis; Deyren Firmansyah; Elsa Aurel Agustine Situmorang; LumbanBatu, Selfiana
Jurnal Manajemen Bisnis Eka Prasetya Vol 11 No 1 (2025): Edisi Maret 2025
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v11i1.609

Abstract

This study aims to analyze the financial performance of PT. Phapros Tbk during the 2018-2023 period using the DuPont model. Return on Investment (ROI), and Return on Equity (ROE) as tools to evalute a company”s efficiency and profitabilityThe analysis results indicate that PT. Phapros Tbk's financial performance has declined over the past six years. The average NPM was recorded at 6.195%, significantly below the industry standard of 20%, indicating challenges in generating profit from sales. The average TATO of 0.56 times also suggests that asset utilization efficiency remains lower than the industry standard of 2 times. ROI experienced a significant decline, with an average of 3.37%, reflecting the company's low return on investment. Additionally, ROE showed a downward trend, averaging 8.27%, dropping from 19.73% in 2018 to only 1.35% in 2023. This decline was influenced by various factors, including rising production costs, industry competition, and unfavorable economic conditions. Therefore, the company needs to enhance operational efficiency, optimize asset utilization, and implement more innovative business strategies to improve profitability and competitiveness in the pharmaceutical industry.
Pengaruh Pemasaran Digital Terhadap Peningkatan Penjualan dan Loyalitas Pelanggan (Studi Kasus dalam Brand Somethinc) Carissa Maulidya Putri Hidayat; Delinda, Ribbi Aliya
Jurnal Manajemen Bisnis Eka Prasetya Vol 11 No 1 (2025): Edisi Maret 2025
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v11i1.522

Abstract

This study analyzes the impact of digital marketing on sales growth and customer loyalty in the Somethinc brand. Using a quantitative method with a sample of 103 respondents, the study found that digital marketing significantly contributed 50.8% to increased sales and customer loyalty. Marketing strategies such as social media, SEO, PPC, and content personalization play a crucial role in fostering closer interactions with customers. The analysis shows that digital marketing facilitates purchases, enhances customer engagement, and strengthens loyalty through more personalized relationships. Keywords: digital marketing, sales, customer loyalty, Somethinc
THE INFLUENCE PHYSICAL WORK ENVIRONMENT AND LEADER MEMBER EXCHANGE ON TURNOVER IN THE FLOOR DIVISION OF PT. MIDI UTAMA INDONESIA TBK (CAB. MEDAN) Pohan, Yuli Arnida
Jurnal Manajemen Bisnis Eka Prasetya Vol 11 No 1 (2025): Edisi Maret 2025
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v11i1.573

Abstract

Turnover is a situation where there is an intention or action of an employee to quit and leave his job. Poor turnover rates can be a serious problem for an organization or company. The purpose of this study was to determine the effect of physical work environment and leader member exchange on employee turnover both simultaneously and partially at PT. Midi Utama Indonesia Tbk (Cab. Medan). Respondents in this study were all employees of the floor division at PT. Midi Utama Indonesia Tbk (Cab. Medan) as many as 121 employees. The sampling technique in this study using saturated samples. This research uses quantitative descriptive methods. The research results of the research obtained that turnover has a positive and significant effect on the physical work environment and turnover has a positive and significant effect simultaneously on leader member exchange.
The Effect of Working Capital, Production Costs, and Selling Prices on Rice Farmers' Income in Kemuning Farmer Group, Pematang Ganjang Village, Sei Rampah District Agus Suasana; Saputra, Hendra
Jurnal Manajemen Bisnis Eka Prasetya Vol 11 No 1 (2025): Edisi Maret 2025
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v11i1.580

Abstract

This study aims to determine the direct and indirect effects of working capital, production costs, and selling prices on the income of rice farmers in the Kemuning Farmers Group, Pematang Ganjang Village, Sei Rampah District. This research method uses a quantitative approach with a sampling technique of total sampling with a sample size of 49 members of the Kemuning Farmers Group. The data used in this study are primary data which are the results of questionnaires, as well as secondary data sourced from the Kemuning Farmers Group, Pematang Ganjang Village and other documents. Data analysis techniques used in this study are validity tests, reliability tests, normality tests, multicollinearity tests, heteroscedasticity tests, hypothesis tests with regression analysis, correlation and determination coefficient tests, t-tests, path analysis, and sobel tests with the help of SPSS software. The results of the study indicate that working capital has a significant positive effect on selling price, production costs have a significant positive effect on selling price, working capital has a significant positive effect on income, production costs have a significant positive effect on income, selling price has a significant positive effect on income, working capital on income through selling price has an insignificant effect or in other words that the relationship or test effect is not strong enough, production costs on income through selling price have a significant effect in other words the selling price variable can mediate the effect of production costs on income.
PENGARUH PERCEIVED VALUE DA NCUSTOMER SATISFACTION TERHADAP LOYALITAS PELANGGAN (STUDI PADA PELANGGAN TOP SWALAYAN KOLAKA) Amir, Sarlinda; Titing, Andry Stepahnie; Zul Bay, Agus
Jurnal Manajemen Bisnis Eka Prasetya Vol 11 No 1 (2025): Edisi Maret 2025
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v11i1.595

Abstract

The purpose of this study was to determine: (1) The effect of perceived value on customer loyalty at TOP Swalayan Kolaka. (2) The effect of customer satisfaction on customer loyalty at TOP Swalayan Kolaka. This research model is explanatory research with a quantitative approach. Data collection techniques in this study through interviews, questionnaires, and literature studies. The population of this study were all people in Kolaka Regency. While the sample in this study were 100 respondents using purposive sampling technique. In this study, validity and reliability checking tools were used with SPSS 30.0. Structural Equating Modeling (SEM), which is based on Partial Least Square (PLS), was used for data analysis. Smart PLS 4.0 was used for the outer model and outer structural model checks. Based on the research results, the P-Value of 0.003 indicates that there is a positive and significant influence between the perceived value variable on customer loyalty and the customer satisfaction variable also has a positive and significant effect on customer loyalty, this is indicated by the P-Value of 0.000.

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