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Rizal Bakri
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BJRM (Bongaya Journal of Research in Management)
Published by Sekolah Tinggi Ilmu Ekonomi Makassar Bongaya
ISSN : -     EISSN : 26158876     DOI : 10.37888
Core Subject : Economy, Humanities, Education,
Humanities Economics, Econometrics & Finance Education
Bongaya Journal for Research in Management (BJRM) adalah jurnal yang berisi tulisan yang diangkat dari hasil penelitian, gagasan konseptual, kajian dan aplikasi teori di bidang Manajemen. Diterbitkan dua kali setahun oleh Pusat Penelitian dan Pengabdian Kepada Masyarakat (P3M) STIEM Bongaya.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 218 Documents
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Integration of Human Resources Capabilities and Organizational Innovation to Improve the Competitive Performance of MSMEs in Makassar City Perwira, Iwan; Hernita; Jumiati Syam3; Sitti Mujahida Baharuddin; Rohani Purnamasari Dima
BJRM (Bongaya Journal of Research in Management) Vol. 9 No. 2 (2026): BJRM (Bongaya Journal of Research in Management)
Publisher : LPPM STIEM BONGAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37888/bjrm.v9i2.960

Abstract

This study aims to analyse the impact of human resource capabilities and organisational innovation on the competitive performance of micro, small, and medium enterprises (MSMEs) in Makassar. MSMEs play a vital role in the national economy but face numerous challenges in enhancing their competitiveness amid technological changes and market dynamics. Therefore, strengthening the internal capacity of organisations is crucial for improving business performance. Employing a quantitative approach with an explanatory design, this research elucidates the relationship between human resource capabilities, organisational innovation, and competitive performance in MSMEs. Data were collected via a survey of 150 MSME operators selected through purposive sampling, ensuring that participants had been in operation for at least two years. The research instrument utilised a five-point Likert scale questionnaire. Data analysis was conducted using Partial Least Squares Structural Equation Modelling (PLS-SEM) via the SmartPLS software. Findings indicate that human resource capabilities positively influence both organisational innovation and competitive performance, while organisational innovation also contributes positively to enhancing competitive performance. These results underscore the importance of developing competencies and innovative capabilities as key factors in strengthening the competitiveness and sustainability of MSMEs. Keywords: HR Capabilities, Organisational Innovation, Competitive Performance, SMEs, Competitiveness.
PENGARUH SERVQUAL, HARGA DAN CUSTUMER EXPERIENCE TERHADAP KEPUASAN PELANGGAN COFFEE SHOP HDS: Service Quality, Price, Customer Experience, Customer Satisfaction Septiana, Della; Fitri Nasution, Meisa
BJRM (Bongaya Journal of Research in Management) Vol. 9 No. 2 (2026): BJRM (Bongaya Journal of Research in Management)
Publisher : LPPM STIEM BONGAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37888/bjrm.v9i2.964

Abstract

Customer satisfaction is of utmost importance for businesses operating in the food service industry amid today’s increasingly intense business competition. One strategic advantage for businesses regarding the importance of maintaining customer satisfaction is the long-term and cumulative benefits it yields. The purpose of this study is to determine the partial and combined effects of service quality, price, and customer experience on customer satisfaction at HDS Coffee Shop. This study is a quantitative descriptive research using a sample of 100 customers of Coffee Shop HDS in Cikampak, South Labuhanbatu Regency. Multiple linear regression analysis was employed for data analysis. The conclusion of this study is that the profile of respondents who are customers of Coffee Shop HDS consists of male customers belonging to Generation Z. The results indicate that service quality influences customer satisfaction; the price variable has a positive and significant effect on customer satisfaction; the customer experience variable influences customer satisfaction; and service quality, price, and customer experience collectively influence customer satisfaction
Model Terpadu TPB–SOR untuk Memprediksi Niat Pembelian Pakaian Bekas: Bukti Empiris dari Konsumen Thrift Store di Kalimantan Erick Alfredo Putra; Syahran, Syahran; Tinik Sugiati; Ahmad Juliana
BJRM (Bongaya Journal of Research in Management) Vol. 9 No. 2 (2026): BJRM (Bongaya Journal of Research in Management)
Publisher : LPPM STIEM BONGAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37888/bjrm.v9i2.965

Abstract

Fenomena pertumbuhan e-WOM (electronic word-of-mouth) dan pengaruh harga terhadap perilaku konsumen telah menjadi fokus utama dalam literatur perilaku konsumen, khususnya dalam konteks pembelian online. Konsumen semakin banyak mengandalkan informasi dan ulasan digital dalam pengambilan keputusan pembelian, sementara persepsi harga memengaruhi penilaian terhadap produk dan kontrol perilaku yang dirasakan. Penelitian sebelumnya menunjukkan bahwa norma subjektif, sikap, dan perceived behavioral control (PBC) merupakan faktor penting yang memediasi hubungan antara stimulus eksternal dan niat pembelian, namun masih terdapat keterbatasan dalam menguji interaksi variabel-variabel tersebut secara terpadu.Penelitian ini bertujuan untuk menganalisis pengaruh e-WOM dan persepsi harga terhadap niat pembelian konsumen melalui mediasi sikap, norma subjektif, dan PBC. Tujuan penelitian mencakup pemahaman mekanisme pengaruh stimulus digital dan persepsi harga terhadap niat pembelian serta identifikasi faktor determinan yang memiliki dampak paling signifikan pada perilaku konsumen.Metode penelitian menggunakan pendekatan kuantitatif dengan pengumpulan data melalui survei kepada konsumen online. Analisis data dilakukan menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) untuk menguji hubungan antarvariabel, termasuk efek langsung dan tidak langsung dari e-WOM dan harga terhadap niat pembelian melalui mediasi sikap, norma subjektif, dan PBC.Hasil penelitian menunjukkan bahwa e-WOM dan harga berpengaruh positif dan signifikan terhadap niat pembelian, baik secara langsung maupun melalui mediasi sikap, norma subjektif, dan PBC. Sikap konsumen terbukti menjadi faktor paling dominan dalam mendorong niat pembelian. Temuan ini memperkuat pemahaman teoritis mengenai perilaku konsumen digital serta memberikan implikasi praktis bagi manajer dan praktisi pemasaran dalam merancang strategi komunikasi digital, penetapan harga, dan intervensi sosial untuk meningkatkan niat pembelian.
DAMPAK PEMBAYARAN COD TERHADAP KEPUTUSAN PEMBELIAN DAN KEPERCAYAAN KONSUMEN SHOPEE EXPRESS: Cash on Delivery, keputusan pembelian, kepercayaan konsumen Riandy, Fajar; Meisa Fitri Nasution
BJRM (Bongaya Journal of Research in Management) Vol. 9 No. 2 (2026): BJRM (Bongaya Journal of Research in Management)
Publisher : LPPM STIEM BONGAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37888/bjrm.v9i2.966

Abstract

This study analyzes the impact of the Cash on Delivery (COD) payment system on purchase decisions and consumer trust in Shopee Express services in Bagan Batu City, Rokan Hilir Regency. A quantitative method was employed using a Structural Equation Modeling – Partial Least Square (SEM-PLS) approach with SmartPLS software. The sample consisted of 100 respondents selected through purposive and accidental sampling techniques. Data were collected using a Likert-scale questionnaire. The results indicate that the COD payment system has a positive and significant effect on purchase decisions (coefficient = 0.943; p = 0.000) and on consumer trust (coefficient = 0.902; p = 0.000). Purchase decisions also show a positive and significant effect on consumer trust (coefficient = 0.918; p = 0.000). Mediation analysis reveals that purchase decisions significantly mediate the effect of the COD payment system on consumer trust. These findings suggest that the implementation of COD payment enhances consumers' sense of security in transactions, encourages purchase decisions, and strengthens consumer trust toward e-commerce platforms
PENGARUH SOCIAL MEDIA MARKETING MELALUI TIKTOK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN BRAND GLAD2GLOW DI KOTA BEKASI Sarah Albani, Shakyla; Lathifah , Nurul; Rachmawati, Dewi
BJRM (Bongaya Journal of Research in Management) Vol. 9 No. 2 (2026): BJRM (Bongaya Journal of Research in Management)
Publisher : LPPM STIEM BONGAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37888/bjrm.v9i2.968

Abstract

This study aims to analyze the influence of Social Media Marketing through TikTok and price on consumer purchase decisions for Glad2Glow products in Bekasi City. This research adopts a quantitative approach using a survey method through online questionnaires. The sampling technique employed is purposive sampling, with respondents selected based on the criteria of TikTok users who have been exposed to Glad2Glow promotional content. Data analysis is conducted using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method with the assistance of SmartPLS software. The results indicate that Social Media Marketing through TikTok has a positive and significant effect on purchase decisions, while price also has a positive and significant effect on purchase decisions. Simultaneously, both variables are able to explain the variation in purchase decisions within a strong category.
Pengaruh Gaya Kepemimpinan Terhadap Inovasi Pelayanan Publik Melalui Organizational Citizenship Behavior (OCB) Sakila; Nurul Hayat; Firmansyah
BJRM (Bongaya Journal of Research in Management) Vol. 9 No. 2 (2026): BJRM (Bongaya Journal of Research in Management)
Publisher : LPPM STIEM BONGAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37888/bjrm.v9i2.970

Abstract

Fokus utama penelitian ini adalah untuk menyelidiki bagaimana gaya kepemimpinan memengaruhi inovasi dalam pelayanan publik, dengan Perilaku Kewarganegaraan Organisasi (Organizational Citizenship Behavior/OCB) sebagai variabel mediasi. Studi ini dilakukan di lingkungan administrasi desa Kecamatan Woja menggunakan pendekatan kuantitatif. Dari total populasi 238 individu yang tersebar di 11 desa, sampel sebanyak 69 responden dipilih. Ukuran sampel ditentukan menggunakan kalkulator ukuran sampel dengan margin kesalahan 10%. Analisis data menggunakan Partial Least Squares–Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa gaya kepemimpinan memiliki pengaruh positif dan signifikan terhadap inovasi pelayanan publik. Gaya kepemimpinan juga memiliki pengaruh positif dan signifikan terhadap Perilaku Kewarganegaraan Organisasi (OCB). Lebih lanjut, OCB memiliki pengaruh positif dan signifikan terhadap inovasi pelayanan publik. Selain itu, OCB memediasi pengaruh gaya kepemimpinan terhadap inovasi pelayanan publik. Temuan ini menunjukkan bahwa kepemimpinan yang efektif dapat mendorong perilaku sukarela di antara pejabat publik yang mendukung peningkatan kualitas pelayanan bagi masyarakat.
Analisis Respons Generasi Z Terhadap Kritik di Lingkungan Pekerjaan Watung, Pingkan Eunike Megumi; Lamboan, Stephanie Harriet Jirehel; Sandy, Gabriela Aurelia; Lelengboto, Abraham Leslie Petir
BJRM (Bongaya Journal of Research in Management) Vol. 9 No. 2 (2026): BJRM (Bongaya Journal of Research in Management)
Publisher : LPPM STIEM BONGAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37888/bjrm.v9i2.974

Abstract

Abstrak: Sumber daya manusia memegang peranan penting dalam keberhasilan organisasi, terutama dalam menghadapi perbedaan karakter dan gaya komunikasi antar generasi. Penelitian ini menganalisis komunikasi antara manajemen HR dan karyawan Generasi Z di PT XXXX, khususnya dalam penyampaian kritik dan respons karyawan muda. Dengan pendekatan kualitatif studi kasus, data dikumpulkan melalui wawancara mendalam, observasi, dan analisis dokumen. Kemudian data tersebut akan diubah kedalam teks melalui proses transkripsi, catatan observasi, dan dokumentasi. Setelah itu, seluruh data akan direduksi melalui analisis tematik. Tujuannya untuk menemukan pola pada data yang akan membentuk beberapa tema. Berdasarkan hasil analisis, penelitian ini menemukan tiga tima, yaitu Hubungan antar generasi, Sikap terhadap kritik, dan atmosfer lingkungan kerja. Hasil menunjukkan bahwa komunikasi yang terpusat dan langsung kerap menimbulkan resistensi dan jarak emosional pada Generasi Z. Mereka lebih menerima kritik apabila disampaikan secara pribadi dengan empati dan disertai saran membangun, serta menghendaki pengakuan sebagai motivator. Temuan mendukung teori komunikasi organisasi dan motivasi Herzberg, menegaskan pentingnya komunikasi terbuka dan keseimbangan faktor motivator serta higienis. Penelitian ini merekomendasikan pengembangan pola komunikasi empatik dan sistem apresiasi untuk memperkuat loyalitas dan kenyamanan kerja dalam lingkungan multigenerasi. Kata kunci: Generasi Z, Kritik, Hubungan antar generasi, Sikap terhadap kritik, Atmosfer lingkungan kerja
Analisis Kompetensi Sumber Daya Manusia Dalam Meningkatkan Kinerja Karyawan UMKM Steak Rawiet Karawang Lia Nur Andini; Sihabudin; Robby Fauji
BJRM (Bongaya Journal of Research in Management) Vol. 9 No. 2 (2026): BJRM (Bongaya Journal of Research in Management)
Publisher : LPPM STIEM BONGAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37888/bjrm.v9i2.979

Abstract

This study aims to analyze the role of human resource competence in improving employee performance at UMKM Steak Rawiet Karawang. Human resource competence in this study includes knowledge, skills, and abilities, while employee performance is measured through indicators of work quantity, efficiency, initiative, and quality of work outcomes. This research employs a qualitative approach with data collection techniques consisting of observation and in-depth interviews conducted with the owner, managers, and employees of UMKM Steak Rawiet. The results indicate that employee competence has not yet been optimal, particularly in terms of understanding work procedures, technical skills, and the ability to work independently. These conditions have a direct impact on employee performance, which is reflected in low work initiative, reduced efficiency, and difficulties in completing tasks on time and consistently. Although performance evaluations have been conducted, the absence of structured and continuous training programs has hindered efforts to improve employee competence and performance. Therefore, strengthening human resource competence through systematic training, mentoring, and more effective human resource management is essential to enhance employee performance and support the sustainable competitiveness of UMKM Steak Rawiet Karawang.

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