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International Journal of Social and Management Studies (IJOSMAS)

ijosmas
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Published by Universitas Pelita Harapan

ISSN : - EISSN : 27750809 DOI : https://doi.org/10.5555/ijosmas

Core Subject : Religion, Economy, Humanities, Science, Education, Social, Engineering,

Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

International Journal of Social and Management Studies (IJOSMAS) is a peer-reviewed bimonthly journal that publishes empirical, conceptual and review papers of exceptional quality that contribute to enrich business administration thinking .The objective of the Journal is to disseminate knowledge, which ensures good practice of professional management and its focal point is on research and reflections relevant to academicians and practicing managers/Administrators for sustainable business and social changes. International Journal of Social and Management Studies (IJOSMAS) guides it to map new frontiers in emerging and developing areas in research, industry, and governance as well as to link with centers of excellence worldwide to stimulate young minds for creating knowledge-based community. Our continued success lies in bringing together and establishing channels of communication between leading policy-makers and prominent experts in industry, commerce, and related business as well as renowned academic, education and research-based institutions to provide solutions for addressing the key issues of the contemporary society.We see the need for synergy and collaboration between these fields rather than segmentation and isolation. Hence, our objectives are to build new links, networks, and collaborations between communities of thinkers, scholars, managerial experts, and practitioners in order to stimulate and enhance creative and application-oriented solutions for society.In order to foster and promote innovative thinking in the management studies and social sciences research, itself by introducing its Journal at a global platform in ensuring the high quality and professional research standards.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 383 Documents

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THE INFLUENCE OF SERVICE QUALITY AND PRICE PERCEPTION ON REUSE INTEREST IN GRAB MOTOR CONSUMERS IN JOMBANG SA'ADAH , LAILATUS; MU'AROFAH , MEILIYA
International Journal of Social and Management Studies Vol. 2 No. 4 (2021): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

The purpose on the study he purpose of this study was to determine and analyze the effect of service quality and price perception on the re-use interest of Grab Motor consumers in Jombang. By using accidental sampling technique a number of 97 respondents. The results in this study on multiple linear regression analysis can be seen that the R square value is 0.481, which means that advertising and brand image can explain the consumer buying interest factor of 48.1% and the remaining 51.9% is explained by other factors. And in the f test, it can be seen that the probability value is 0.000 < 0.05. Thus, it can be seen that the variables of service quality and price perception simultaneously (simultaneously) have a significant effect on repurchase interest. The results of the T test show that the significance value of t = 0.000 is smaller than the value of = 0.05, which means that service quality has a significant influence on (reuse interest. The t-count value of price perception shows the significance value of t = 0.013 which is smaller than the value of = 0 .05. This means that price perception has a significant effect on interest in reuse. The better the quality of service, the higher the interest in reuse and Price is very important in determining the interest in reuse of a product/service. The better the perception of price, the higher the interest in reuse.

The Functional Relationship of Education with Economic, Philosophy and Political Philosophy Deak, Victor; Tanama, Yulia Jayanti
International Journal of Social and Management Studies Vol. 2 No. 4 (2021): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

The main purpose of providing education is to humanize humans. Education is done so that people who learn can understand and understand and what has been learned can be useful for themselves and many people. Of course in practice education cannot run alone without dependence on other dimensions such as economics, philosophy, politics, and religion. All of that is automatically assembled for a more comprehensive education organization. This study uses descriptive qualitative research methods to be able to provide a real picture of the functional relationship of education with other dimensions through a study of educational literature, philosophy, politics, economics, and religion. The research is expected to make a real contribution to knowing the relationship between education and other dimensions. This research provides a clear picture for policymakers and education practitioners on how to build a new paradigm or perspective in the management of education in Indonesia.

Learning Strategies and Applications in Learning Achievements Deak, Victor; Santoso, Rivosa
International Journal of Social and Management Studies Vol. 2 No. 4 (2021): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Strategy is an overall approach related to the implementation of ideas, planning, and execution of activity within a certain period. Strategy is an approach to achieve victory. In the world of education, strategy is a plan on ways to utilize and use existing potential and facilities to increase the effectiveness and efficiency of learning. The selection and determination of the right strategy determine the achievement of learning objectives and national education goals. The teaching and learning process is not an easy job, because the future of students, the future of the nation and state is borne by educators, without good and professional teachers there are no good and professional students. been a good student, and a bad teacher because he was once a bad student. A fairly high standard is attached to the teacher. A teacher must dedicate himself and his life to education. A successful educator can transform his knowledge in the right way and can bring his students to achieve their goals. In this research, the writer uses descriptive qualitative research. The author describes the importance of selection and strategy in the teaching and learning process by using library sources. This research provides a new contribution in the selection of learning strategies so that learning objectives or achievements can be realized.

ANALYSIS SERVICE QUALITY TOWARDS CUSTOMER SATISFACTION Andre , Jessica; Alex P, Alex P; Erix, Erix; Citra , Stevannie; Wijaya , Soecipto
International Journal of Social and Management Studies Vol. 1 No. 1 (2020): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

The objectives of this research are as follows: To know the service quality towards customer satisfaction in Front Office department. To know the relationship service quality Front Office department. Quality provides an impetus to customers to establish strong ties with the company. In the long term bond these relationships allow companies to understand carefully the customer's expectations and requirements. Thus, companies can increase customer satisfaction. Quality of service and customer satisfaction closely related company. The higher the level of satisfaction results produce higher customer satisfaction, which helps high prices and a reduction in spending. The purpose of this study was to determine the effect of service quality on customer satisfaction at the Grand Aston City Hall Medan. The author uses the technique sample of 100 people and the research method used is descriptive analysis method, correlation coefficient, determinant coefficient, simple linear regression Results from this study is there the effect of service quality on customer satisfaction at the Grand Aston City Hall Medan. From the correlation test, there is a positive relationship between service quality and customer satisfaction at the Grand Aston City Hall Medan. Variable Y (Customer Satisfaction) is affected by the variable X (Quality of Service) of 29.4% and the remaining 70.6% is influenced by other factors. Linear regression formula is Y = 21.919 + 0,448X. It can be concluded that the higher the variable X (Quality of Service), the higher the variable Y (Satisfaction Customer Satisfaction). If there is no quality of service, the customer satisfaction will be at 21.919. If an increase in the quality of services in one unit, then customer satisfaction will be increased in 0.448. Most respondents agree with the quality of service at the Grand Aston City Hall Medan. In addition, most of the respondents agree with customer satisfaction at the Grand Aston City Hall Medan.

THE ROLE OF SOCIAL MEDIA MARKETING, PRODUCT INNOVATION AND MARKET ORIENTATION ON MARKETING PERFORMANCE : AN EMPIRICAL STUDY ON SMEs in BANTEN Kartika, Hayu
International Journal of Social and Management Studies Vol. 2 No. 5 (2021): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

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The purpose of this study is to analyze the influence of social media marketing, Product Innovation, market orientation on marketing performance. In this study using quantitative methods and data analysis techniques Structural Equation Modeling Equation Modeling using SmartPLS 3.0 software. The sample of respondents selection method used the snowball sampling method. Online questionnaires were sent to respondents as many as 410 SMEs in Banten Province, 390 returned questionnaires and 20 questionnaires did not return. The results of data analysis show that social media marketing has a significant effect on marketing performance, Product Innovation has a significant effect on marketing performance, market orientation has a significant effect on marketing performance.

Managing Performance and Work-Family Conflict through Social Support Asbari, Masduki; Novitasari, Dewiana; Purwanto, Agus
International Journal of Social and Management Studies Vol. 2 No. 5 (2021): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

This study aimed to measure the effect of work-family conflict and social support (supervisor, peer, and family support) on the work performance of the female employees of two private companies in Indonesia. Data collection was done by simple random sampling of 145 population of female employees. The returned and valid questionnaire results were 123 samples. Data processing was used SEM method with SmartPLS 3.0 software. The results of this study concluded that work-family conflict have a (negative) significant effect on work performance, peer support and supervisor support have a (positive) significant effect on work performance. Meanwhile, family support has not a significant effect on work performance. This new research proposed a model for building work performance among the private company employees in Indonesia through enhancing social support and manage work-family conflict.

Self-leadership to Innovation: The Role of Knowledge Sharing Asbari, Masduki; Novitasari, Dewiana; Purwanto, Agus; Fahmi, Khaerul; Setiawan, Temmy
International Journal of Social and Management Studies Vol. 2 No. 5 (2021): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

This estudy einvestigates ethe eimpact eof eself-leaderships ewithin eemployees ein ethe emanufacturing eindustry ein eIndonesia etowards eemployee einnovation eand echecks eon ethe eimpact eof emediation efrom eknowledge esharing eto ethis erelationship. e125 eemployees ein ethe emanufacturing eindustry eparticipate ein ethis eresearch. eThe eresult eof eresearch eclaimed ethat eself-leadership ehas ea epositive eand esignificant eeffect eon eknowledge esharing eand eemployee einnovation. eLikewise, eknowledge esharing ehas ea epositive eand esignificant eeffect eon eemployee einnovation. eTherefore, ethe eresult eof ethe eresearch eshowed ethat eknowledge esharing ehas ea epartial emediation eimpact eon ethe erelationship ebetween eself-leadership eand eemployee einnovation

Promotion and Price Analysis of Purchase Decisions Bear Brand Milk During The Covid-19 Pandemic at PT. Aneka Rasa Citra Sejati, Jakarta Rajagukguk, Peter; Haryono, Bambang; Hardani, Hardani; Fadholi, Arief
International Journal of Social and Management Studies Vol. 2 No. 5 (2021): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Promotion and price are important factors in realizing a company's sales goals. Promotion is very influential on the company's efforts to achieve maximum sales volume, as well as price perceptions will determine consumer behavior in deciding purchases. This research was conducted on customers of PT. Aneka Rasa Citra Sejati, Jakarta aims to analyze promotional factors and price perceptions that influence customer purchasing decisions for bear brand milk during the covid-19 pandemic. The sample in this study amounted to 105 respondents with a simple probability sampling method. The method used in data analysis is descriptive quantitative with correlation coefficient test, regression equation, F test, T test and Determination test, statistical data processing using SPSS 25 software. The results show that R square is 0.536 or 53.6%. This means that 53.6% of purchasing decisions are influenced by promotion and price factors. The correlation value between promotion and price on purchasing decisions is 0.732, which means there is a strong influence between variables X1, X2, and Y. Multiple linear regression coefficient test shows that Y= 1.723+0.395X1+0.354X2. The analysis above shows that sales promotion and price perception have a strong and significant influence on purchasing decisions, and the conclusion Ha is accepted that there is an influence of promotion and price on purchasing decisions of bear brand milk

Café Marketing Strategy Analysis in The Covid-19 Pandemic Sitorus, Nova Bernedeta; Juliana, Juliana; Maleachi, Sandra; Djakasaputra, Arifin; Prabowo, Gunawan
International Journal of Social and Management Studies Vol. 2 No. 5 (2021): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Entering the pandemic period, S.T. made several strategic changes. ALi Jakarta includes outlets in SetiaBudi to continue innovating and attracting buyers to shop because of the PSBB and PPKM, which have made profits from the food and beverage industry relatively low. S.T.ALi carried out several marketing strategies during the pandemic. ST, ALi will focus on marketing instant products that are easy to enjoy at home because buyers will spend more time at home. 1-litre bottle packaging and care products are one of the breakthroughs that are widely discussed in Indonesia. This 1-litre bottle packaging can also be more easily marketed with the emergence of new drink types and flavours that are continuously updated regularly within a certain period. In this study, there are two problem formulations: (1) how is the marketing strategy of S.T. Ali Jakarta outlets during the Covid-19 pandemic (2) how does S.T. carry out the marketing mix. Ali outlets during the Covid-19 pandemic. The purpose of this study is to analyze the marketing strategy of S.T. Ali Jakarta outlets during the Covid-19 pandemic and to explore the marketing mix carried out by S.T.ALi outlets during the Covid-19 pandemic. This research is qualitative. The object used in this research is a cafe named S.T. ALi Jakarta, which has an Australian-style concept. Data collection techniques include surveys, participation, observation, interviews, field notes, and analytical memos, elicitation of documents, personal experiences, and participation in follow-up studies. Some data collection techniques are the same as "methodological trade," which can be varied according to the researcher's interests. The study results found that the marketing strategy was done through digital marketing, website facilities, and social media marketing, namely Instagram. Each uploaded content varies and includes important and interesting information to provide the latest promotions to followers and potential customers. The S.T. cafe carries out the marketing mix. ALi Jakarta following the concept of eight Marketing Mixes (8P) has been executed quite well, starting from a variety of products with a uniquely Australian theme, prices according to quality, placement of the right outlets with the location of the majority of the target market, attractive and profitable promotions, skilled human resources. trained and professional to improve the good image, quality packaging with beautiful and durable designs, structured system management, to partnerships that can support and provide every need needed by the organization Keywords — Strategy, Marketing, Restaurant, Hospitality

Development of Distance Learning During the Pandemic Period Using the Android Application (e-Sabaky) in Physics Subjects at SMA Negeri 1 Pati Sudargini, Yuli; Purwanto, Agus
International Journal of Social and Management Studies Vol. 2 No. 5 (2021): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

This study aims to develop a learning media for the development of open and distance learning. The learning media developed in the form of an Android-based application during the pandemic. This research method is the development method (RnD), which is developing a model of distance learning facilities and then applying it to the distance learning process during the pandemic. The location of this research is at SMA Negeri Pati then applied in several high schools outside Pati district such as Kudus and Rembang districts. The implementation period is from 2018 to 2020. Media E-SABAKY (Electronic Communicative Active Learning Application System Yuli) is effective and efficient for teaching concrete and fun materials for quantities and units for students which can be installed via student mobile phones. It can also be done cooperatively through SOM application collaboration group activities. Benefits of implementing E-SABAKY in learning Among them are for students to improve learning outcomes in terms of quantities and units. For teachers as a means to improve learning innovation and reference material to conduct similar research. For schools, as a consideration for the addition of supporting media for learning the material of quantity and unit, the results of daily tests will increase. E-SABAKY media is ecofriendly or environmentally friendly because it does not use paper. All learning materials to exams are all in the application. This learning system adapts to the needs of millennials which are identical to Android.

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AGUS PURWANTO

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IJOSMAS JOURNAL e-ISSN : 2775-0809 Griya Catania – Citra Raya Tangerang- Indonesia Phone : +628111700111, +628119741010 Email : editor@ijosmas.org , journal.ijosmas@gmail.com

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name AGUS PURWANTO

Contact Email aguspurwanto.prof@gmail.com

Phone +628111700111

Journal Mail Official aguspurwanto.prof@gmail.com

Editorial Address IJOSMAS JOURNAL e-ISSN : 2775-0809 Griya Catania – Citra Raya Tangerang- Indonesia Phone : +628111700111, +628119741010 Email : editor@ijosmas.org , journal.ijosmas@gmail.com

Location Kota tangerang, Banten INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
AGUS PURWANTO

Contact Email
aguspurwanto.prof@gmail.com

Phone
+628111700111

Journal Mail Official
aguspurwanto.prof@gmail.com

Editorial Address
IJOSMAS JOURNAL e-ISSN : 2775-0809 Griya Catania – Citra Raya Tangerang- Indonesia Phone : +628111700111, +628119741010 Email : editor@ijosmas.org , journal.ijosmas@gmail.com

Location
Kota tangerang,

Banten

INDONESIA