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Kontigensi: Jurnal Ilmiah Manajemen
Published by Universitas Pasundan
ISSN : 20884877     EISSN : 25280139     DOI : -
Core Subject : Economy, Science, Education, Social, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences
The scope of Kontigensi: Jurnal Ilmiah Manajemen journal covering the field Business and Management. Topic related to these fields can be Business and Management, entrepreneurship, finance, and financial services, human resource management, marketing, industrial relations, insurance, intellectual property management, international business, logistics, management information systems, management and communication, management, and strategy, marketing, production, operations and manufacturing management, public and non-profit management, quality control, taxation management, technological change, and other related topics. Research articles, conceptual papers, case studies, and all of the aspects are acceptable.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 453 Documents
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The Influence of Brand Image and Service Quality on Purchasing Decisions through Loyalty Muchtar, Ardiansyah AR.; Khaddapi, Muammar; Tahier, Ilham
Kontigensi : Jurnal Ilmiah Manajemen Vol 13 No 1 (2025): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v13i1.760

Abstract

This study aims to analyze the influence of brand image and awareness on purchasing decisions at Romeo Bouquet Atelier, using service quality as an intervening variable. The study used a quantitative approach. The population is consumers at Romeo Bouquet Atelier. A sample of 165 Romeo Bouquet Atelier consumers was taken using probability sampling using a questionnaire data collection method. The data processing technique used SEM PLS 3 statistical software. The results of the study indicate that brand image has a positive and significant direct effect on loyalty but is not significant on purchasing decisions. Service quality has a positive and significant effect on loyalty but is not significant on purchasing decisions. Loyalty has a positive and significant effect on purchasing decisions. Brand image and service quality have a positive and significant effect on purchasing decisions through loyalty as an intervening variable. This study is limited to Romeo Bouquet Atelier, which may restrict generalizability to other industries. The cross-sectional design captures data at one point in time, potentially overlooking behavioral changes. Additionally, the study focuses only on brand image, service quality, and loyalty, excluding other possible factors like pricing or promotions. Future research should explore a broader scope, include more variables, and consider longitudinal analysis. This study contributes to marketing and consumer behavior research by highlighting the role of brand image, service quality, and loyalty in purchasing decisions. It benefits business practitioners, especially in the luxury and floral industry, by emphasizing the importance of customer loyalty. Additionally, it serves as a reference for academics, researchers, and policymakers in developing effective brand and service strategies.
Implementation Of Computer-based Audit Techniques As Auditor Support In Detecting Financial Report Fraud Merdekawati, Eka; Saleh, Rahmat; Pratiwi, Ratih
Kontigensi : Jurnal Ilmiah Manajemen Vol 13 No 1 (2025): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v13i1.761

Abstract

This study aims to analyze the influence of audit experience and professional skepticism on auditors' ability to detect financial statement fraud, with the application of Computer-Assisted Audit Techniques (CAATs) as a moderating variable. A quantitative approach was employed, with data collected through questionnaires distributed to 65 external auditors working at Public Accounting Firms in the Jakarta area. The analytical method used was Moderated Regression Analysis (MRA). The results show that audit experience does not have a significant effect on auditors' ability to detect fraud, while professional skepticism has a positive influence. The direct application of CAATs also does not significantly affect the detection ability; however, CAATs are able to moderate the relationship between professional skepticism and auditors' ability to detect fraud. Conversely, CAATs do not moderate the relationship between audit experience and fraud detection ability. These findings highlight the importance of professional skepticism and technological utilization in enhancing auditors' effectiveness in fraud detection.
The Influence of Non-Physical Work Environment on Gen Y Employee Engagement: Mediating Roles of Perceived Organizational Support and Workplace Well-being Tamboto, Grace Reine Pingki; Sugiarto, Agus
Kontigensi : Jurnal Ilmiah Manajemen Vol 13 No 1 (2025): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v13i1.762

Abstract

This study aims to determine the influence of the non-physical work environment on employee engagement, both directly and indirectly, through perceived organizational support and well-being at work as mediating variables. This research uses an explanatory research type with a sample of 104 people selected using a purposive sampling method. The data were measured using SEM-PLS with SmartPLS 3 software. The research results show that the non-physical work environment has a positive effect on perceived organizational support, workplace well-being, and employee engagement through workplace. However, the influence of the non-physical work environment on employee engagement and the influence of the non-physical work environment on employee engagement through perceived organizational support did not have a positive effect.
Wellness Tourism as a Pathway to Sustainable Tourism: Opportunities and Challenges in Lombok, West Nusa Tenggara Suryantari, Yulita; Lanisy, Nihan Anindyaputra; Ngarbingan, Hubertina Karolina
Kontigensi : Jurnal Ilmiah Manajemen Vol 13 No 1 (2025): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v13i1.763

Abstract

Wellness tourism is one of the increasingly popular forms of tourism that holds significant potential to support sustainable tourism development. This research was conducted in Lombok, West Nusa Tenggara, known for its natural beauty, rich culture, and serene, pollution-free atmosphere, which are key factors supporting health and relaxation-based tourism. The study aims to explore the potential and challenges of developing wellness tourism in Lombok and its contribution to sustainable tourism in the region. Using a descriptive qualitative method, data was collected through observation, interviews with tourism stakeholders and tourists, as well as field documentation. The findings indicate that Lombok, particularly the Gili Trawangan and Senggigi areas, has strong appeal as a wellness tourism destination. However, the development of wellness tourism still faces several challenges, such as a lack of targeted promotion and high domestic transportation costs. These findings suggest that wellness tourism can be a strategic approach to achieving sustainable tourism, provided there is policy support, adequate infrastructure, and active involvement of local communities.
The Effect of Work Stress, Work Motivation, Organizational Culture On Work Performance: Leadership Style As Moderation Purnama, Yessa Satria Chandra; Budianto, Budianto; Ningsih, Marsudi Lestari
Kontigensi : Jurnal Ilmiah Manajemen Vol 13 No 1 (2025): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v13i1.764

Abstract

Work performance issomething that is very important in a company or agency's efforts to achieve its goals.In order to improve employee performance, the role of leadership is a focus that attracts the attention of the field of organizational behavior. The quality of a leader is often considered the most important factor in determining the success or failure of an organization. The purpose of this study was to determine the effect of work stress, work motivation, organizational culture on work performance with leadership style as a moderation. The population used was employees at the Surabaya Police Polyclinic. The sampling technique used purposive sampling with a sample size of 38 people. The analysis techniqueusing parametric inferential statistical techniques, namely using the Partial Least Square (PLS) method as an alternative analysis tool using SMARTPLS 3.0. The test results show that work stress does not have a significant effect on the work performance of employees at the Surabaya Police Polyclinic. While work motivation and organizational culture have a significant effect on employee work performance. Leadership style is able to moderate the relationship between work stress and employee work performance and the relationship between organizational culture and employee work performance. Leadership style is not able to moderate the relationship between work motivation and employee work performance
Optimizing Social Media and Paid Advertising in Digital Marketing Strategy to Increase Branding and Customer Engagement PT. KB Valbury Sekuritas Bening, Pijar Elsanti Surya; Roostika, Raden Roro Ratna
Kontigensi : Jurnal Ilmiah Manajemen Vol 13 No 1 (2025): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v13i1.765

Abstract

This study examines the effectiveness of digital marketing strategies in enhancing branding and customer engagement at PT KB Valbury Sekuritas. Using a qualitative approach with interviews, observation, and documentation, this research analyzes the company's digital marketing strategy implementation through social media platforms, particularly, Instagram and TikTok. The results show that the key indicators of success include engagement rate, conversion rate, and customer feedback. However, several challenges were identified, such as maintaining content relevance, increasing audience engagement, and addressing human and technical resource limitations. To overcome these challenges, the recommended optimization strategies include improving content consistency, using paid advertisements, and decentralizing digital marketing at the branch levels. These findings are expected to help PT KB Valbury Sekuritas develop more effective digital marketing strategies to strengthen brand identity and increase customer loyalty
The Influence of Psychosocial Support, Health Communication, Information and Education (KIE), and Health Service Facilities on the Decision of Pregnant Mothers in Choosing Antenatal Care (ANC) and Delivery with Social-Media as a Moderating Variable at Pet Gultom, Doddy Fernando Pausoan; Wahidi, Kemala Rita; Nofierni, Nofierni
Kontigensi : Jurnal Ilmiah Manajemen Vol 13 No 1 (2025): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v13i1.766

Abstract

The decision of pregnant mothers to choose Antenatal Care (ANC) and delivery services is important because it affects hospital visits. The number of pregnant mothers visiting Petukangan General Hospital has shown a declining trend in 2023. Various health services for pregnant mothers have been provided, but they have not yet succeeded in increasing the number of visits. This research aims to analyze the role of Social Media Marketing as a moderating variable in the influence of psychosocial support, health communication, information and education (KIE), and health service facilities on the decision of pregnant mothers in choosing Antenatal Care (ANC) and delivery services at Petukangan General Hospital. Psychosocial support, which includes emotional and social support from family and healthcare providers, plays a crucial role in reducing anxiety and enhancing the comfort of pregnant mothers. Additionally, comprehensive health service facilities, such as specialist and subspecialist obstetric services, significantly influence the decisions of pregnant mothers. This study employs a causal quantitative research approach. The sample for this research consists of pregnant mothers residing in Jakarta who have utilized services at Petukangan Hospital at least twice, have plans to give birth, are aware of the hospital's Instagram social media, and are participants in the BPJS program. The total sample size is 220 pregnant mothers. The analysis technique used is Cross Sectional with the SEM-PLS measurement method. The study shows that psychosocial support and health service facilities have a significant influence on the decisions of pregnant mothers. Conversely, health communication, information, and education (KIE) do not have a significant effect. Social Media Marketing does not effectively moderate the relationship between these variables but has a direct and significant influence on the decisions of pregnant mothers through engaging and informative content. These results emphasize the importance of psychosocial support, quality service facilities, and effective digital marketing strategies to enhance the preferences of pregnant mothers for pregnancy services. Hospitals are recommended to strengthen their digital strategies to improve competitiveness in the healthcare market.
The Impact Of Financial Ratios On Stock Returns: A Study Of Companies In The Sri-kehati Index 2014-2022 Hasanudin, Hasanudin
Kontigensi : Jurnal Ilmiah Manajemen Vol 13 No 1 (2025): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v13i1.767

Abstract

This study aims to identify how much influence Return On Asset (ROA), Debt to Equity Ratio (DER), Current Ratio (CR), and Earning Per Share (EPS) have on Stock Returns. The population focused on in this study are companies listed in the SRI-Kehati Index during the period 2014-2022, with a span of the last 9 years. The sample selection method used is purposive sampling, where 10 companies were carefully selected as research samples. Data analysis was carried out using panel data regression with a significance level of 0.05, and utilizing STATA software to support the analysis process. The results showed that the variables Return On Asset (ROA) and Earning Per Share (EPS) have a positive and significant influence on Stock Returns. This shows that the rate of return on assets (ROA) and earnings per share (EPS) contribute substantially to a company's stock performance. The higher the ROA and EPS, the more likely it is that stock returns will also increase. The results of the study also show that the Current Ratio (CR) and Debt to Equity Ratio (DER) variables do not have a significant effect on Stock Returns. This raises questions about the relevance of the two ratios in predicting stock performance. This finding may be a consideration for investors and decision makers in analyzing the factors that affect a company's stock performance.
Strategic Brand Positioning in the Digital Marketplace: Insights from Emerging Businesses Budiarti, Anindhyta
Kontigensi : Jurnal Ilmiah Manajemen Vol 12 No 2 (2024): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v12i2.768

Abstract

In the digital era, brand positioning has become a crucial factor for growing businesses to compete in the increasingly competitive digital marketplace. This study aims to identify the main factors and effective strategies used by growing businesses in building their brand position in the digital market. Using a qualitative approach, this study analyzes various case studies of businesses that have successfully implemented strong positioning strategies through the use of digital technology. The results show that product and service differentiation, brand credibility, and innovative digital marketing strategies are key factors in brand positioning. In addition, the use of social media, search engine optimization (SEO), influencer marketing, and data-driven marketing personalization have proven effective in increasing brand awareness and consumer engagement. The practical implications of this study highlight that growing businesses need to adopt flexible and data-driven marketing strategies to adapt to changes in consumer behavior in the digital environment. Active interaction with customers, building digital communities, and transparency in communication are important elements in building customer loyalty and strengthening brand positioning. From an academic perspective, this study contributes to digital marketing theory by emphasizing the importance of digital experiences and consumer engagement in shaping brand image. As a recommendation, businesses need to continue exploring digital marketing innovations and utilizing artificial intelligence and data analytics technologies to improve the effectiveness of their positioning strategies. Meanwhile, further research can explore the impact of cultural factors and technological developments on brand positioning strategies across industries. With the right approach, growing businesses can create sustainable competitive advantages and strengthen their presence in the dynamic digital marketplace.
Strategies To Increase Organizational Citizenship Behavior Through Strengthening Organizational Culture, Transformational Leadership, Self-Efficacy, And Trust Nisa, Afiatin; Setyaningsih, Sri; Suhendra, Suhendra
Kontigensi : Jurnal Ilmiah Manajemen Vol 13 No 1 (2025): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v13i1.769

Abstract

This study aims to explore strategies for improving Organizational Citizenship Behavior (OCB) among teachers, particularly focusing on the roles of organizational culture, transformational leadership, self-efficacy, and trust in enhancing teachers' voluntary behavior within educational organizations. Using quantitative research methods with path analysis and SITOREM analysis, the research examines the direct and indirect effects of these variables on OCB. The results indicate that organizational culture, transformational leadership, self-efficacy, and trust all have direct positive and significant effects on OCB. Furthermore, trust serves as an effective intervening variable in the relationship between organizational culture, transformational leadership, self-efficacy, and OCB. The findings suggest that enhancing these key factors can significantly improve teachers' OCB, leading to a more productive, effective, and supportive educational environment. The SITOREM analysis provides insights into the priority indicators that need to be developed to optimize the strategies for fostering OCB in educational settings.

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