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International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
Published by CV. RADJA PUBLIKA
ISSN : -     EISSN : 2827766X     DOI : https://doi.org/10.54443/ijset
International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) is an international journal that publishes popular articles in the fields of Social Science, Education, Economics, Agricultural Research, and Technology. IJSET is published every month in order to help researchers publish their research results quickly. The advantages of IJSET include: international indexing, fast review and publication processes, and affordable costs.
Articles 1,111 Documents
The Impact of Social Media on Political Mobilization and Voter Behavior in Emerging Democracies Perveez Ahmad Khan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 5 (2025): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i5.921

Abstract

This study investigates the impact of social media on political mobilization and voter behavior in emerging democracies. In the digital age, platforms such as Facebook, Twitter (X), WhatsApp, and Instagram have redefined political communication by enabling real-time interactions, lowering the barriers to civic participation, and amplifying grassroots movements. Focusing on case studies from India, Brazil, and Kenya, the research reveals that social media has significantly increased political awareness, especially among youth, and has become a critical tool for electoral campaigning. However, the study also highlights the darker side of digital engagement misinformation, polarization, and digital exclusion which pose challenges to democratic integrity. Employing a mixed-methods approach, including surveys, interviews, and content analysis, this paper underscores the dual potential of social media as both a catalyst for democratic participation and a vector for political manipulation. The findings call for policy reforms, digital literacy initiatives, and stronger regulatory frameworks to ensure that social media serves as a constructive force in democratic consolidation.
THE INFLUENCE OF WORK ENTHUSIASM AND JOB PROMOTION ON JOB SATISFACTION, ITS IMPACT ON EMPLOYEE PERFORMANCE AT THE LHOKSEUMAWE CITY REGIONAL FINANCIAL MANAGEMENT LHOKSEUMAWE AGENCY Muhammad Fadhil; Marbawi; Ibrahim Qamarius
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 11 (2025): OCTOBER
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i11.926

Abstract

This study aims to analyze the influence of work enthusiasm and job promotion on job satisfaction and its impact on employee performance at the Regional Financial Management Agency of Lhokseumawe City. The dependent variables of this study are work enthusiasm and job promotion. The independent variable is employee performance, and the intervening variable is job satisfaction. The population in this study is 70 employees at the Regional Financial Management Agency of Lhokseumawe City. The sampling technique used a census technique and obtained a sample of 70 employee respondents at the Regional Financial Management Agency of Lhokseumawe City. The research method used was a quantitative method, for the data analysis method using path analysis. The results of this study indicate that work enthusiasm and job promotion have a significant effect on job satisfaction, furthermore, work enthusiasm and job promotion and job satisfaction have a significant effect on employee performance at the Lhokseumawe City Regional Financial Management Agency. In this study, job satisfaction partially mediates the relationship between work enthusiasm and job promotion on employee performance at the Lhokseumawe City Regional Financial Management Agency.
THE INFLUENCE OF SPINNING WHEEL LEARNING MEDIA ON STUDENT LEARNING OUTCOMES IN SOCIAL SCIENCES (IPS) FOR CLASS VII AT SMP PRIVATE TELADAN PEMATANGSIANTAR IN THE 2024/2025 ACADEMIC YEAR Dion Rivaldo Sihotang; Herlina Hotmadinar Sianipar; Benjamin Albert Simamora
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 7 (2025): JUNE
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i7.930

Abstract

This study aims to determine the influence of Spinning Wheel learning media on learning outcomes in Social Sciences (IPS) for Class VII students at SMP Swasta Teladan Pematangsiantar. Spinning Wheel learning media is a type of learning media that can create a more enjoyable and engaging learning atmosphere. This research uses a quantitative approach with an experimental method (quasi-experimental) of the Nonequivalent control group design type. The population of this study was all Class VII students at SMP Swasta Teladan Pematangsiantar. The research sample was selected using a purposive sampling technique, which involves selecting samples based on specific considerations that align with the desired criteria to determine the number of samples to be studied. Two classes were involved: an experimental class that used Spinning Wheel learning media and a control class that used a conventional learning model without the aid of media. Student learning outcome data was collected through learning outcome tests (pretest and posttest). The results showed a significant difference between the learning outcomes of students taught using Spinning Wheel learning media and those taught using a conventional learning model without the aid of learning media. The significance values for the pretest of the experimental class were 0.108 and for the posttest of the experimental class were 0.110, while for the pretest of the control class they were 0.104 and for the posttest of the control class they were 0.172. In the Kolmogorov Smirnov column, values > 0.05 indicate that the data is normally distributed. In the homogeneity test, the pretest results for the control and experimental classes were 1.563, and the posttest results for the control and experimental classes were 0.053, meaning the data is homogeneous because it is < 1.882 (F-table) at a significance level of 0.05. In the hypothesis test, the calculated t-value for the pretest of the experimental and control classes was 2.555, and for the posttest of the experimental and control classes, the calculated t-value was 1.712. Comparing these to the t-table value of 1.672, where t-calculated > t-table, it can be concluded that Ha is accepted and Ho is rejected, meaning there is an influence of Spinning Wheel learning media on student learning outcomes. The N-gain test results were 0.553 for the control class with the conventional model, which falls into the medium category, and 0.556 for the experimental class with Spinning Wheel media, also falling into the medium category. The Coefficient of Determination test showed an R-squared value of 0.611, which is close to 1, indicating that Spinning Wheel learning media significantly influences learning outcomes. Thus, Spinning Wheel learning media is effective in improving student learning outcomes in Social Sciences.
THE EFFECT OF CONTEXTUAL TEACHING AND LEARNING (CTL) LEARNING MODEL ON THE LEARNING OUTCOMES OF CREATIVE PROJECTS AND ENTREPRENEURSHIP OF CLASS XI STUDENTS OF HKBP PEMATANGSIANTAR PRIVATE VOCATIONAL SCHOOLS IN THE ACADEMIC YEAR 2024/2025 Dony Wira Simbolon; Binsar Tison Gultom; Sotarduga Sihombing
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 7 (2025): JUNE
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i7.931

Abstract

This study aims to determine the Effect of the Contextual Teaching and Learning (CTL) Learning Model on the Learning Outcomes of Creative Projects and Entrepreneurship of Class XI Students of HKBP Pematangsiantar Private Vocational Schools in the Academic Year 2024/2025. This study uses a pre-experimental research method of the one-group posttest-questionnaire type. Based on the partial hypothesis test, the results show that there is a positive and significant influence between Contextual Teaching and Learning (CTL) on learning outcomes as indicated by the t count (2.069)> t table (2.00324). Based on the determination coefficient test, the Rsquare value was obtained at 0.072, which means that 7.2% of the Contextual Teaching and Learning (CTL) variable influences the Learning Outcomes of Creative Projects and Entrepreneurship of Class While 92.8% is the influence of other variables that were not examined in this study.
THE INFLUENCE OF THE PROBLEM BASED LEARNING MODEL ON STUDENTS' LEARNING OUTCOMES IN SOCIAL STUDIES SUBJECT OF GRADE VIII AT STATE JUNIOR HIGH SCHOOL 3 P EMATANGSIANTAR Rahmat Pauzi Butarbutar; Anggun Tiur Ida Sinaga; Tumpal Manahara Siahaan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 7 (2025): JUNE
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i7.932

Abstract

This study aims to determine the influence of the Problem Based Learning (PBL) model on students' learning outcomes in the Social Studies (IPS) subject for Grade VIII at SMP Negeri 3 Pematangsiantar. The background of this research is based on the low learning outcomes of students, which are caused by the lack of active student involvement during the learning process. The PBL model was chosen because it emphasizes student involvement in solving real problems, which is expected to improve both understanding and learning outcomes. This research employs a quantitative approach with a quasi-experimental method. The research design used is the Nonequivalent Control Group Design involving two classes, namely class VIII-1 as the experimental group that applied the PBL model, and class VIII-2 as the control group that received conventional learning. Data collection techniques were carried out through pre-test and post-test. Instrument testing included validity, reliability, normality, homogeneity tests, and hypothesis testing using the Independent Samples t-Test with the assistance of SPSS version 26. The results of the study show that there is a significant difference in learning outcomes between students who were taught using the PBL model and those who were taught using conventional methods. The significance value in the t-test was 0.001 < 0.05, with the average N-Gain score of the experimental class being 44.67% and the control class being 31.24%. This indicates that the application of the PBL model has a significant effect on improving student learning outcomes.
THE INFLUENCE OF CONTENT MARKETING STRATEGIES AND SERVICE QUALITY ON WORD OF MOUTH THROUGH STUDENT SATISFACTION AT STIM SUKMA MEDAN Syahrida Khairani; Paham Ginting; Beby Karina Fawzeea Sembiring
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 8 (2025): JULY
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.933

Abstract

This study aims to determine and analyze the effect of Content Marketing strategies and service quality on word of mouth through student satisfaction at STIM Sukma Medan. This research is quantitative research. The population in this study were students who enrolled in the 2024/2025 academic year at STIM Sukma Medan. The number of samples in this study were 71 students. The sampling technique used probability sampling, the type of sample design that will be used in this study is random sampling technique. The data analysis technique used is quantitative data analysis. The results showed that the Content Marketing strategy had no significant effect on student satisfaction, but had a positive and significant effect on word of mouth. Student satisfaction and service quality are proven to have a positive and significant effect on word of mouth, and service quality also has a significant effect on student satisfaction. Although service quality does not directly affect word of mouth, through student satisfaction, the effect is significant. In contrast, Content Marketing does not have a significant effect on word of mouth through student satisfaction.
THE INFLUENCE OF DIGITAL MARKETING, SOCIAL MEDIA INFLUENCERS, AND DISCOUNTS ON PURCHASE INTENTION OF FASHION PRODUCTS ON THE TIKTOK SHOP PLATFORM AMONG GENERATION Z STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, MALIKUSSALEH UNIVERSITY Ikramuddin; Leli Anita; Khairina AR; T. Edyansyah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 5 (2025): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i5.934

Abstract

This study aims to determine the effect of digital marketing, social media influencers, and discounts on purchase intentions for fashion products on the TikTok Shop platform among Generation Z, especially students of the Faculty of Economics and Business, Malikussaleh University. The increasing trend of online shopping among the digital generation has encouraged the need to understand the factors that influence consumer decisions in shopping, especially on rapidly growing social media platforms such as TikTok Shop. This study uses a quantitative approach with a survey method by distributing questionnaires to 108 respondents selected by purposive sampling. Data were analyzed using multiple linear regression to test the effect of each independent variable on the dependent variable. The results showed that the three variables, namely digital marketing, social media influencers, and discounts, have a positive and significant effect on purchase intentions for fashion products on TikTok Shop. Digital marketing facilitates access to product information, influencers play a role in forming positive perceptions, and discounts attract consumers' interest in making purchases. The implications of this study provide insight for fashion entrepreneurs and digital marketers to design effective marketing strategies in attracting Gen Z consumers' buying interest through social media, especially TikTok.
ANALYSIS OF DANGEROUS DRUG CHEMICALS (BKO) CONTENT IN JAMU USING KCKT: A REVIEW STUDY IN VARIOUS AREAS OF INDONESIA Rochmad Nurchahyo; Amanda Zahira; Aprilia Salwa Maulidina; Elvania Putri; La Ode Akbar Rasydy
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 5 (2025): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i5.942

Abstract

Abstract The rampant abuse of illegal medicinal chemicals (BKOs) in Indonesian traditional herbal medicine has raised serious concerns, with a recent study using HPLC/HPLC analysis on ten studies revealing the content of hazardous substances such as diclofenac sodium (reaching 297,123 mg/L), dexamethasone (exceeding the safe limit), as well as antalgin and sibutramin HCl in several products in circulation. These findings emphasize the need for strict measures, ranging from strict supervision, public education, to legal action, to protect consumers while ensuring herbal medicine remains a safe and sustainable traditional medicine option for future generations.
THE INFLUENCE OF THE WELLNESS TOURISM NATURE ART, EART AND EMOTION PROGRAM ON THE MENTALITY OF GENERATION Z Dadan Ramdani
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 5 (2025): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i5.944

Abstract

The background of this study is the increasing psychological pressure, stress, and anxiety among Generation Z due to intense social media exposure, academic and career competition, and rapidly changing social dynamics. The Wellness Tourism program that integrates elements of nature, art, connection with the earth, and emotional management is believed to be an alternative holistic approach to improving the mental resilience and psychological well-being of this generation. The purpose of this study is to determine the extent to which the program is effective in influencing aspects of the mentality of Generation Z, which include self-confidence, emotional stability, self-awareness, and a positive life orientation. This study uses qualitative methods. The results show that this activity invited several generation Z communities in Bandung to take part in wellness tourism art, ear and emotion activities. The concept of wellness tourism at this time is very useful for the sustainability of public health, especially generations. The community service program that focuses on the Z generation aims to increase awareness of the environment related to the state of the natural environment that needs to be preserved, then maintain and relax mental health for the generation from their busy schedule to enjoy the beauty and pleasant natural atmosphere. This program is divided into three stages, namely preparation, implementation, monitoring and evaluation. This wellness tourism program can be implemented well because generation z has better post-test scores than the pretest.
ANALYSIS OF TANNIN COMPOUNDS IN TURMERIC RHIZOMES (CURCUMA LONGA L.) USING UV-VIS SPECTROPHOTOMETRY Chaerani Chaiis; Lintang Suci Ayu; Celsi andriyani; Siti Mupti Zaenul Inzi; Elvira Atriyani; La Ode Akbar Rasydy
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 5 (2025): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i5.945

Abstract

This study aims to analyze the levels of tannin compounds in fresh and dried turmeric (Curcuma longa L.) rhizomes using the UV-Vis spectrophotometric method. Tannins are phenolic compounds that have important biological activities, such as antioxidant, antimicrobial, and anti-inflammatory. Turmeric rhizome samples were extracted using 96% ethanol solvent by maceration method for three days. Analysis was performed using Folin-Ciocalteu reagent and saturated sodium carbonate solution to form colored complexes measured at a maximum wavelength (λ max) of 706 nm. Quantification was performed by comparing the absorbance results against the gallic acid standard calibration curve, which showed a linear relationship with a coefficient of determination (r²) value of 0.9955. The results showed that fresh turmeric rhizomes had higher tannin levels (57,046 mg GAE/g) than dried turmeric (29,005 mg GAE/g). Qualitative and quantitative analysis showed that the UV-Vis spectrophotometric method was effective for detecting and measuring tannin content accurately and sensitively. In addition, the measurement principle based on the Lambert-Beer law, as well as the use of a spectrophotometer with accurate specifications supports the validity of the results. Literature review from Google Scholar, PubMed, and ScienceDirect of ten supporting journals corroborated that this method has been widely applied for the analysis of phenolic compounds in various natural materials. Thus, This study concluded that turmeric rhizome is a potential source of tannins and the UV-Vis method can be used as a reliable phenolic analysis tool in the pharmaceutical and food fields.

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