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Contact Name
Ade Silvia Handayani
Contact Email
ade_silvia@polsri.ac.id
Phone
+6282319906187
Journal Mail Official
ade_silvia@polsri.ac.id
Editorial Address
Jl Srijaya Negara Palembang
Location
Kota palembang,
Sumatera selatan
INDONESIA
Articles 474 Documents
SOSIALISASI STRATEGI PEMASARAN DAN PENDAMPINGAN UMKM UNTUK MENGEMBANGKAN USAHA MELALUI DIGITAL MARKETING ifaq, haifaq; zein, yuhaneth; maulana, ikhsan; indriyawati, novi
Aptekmas Jurnal Pengabdian pada Masyarakat Vol 7 No 3 (2024): APTEKMAS Volume 7 Nomor 2 2024
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36257/apts.v7i2.8226

Abstract

Small and medium enterprises (MSMEs) usually want to generate quality leads and increase sales. Additionally, it faces the same obstacles as other business categories. However, currently, many small companies lack knowledge about online marketing, thus preventing them from expanding their product marketing. Digital marketing is the application of digital technology that establishes online channels to markets and contributes to marketing activities. Assistance for entrepreneurs, product design, and creation of NIB Business Identification Number) are the objectives of this study online marketing via social media, and product labeling activities in East Ketapang village. Using a community approach, training and mentoring are part of the study methodology. The activity stages are in the form of observations and surveys, outreach about marketing via social media, mentoring for entrepreneurship and graphic design, and mentoring for NIB creation. The results clarify the significance of business legitimacy and product marketing through digital marketing for a company. Of the 11 MSMEs products, there were several obstacles in assisting in making NIBs, such as 4 MSMEs who were not willing to make them because they included their Population Identification Number (NIK). This activity is carried out for business actors and teenagers for mentoring and socialization.
PEMBERDAYAAN IBU-IBU PKK MELALUI PENDIDIKAN UMKM DENDENG DAUN PEPAYA Wiji Astika, Yulia; Sasmita Rusnaini; Ira Widyastuti; Tarjo; Syah Amin Albadry; Teta Wismar
Aptekmas Jurnal Pengabdian pada Masyarakat Vol 6 No 4 (2023): APTEKMAS Volume 6 Nomor 4 2023
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36257/apts.v6i4.8237

Abstract

The problem that occured in Dwi Karya Bakti Hamlet was that PKK activities and programs were not active in the village. The challenge undertaken by the service team was to reactivate the activities and programs that had been prepared by the PKK Dusun Dwi Karya Bakti. For this reason, the social service team approached the head of the committee and looked for problems and solutions to these problems. From these observations, the service team received information that the community, especially the member of PKK needed a facilitator or mentor to develop the PKK so that the PKK could be active again. The target of this activity focused on empowering the members of PKK in Dwi Karya Bakti. The aimed of carrying out this community service activity was to increase household income, entrepreneurial for the members of PKK, and improved the social life of the residents of Dwi Karyabakti. The methods used in this activity were educational methods and mentoring methods. Educational methods include training and mentoring methods included direct practice in making Dendeng Daun Pepaya. The implementation of the social service activities that have been carried out has a positive impact on the community, namely the members of PKK who were the targets of these service activities. The members of PKK Dwi Karya Bakti have started to have motivation to improve their abilities and creativity in developing UMKM.
PEMBUATAN VIDEO PROFIL SEKOLAH PADA SMK YAPIS FAKFAK DALAM RANGKA PROMOSI PENERIMAAN PESERTA DIDIK BARU Syukron Anas; Al Hamid, Deisya Maulida; Nelson Rumui
Aptekmas Jurnal Pengabdian pada Masyarakat Vol 6 No 4 (2023): APTEKMAS Volume 6 Nomor 4 2023
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36257/apts.v6i4.8243

Abstract

Every institution has a profile as their identity, in the form of writing, pictures, and videos to introduce themselves to the public. The same applies to SMK Yapis Fakfak, one of the vocational education institutions in Fakfak. This profile video is designed with an interesting and informative concept to provide a clear picture of the school, educational programs, facilities, and achievements of SMK Yapis Fakfak. In this profile video, the PkM implementation team collected materials that included pictures and videos of the school, extracurricular activities, teaching and learning atmosphere, as well as interviews with the principal and vice principal. The script of the profile video was carefully crafted to describe the vision, mission and values of SMK YAPIS Fakfak, as well as explain the educational programs provided and their benefits for prospective students. The shooting process was conducted in various locations in the school, highlighting activities of interest and reflecting the diversity of educational programs offered. In the video editing process, relevant scenes were selected and narration was added to explain in more detail about the school excellence of SMK YAPIS Fakfak. The profile video will be uploaded to the school's website, social media channels and video-sharing platforms to ensure its accessibility for prospective students and parents so that it can be an effective promotional medium in supporting enrolment and strengthening the image of SMK YAPIS Fakfak school in the community
MEMBANGUN LITERASI DIGITAL YANG KUAT : KEBERDAYAAN MASYARAKAT DALAM MENCEGAH PENYEBARAN HOAKS Ulum, Panji; Al Hidayat, Nanang; Sari, Mela; Esdhona, Ha; Tarjo; Mardansyah; Z, Zahlimar
Aptekmas Jurnal Pengabdian pada Masyarakat Vol 6 No 4 (2023): APTEKMAS Volume 6 Nomor 4 2023
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36257/apts.v6i4.8250

Abstract

This community engagement aims to discuss and implement strategies for building strong digital literacy to enhance community empowerment in tackling the spread of hoaxes. Through a series of activities such as counseling and training sessions digital literacy, we actively involve the community to improve their understanding of digital media, information verification, and hoax identification. The results show a significant increased in digital literacy skills and community awareness of invalid information. The program also provided a platform for collaboration between academics, practitioners, and the community to build a sustainable digital literacy ecosystem. In conclusion, this collaborative effort promotes community empowerment in combating the spread of hoaxes and strengthens collective defenses against misinformation.
PENDIDIKAN KESEHATAN CTPS SEBAGAI PEMUTUS RANTAI KUMAN PENYEBAB INFEKSI DAN PENYAKIT Tri Cahyadi, Anggih; Syafruddin; Abd Haris; Mirham Nurul Hairunis; Nurul Hairunis; Suriya Ningsyih; Hairunisa; Ihsan; Zuriatin; Sri Yanti
Aptekmas Jurnal Pengabdian pada Masyarakat Vol 6 No 4 (2023): APTEKMAS Volume 6 Nomor 4 2023
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36257/apts.v6i4.8294

Abstract

Health Education on the Steps of Handwashing with Soap (CTPS) plays a crucial role in breaking the chain of germ transmission that can cause infections and diseases, especially in the Elementary School environment. The aim of this service is to enhance children's knowledge and attitudes to correctly apply the steps of handwashing with soap (CTPS) in their daily lives, both within and outside the school environment. This activity is expected to prevent the risk of infections and diseases transmitted through contaminated objects, thereby improving the children's health status. The method used in carrying out community service activities is to convey information through a lecture method, namely a presentation combining educational games and ending with the practice of washing hands with soap (CTPS). The service was conducted at SDN 03 Wera on May 31, 2023. The outreach activities carried out received quite high enthusiasm where the students of SDN 03 Wera were very interested in discussing the benefits of CTPS health education. CTPS health education at SDN 3 Wera is an extraordinary step. This shows a commitment to not only providing information, but also creating an environment where healthy practices like CTPS become a natural part of children's daily routines.
PENGENALAN INVESTASI DI PASAR MODAL PADA PELAKU UMKM CIKARANG PUSAT Nurjanah, Rina; Andriyani, Meli; Kosim, Muhammad; Nurastuti, Preatmi; Istiqomah, Anisah
Aptekmas Jurnal Pengabdian pada Masyarakat Vol 7 No 1 (2024): APTEKMAS Volume 7 Nomor 1 2024
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This activity focuses on introducing investment in the capital market to Micro, Small and Medium Enterprises (MSMEs), especially those who are members of the Central Cikarang MSME Forum. The micro and small business groups that are the focus involve culinary, convection, souvenir traders and others. Most of these MSME players have a lack of knowledge in the financial sector, especially regarding investment. Therefore, the aim of this activity is to increase their understanding of investment, especially in the capital market context. This is important so that they can manage their funds wisely and avoid mistakes in investment management. Training is carried out using presentation methods, question and answer sessions, and discussions to facilitate understanding and absorption of the material provided. The main focus of the training is to provide guidance on how to make good investments, especially regarding stock investments in the capital market. The results of the activity provide real benefits for MSEs and increase knowledge and understanding regarding investment in the capital market. The existence of the application makes it easier for participants to make investments anytime and anywhere. Participants were very enthusiastic about this activity and hoped that this activity could be held sustainably.
PEMBUATAN KNOWLEDGE MANAGEMENT SYSTEM BERBASIS WEBSITE PADA ASOSIASI DOSEN INTEGRATOR DESA (ADIDES) Bayu Baskara, Dominggo; Arman Hakim Nasution; Achmad Amin Faizal
Aptekmas Jurnal Pengabdian pada Masyarakat Vol 6 No 4 (2023): APTEKMAS Volume 6 Nomor 4 2023
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36257/apts.v6i4.8318

Abstract

One of many administrative services carried out by various lecturer associations is the announcement of various scientific collaboration activities between members. At the Asosiasi Dosen Integrator Desa (ADIDES), the process of submitting scientific collaboration activities between members is still done manually. This process is considered less effective because it takes quite a long time because it requires confirmation and manual input by the website admin for each announcement of scientific collaboration activities. Therefore, during this community service activity, a website-based knowledge management system (KMS) application was created which can be accessed independently by association members at any time. Through this website-based KMS application, it is hoped that it can become a means of communication and dissemination of information between association members and the general public who are interested in the scientific collaboration programs offered by ADIDES. The scientific collaboration in question includes: Research, Community Service, Textbook Writing, International Journals, International Conferences, or IPR Development between ADIDES members. Implementation of community service activities is divided into several stages, namely collecting data on needs, designing and creating KMS applications, as well as trial test in using website-based KMS applications. During the trial test, participants demonstrated the use of the KMS application and filled out a survey regarding the quality of the service. Based on the survey results, data was obtained that the KMS application is easy to use and the features it has are in accordance with association needs. This application is effective in creating and announcing scientific collaboration program but still requires further development. Thus, these community service activities need to be carried out on an ongoing basis to improve the quality and speed of the ADIDES work program achievement.
PENGEMBANGAN WEBSITE SURABAYA DESIGN CENTER (STUDI KASUS TAMAN WISATA KAYOON SURABAYA) Alifah, Amalia Nur; Rizky Fenaldo Maulana; Dominggo Bayu Baskara; Fajrul Falah Arrafi; Qothrunnadaa Nahdah Dzakiyyah; Ananda Taqhsya Dwiyana
Aptekmas Jurnal Pengabdian pada Masyarakat Vol 6 No 4 (2023): APTEKMAS Volume 6 Nomor 4 2023
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36257/apts.v6i4.8319

Abstract

In the ever-evolving digital era, the importance of digital marketing as a key tool in promoting businesses and services is increasingly apparent. The Kayoon area, which was originally the center of the decorative stone and jewelry trade in Surabaya, has experienced a decline in visits along with the impact of the COVID-19 pandemic. As a solution, the Surabaya City Government in collaboration with ADIDES and PK-KPBI ITS, along with ITTelkom Surabaya, initiated a revitalization by turning Kayoon into the Surabaya Design Centre (SDC). SDC aims to be an Urban Education area and a center for branding original handicraft products, but faces challenges in visibility and interaction in the digital era. To overcome this, a community service program is designed to assist SDC in improving the promotion of its business, products, and services digitally through website creation, social media, and Google Business registration. With the implementation of this digital marketing strategy, it is hoped that SDC can strengthen its reputation as a center of innovation and creativity, expand audience reach, and create new business opportunities within the design community. Thus, this community service program activity is expected to help the Kayoon community to get more benefits and new opportunities in this digital era.
UPAYA PENANGANAN STUNTING MELALUI ECOUNSELING DENGAN PENDEKATAN INKLUSI DI RURAL AREA Sari, Ignasia Yunita; Diah Pujiastuti; Nining Indrawati; Indah Prawesti; Ethic Palupi; Santahana Febriyanti
Aptekmas Jurnal Pengabdian pada Masyarakat Vol 6 No 4 (2023): APTEKMAS Volume 6 Nomor 4 2023
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36257/apts.v6i4.8322

Abstract

Stunting is a serious threat to the future generation of Indonesia. Stunting is a growth and development disorder resulting from chronic malnutrition and recurring infections. Posyandu is the front line in efforts to prevent stunting because it involves measuring growth and development. The aim of this Community Service (PKM) is to address stunting through e-counseling with an inclusive approach to promote and support the participation of people with disabilities and their access to healthcare services. It is expected that this PKM will contribute to the sustainability of community-based health programs that are inclusive. From the PKM conducted, various characteristics of the cadres were identified, including those who areve. E-counseling is conducted both offline and online. The offline e-counseling activities for cadres proceeded smoothly, with all participants enthusiastically participating in every training process. One of the cadres is inclusive. There was an increase in knowledge by 6 points. The offline e-counseling activities for mothers with stunted toddlers went well. The online e-counseling activities for one month also went well, although one participant experienced signal issues.
SOSIALISASI PENERAPAN TEKNOLOGI IRIGASI TETES UNTUK BUDIDAYA TANAMAN SAYURAN DI KABUPATEN SEMARANG Hetwisari, Tia; Herwindo, Wildan; Bumi, Ingerawi Sekaring; Patiroi, Andi; Aryani, Tri
Aptekmas Jurnal Pengabdian pada Masyarakat Vol 7 No 1 (2024): APTEKMAS Volume 7 Nomor 1 2024
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36257/apts.v7i1.8406

Abstract

Getasan is a sub-district in Semarang Regency, Central Java, Indonesia which is located on the slopes of Mount Merbabu between Salatiga City and Magelang Regency. Batur is one of the villages in the Getasan Sub-District and is famous as one of the vegetable-producing areas in Semarang Regency. Utilization of water resources for vegetables in Batur Village currently still relies heavily on conventional irrigation which requires quite a lot of water. The implementation of a drip irrigation system is expected to be an alternative to save water use, especially during the dry season, so that vegetable production can continue throughout the year. The drip irrigation system technology implemented in Batur Village, Getasan Sub-District, Semarang Regency, needs to be known and understood by the public. Therefore, socialization as a transfer of knowledge about drip irrigation technology is needed, including community involvement in the process of installing/creating a pilot application of a drip irrigation system in their area. The results achieved in implementing this community service are the delivery of information regarding the benefits of drip irrigation technology, drip irrigation design, as well as operational and maintenance patterns of drip irrigation networks.