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Journal of Management and Digital Business
Published by Nur Science Institute
ISSN : -     EISSN : 27979555     DOI : https://doi.org/10.53088/jmdb
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Management and Digital Business [2797-9555]contains articles based on conceptual studies and research results in the field of management and business, including organizational behavior, leadership, human resources management, innovation, it, operations and supply chain management, marketing management, strategic management, entrepreneurship, green business, banking management, healthcare and hospital management, business management, strategic management, and digital business.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 213 Documents
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Faktor psikologis pemilik UMKM knalpot terhadap pengambilan keputusan keuangan di Kabupaten Purbalingga Rokhayati, Isnaeni; Surveyandini, Mayla; Cahyo, Heru
Journal of Management and Digital Business Vol. 5 No. 3 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i3.2173

Abstract

The research aims to determine the influence of psychological factors on the financial decisions of micro, small, and medium enterprise owners. The population consisted of 90 muffler MSME owners in Purbalingga Regency, with 48 respondents selected as the sample. Data analysis used multiple linear regression. The analysis shows that financial knowledge, financial attitudes, and financial planning significantly influence the financial decision-making of muffler MSMEs in Purbalingga Regency. These findings suggest that psychological factors, such as financial knowledge, financial attitudes, and financial planning, possessed by micro, small, and medium enterprise owners can influence their financial decision-making in their businesses. Based on the study’s results, it is clear that a business owner must always pay attention to the psychological factors of financial knowledge, financial attitudes, and financial planning in every consideration of financial decisions in their business activities.
Komitmen organisasi pegawai puskesmas: Integrasi karakteristik individu, karakteristik pekerjaan, pengalaman kerja, dan kualitas kehidupan kerja Zildjian, Raka; Endratno, Hermin; Darmawan, Akhmad; Hidayah, Arini
Journal of Management and Digital Business Vol. 6 No. 1 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i1.2175

Abstract

This study is based on the increasing tasks and responsibilities of employees at Kemranjen I and II Community Health Centers, particularly in the service and data management sectors in Kemranjen District. The objective of this research is to analyze the influence of individual, job, and work experience characteristics on organizational commitment. This study employs a quantitative method, with data collection conducted through questionnaires and observations. The population consists of 121 employees, and the sampling technique used is total sampling, whereby the entire population serves as the sample. The analysis is performed using the Partial Least Squares (PLS) approach with a Structural Equation Modeling (SEM) framework. The results indicate that individual characteristics, job characteristics, work experience, and quality of work life each have a positive and significant effect on organizational commitment. Affective Events Theory explains how internal and external factors trigger positive emotions, thereby strengthening employees' emotional attachment, so it is recommended to optimize these factors to increase organizational commitment.
Unpacking the work-life balance-performance link: Engangement and job satisfaction as mediators Markha, Naila Hidayatul; Fuad, Eko Nur
Journal of Management and Digital Business Vol. 6 No. 1 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i1.2538

Abstract

This study examines the effect of work-life balance on employee performance, with employee engagement and job satisfaction tested as parallel mediators. Using a quantitative design, we surveyed 115 production employees at a garment manufacturing company in Jepara, Indonesia, selected through purposive sampling. Data were collected using a 5-point Likert-scale questionnaire and analyzed using PLS-SEM. The results show that work-life balance does not have a significant direct effect on employee performance. However, work-life balance has a positive and significant effect on both employee engagement and job satisfaction, and each mediator, in turn, has a positive and significant effect on employee performance. These findings confirm full mediation in a parallel model, with the employee engagement pathway (cognitive motivational) stronger than the job satisfaction pathway. Practically, organizations should prioritize work-life balance policies that foster engagement to improve performance. This study is limited by its cross-sectional design and focus on a single manufacturing industry, which may constrain the generalizability of the results.
Kompensasi dan kepuasan kerja terhadap niat keluar: Peran mediasi komitmen organisasional pada karyawan kedai kopi di Yogyakarta Gustomo, Gayuh Ridho; Subiyanto, Didik; Yulianto, Eko
Journal of Management and Digital Business Vol. 5 No. 3 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i3.1943

Abstract

This study aims to determine the effects of compensation and job satisfaction on turnover intention, with organizational commitment as a moderating variable, among employees of Homwok Coffee in Yogyakarta. This research is a quantitative study using a non-probability sampling technique, specifically saturated sampling, in which all members of the population were included as the sample. The respondents in this study were 70 employees of Homwok Coffee Yogyakarta. Data analysis consisted of descriptive and inferential statistical analyses, including variance-based SEM and indicator and model fit tests. The results of the study show that compensation has a positive and significant effect on turnover intention, and that job satisfaction has a positive and significant effect on turnover intention. Compensation and job satisfaction have positive, significant effects on organizational commitment. Organizational commitment has a positive, significant effect on turnover intention. Furthermore, organizational commitment can function as a mediating variable in the relationship between compensation and turnover intention, as well as between job satisfaction and turnover intention. This research is expected to help business practitioners understand the extent to which compensation and job satisfaction influence organizational commitment, which, in turn, affects employees’ turnover intentions.
The impact of income diversification on the market value of Indonesian banking companies Syarifah, Nasywa Ummi; Kartiko, Achmad Nur Wahyu; Windijarto, Windijarto
Journal of Management and Digital Business Vol. 6 No. 1 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i1.2092

Abstract

This study examines the effect of bank income diversification on the market value of Indonesian banking firms. The sample consists of eight banks listed on the Indonesia Stock Exchange over the 2015 to 2021 period. Income diversification is measured by the proportion of Net Non-Interest Income (NNII), market value is proxied by Tobin’s Q, and bank profitability, measured by return on assets (ROA), is included as a control variable. The sample was selected purposively based on data availability and consistency, resulting in 56 observations. The study employs multiple linear regression analysis. The results indicate that income diversification has a positive and statistically significant effect on market value. These findings suggest that diversifying income sources can enhance bank valuation and encourage banks to expand non-interest income streams to sustain value creation. However, the study is limited by its sample size and observation period, which leaves room for broader future research. Theoretically, the findings support signaling theory and portfolio theory, which suggest that income diversification can serve as a positive signal to investors while reducing the risks associated with dependence on interest income. In practice, the study highlights the importance of income diversification strategies for improving market valuation and strengthening the competitiveness of Indonesian banks.
Pemasaran digital dan minat berkunjung ke Lembang Park and Zoo: Peran content marketing, live streaming, celebrity endorser, dan e-WOM di TikTok Rosita, Mila; Purba, Heddry; Sudjiman, Lorina Siregar
Journal of Management and Digital Business Vol. 6 No. 1 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i1.2886

Abstract

The popularity of TikTok has made it a dominant digital platform that is strategic for various promotional activities, including those for tourist destinations. This provides opportunities for tourism managers to utilize engaging content marketing, live streaming, the involvement of popular figures as celebrity endorsers, and the dissemination of information through recommendations and reviews (electronic word of mouth) to increase engagement and visit intention among tourists via the TikTok social media platform. This study aims to analyze the influence of content marketing, live streaming, celebrity endorsers, and electronic word of mouth on the visit intention to Lembang Park and Zoo. The study employs a quantitative approach with 170 respondents who follow the Lembang Park and Zoo TikTok account, and analyses the data using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that content marketing, live streaming, celebrity endorsers, and electronic word of mouth positively influence visit intention. These findings imply that tourism destination managers need to integrate these four digital marketing strategies simultaneously, with an emphasis on selecting credible celebrity endorsers aligned with the destination’s image, to effectively build interest in visiting among social media users.
Analisis tantangan, strategi dan digitalisasi UMKM F&B dalam meningkatkan competitive advantage: Pendekatan systematic literature review Suryana, Alean Kistiani Hegy; Isa, Muzakar; Kussudyarsana, Kussudyarsana
Journal of Management and Digital Business Vol. 6 No. 1 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i1.1562

Abstract

This study aims to identify the main challenges and strategies for enhancing the competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in the food and beverage (F&B) sector through a Systematic Literature Review (SLR). The methodology involved a literature search in the Scopus database using inclusion criteria such as relevance, publication within the last 10 years, and peer-reviewed status. From 18 selected articles, thematic analysis was conducted to identify recurring patterns related to MSMEs’ competitiveness. The analysis revealed three dominant thematic challenges, including limited organizational capacity, digital inertia, and low green readiness, which constrain MSMEs’ ability to adapt, innovate, and sustain competitive performance. The findings show that MSMEs face barriers such as weak managerial capabilities, supply chain vulnerabilities, and slow adoption of digital and sustainability practices. Recommended strategies include managerial capability development, supply chain strengthening, digital adoption, and sustainability integration.
Optimalisasi peran media sosial dalam meningkatkan efektivitas green marketing pada sektor industri dan bisnis Sepridayana, Sepridayana
Journal of Management and Digital Business Vol. 6 No. 1 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i1.1775

Abstract

One of the increasingly prominent marketing approaches is green marketing, which emphasizes sustainability and environmental responsibility. This study aims to analyze the role of social media in enhancing the effectiveness of green marketing and to identify key factors influencing its success, including consumer engagement, digital interaction, the role of influencers, and information transparency. This research employs a qualitative approach using a literature review method by examining various academic journals, books, and relevant sources. The results indicate that social media plays a strategic role in delivering sustainability messages in a broad, interactive, and persuasive manner, thereby increasing environmental awareness, strengthening positive brand image, and enhancing consumer loyalty toward green products. Furthermore, the integration of educational content, creative digital campaigns, and influencer collaboration significantly improves the credibility and attractiveness of green marketing strategies. However, the implementation of social media-based green marketing still faces several challenges, such as low environmental literacy, regulatory limitations, and the risk of greenwashing practices. Therefore, transparent, educational, and sustainable digital communication strategies are essential to optimize the effectiveness of green marketing and to generate positive impacts on environmental sustainability and long-term business performance.
The influence of religious beliefs on gen Z’s intentions to choose Islamic higher education Agustiningsih, Maulida Dwi; Zaini , Muhammad Ardy; Islami, Novita Nurul; Amal, M. Khusna; Setyawan, Rizki Alif
Journal of Management and Digital Business Vol. 6 No. 1 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i1.2077

Abstract

Perguruan Tinggi Keagamaan Islam (PTKI) plays a vital role not only as centers for religious moderation but also in producing graduates who become community leaders contributing to national and religious development. This study aims to examine the factors influencing Generation Z’s intention to enrol in PTKI, with a focus on UIN Kiai Haji Achmad Siddiq Jember as a case study. The research specifically investigates whether religiosity, along with attitude, subjective norms, and perceived behavioral control, affects students' enrollment decisions. A quantitative approach was employed using a structured questionnaire to 168 high school students in the Tapal Kuda region (Jember, Banyuwangi, Lumajang, Bondowoso, Pasuruan, Situbondo, and Probolinggo). The data were analyzed using Structural Equation Modeling Partial Least Squares. The results indicate that attitude, subjective norms, and perceived behavioral control positively and significantly influence students’ intention to enrol, with attitude being the most dominant factor. In contrast, religiosity does not significantly impact enrollment decisions. These findings suggest that PTKI should focus their promotional and communication strategies on academic quality, professional prospects, and social influence rather than relying solely on religious orientation to attract prospective students.
Nilai emosional dan minat beli konsumen: Studi empiris pada platform Tiktok shop di indonesia Pakpahan, Arnolt; Ekasari, Ayu; Chandra, Kristian
Journal of Management and Digital Business Vol. 6 No. 1 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i1.2190

Abstract

This study aims to analyze the influence of emotional value on consumers' buying interest on the TikTok Shop platform and to affirm the role of emotions in the social media-based purchase decision-making process. The study used a quantitative, survey-based approach among TikTok users who had interacted with sales content. Data was collected through an online questionnaire using a five-point Likert scale and analyzed using the Partial Least Squares (PLS) method with the help of SmartPLS software. The results showed that emotional value had a positive and significant effect on consumer buying interest, with the model's predictive ability being moderate to strong. These findings confirm that positive emotional experiences, such as happiness, satisfaction, and entertainment, are important drivers of purchase intent in the context of social commerce. The novelty of this research lies in the empirical testing of emotional value as the main determinant of buying interest in the TikTok Shop ecosystem using the PLS approach, which remains underdeveloped in digital marketing studies in Indonesia, as well as in the emphasis on shifting marketing strategies from rational aspects to consumer emotional experiences.

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