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PROGRAM STUDI ILMU KOMUNIKASI FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS TEKNOLOGI SUMBAWA Jalan Olat Maras, Batu Alang, Kec. Moyo Hulu Kabupaten Sumbawa, Nusa Tenggara Barat, 84371
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Nusa tenggara barat
INDONESIA
KAGANGA KOMUNIKA: Journal of Communication Science
Published by Universitas Teknologi Sumbawa
ISSN : 27157520     EISSN : 27155099     DOI : https://doi.org/10.36761/kagangakomunika.v4i1.1922
Core Subject : Social,
Social Sciences
Strategi Komunikasi, Public Relation, Komunikasi Sosial Budaya, Manajemen Komunikasi, Media dan Komunikasi, Komunikasi Bisnis, Komunikasi Politik, Komunikasi Pembangunan.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 78 Documents
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PENGARUH TERPAAN BERITA BOIKOT PRODUK PRO ISRAEL DI MEDIA ONLINE KOMPAS.COM TERHADAP PERSEPSI MAHASISWA Fauzi, Nabila Khalisha; P., Elisabeth Nugrahaeni; Sutjipto, Vera Wijayanti
KAGANGA KOMUNIKA: Journal of Communication Science Vol 6 No 2 (2024): Edisi 11
Publisher : Fakultas Ilmu Komunikasi Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/kagangakomunika.v6i2.4913

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh terpaan berita boikot produk pro Israel di media online Kompas.com terhadap persepsi mahasiswa. Teknologi informasi di era digital saat ini semakin berkembang pesat. Kehidupan manusia saat ini dikendalikan oleh teknologi informasi. Penggunaan media online kini lebih sering digunakan oleh masyarakat untuk mencari dan mendapatkan informasi karena dinilai lebih praktis dan mudah untuk diakses dimanapun dan kapanpun. Pendekatan yang digunakan dalam penelitian ini adalah pendekatan kuantitatif jenis eksplanatif untuk menjelaskan pengaruh antara variabel terpaan berita dan persepsi. Teknik pengumpulan data yang digunakan dalam penelitian ini yaitu menggunakan kuesioner atau survei dengan populasi mahasiswa Prodi Ilmu Komunikasi Universitas Negeri Jakarta angkatan 2020 dengan jumlah sampel yaitu 44 responden. Hasil dari penelitian ini didapatkan bahwa terpaan berita boikot produk pro Israel di media online Kompas.com memiliki pengaruh yang kuat dan signifikan terhadap persepsi mahasiswa. Kata Kunci: Terpaan Berita. Persepsi, Media Online, Agenda Setting
ANALISIS JARINGAN SOSIAL DALAM PENYEBARAN INFORMASI TERKAIT MENTAL HEALTH DI MEDIA SOSIAL: STUDI KASUS X Syahid, Akhmad; Akhmad, Arfiah Nurbahri; Kurniawan
KAGANGA KOMUNIKA: Journal of Communication Science Vol 6 No 2 (2024): Edisi 11
Publisher : Fakultas Ilmu Komunikasi Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/kagangakomunika.v6i2.4929

Abstract

This study aims to analyze the spread of information about mental health on social media, particularly X, using a Social Network Analysis (SNA) approach. Data were collected from tweets containing keywords such as ‘mental health,’ ‘depression,’ ‘anxiety,’ and ‘MentalHealthAwareness,’ which were then analyzed using Gephi software on 1 October 2024. The results showed that social networks related to mental health discussions on X are fragmented but have strong internal connectivity. Retweets proved to be the main mechanism for extending the reach of information, while hashtags helped consolidate discussions. While there were no accounts that acted as the main link between groups, there were several influential accounts that played an important role in information dissemination. The main challenge in disseminating information related to mental health is ensuring the validity of information sources and overcoming network fragmentation. X has proven to be effective in disseminating information widely, but specialized strategies are needed to reduce the spread of misinformation. This research provides insights into how social media can be optimally utilized for more effective mental health campaigns.  Keywords: Mental Health, Social Media, X, Social Network Analysis, Information Dissemination
PESAN KOMUNIKASI DALAM TRADISI AKKATERE DI DESA TANAH TOWA KECAMATAN KAJANG Andriani, Riska; Farid, Muhammad; Kahar
KAGANGA KOMUNIKA: Journal of Communication Science Vol 6 No 2 (2024): Edisi 11
Publisher : Fakultas Ilmu Komunikasi Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/kagangakomunika.v6i2.4930

Abstract

The Akkatere tradition is an important ritual that is still carried out by the Ammatoa indigenous community in Tanah Towa Village, Kajang District, Bulukumba Regency. This ritual, which involves cutting a child's hair, is not only a symbolic manifestation of the journey of life, but also as a communication tool to convey social, spiritual and cultural messages that are very important in the life of indigenous communities. This research explores the communication messages contained in the implementation of the Akkatere tradition and how these messages strengthen social ties, culture and community identity. The research was conducted using a qualitative approach through direct observation and in-depth interviews with traditional leaders, stakeholders and families involved in this ritual. The research results show that the Akkatere tradition is a very effective communication medium in conveying values such as respect for ancestors, social solidarity, moral responsibility, and harmonious relationships between humans, nature and fellow community members. Keywords: Akkatere, Communication Message, Tradition, Ammatoa, Kajang, Cultural Symbolism.
PERAN KONTROL DIRI DALAM SELF-DISCLOSURE DI KALANGAN GENERASI Z PENGGUNA TIKTOK Nawangsari, Sri; Huda, Nurul; Aulia Puspita, Arnetta Dinda
KAGANGA KOMUNIKA: Journal of Communication Science Vol 6 No 2 (2024): Edisi 11
Publisher : Fakultas Ilmu Komunikasi Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/kagangakomunika.v6i2.4946

Abstract

An individual's effort to express their feelings, emotions, and personal data to others is known as self-disclosure, while self-control is the ability to manage one's emotions, thoughts, and behavior in order to avoid conflict and encourage positive actions. This study aims to examine the impact of self-control on self-disclosure among Generation Z TikTok users. The research method is quantitative, using incidental sampling, and data was collected through a questionnaire with Likert scale measurements distributed to 300 respondents. The study employs simple regression analysis with the help of the Statistical Packages for Social Science (SPSS) version 22.0 for Windows to understand the influence of self-control on self-disclosure in Gen Z TikTok social media users. The hypothesis test results show a high significance with a value of 0.000 (p<0.01) and an F table value of 3.87, indicating that the hypothesis is accepted because the calculated F value is greater than the F table value. This suggests a strong influence of self-control on self-disclosure. The R² value of 0.569 indicates that self-control influences self-disclosure by 56.9%, while the remaining 43.1% is influenced by factors outside the scope of the study. Based on the self-control variable viewed by the respondent's gender, it was found that gender does not affect the level of self-control. Meanwhile, the age category suggests that a stable age period requires good self-control to face external challenges. Keywords: Self-Control, Self-Disclosure, Generation Z, TikTok
MANAJEMEN PRIVASI KOMUNIKASI DALAM MELINDUNGI DIRI DI TWITTER (X) (Studi Kasus Remaja Kasus Cyberbullying) Kardiyanti, Inma Dwi Putri; Bahfiarti, Tuti; Muh. Akbar
KAGANGA KOMUNIKA: Journal of Communication Science Vol 6 No 2 (2024): Edisi 11
Publisher : Fakultas Ilmu Komunikasi Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/kagangakomunika.v6i2.4954

Abstract

This study aims to analyze the communication privacy management employed by adolescents who have experienced cyberbullying to protect themselves on Twitter (X). The theoretical framework used is Communication Privacy Management with a focus on interpersonal communication concepts. The research method applied in this thesis is qualitative, using a phenomenological approach. The study was conducted online. Primary data were collected through in-depth interviews with informants and observations of their Twitter (X) accounts, while secondary data were gathered from books, journals, articles, and websites. Informants were selected using purposive sampling, consisting of four adolescents who were victims of cyberbullying on Twitter (X). The data were analyzed using the Miles and Huberman data analysis method. This research analyzes the application of communication privacy management among adolescents who are victims of cyberbullying, using five key principles: (a) ownership of private information, (b) control of private information, (c) privacy rules, (d) shared ownership and guardianship of private information, and (e) boundary turbulence of private information. The results of this study indicate that out of the five principles of communication privacy management, two principles are more frequently utilized by adolescents to manage their communication privacy and protect themselves on Twitter (X): Control of Private Information and Privacy Rules, through actions such as locking their accounts, disabling Direct Message (DM) access, and limiting comments on their posts.  Keywords: Communication Privacy Management; Cyberbullying; Adolescent; Twitter (X)
KOMUNIKASI INTERPERSONAL DAN AGRESIVITAS : STUDI KUANTITATIF PADA NARAPIDANA PENGGUNA NARKOBA DI LAPAS KELAS II A SUMBAWA Junaidin; Hartono, Roni; Mustafa, Kartika; Halik, Rezi Farhan; Yuliarti
KAGANGA KOMUNIKA: Journal of Communication Science Vol 6 No 2 (2024): Edisi 11
Publisher : Fakultas Ilmu Komunikasi Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/kagangakomunika.v6i2.4955

Abstract

Komunikasi interpersonal dan agresivitas merupakan variabel yang saling keterkaitan antara satu dengan yang lain. Penelitian ini bertujuan untuk menganalisis pengaruh komunikasi interpersonal terhadap agresivitas pada narapidana pengguna narkoba di LAPAS Kelas II A Sumbawa. Penelitian ini menggunakan pendekatan dengan jenis kuantitatif deskriptif. Teknik pengambilan sample dilakukan dengan penentuan berdasarkan rumus sloving dengan jumlah 70 responden. Instrumen penelitian terdiri dari dua skala yaitu skala komunikasi interpersonal dan skala agresivitas. Berdasarkan analisis data yang dilakukan didapatkan hasil dalam penelitian ini menunjukan bahwa nilai signifikan (Sig.) sebesar 0,000 (<0.05) bahwa Ha diterima dan Ho ditolak yang menandakan adanya pengaruh komunikasi interpersonal terhadap agresivitas pada narapidana pengguna narkoba di LAPAS Kelas II A Sumbawa. Sedangkan pada nilai R square sebesar 0.288. nilai tersebut memiliki arti bahwa pengaruh komunikasi interpersonal terhadap agresifitas adalah sebesar 28.8% sedangkan 71,2% agresifitas dipengaruhi oleh variabel lain  yang tidak diteliti seperti, kecemasan, hubungan sosial, sikap empati, dan kondisi psikologis lainnya Kata Kunci: Komunikasi Interpersonal, Agresivitas, Narapidana
FENOMENA JURNALISME WARGA SEBAGAI HOMELESS MEDIA DALAM PRODUKSI BERITA LOKAL Apriliyanti, Rizki; Fathurrahman; Yudha Pangestu, Randy; Maulidina Saputri, Rika
KAGANGA KOMUNIKA: Journal of Communication Science Vol 6 No 2 (2024): Edisi 11
Publisher : Fakultas Ilmu Komunikasi Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/kagangakomunika.v6i2.4956

Abstract

Jurnalisme warga telah menjadi fenomena yang memungkinkan masyarakat umum untuk turut serta dalam proses pembuatan berita. Proses pengolahan informasi dan membagikannya di media sosial oleh jurnalis warga menimbulkan sisi yang mengkhawatirkan dari jurnalistik professional. Fenomena jurnalis warga ini pada akhirnya menjalar sehingga menciptakan fenomena “Homeless Media”. Artikel ini bertujuan untuk mengetahui bagaimana jurnalis profesional melihat fenomena jurnalis warga sebagai homeless media dalam produksi berita lokal. Banjarmasin, Kalimantan Selatan menjadi fokus lokasi dalam artikel ini dengan metode penelitian kualitatif fenomologi. Data diambil dengan dua sumber yaitu primer dengan melakukan wawancara mendalam kepada jurnalis profesional di tiga media lokal besar yaitu Duta TV, Bpost, dan Radar Banjarmasin. Buku, jurnalis, referensi lain yang mendukung artikel ini menjadi data sekunder agar artikel ini menjadi lebih relefan dan tajam. Hasilnya,  jurnalis warga muncul karena ketidakpuasan warga akan produk jurnalistik yang dikemas oleh jurnalis profesional. Kecepatan dan kekinian menjadi alasan utama populernya konten jurnalis warga. Jurnalis profesional menganggap data yang dibuat oleh jurnalis warga menjadi konten foto dan video tersebut hanya sebagai data mentah atau data awal. Dan harapannya jurnalis warga bukan menjadi ancaman melainkan sebagai kolaborasi yang dapat menguatkan informasi dan berita yang disebarkan kepada masyarakat. Kata Kunci: Citizen Journliasm, Homeless Media, Berita Lokal, Media Sosial, Partisipasi Publik.
DINAMIKA DAN STRATEGI INFLUENCER DALAM MEMPERTAHANKAN KEBERHASILAN KARIR PADA INDUSTRI TERSATURASI Jamaluddin, Putri Arsidah; Mau, Muliadi; Akbar, Muhammad
KAGANGA KOMUNIKA: Journal of Communication Science Vol 6 No 2 (2024): Edisi 11
Publisher : Fakultas Ilmu Komunikasi Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/kagangakomunika.v6i2.4965

Abstract

This research aims to analyze the dynamics and strategies used by influencers to maintain career success in an increasingly competitive social media industry. With the rise of internet access and social media usage in Indonesia, the influencer phenomenon has become an important force in marketing and communication. This study identifies two main focuses: first, how influencers face competition in a saturated industry, and second, the strategies employed to maintain credibility and relevance. Through a qualitative approach, this study explores how influencers shape their identities and create authentic content to build trust with their audience. The results indicate that authenticity, consistency, and meaningful interaction are key to long-term success. These findings are expected to contribute to the development of communication theory as well as provide practical insights for professionals in marketing and brand management. This research also offers a framework for understanding the dynamics of the influencer industry and its relevance in the ever-evolving context of digital marketing.  Keywords: Keywords: Influencer, Social Media, Authenticity, Marketing Strategies, Credibility
RESPON KRISIS HUMAS RESTORAN CEPAT SAJI DALAM MENGHADAPI ISU KONFLIK TIMUR TENGAH Dwi Ayuni, Risa; Akbar Hayat, Muzahid; Sanusi; Apriliyanti, Rizki; Rico
KAGANGA KOMUNIKA: Journal of Communication Science Vol 6 No 2 (2024): Edisi 11
Publisher : Fakultas Ilmu Komunikasi Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/kagangakomunika.v6i2.4971

Abstract

Reputational crises are a significant challenge for multinational companies, especially when dealing with geopolitical issues such as the Israel-Palestine conflict. This article explores McDonald’s crisis response to allegations of involvement in the conflict and its impact on the company’s global reputation. Using a qualitative approach with content analysis of media texts published from January to June 2024, this study finds that McDonald’s strategic move in overcoming the crisis, namely taking over control of the franchise operations in Israel, was an important effort to mitigate the negative impact on their image. In addition, this article highlights the important role of transparent and proactive crisis communication in managing public perception amidst complex geopolitical situations. In conclusion, with the implementation of appropriate crisis management, including direct control of potential crisis triggers and effective communication, companies can maintain their reputation in an increasingly complex global market. The findings of this study offer insights for other multinational companies in developing adaptive and responsive strategies to the dynamics of crises triggered by geopolitical conflicts.  Keywords: Crisis, Public Relations, Reputation, Conflict, Media    
IMPLEMENTASI KOMUNIKASI PEMASARAN DENGAN UNSUR SOCIAL MEDIA MARKETING DALAM UPAYA MENINGKATKAN BRAND AWARENESS. Hanz, Tiara Nasha; Dwivayani, Kadek Dristiana; Sary, Kezia Arum; Agustian, Jaka Farih; Muhammad, Harrry Isra
KAGANGA KOMUNIKA: Journal of Communication Science Vol 7 No 1 (2025): Edisi 12
Publisher : Fakultas Ilmu Komunikasi Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36761/kagangakomunika.v7i1.5230

Abstract

Yenprima Mebel adalah toko furniture online yang memanfaatkan media sosial, khususnya Instagram, sebagai platform promosi yang kreatif dan efektif dengan biaya rendah. Strategi ini dilakukan untuk meningkatkan brand awareness melalui beberapa unsur Social Media Marketing, yaitu Customer Engagement, Viral Marketing, Buzz Marketing, Peer Influence, dan Online Communities. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data berupa wawancara, observasi, dan dokumentasi terhadap pengelola akun Instagram @yenprima_mebel serta dua orang konsumen. Hasil penelitian menunjukkan bahwa Yenprima secara aktif menyesuaikan konten dengan tren, memperhatikan umpan balik konsumen, serta menjalin interaksi langsung yang mampu meningkatkan kepercayaan dan ketertarikan pelanggan. Kolaborasi dengan influencer yang sesuai juga menjadi salah satu strategi efektif dalam memperluas jangkauan audiens. Namun, partisipasi dalam komunitas daring seperti grup diskusi atau forum di Instagram masih belum maksimal. Secara keseluruhan, komunikasi pemasaran melalui Instagram berkontribusi signifikan terhadap peningkatan kesadaran merek Yenprima Mebel di tengah persaingan bisnis furniture secara digital.   Kata Kunci: Komunikasi Pemasaran, Pemasaran Media Sosial, Instagram, Kesadaran Merek.

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