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INDONESIA
JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN
Published by AKADEMI MANAJEMEN ADMINISTRASI YOGYAKARTA
ISSN : 23391278     EISSN : 28085175     DOI : https://doi.org/10.56606/albama.v14i1
Core Subject : Economy, Health, Engineering,
Economics, Econometrics & Finance Medicine & Pharmacology Transportation
ALBAMA merupakan jurnal administrasi bisnis dan manajemen yang diterbitkan oleh LPPM Akademi Manajemen Administrasi Yogyakarta sebagai media komunikasi, media hasil penelitian yang bertujuan untuk mempublikasikan berbagai hasil kajian empiris dari para akademisi maupun praktisi yang mempunyai perhatian di bidang ekonomi khususnya administrasi bisnis dan manajemen. Jurnal ALBAMA terbit dua kali dalam setahun, setiap bulan April dan September.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 122 Documents
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Pengaruh Keterlibatan Fesyen, Gaya Hidup Belanja, Emosi Positif, dan Promosi Penjualan terhadap Pembelian Impulsif Rayhan, Muhammad; Rooswhan Budhi Utomo
ALBAMA: JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN Vol. 18 No. 2 (2025): ALBAMA : Jurnal Bisnis Administrasi dan Manajemen
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/albama.v18i2.360

Abstract

This study aims to analyze the influence of fashion involvement, shopping lifestyle, positive emotion, and sales promotion on impulsive buying behavior at Sumber Rizki Women’s Accessories Store in Bogor. The research applied a quantitative approach with a causal design. Data were collected from 167 respondents using a purposive sampling technique and analyzed with multiple linear regression through SPSS version 30. The results show that fashion involvement and sales promotion have a positive and significant effect on impulsive buying, while shopping lifestyle and positive emotion do not have a significant effect. Simultaneously, the four independent variables significantly influence impulsive buying, with fashion involvement identified as the most dominant factor. The coefficient of determination (Adjusted R²) indicates that the four variables explain 36% of the variation in impulsive buying, while the remaining 64% is influenced by other factors outside this study. These findings highlight the importance of consumer engagement in fashion and attractive sales promotions in stimulating impulsive buying behavior, which can be a strategic reference for businesses in the fashion accessories sector.
PENGARUH KESEHATAN DAN KESELAMATAN KERJA (K3) TERHADAP PRODUKTIVITAS KERJA PERAWAT DI INSTALASI RAWAT INAP RUMAH SAKIT UMUM UNIT KERJA DI KOTA YOGYAKARTA Diana Sari Wijayanti, Irine; Wening Budiningrum, Endah; Hartadi, Agung
ALBAMA: JURNAL BISNIS ADMINISTRASI DAN MANAJEMEN Vol. 18 No. 2 (2025): ALBAMA : Jurnal Bisnis Administrasi dan Manajemen
Publisher : LPPM Akademi Manajemen Administrasi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/albama.v18i2.367

Abstract

This study aims to analyze the influence of Occupational Health and Safety (K3) dimensions, namely work environment and human resources (HR) factors, on nurses' work productivity in the Inpatient Installation of a General Hospital in the Yogyakarta City Work Unit. The method used is quantitative with a multiple linear regression approach. The sample size of 96 nurses was selected through a purposive sampling technique. The results of the analysis show that simultaneously, both independent variables (work environment and HR) have a significant effect on nurses' work productivity (F count = 75.232 > F table = 2,3156, sig = 0.000). However, partially, both work environment factors (t count = 0.458) and HR (t count = 0.669) do not have a significant effect on productivity, because the t count values ??of both are smaller than the t table (1.989). The coefficient of determination (R²) value of 0.618 indicates that 61.8% of the variation in nurses' work productivity is explained by these two variables, while the rest is influenced by other factors. These findings demonstrate the importance of a holistic approach to improving nurse productivity, taking into account other OHS factors.

Page 13 of 13 | Total Record : 122

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