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Electronic Journal of Education, Social Economics and Technology
Published by SAINTIS Publishing
ISSN : -     EISSN : 27236250     DOI : https://doi.org/10.33122/ejeset
Core Subject : Religion, Economy, Humanities, Health, Science, Education, Art, Social, Engineering,
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Veterinary Other
Electronic Journal of Education, Social Economics and Technology (eJESET) with ISSN 2723-6250 (online) is a open-access, peer-reviewed multidisciplinary international journal. The journal aims to provide an international platform for researchers, professionals and scientists for solve of problems with multidisciplinary approaches on all topics related to educational, social science, economics and technology to exchange, sharing and disseminate theoretical of current research results as widely as possible. Electronic Journal of Education, Social Economics and Technology (eJESET) publishes the latest research results in multidisciplinary approaches on all topics related to educational, social science, economics and technology. First published in 2020. The Journal is published biannually and is available in open access electronic version.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 508 Documents
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An Experimental Study of Human and Artificial Intelligence Collaboration in TikTok Advertising: Effects on Audience Perception and Engagement Kasyfan, Nadhif Muhammad; Purwaamijaya, Btari Mariska; Ar Ridlo, Muhammad Dzikri
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.1165

Abstract

The use of generative artificial intelligence, or GenAI in short form video advertising, continues to grow due to its efficiency and scalability. However, questions remain regarding audience acceptance, perceived authenticity, and the effectiveness of AI-generated advertising on social media platforms such as TikTok. This study examines how different creative configurations, namely Human Only, AI Only, and Human-AI Collaboration, influence audience perception and engagement in TikTok advertising. This study employed an experimental mixed methods approach. Quantitatively, two sequential A B split tests were conducted using TikTok Ads Manager to compare Human Only versus AI Only advertising and Human Only versus Human-AI Collaboration advertising. Audience engagement was measured using Completion Rate as the primary indicator and six-second view rate as a secondary indicator. Qualitatively, in-depth interviews with active TikTok users were conducted to examine audience processing mechanisms based on the Elaboration Likelihood Model. The results show that Human Only advertising achieved higher completion rates and early engagement than AI Only advertising. Furthermore, Human-AI Collaboration generated the highest engagement compared to Human-Only advertising. Qualitative findings indicate that human involvement strengthens perceived authenticity and trust, while AI supports visual structure that sustains attention and message elaboration. In conclusion, Human-AI Collaboration represents the most effective and socially acceptable approach to short-form video advertising, with implications for digital advertising strategy, ethical AI use, and the sustainable integration of generative technologies in social media communication.
The Influence of Green Accounting and Corporate Social Responsibility on Profitability with Corporate Governance as a Moderating Variable in Food and Beverage Manufacturing Companies Listed on the Indonesia Stock Exchange for the Period 2022 –2024 Putri, Yeni Nor Diana; Hariyati, Hariyati; Wuryani, Eni; Triani, Ni Nyoman Alit; Nuswantara, Dian Anita; Pujiono, Pujiono
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.1315

Abstract

This study aims to examine the effect of Green Accounting and Corporate Social Responsibility (CSR) on profitability, with Corporate Governance as a moderating variable, in food and beverage manufacturing companies listed on the Indonesia Stock Exchange (IDX) during the 2022–2024 period. This research employs a quantitative approach using a saturated sampling technique involving 80 companies, resulting in 240 observations. Secondary data were obtained from annual reports, sustainability reports, and financial statements. Profitability was measured using Return on Assets (ROA), Green Accounting through environmental cost disclosures, CSR using the Global Reporting Initiative (GRI) G4 index, and Corporate Governance using the Corporate Governance Index (GCI). Data were analyzed using Moderated Regression Analysis (MRA). The results indicate that Green Accounting and Corporate Social Responsibility do not have a significant effect on profitability. Furthermore, Corporate Governance does not act as a moderating variable in the relationship between Green Accounting, CSR, and profitability. These findings suggest that sustainability practices and corporate governance mechanisms have not yet translated into direct financial performance outcomes during the study period.
Connecting, Organizing, Reflecting, Extending Learning Model Assisted By Wordwall Media On Stundents’ Numeracy Skills Nurjannah, Nurjannah; Rohantizani, Rohantizani; Elisyah, Nur; Muliana, Muliana; Qausar, Haves; Mursalin, M
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.879

Abstract

Students’ low numeracy skills are caused by their unfamiliarity in solving word problems, the continued use of conventional learning models, and the limited utilization of instructional media. This research seeks to examine the influence of the Connecting, Organizing, Reflecting, and Extending learning model, supported by Wordwall media, on students' numeracy abilities. This study adopted a quantitative approach through a quasi-experimental design, specifically utilizing the Nonequivalent Control Group framework. The population consisted of all 11 th-grade students at SMAN 1 Kuta Makmur. The sampling technique used was purposive sampling, where class XI A1 was assigned as the experimental group and class XI A2 as the control group. Data collection techniques included observation and testing. The prerequisite tests consisted of the normality test (Shapiro-Wilk), homogeneity test (Levene’s statistic), and Mann-Whitney test, assisted by SPSS 26 software. The hypothesis testing results showed a significance value of 0.002 α (α = 0.05), indicating that the  Connecting, Organizing, Reflecting, Extending  learning model assisted by Wordwall media had a significant effect on students’ numeracy skills. This result demonstrates that students in the experimental class had better numeracy skills than those in the control class.
The Effect of Flash Card Games on Early Children's Reading Ability Jamila, Jamila; Ali, A. Zulkarnain; Pradana, Pascalian Hadi
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.941

Abstract

The purpose of this study was to determine whether flashcard games influence the reading skills of young children. The problem of low reading skills in early childhood remains a serious challenge in Indonesia. Various studies and national data show that most children aged 5–6 years have not yet mastered early reading skills appropriate to their developmental stage. This condition is exacerbated by the lack of engaging learning media and the lack of innovative approaches in reading instruction. The use of conventional methods tends to make children bored and unmotivated to learn to read. Therefore, interactive, fun solutions are needed that are appropriate to the characteristics of early childhood. One potential solution is the use of game-based learning media such as flashcards. Flashcards are visual media that can increase children's interest in letters and words while also fostering the association process between images and written symbols. The use of flashcards can improve visual memory, accelerate letter recognition, and create a fun learning atmosphere. Several studies have shown that this method is effective in improving early childhood reading skills, particularly in aspects of letter recognition and early reading as a whole. This study aimed to determine the effect of flashcard games on early childhood reading skills. The method used was an experiment with a one-group pretest-posttest design. Subjects were given a pretest, then given treatment using flashcards, and then a posttest. Data collection was conducted through observation using indicators of language and reading development. Data analysis used a paired sample t-test to determine the significance of changes before and after treatment.
Creativity And Innovation In Developing Human Resource Management In Islamic Schools Suryadi, Lalu
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.1111

Abstract

The objectives of this study are, among others: 1) to analyze strategies and steps of creativity and innovation in developing human resource management in Islamic schools; 2) to analyze the forms of creativity and innovation in developing human resource management in Islamic schools. This research uses a qualitative approach with a library research method. The data sources refer to primary sources from the research title, while secondary sources come from journals or previous studies. Data collection techniques use library research, and data analysis techniques use content analysis, consisting of stages of data analysis and data interpretation. The results of the study show, among others: 1) The strategies and steps include: a) teacher and staff competency development, b) utilization of technology, c) innovative curriculum and learning methods, d) collaboration and partnerships, e) school culture, f) evaluation and feedback, and g) mentoring. 2) The forms of creativity and innovation in developing human resource management in Islamic schools include: a) development of Islamic training programs, b) application of technology in HR management, c) development of reward and incentive programs, d) fostering an inclusive work culture, and e) development of employee welfare programs. The implication of this research is that Islamic educational institutions should continuously develop human resources through various forms of creativity and innovation. This study also serves as a reference or previous research for future studies.
The Influence of Transformational Leadership, Organizational Culture, Organizational Communication, and Organizational Commitment on Teacher Performance in Indonesia (A Study in Jambi Province) Nababil, Mahesa; Hendra, Robi; Habibi, Akhmad
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.1145

Abstract

This study aims to analyze the influence of transformational leadership, organizational culture, organizational communication, and organizational commitment on teacher performance in Keliling Danau District. In the context of education, teacher performance is influenced by various internal factors within the school organization. The research method used is descriptive quantitative with teachers and a sample of 325 teachers taken using the Slovin formula. Data were collected through a validated questionnaire and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) techniques. The results of the study indicate that transformational leadership has a significant positive effect on teacher performance and organizational commitment. Organizational culture also contributes positively to organizational communication and teacher performance. Additionally, good organizational communication enhances teacher commitment, which in turn positively impacts their performance. These findings emphasize the importance of integrating leadership, culture, communication, and commitment in creating a productive work environment for teachers, particularly in areas with challenges such as Keliling Danau.
The Effect of Forensic Accounting and Investigative Auditing on Fraud Prevention and Disclosure, with Internal Control System Effectiveness as a Moderating Variable Dwi Prasasti, Ayu Ningtyas; Achyani, Fatchan
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.1305

Abstract

This study aims to examine the effect of forensic accounting and investigative auditing on fraud prevention and detection, with the effectiveness of internal control systems as a moderating variable at the Financial and Development Supervisory Agency (BPKP) of Central Java Province. This study uses a quantitative approach. The population in this study consisted of BPKP auditors in Central Java Province, with a total of 60 respondents selected using purposive sampling. The data used in this study was primary data collected by distributing questionnaires. Data analysis used the Structural Equation Modeling (SEM) method through the Partial Least Square (PLS) and Moderated Regression Analysis (MRA) approaches with the SmartPLS Version 4 software application. The results showed that forensic accounting had no effect on fraud prevention and detection, while investigative auditing had a positive and significant effect. The effectiveness of internal control systems was unable to moderate the influence of forensic accounting and investigative auditing on fraud prevention and detection.
Analysis Of The Growth Rate Of Goods And Services Tax Revenue For Hospitality Services And Its Contribution To Local Revenue In The Province Of Jakarta Special Region Hidayat, Rehan; Setyowati, Milla
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.749

Abstract

Jakarta, as the economic and tourism centre of Indonesia, has a strong attraction for tourists, as well as businesspeople from various directions. Hotel Services Revenue has an impact on PBJT Hotel Services Revenue, which is one source of local tax revenue. This study aims to analyse the growth rate of the Specific Goods and Services Tax (PBJT) from the hotel services sector and its contribution to Local Government Revenue in the Special Region of Jakarta Province during the period 2019-2024. This research uses a descriptive analysis method with a quantitative approach. Secondary data includes the realisation of PBJT revenue from the hotel services sector and the total Local Government Revenue of the Special Region of Jakarta. The results of this study indicate that the growth rate of PBJT revenue from the hotel services sector in Jakarta tends to increase annually, as does the contribution of PBJT Hospitality Services, which also continues to rise every year. However, the contribution falls into the "very low" category
Sharia Fintech Research Trends Bibliometric Analysis, Scientific Publications in 2017-2025 Maimuna, Maimuna; Setiawan, Firman
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.890

Abstract

This study uses a bibliometric analysis of the publication trends of Islamic fintech from 2017 to 2025.  The purpose of this study is to observe the development of publications on sharia fintech and find future research avenues and opportunities. The results of the data obtained were analyzed using quantitative-descriptive methods through the Publish or Perish application, Microsoft Excel, and VOSviewer after being collected from Google Scholar using the keyword "sharia fintech". The results show that the number of publications increased from 2017 to reaching its peak in 2023, but experienced a drastic decline in 2024 and 2025. Through bibliometric analysis, topic mapping found five main clusters: Islamic banking services, the development of sharia-based digital crowdfunding, post-COVID-19 digital transformation, and the integration or incorporation of sharia principles and technologies such as blockchain and artificial intelligence (AI). The results of the visualization of trends regarding sharia fintech have undergone a change from the pandemic to the development of halal technology and sharia business models. This research makes an important contribution in enriching our understanding of the direction and gaps of research that are still open in the future. This study enhances our understanding of the progress of Islamic fintech and encourages collaboration between academics, regulators, and industry players to create innovative, inclusive digital solutions to develop Islamic fintech that is in accordance with Islamic principles and meets the needs of modern society.
Digital Marketing Strategies for Household Processed Food MSMEs via Social Media and E-Commerce in Karawang Saptaji, Saptaji; Aminah, Mimin; Syarief, Rizal
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.1188

Abstract

The rapid development of information and communication technology has transformed the way businesses operate, especially among Micro, Small, and Medium Enterprises (MSMEs). As of July 2024, the Ministry of Cooperatives and MSMEs reported that 25.5 million MSMEs, or 38.93% of Indonesia’s total 65.5 million MSMEs, have integrated into the digital ecosystem. One of the most dynamic sectors is the processed food household industry, including those in Karawang Regency. According to the Karawang Cooperative and MSME Office, the number of processed food MSMEs reached 15,538 units in 2022, an increase of 23.69% from the previous year. However, challenges remain, particularly in limited digital marketing adoption and suboptimal technology utilization. Data from the Karawang Industry and Trade Office (2025) show that 78% of MSMEs use social media for marketing and 30% use e-commerce, yet 7% reported no increase in sales, while 65% experienced varied revenue growth. This study aims to formulate digital marketing strategies to enhance the sales performance of processed food MSMEs in Karawang Regency. Primary data were collected through interviews and questionnaires with selected MSME actors, while secondary data were sourced from government institutions and literature studies. The analysis employed descriptive methods, IFE–EFE, IE, SWOT, and Analytical Hierarchy Process (AHP). The results show that the top priority strategy is the Integrated Digital Branding and Sales Program, followed by collaborative digital capacity building, digital quality assurance and product differentiation, and community based digital promotion for cost efficiency and local competitiveness.

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