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Ilmu Manajemen Sosial Humaniora (JIMSH)
Published by Universitas Muhammadiyah Kendari
ISSN : 26547287     EISSN : 27743845     DOI : 10.51454
Core Subject : Religion, Economy, Humanities, Education, Art, Social,
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice
Ilmu Manajemen Sosial Humaniora (JIMSH) Journal is published by the Institute for Research and Community Service (IRCS), Muhammadiyah University Kendari, to assist academics, researchers, and practitioners in disseminating their research findings. Ilmu Manajemen Sosial Humaniora (JIMSH) journal is a blind peer-reviewed journal dedicated to the publication of high-quality research in the field of Social Management Science and Humanities. The focus and scope of the Journal of Ilmu Manajemen Sosial Humaniora (JIMSH) include Arts & Humanities, Business, Management & Accounting, Computer Science, and Social Sciences. Ilmu Manajemen Sosial Humaniora (JIMSH) journal publishes articles periodically, twice a year (February and August).
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 86 Documents
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Peran Kolektivisme dan Agreeableness terhadap Perilaku Altruisme Prajurit TNI AD Fajratul Izzah, Misyka; Fitriani, Annisa; Isnaini, Nurul
Jurnal Ilmu Manajemen Sosial Humaniora (JIMSH) Vol. 7 No. 2 (2025): August, Jurnal Ilmu Manajemen Sosial Humaniora (JIMSH)
Publisher : LP3M, Universitas Muhammadiyah Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51454/jimsh.v7i2.1248

Abstract

This study aims to analyze how the interaction between collectivism culture and agreeableness personality contributes in shaping altruistic behavior in army soldiers. This study uses a quantitative approach. The subjects of this study were soldiers of the Army who served in the Infantry Battalion 143 / Tri Wira Eka Jaya or Yonif 143 / TWEJ. Samples were collected using purposive sampling technique. Data analysis was performed using multiple regression analysis techniques. The results showed that the culture of collectivism plays a significant role in increasing altruistic behavior, where individuals who have a collective orientation tend to adapt more easily to social norms that support altruistic actions. In addition, agreeableness personality also contributes to increasing altruistic behavior, especially in the context of teamwork and concern for unit colleagues. These findings confirm the importance of cultural and personality factors in shaping prosocial behavior in the military environment, as well as their implications in TNI AD personnel development strategies to increase cooperation and solidarity.
Evaluasi Sosial Ekonomi Perikanan Gurita berbasis EAFM di Wakatobi Ode, Israwaty; Sri Wiyono, Eko; Puspitasari Sudarmo, Agnes
Jurnal Ilmu Manajemen Sosial Humaniora (JIMSH) Vol. 7 No. 2 (2025): August, Jurnal Ilmu Manajemen Sosial Humaniora (JIMSH)
Publisher : LP3M, Universitas Muhammadiyah Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51454/jimsh.v7i2.1269

Abstract

This study evaluates the status of Octopus cyanea fisheries management in Wakatobi Regency based on two domains of the Ecosystem Approach to Fisheries Management (EAFM): social and economic. A mixed-methods approach was employed, involving observation, in-depth interviews, and document analysis. The results indicate that the economic domain was categorized as poor (composite score: 48.33), with asset ownership, household income, and savings indicators scoring 2, 1, and 1, respectively. In contrast, the social domain was categorized as very good (composite score: 88.33), with stakeholder participation and local knowledge utilization scoring 3 (good), and fisheries conflict scoring 2 (moderate). These findings underscore the need to strengthen the economic dimension to support holistic and sustainable octopus fisheries management.
Halal Branding dan Emotional Marketing: Membangun Citra Produk UMKM Kolaka: Pendekatan Mixed Methods Pindasari, Nanang; Azwar Anas Idris, Andi
Jurnal Ilmu Manajemen Sosial Humaniora (JIMSH) Vol. 7 No. 2 (2025): August, Jurnal Ilmu Manajemen Sosial Humaniora (JIMSH)
Publisher : LP3M, Universitas Muhammadiyah Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51454/jimsh.v7i2.1365

Abstract

Penelitian mengenai pengaruh halal branding dan emotional marketing terhadap citra produk telah banyak dilakukan, namun masih terdapat kesenjangan pada konteks Usaha Mikro, Kecil, dan Menengah (UMKM) daerah serta kurangnya integrasi antara kedua strategi tersebut. Sebagian besar studi terdahulu menggunakan pendekatan kuantitatif semata, sehingga belum mampu mengungkap interaksi dan dinamika mendalam di balik hubungan antar variabel. Penelitian ini bertujuan untuk menganalisis secara komprehensif pengaruh halal branding dan emotional marketing terhadap citra produk UMKM di Kabupaten Kolaka dengan menggunakan metode campuran (mixed methods). Sebanyak 150 responden ditentukan melalui teknik purposive sampling dan dianalisis menggunakan pendekatan kuantitatif melalui PLS-SEM, serta dilengkapi dengan wawancara kualitatif terhadap pelaku UMKM. Hasil penelitian menunjukkan bahwa halal branding berpengaruh positif dan signifikan terhadap citra produk, sedangkan emotional marketing turut memberikan kontribusi melalui penguatan kedekatan emosional antara produsen dan konsumen. Hasil wawancara mendukung temuan tersebut dengan menunjukkan bahwa label halal meningkatkan kepercayaan konsumen, sementara narasi tradisional dan pelayanan ramah menciptakan ikatan emosional yang kuat. Temuan ini menegaskan pentingnya integrasi antara halal branding dan emotional marketing dalam memperkuat daya saing UMKM halal serta memberikan masukan bagi pemerintah daerah dalam merancang program pendampingan sertifikasi halal dan pelatihan digital marketing yang berorientasi emosional.
Peran Pemasaran Digital dan Kreativitas dalam Membangun Minat Konsumen UMKM Berbasis Kearifan Lokal: Pendekatan PLS-SEM dan Kualitatif Azwar Anas Idris, Andi; Pindasari, Nanang; Sukrin, Sukrin; Awaluddin, Awaluddin
Jurnal Ilmu Manajemen Sosial Humaniora (JIMSH) Vol. 8 No. 1 (2026): February, Jurnal Ilmu Manajemen Sosial Humaniora (JIMSH)
Publisher : LP3M, Universitas Muhammadiyah Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51454/jimsh.v8i1.1445

Abstract

MSMEs in Kolaka Regency, such as Patowonua weaving and Tolaki Robusta coffee, play a strategic role in the economy and preservation of local wisdom. However, they face challenges of low digital literacy and communication creativity. This study aims to analyze the influence of digital marketing and creativity on consumer interest in order to formulate innovative marketing strategies based on local wisdom. The methods used are a quantitative survey of 75 consumers (analyzed with PLS-SEM) and qualitative interviews with MSME actors and experts. The results prove that digital marketing and creativity have a positive and significant effect on consumer interest. Strategies such as social media and creativity in products have proven effective in expanding market reach and building loyalty. The novelty of this research lies in the integration of a mixed method approach and the development of a strategy model that specifically combines digital marketing technology with creativity based on unique local potential, such as woven motifs and culinary specialties. The implications of this research are as a practical reference for MSME actors to adopt creative digital strategies, as well as a theoretical basis for the development of marketing literature that is contextual with local wisdom. The integration of these two things is the key to increasing the competitiveness of MSMEs.
Optimalisasi Kompetensi Guru dalam Integrasi Teknologi Pembelajaran melalui Professional Learning Community Berbasis Sekolah Asmawati, Asmawati; Sahidin, Sahidin; Yunarzat, Ersyanda; Saharuddin, Saharuddin; Hamsah, Hamsah; Baso, La; Nasir, Nasir
Jurnal Ilmu Manajemen Sosial Humaniora (JIMSH) Vol. 8 No. 1 (2026): February, Jurnal Ilmu Manajemen Sosial Humaniora (JIMSH)
Publisher : LP3M, Universitas Muhammadiyah Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51454/jimsh.v8i1.1454

Abstract

This study examines the role of a school-based learning community in strengthening teachers’ competencies in educational technology integration in a public lower secondary school located in an urban, resource-constrained educational setting. The school is characterized by high teacher participation in collaborative professional development initiatives aimed at supporting digital transformation. A mixed-methods approach with a sequential explanatory design was employed to obtain a comprehensive understanding of how collaborative structures contribute to teacher competency development. Quantitative data were collected through a survey administered to 21 active teacher members of the learning community. Qualitative data were gathered through in-depth interviews and classroom observations and analyzed using thematic analysis. The findings reveal that technology integration remains influenced by contextual constraints, including limited digital literacy, infrastructure limitations, workload pressures, and policy support challenges. The learning community operates as a Professional Learning Community (PLC), facilitating collaborative inquiry, reflective dialogue, peer support, and structured professional learning activities. Participation in the community appears to support the development of teachers’ competencies within the Technological Pedagogical Content Knowledge (TPACK) framework, particularly in integrating technology with pedagogy and subject content.
Sinergi Sekolah dan Keluarga dalam Implementasi Tujuh Kebiasaan Anak Indonesia Hebat untuk Pembentukan Karakter Religius Siswa Thein, Anselmus; Lorensius, Lorensius; Nacia Jeo, Sofia; Rasia Erlita, Eupha; Eva Jelau, Jesika
Jurnal Ilmu Manajemen Sosial Humaniora (JIMSH) Vol. 8 No. 1 (2026): February, Jurnal Ilmu Manajemen Sosial Humaniora (JIMSH)
Publisher : LP3M, Universitas Muhammadiyah Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51454/jimsh.v8i1.1490

Abstract

This study aims to describe the form, process, and impact of collaboration between Catholic Religious Education teachers and parents in implementing the Seven Habits of Great Indonesian Children in Catholic elementary schools in Samarinda. The study employs a descriptive qualitative approach through a case study design involving eight informants consisting of Catholic Religious Education teachers, the principal, and parents. Data were obtained through in-depth interviews, limited participatory observation, and the review of school and church documents. The findings show that collaboration emerges through intensive and directed communication between teachers and parents that supports the alignment of children’s faith formation. Three significant outcomes are highlighted. First, regular communication enables effective coordination in prayer routines and liturgical activities. Second, family involvement in spiritual guidance at home strengthens the consistency of the seven habits. Third, the synergy between school and church yields concrete improvements in students’ spiritual discipline, faith responsibility, and religious character. The study affirms that sustained collaboration between teachers and parents is a strategic foundation for strengthening faith education in Catholic elementary schools.

Page 9 of 9 | Total Record : 86

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