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Heny Ratnaningtyas
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Jurnal Ilmiah Pariwisata
Published by Institut Pariwisata Trisakti
ISSN : 14111527     EISSN : 25990209     DOI : DOI: https://doi.org/10.30647/jip
Core Subject : Humanities, Social,
Humanities Environmental Science
Focus and Scope Jurnal Ilmiah Pariwisata is published three times a year in March, July, and November containing articles result of thought and researches in social, economic and policy of tourism in general. This journal encompasses original research articles, review articles, and short communications, including: Tourism: Sustainable Tourism Development Community-based Tourism Nature-based Tourism Creative Tourism Social Media for Tourism Marketing Smart Tourism Gastronomy: Food Tourism Herbs, Spices, and Traditional Food Cultural Food Studies Food Product and Pastry Food Packaging and Product Development Branding and Marketing Education and Training Regulation and Policy Destination: Policy for Destination Planning Tour Industry Hospitality Destination Policy and Training
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 293 Documents
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Strategi Peningkatan Loyalitas Karyawan Pada Hotel X di Bumi Serpong Damai Tangerang Selatan Cailendea Poetry, Indri Maheswari; Ingkadijaya, Rahmat; Wulan, Saptarining; Rahmanita, Myrza; Sugeng, Novita Widyastuti
Jurnal Ilmiah Pariwisata Vol 31 No 1 (2026): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v31i1.2011

Abstract

This study is motivated by the high employee turnover rate at Hotel X Bumi Serpong Damai, South Tangerang City, which indicates problems related to employee loyalty. Employee loyalty is an important factor in maintaining organizational stability and is influenced by workload, remuneration, and the work environment experienced by employees. These factors play a significant role in shaping employee satisfaction, engagement, and commitment to the organization. This study aims to analyze the perceptions of management and employees regarding workload, remuneration, and the work environment, identify perception gaps, and formulate strategies to improve employee loyalty. The study uses a descriptive quantitative approach with a survey method through questionnaires distributed to 54 respondents consisting of employees and management. Data analysis was conducted using validity, reliability, and normality tests, gap analysis, and Cartesian diagrams with the assistance of SPSS. The results indicate perception gaps, particularly in remuneration and working hours, where employees perceive compensation as not fully aligned with their workload. Although the work environment is considered conducive, stronger supervisor support and recognition are needed to enhance employee loyalty and long-term organizational commitment. Keywords: employee loyalty, workload, remuneration, work environment, employee turnover
Pengaruh Kualitas Produk Terhadap Keputusan Membeli Melalui Kepuasan Pelanggan di Kawasan Kuliner Laksa Kota Tangerang, Provinsi Banten Hendradewi, Savitri; Pramudito, Pramudito; Rachim, Faiza; Abduh, Mohammad Syaltut; Maulana, Alifatqul
Jurnal Ilmiah Pariwisata Vol 31 No 1 (2026): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v31i1.2007

Abstract

The development of traditional culinary businesses in Tangerang City has increased significantly along with the growing public interest in local specialty foods, including Betawi Laksa. In an increasingly competitive market, product quality is considered a crucial factor influencing customer satisfaction and purchasing decisions. This study aims to analyze the effect of product quality on purchasing decisions through customer satisfaction as an intervening variable. The research employed a quantitative approach using path analysis based on SmartPLS 4. A total of 250 respondents were selected through purposive sampling. Data were collected using a Likert scale questionnaire (1–5) and analyzed through validity and reliability tests, coefficient of determination (R²), as well as direct and indirect effect testing. The results indicate that product quality has a positive and significant effect on customer satisfaction and purchasing decisions. However, customer satisfaction does not have a significant effect on purchasing decisions and does not mediate the relationship between product quality and purchasing decisions. These findings suggest that product quality is the primary determinant influencing consumers’ decisions to purchase Laksa. It is recommended that Laksa vendors maintain consistent taste quality and hygiene standards, while local government should strengthen product development support and promote traditional culinary tourism. Keywords: product quality, customer satisfaction, purchase decision
Peran Kesadaran Acara, Atraksi Acara, Selebriti, dan Lokasi Acara Terhadap Minat Cosplayer Menghadiri Chibicon Surabaya Sugianto, Michelle Natali; Wijaya, Verina
Jurnal Ilmiah Pariwisata Vol 31 No 1 (2026): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v31i1.2008

Abstract

Limited understanding among Event organizers regarding the key factors influencing cosplayers’ interest in attending Japanese-themed Events may lead to a decline in cosplayer attendance. To identify the factors affecting cosplayers’ interest, a quantitative approach was employed using a survey method involving 118 cosplayer respondents selected through purposive sampling based on predetermined criteria. Data were collected via an online questionnaire using Google Forms and analyzed with the assistance of SPSS software. The results indicate that Event awareness, Event attractions, celebrity presence, and Event location have a positive influence on cosplayers’ interest in attending Chibicon Surabaya. These findings highlight the importance of effective promotional strategies, relevant Event attractions, and accurate cosplayer segmentation in enhancing the success of Japanese-themed Events organized by Event organizers. Keywords: event awareness, event attractions, celebrity, event location, cosplayer’s interest

Page 30 of 30 | Total Record : 293

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