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Dedi Sufriadi
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INDONESIA
Ekopedia: Jurnal Ilmiah Ekonomi
Published by Indo Publishing
ISSN : 30901022     EISSN : 30898374     DOI : https://doi.org/10.63822/ekopedia
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmiah Ekonomi yang diterbitkan oleh Lembaga Indo Publishing. berupa hasil-hasil penelitian di bidang Ekonomi Murni, Kependidikan Ekonomi, Manajemen, Bisnis Digital, Kewirausahaan, Akuntansi, Perbankan, Ekonomi Islam dan bidang lainnya yang relevan dengan ekonomi yang belum pernah dipublikasikan dalam jurnal lainnya
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 505 Documents
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Pengaruh Kualitas Pelayanan dan Cita Rasa Terhadap Loyalitas Pelanggan (Rumah Makan Ibu Waning Lebak, Banten) Santika; Yulaikah; Djaka Adiwinata
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/62vght67

Abstract

Tujuan penelitian ini untuk menganalisis pengaruh kualitas pelayanan dan cita rasa terhadap loyalitas pelanggan pada Rumah Makan Ibu Waning di Lebak, Banten. Penelitian ini menggunakan metode penelitian kuantitatif dengan pendekatan asosiatif. Teknik pengumpulan data menggunakan kuesioner yang disebarkan kepada 100 responden yang pernah berkunjung minimal dua kali ke rumah makan tersebut. Teknik analisis data yang digunakan adalah Partial Least Square (PLS) dengan bantuan software SmartPLS 3.0. Hasil penelitian menunjukkan bahwa kualitas pelayanan berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Cita rasa juga memberikan pengaruh positif dan signifikan terhadap loyalitas pelanggan. Selain itu, kualitas pelayanan dan cita rasa secara simultan berpengaruh terhadap loyalitas pelanggan. Sehingga paya meningkatkan loyalitas pelanggan dapat dilakukan melalui peningkatan mutu pelayanan dan penyajian makanan yang berkualitas cita rasa tinggi. Penelitian ini diharapkan dapat menjadi acuan bagi pelaku usaha kuliner dalam mengembangkan strategi pemasaran yang tepat.
Kualitas Pelayanan dalam Meningkatkan Kepuasan Pelanggan pada Captain Barbershop Area Kelapa Gading Jakarta Utara Nuraeni; Al Gazali; Joko Ariawan
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/2a1wv519

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana kualitas pelayanan Captain Barbershop area Kelapa Gading dapat meningkatkan kepuasan pelanggan. Fokus kajian meliputi kualitas sarana dan prasarana, efektivitas aplikasi membership, serta strategi bersaing yang diterapkan. Metode yang digunakan adalah kualitatif dengan teknik wawancara dan observasi terhadap pelanggan dan karyawan. Hasil penelitian menunjukkan bahwa fasilitas pelayanan sudah cukup memadai, namun keterbatasan lahan parkir menjadi salah satu kekurangan. Aplikasi membership dianggap membantu pelanggan dalam proses transaksi dan mendapatkan keuntungan, meskipun masih terdapat gangguan server. Strategi bersaing melalui kombinasi layanan profesional dan digitalisasi dinilai efektif dalam mempertahankan loyalitas pelanggan. Penelitian ini mendukung teori SERVQUAL, terutama pada dimensi tangibles, reliability, dan responsiveness, serta menunjukkan pentingnya integrasi teknologi dalam pelayanan jasa modern.
Analisa Sistem Kompensasi dalam Meningkatkan Kinerja Karyawan di Matahari Department Store Cabang Mal Basura Annisa Purwandari; Al Ghazali; Joko Ariawan
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/zq9c7n05

Abstract

Penelitian ini bertujuan untuk mengetahui pelaksanaan PT. Matahari Department Store untuk mengetahui faktor pemberian kompensasi di PT. Matahari Departmen Store. Penelitian ini dilakukan di PT. Matahari Departmen Store. Penelitian menggunakan metode penelitian kuantitatif non statistik. Telah diterapkan strategi agar karyawan dapat mencapai hasil terbaik, yaitu dengan memberikan penghargaan kepada karyawan yang berhasil memenuhi target penjualan
Pengaruh Harga dan Fasilitas Terhadap Kepuasan Konsumen Agen Tour Purple Garage Ninche Andiny; Yulis Nurul Aini; Mohammad Maskan
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/6f8h7x81

Abstract

Price is one of the most critical factors influencing customer satisfaction. Satisfaction is closely linked to customer loyalty and business sustainability. In the service industry, particularly in tourism transportation, the alignment between the price paid and the facilities received is a key benchmark in evaluating service quality. This study aims to analyze the influence of price and facilities on customer satisfaction. This research used a quantitative descriptive approach, with price and facilities as independent variables, and customer satisfaction as the dependent variable. Data were gathered through questionnaires distributed to 100 respondents, selected using purposive sampling. The data were analyzed using multiple linear regression. The research results show that price and amenities have a positive and significant influence on customer satisfaction. Of these two variables, amenities have a greater influence than price. This suggests that customer satisfaction is more influenced by the extent to which the amenities provided meet or even exceed their expectations. The findings indicated that regular evaluation of pricing strategies and continuous improvement of facilities were necessary to meet customer expectations and improve satisfaction effectively.
Pengaruh Asimetri Informasi Terhadap Income Smoothing dengan Good Corporate Governance sebagai Pemoderasi Afifah Dwi Aprillia; Etty Gurendrawati; Hafifah Nasution
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/42fnjn68

Abstract

This reasearch aims to determine the effect of information asymmetry on income smoothing with good corporate governance as a moderator. The research method used is quantitative research. The unit of analysis in this study is non-cyclical consumer sector companies listed on the Indonesia Stock Exchange (IDX) throughout 2019–2023. The sample selection method used is purposive sampling and selected 21 companies with a total sample of 105 research data. The analysis technique in this study uses descriptive statistical analysis and logistic regression analysis with moderation with IBM SPSS Statistics software version 27 and a significance level of 5%. Tests carried out include multicollinearity tests, overall model test, model fit test, goodness of fit test, coefficient of determination test, model accuracy test, and Wald test. The results of this study indicate that information asymmetry has no effect on income smoothing, independent commissioners cannot moderate the effect of information asymmetry on income smoothing, audit committees can moderate the effect of information asymmetry on income smoothing, and managerial ownership can moderate the effect of information asymmetry on income smoothing. In future research, it is hoped that other variables such as company size, debt level, and audit quality can be used. In addition, further research can examine other company sectors such as the banking sector, financial sector, and mining sector
Pembuatan Video Iklan Menggunakan Wondershare Filmora untuk Meningkatkan Consumer Engagement di UMKM Ayam Goreng J&J Kota Malang Jesy Aprilia L Gaol; Heru Utomo
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/f4k7x910

Abstract

The Food and Beverage (F&B) industry continues to grow rapidly, including in Malang City, which hosts various local culinary businesses. Ayam Goreng J&J, a micro, small, and medium enterprise, has served traditional chicken and seafood dishes since 2006. Facing digital competition, the business began optimizing its marketing through Instagram. This study aims to measure the effectiveness of advertisement videos as a digital promotional medium using the AIDA (Attention, Interest, Desire, Action) framework and Consumer Engagement Theory (CET). This action research was conducted in two cycles consisting of planning, action (pre-production, production, post-production), observation, and reflection stages. Questionnaires based on AIDA and CET models were distributed to the business owner, IT and marketing experts, and potential consumers. The results show that the advertisement video effectively increased consumer engagement. In Cycle II, the AIDA score reached 96.48% (Excellent category) and the average CET score was 4.66 (Very High category), with no “Disagree” responses remaining. Additional data also revealed improvements in engagement rate, average watch time, and follower growth on Instagram account @ayamgorengjj. Therefore, creating advertisement videos using Wondershare Filmora proved effective as a digital promotion strategy to enhance consumer engagement for Ayam Goreng J&J’s Instagram business account.
Pengaruh Brand Image dan Brand Trust Terhadap Minat Beli The Originote (Studi pada Universitas Negeri di Kota Malang) Denada Nabila; Rizky Kurniawan Murtiyanto; Arni Utamaningsih
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/jwrans03

Abstract

The development of skincare products in Indonesia has seen rapid progress in recent years, in line with the increasing public awareness of the importance of skin care. The Originote, as one of the brands that uses niacinamide, provides an alternative for consumers looking for effective and affordable skin care solutions. However, the niacinamide content of The Originote serum does not match its claims. This study aimed to investigate the influence of brand image and brand trust on purchase intentThe data collection was conducted with an online questionnaire administered to 100 female university students from state universities in Malang City. The sampling was performed with non-probability sampling and purposive sampling techniques. The data analysis in this study used multiple linear regression analysis and hypothesis testing.  The results of the classical assumption test indicated that the data met the criteria. The results of the coefficient of determination test were 0,801 meaning that 80.8% of the variation was influenced by other variables. The results of the hypothesis test indicate that brand image and brand trust partially and simultaneously have a significant effect on the purchasing interest of female students in Malang City.
Pengembangan Booth Display Sebagai Upaya Promosi dan Pemasaran untuk UMKM Desa Bagor sebagai Penunjang Destinasi Wisata The New Kemukus, Sragen Basnendar Herry Prilosadoso; Ditya Fajar Rizkizha; Rendya Adi Kurniawan; Isnawati Muslihah; Hening Laksani; Zahra Titania Magenta; Nauril Ni’ma; Krisna Adi Heryoga; Immanuel Abimanyu; M. Harun Rosyid Ridlo; Brilindra Pandanwangi; Ipung Kurniawan Yunianto; Yoga Prasetya Adi Nugraha; Ratna Susanti; Brillian Nur Diansari; Sri Murwanti; Nursiam
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/y2a7bp78

Abstract

The New Kemukus religious tourist attraction, located in Sumberlawang District, Sragen, continues to be beautified. Once known for its negative stigma, it has now been transformed into a new tourist icon in Sukowati. The Sragen Regional Government has allocated a development budget and prepared a regional public service agency (BLUD) to manage Mount Kemukus. The New Kemukus area is located in the Bagor Village, Miri, Sragen, an agricultural village with social, cultural, economic, educational, health, and infrastructure conditions that support 18 MSMEs, such as processed food products, clothing, culinary, children's toys, and other businesses. Community empowerment is an economic development concept that encompasses community values to build a new perspective for the community towards themselves and their environment, which is people-centred, participatory, empowering, and sustainable. Several training sessions were conducted to improve products, both in terms of quantity and processing, as well as other managerial aspects. Based on observations, the problems faced by these MSMEs consist of two aspects, such as the lack of promotion and marketing skills through booth display arrangements to improve product marketing. This activity is in accordance with the Master Plan of PPM ISI Surakarta, focusing on the application of art and appropriate technology in PPM for engineering art-based technology applications aimed at applying art to diversify creative products. The mentoring activity method for promoting booth displays and marketing uses the Design Thinking method through the following stages: Define, Research, Ideate, Prototype, Select, Implementation, and Learn. The mandatory outputs of the PKM include a scientific article (submitted) in a Sinta-indexed journal, a presentation of the activity results, a Letter of Application of Science and Technology from the partner, as well as additional outputs in the form of activity publications in the mass media, and an intellectual property (KI) submission in the form of a booth stand design.
Implementasi Prinsip Keadilan Syariah  dalam  Proses Promosi  dan Pengembangan Karier Karyawan di BMT Beringharjo Cabang Ponorogo Fadhil Wafa; Aji Damanuri
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/xgbe5158

Abstract

This study aims to examine in depth the implementation of the principle of sharia justice ('adl) in the promotion and career development process of employees at BMT Beringharjo, Ponorogo Branch, as a sharia microfinance institution that plays a strategic role in strengthening the people's economy. The principle of justice in Islam is not only understood as formal equality, but also includes substantive justice that protects the rights, potential, and dignity of human resources. In the context of human resource management, the application of sharia justice functions as a moral and managerial instrument to ensure that the promotion and career development process is carried out objectively, proportionally, and oriented towards the values of trust and professionalism. This study begins with the phenomenon of a perception gap between the institution's promotion policy and employee expectations based on religious values, where the implementation of the principle of justice often clashes with the demands of efficiency and internal competition of the institution. This study uses a qualitative approach with a descriptive-analytical method, where data were obtained through in-depth interviews, participant observation, and a review of HR policy documents at BMT Beringharjo, Ponorogo Branch. The results show that the institution has attempted to internalize the values of sharia justice through promotion policies based on performance, loyalty, and work integrity. However, field practice shows that the implementation of these principles still faces obstacles in the aspect of transparency of assessment and policy communication between organizational levels. In the context of maqashid sharia, the results of this study emphasize the importance of integrating spiritual, moral, and professional values in the career management system to create a balance between organizational performance achievement and human resource welfare. These findings are expected to provide theoretical contributions to the development of a sharia justice-based HR management model and serve as a practical reference for sharia microfinance institutions in building a promotion and career system that is fair, sustainable, and based on Islamic values.
Penyusunan Rancangan Standar Operasional Prosedur (SOP) Mekanisme Uang Persediaan (UP) pada Sekretariat Kementerian Kependudukan dan Pembangunan Keluarga/BKKBN Nabila Eka Fitriani; Hera Khairunnisa; Ratna Anggraini
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/3ncghd03

Abstract

This study selected the Secretariat of the Ministry of Population and Family Development/National Population and Family Planning Board (Kemendukbangga/BKKBN) as the research site because no Standard Operating Procedure (SOP) governing Cash Advance Mechanism currently exists within its operations. The absence of such an SOP may compromise the integrity of state finances and increase financial risks, including administrative errors and other irregularities. Therefore, this research aims to develop a systematic, clear, and regulation-compliant draft SOP for Cash Advance and Revolving Cash Advance requests within the Secretariat of the Ministry of Population and Family Development/BKKBN. Additionally, the study seeks to obtain validation of the developed SOP draft. Developing this SOP draft is crucial as it will serve as a practical guideline for employees in carrying out their duties, thereby supporting the achievement of government objectives and targets. The study employed a qualitative descriptive method, complemented by the ADDIE (Analysis, Design, Development, Impelementation, and Evaluation) model to ensure the resulting output is both approriate and practical. Data were collected through observation, interviews, and documentation. The research produced a draft SOP for the Cash Advance mechanism, specifically covering Cash Advance and Revolving of Cash Advance procedures. This draft was developed in accordance with the provisions of the Minister of Finance Regulation No. 62 of 2023 on Budget Planning, Budget Implementation, and Financial Accounting and Reporting, as amended by PMK No. 107 of 2024. The draft SOP was validated by an informant who serves as a functional treasury officer at the working unit, confirming that the SOP is valid, compliant with appicable regulations, and aligned with the unit’s operational needs.  

Page 18 of 51 | Total Record : 505

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