Primary Journal of Multidisciplinary Research
Primary Journal of Multidisciplinary Research (PJMR) is a multidisciplinary journal published every bimonthly with online version of ISSN 3090-0972 by Lembaga Publikasi Ilmiah Nusantara and can be accessed openly. This journal is a peer reviewed, open access, scientific and scholarly journal which publishes research papers, review papers, case reports, case studies, books review, thesis, dissertation works, etc. PJMR journal provides a means for ongoing discussion of relevant issues that fall within the focus and scope of the journal that can be examined empirically. This journal publishes research articles covering multidisciplinary sciences, including humanities and social sciences, education, religious sciences, philosophy, economics, engineering sciences, and health sciences. PJMR journal provides open access to anyone so that the information and findings in these articles are useful for everyone. This journal article contents can be accessed and downloaded for free, free of charge, following the creative commons license used.
Articles
30 Documents
<![CDATA[Analisis Kejahatan Yang Berkembang Dalam Masyarakat Desa Banuasibohou 1, Kecamatan Alasa ]]>
<![CDATA[Waruwu, Firdamai Yanti]]>;
<![CDATA[Hulu, Pergawan Canofan]]>;
<![CDATA[Harefa, Hendrikus Otniel Nasozaro]]>
<![CDATA[ Primary Journal of Multidisciplinary Research Vol. 1 No. 3 (2025): Primary Journal of Multidisciplinary Research, June 2025 ]]>
Publisher : <![CDATA[Lembaga Publikasi Ilmiah Nusantara ]]>
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DOI: 10.70716/pjmr.v1i3.193
<![CDATA[This study examines the phenomenon of the increasing incidence of minor crimes in Banuasibohou 1 Village, Alasa Subdistrict, North Nias Regency, with a primary focus on its connection to drunken behavior resulting from the consumption of local alcoholic beverages. This issue has become a serious concern, as it not only disrupts public order but also undermines the cultural and traditional values long upheld by the Nias community. The aim of this research is to determine the extent to which the intensity of alcohol consumption contributes to the rise in criminal behavior within the village environment, as well as to understand the social and cultural roots of such behavior. The study was conducted using a mixed-methods approach, involving interviews, field observations, and quantitative surveys to test the hypothesis regarding the relationship between drunkenness and crime.]]>
<![CDATA[Pengaruh Product Information Quality dan Electronic Word-Of-Mouth (E-Wom) Terhadap Purchase Intention pada Platform Tiktok Shop di Indonesia dengan Customer Trust sebagai Mediasi ]]>
<![CDATA[Mandala, Miko]]>;
<![CDATA[Afifah, Nur]]>;
<![CDATA[Giriati, Giriati]]>;
<![CDATA[Purmono, Bintoro Bagus]]>;
<![CDATA[Setiawan, Harry]]>
<![CDATA[ Primary Journal of Multidisciplinary Research Vol. 1 No. 3 (2025): Primary Journal of Multidisciplinary Research, June 2025 ]]>
Publisher : <![CDATA[Lembaga Publikasi Ilmiah Nusantara ]]>
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DOI: 10.70716/pjmr.v1i3.195
<![CDATA[The rapid growth of e-commerce has made consumers increasingly dependent on digital information in making purchasing decisions. TikTok Shop, as a growing social commerce platform in Indonesia, presents an interactive video-based shopping experience that influences consumer behavior. This study examines the effect of Product Information Quality and Electronic Word-of-Mouth (e-WOM) on Purchase Intention in TikTok Shop, with Customer Trust as a mediating variable. Data were collected through an online questionnaire from 200 respondents selected by purposive sampling. The analysis was conducted using PLS-SEM with SmartPLS 4 software. The results showed that Product Information Quality and e-WOM had a positive and significant effect on Purchase Intention, both directly and through Customer Trust. Customer Trust acts as a mediator that strengthens the influence of product information and e-WOM on purchase intention. These results emphasize the importance of building consumer trust through credible information and positive reviews in TikTok Shop, as well as providing theoretical contributions to the social commerce literature and strategic references for digital entrepreneurs.]]>
<![CDATA[Kepuasan Kerja sebagai Mediator Kecerdasan Emosional dan Kinerja Karyawan di Puskesmas Pontianak ]]>
<![CDATA[Rika, Septiani]]>;
<![CDATA[Hendri, Muhammad Irfani]]>;
<![CDATA[Mufrihah, Mazayatul]]>;
<![CDATA[Daud, Ilzar]]>;
<![CDATA[Marumpe, Dody Pratama]]>
<![CDATA[ Primary Journal of Multidisciplinary Research Vol. 1 No. 3 (2025): Primary Journal of Multidisciplinary Research, June 2025 ]]>
Publisher : <![CDATA[Lembaga Publikasi Ilmiah Nusantara ]]>
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DOI: 10.70716/pjmr.v1i3.196
<![CDATA[Employee performance at Pontianak City's public health center (Puskesmas) has recently revealed a gap between the goals outlined in the Health Department's Performance Agreement and actual results. Emotional intelligence is one of the internal characteristics that may impact performance, as indicated by this condition. Results from earlier research on the connection between employee performance and emotional intelligence have been mixed. Furthermore, only a small number of studies—especially in Pontianak City—have positioned job satisfaction as a mediating variable in the context of basic healthcare services. This study uses job satisfaction as a mediating variable to examine how emotional intelligence affects Puskesmas employees' performance in Pontianak City. 225 Puskesmas employees who were chosen through purposive sampling were given questionnaires as part of a quantitative approach. Using the SmartPLS software, structural equation modeling, or SEM, was used to analyze the data. The findings demonstrate that emotional intelligence significantly and favorably affects employee performance as well as job satisfaction. Additionally, it was discovered that a significant mediating variable in the association between performance and emotional intelligence was job satisfaction. These results emphasize how crucial it is to enhance job pleasure and cultivate emotional intelligence as calculated measures to boost worker performance. The practical implication is that in order to improve the quality of public health services in a sustainable manner, Puskesmas management and the Health Department should focus more on the psychological aspects of their workforce.]]>
<![CDATA[Pengaruh Kualitas Panggilan Seluler dan Nilai Ekonomis terhadap Loyalitas Pelanggan dengan Kepuasan Pelanggan Sebagai Mediasi (Studi pada Pembelian Produk Telkomsel Prabayar Simpati di Pontianak) ]]>
<![CDATA[Saputra, Egi]]>;
<![CDATA[Ramadania, Ramadania]]>;
<![CDATA[Heriyadi, Heriyadi]]>;
<![CDATA[Pebrianti, Wenny]]>
<![CDATA[ Primary Journal of Multidisciplinary Research Vol. 1 No. 3 (2025): Primary Journal of Multidisciplinary Research, June 2025 ]]>
Publisher : <![CDATA[Lembaga Publikasi Ilmiah Nusantara ]]>
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DOI: 10.70716/pjmr.v1i3.197
<![CDATA[Telkomsel is recognized as a leading telecommunications network in Indonesia. However, some customers continue to express concerns about network quality not always meeting expectations and service rates perceived as relatively high. As one of the largest transmission service providers in Indonesia, Telkomsel serves a customer base of approximately 169.2 million. The company offers a prepaid starter card, Simpati, designed to meet various user needs. This study aims to analyze the influence of Mobile Call Quality and Value for Money on Customer Satisfaction and its impact on Customer Loyalty among Simpati users. The research is motivated by the importance of service quality and perceived value in maintaining customer satisfaction and loyalty in the highly competitive telecommunications industry. Data were collected from 200 respondents who are active Telkomsel prepaid users, specifically of the Simpati product, using purposive sampling. Data analysis was conducted using SmartPLS 4 software with a Structural Equation Modeling (SEM) approach based on Partial Least Squares. The results show that both Mobile Call Quality and Value for Money significantly influence Customer Satisfaction, which in turn positively affects Customer Loyalty. These findings offer strategic implications for Telkomsel, particularly regarding the Simpati product, in managing service quality and perceived value to retain long-term customers.]]>
<![CDATA[Pengaruh Work-life Balance dan Work Stress Terhadap Turnover Intention dengan Work Environment sebagai Variabel Mediasi Generasi Milenial Di Kalimantan Barat ]]>
<![CDATA[Aspandi, Sutri Murdiana]]>;
<![CDATA[Karsim, Karsim]]>;
<![CDATA[Mufrihah, Mazayatul]]>;
<![CDATA[Saputra, Pramana]]>
<![CDATA[ Primary Journal of Multidisciplinary Research Vol. 1 No. 3 (2025): Primary Journal of Multidisciplinary Research, June 2025 ]]>
Publisher : <![CDATA[Lembaga Publikasi Ilmiah Nusantara ]]>
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DOI: 10.70716/pjmr.v1i3.198
<![CDATA[This study seeks to examine the impact of work-life balance and occupational stress on turnover intention, with the work environment serving as a mediating variable. This study employs a quantitative methodology. The employed sample approach is purposive sampling. This research's population comprises 151 millennial respondents from West Kalimantan. The study employs Structural Equation Modelling (SEM) analysis utilising SMARTPLS 4 software. The research findings indicate that work-life balance adversely and significantly influences turnover intention. Occupational stress exerts a favourable and substantial influence on turnover intention. The equilibrium between work and personal life positively and significantly influences the work environment. Occupational stress adversely and substantially impacts the work environment. The work environment adversely and substantially influences turnover intention. The work-life balance adversely and significantly influences turnover intention via the work environment. Work-related stress exerts a favourable and substantial influence on turnover intention via the work environment. This research indicates that increased employee stress correlates with a heightened propensity to resign. A supportive and cheerful workplace can mitigate the adverse effects of work-related stress and enhance work-life balance, hence decreasing the propensity to resign.]]>
<![CDATA[Pengaruh Online Customer Review dan Promotional Content pada Impulse Buying Produk Skincare The Originote di Platform Tiktok dengan Influencers sebagai Variabel Moderasi ]]>
<![CDATA[Chamisyahuri, Chamisyahuri]]>;
<![CDATA[Purmono, Bintoro Bagus]]>;
<![CDATA[Jaya, Arman]]>;
<![CDATA[Afifah, Nur]]>;
<![CDATA[Setiawan, Harry]]>
<![CDATA[ Primary Journal of Multidisciplinary Research Vol. 1 No. 3 (2025): Primary Journal of Multidisciplinary Research, June 2025 ]]>
Publisher : <![CDATA[Lembaga Publikasi Ilmiah Nusantara ]]>
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DOI: 10.70716/pjmr.v1i3.199
<![CDATA[The high public interest in skin care products has led to consumers facing various choices, encouraging manufacturers to innovate and promote their products, including through influencers. This study aims to evaluate the effect of online customer reviews and promotional content on impulse buying of The Originote products in Indonesia, with influencers as moderating variables. The focus of the study is Indonesian consumers aged 17 years and over who have purchased and tried The Originote products at least once. Data were collected through questionnaires from 205 respondents using purposive sampling techniques and analyzed using Structural Equation Modeling (SEM) with SmartPLS 4. The results showed that online customer reviews and promotional content have a positive and significant effect on impulse buying. However, influencers do not significantly moderate their relationship to impulse buying. This finding suggests that in digital marketing, trust in online customer reviews and the strength of promotional content are more effective in driving impulse buying than influencers. The practical implication of this research is the importance for businesses to focus marketing strategies on strengthening promotional content and online customer reviews]]>
<![CDATA[The Influence of Social Media and Lifestyle on Purchasing Decisions of Toko Kami Coffee Mediated by Brand Awareness ]]>
<![CDATA[Satria, Dimas]]>;
<![CDATA[Listiana, Erna]]>;
<![CDATA[Ahmadi, Ahmadi]]>;
<![CDATA[Barkah, Barkah]]>;
<![CDATA[Fitriana, Ana]]>
<![CDATA[ Primary Journal of Multidisciplinary Research Vol. 1 No. 3 (2025): Primary Journal of Multidisciplinary Research, June 2025 ]]>
Publisher : <![CDATA[Lembaga Publikasi Ilmiah Nusantara ]]>
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DOI: 10.70716/pjmr.v1i3.201
<![CDATA[This study aims to identify the impact of marketing through social media and lifestyle on purchasing decisions, with brand awareness as a connecting variable. The research design applied is causal research. A total of 220 Toko Kami consumers in Pontianak City were asked to fill out a questionnaire to collect data. The measurement model and structure of the research construct that is being developed are then analyzed using the Structural Equation Modeling (SEM) approach with the help of Smart PLS 4.0 statistical software. The findings of the study prove that Social Media Lifestyle Marketing and Lifestyle have a positive and significant effect on Purchase decisions and Brand Awa5reness. In addition, these two variables also affect Purchase Social media marketing decisions directly and indirectly, with Brand Awareness acting as a mediator. Brand Awareness also plays an important role, both as a direct factor and as a mediator in the relationship between Social Media and purchase decisions. This indicates that building strong brand awareness through consumer experiences will have a positive impact on loyalty and repurchase interest. This research is expected to provide valuable insights for business actors in developing effective marketing strategies in the digital era.]]>
<![CDATA[Profitabilitas sebagai Mediator Pengaruh Risiko, Modal, Tata Kelola, dan Efisiensi terhadap Pertumbuhan Laba Bank ]]>
<![CDATA[Yubileus, Fransisco]]>;
<![CDATA[Azazi, Anwar]]>;
<![CDATA[Ramadania, Ramadania]]>;
<![CDATA[Mustika, Uray Ndaru]]>
<![CDATA[ Primary Journal of Multidisciplinary Research Vol. 1 No. 3 (2025): Primary Journal of Multidisciplinary Research, June 2025 ]]>
Publisher : <![CDATA[Lembaga Publikasi Ilmiah Nusantara ]]>
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DOI: 10.70716/pjmr.v1i3.202
<![CDATA[This study investigates the mediating role of profitability, as measured by Return on Assets (ROA), in the relationship between credit risk (Loan Loss Provision/LLP), capital adequacy (Capital Adequacy Ratio/CAR), operational efficiency (BOPO), and board size on Return on Equity (ROE) growth within Indonesia’s banking sector. The study is grounded in the growing competition in the industry and the demand for robust financial performance amidst the ongoing transformation from conventional to digital banking. The dataset comprises quarterly financial statements from 13 banks over the 2020–2024 period, yielding 260 total observations. Panel data regression and Sobel test-based mediation analysis were employed using EViews 12 software. The findings reveal that ROA significantly mediates the negative effect of LLP and BOPO on ROE growth, and positively mediates the influence of board size. Conversely, the mediating role of ROA in the relationship between CAR and ROE growth was not statistically significant. These results underscore the strategic importance of profitability in linking managerial and operational factors to the financial growth of banks. The practical implication highlights the need for banks to prioritize risk management and operational efficiency to support sustainable earnings growth.]]>
<![CDATA[Pemanfaatan Ekstrak Kulit Ubi Jalar Ungu dalam Deteksi Boraks pada Kerupuk Puli yang dijual di Pasar Ngemplak Tulungagung ]]>
<![CDATA[Lauren, Angelita Rajinia]]>;
<![CDATA[Asworo, Riska Yudhistia]]>;
<![CDATA[Widwiastuti, Hanandayu]]>
<![CDATA[ Primary Journal of Multidisciplinary Research Vol. 1 No. 3 (2025): Primary Journal of Multidisciplinary Research, June 2025 ]]>
Publisher : <![CDATA[Lembaga Publikasi Ilmiah Nusantara ]]>
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DOI: 10.70716/pjmr.v1i3.210
<![CDATA[Method validation is one of the quality assurance processes that must be carried out on a developed Method Anthocyanins in purple sweet potato peel can be used as a reagent in a test kit for method development to detect borax. Borax is a substance prohibited as a food additive, yet it is still commonly found in food products such as kerupuk puli (a type of Indonesian cracker). Therefore, it is necessary to validate the test kit method using purple sweet potato peel extract to determine the borax content in kerupuk puli sold at Ngemplak Market, Tulungagung. The research method used was experimental, involving organoleptic testing, creation of a color comparator, method validation, and both qualitative and quantitative testing of borax in kerupuk puli. Organoleptic results from 5 samples indicated the possible presence of borax, characterized by a crispy texture and a bitter taste. The color comparator produced showed that purple sweet potato peel extract can detect borax, indicated by different color changes corresponding to each variation in borax concentration. The method validation results met the required criteria, including linearity with an R² of 0.996; Limit of Detection (LoD) of 0.028%; Limit of Quantification (LoQ) of 0.095%; accuracy of 101.04%; and Relative Standard Deviation (RSD) of 1.8%. The kerupuk puli samples tested using this method showed the presence of borax at a concentration of 0.0002%.]]>
<![CDATA[Analysis of Performance Based Budgeting Implementation at the Plantation and Livestock Service Office of West Kalimantan Province ]]>
<![CDATA[Papu, Tarsisius]]>
<![CDATA[ Primary Journal of Multidisciplinary Research Vol. 1 No. 3 (2025): Primary Journal of Multidisciplinary Research, June 2025 ]]>
Publisher : <![CDATA[Lembaga Publikasi Ilmiah Nusantara ]]>
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DOI: 10.70716/pjmr.v1i3.211
<![CDATA[The purpose of this study was to determine how to apply performance-based budgeting and to find out what factors affect the application of performance-based budgeting in the Plantation Service of West Kalimantan Province. This study uses performance indicators and value for money to measure the performance of an organization. The data used is primary data obtained from the West Kalimantan Provincial Plantation Service in the Finance section in the form of Government Agency Performance Accountability Reports (LAKIP) and other related documents which are then analyzed descriptively to present a complete picture of the social setting or the relationship between the phenomena tested. Based on the Value For Money Calculation, the results show that the West Kalimantan Provincial Plantation Service has shown economic, efficient and effective performance.]]>
