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All Journal Media Ekonomi dan Manajemen Managament Insight: Jurnal Ilmiah Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis DERIVATIF Dinamisia: Jurnal Pengabdian Kepada Masyarakat JMM (Jurnal Masyarakat Mandiri) Surya Abdimas FIDUSIA : JURNAL KEUANGAN DAN PERBANKAN Performance Jurnal Doktor Manajemen (JDM) Kumawula: Jurnal Pengabdian Kepada Masyarakat Creative Research Management Journal Jurnal Baabu Al-ilmi : Ekonomi dan Perbankan Syariah Journal On Teacher Education (Jote) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Indonesia Berdaya Society : Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Manajemen DIVERSIFIKASI JELAJAH: Journal of Tourism and Hospitality Jurnal Dehasen Untuk Negeri The Manager Reveiew Jurnal Administrasi Bisnis Nusantara Jurnal Semarak Mengabdi Jurnal Kewirausahaan dan Bisnis Al-Intaj : Jurnal Ekonomi dan Perbankan Syariah BAABU AL-ILMI: Ekonomi dan Perbankan Syariah
Herry Novrianda
Universitas Terbuka
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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Increasing Marketing Performance through Development of Market Orientation and Entrepreneurship Orientation (A Study on the Participation of Micro, Small and Medium Enterprises (MSMEs) in Bengkulu Province) Herry Novrianda; Aan Shar; Debby Arisandi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4901

Abstract

At this time, small, micro and medium enterprises (MSMEs) are required to continuously improve their performance. Moreover, if the market reach is not yet wide, business actors need to improve their marketing performance. The sampling method used a judgmental (purposive) technique with a sample size of 270 samples, namely owners/actors of micro, small and medium enterprises (MSMEs) in Bengkulu Province covering the districts of Kaur, Seluma, Lebong, Kepahiang, and Central Bengkulu whose businesses are in the trade and trade sector have been operating for at least the last 5 years. The research data were analyzed using the mean (mean) method and the frequency distribution table. The results of this study indicate that the MSME trade sector in Bengkulu Province has a good performance. This is because the MSMEs have been operating for 5 - 10 years (60.4%), even some of the MSMEs have been operating for 11-15 years (33.75) and > 15 years (5.9%). The types of MSME businesses in the trading sector in Bengkulu Province are food and beverage commodities from agricultural products (35.6%) and trade in agricultural products and live animals (29.3%). In addition, there are several other types of MSME businesses in the trading sector, such as retail trade in textiles and apparel (10%), personal goods (10%), household goods and second-hand goods (5.6%), and consumer goods. -craft items (5.6%). On average, the MSME sector actors also have the last education of SMA and Strata One (S1). Market orientation and entrepreneurial orientation support each other to improve the marketing performance of MSMEs in the trade sector in Bengkulu Province. The marketing performance of MSMEs in Bengkulu Province can be improved through the development of a market orientation that focuses on customer orientation activities but is also supported by competitor orientation and maintaining coordination between functions. In addition to improving the marketing performance of MSMEs through entrepreneurial orientation, MSMEs focus on innovation activities, being proactive and daring to take risks.
Increasing Marketing Performance through Development of Market Orientation and Entrepreneurship Orientation (A Study on the Participation of Micro, Small and Medium Enterprises (MSMEs) in Bengkulu Province) Herry Novrianda; Aan Shar; Debby Arisandi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5384

Abstract

At this time, small, micro and medium enterprises (MSMEs) are required to continuously improve their performance. Moreover, if the market reach is not yet wide, business actors need to improve their marketing performance. The sampling method used a judgmental (purposive) technique with a sample size of 270 samples, namely owners/actors of micro, small and medium enterprises (MSMEs) in Bengkulu Province covering the districts of Kaur, Seluma, Lebong, Kepahiang, and Central Bengkulu whose businesses are in the trade and trade sector. have been operating for at least the last 5 years. The research data were analyzed using the mean (mean) method and the frequency distribution table. The results of this study indicate that the MSME trade sector in Bengkulu Province has a good performance. This is because the MSMEs have been operating for 5 - 10 years (60.4%), even some of the MSMEs have been operating for 11-15 years (33.75) and > 15 years (5.9%). The types of MSME businesses in the trading sector in Bengkulu Province are food and beverage commodities from agricultural products (35.6%) and trade in agricultural products and live animals (29.3%). In addition, there are several other types of MSME businesses in the trading sector, such as retail trade in textiles and apparel (10%), personal goods (10%), household goods and second-hand goods (5.6%), and consumer goods. -craft items (5.6%). On average, the MSME sector actors also have the last education of SMA and Strata One (S1). Market orientation and entrepreneurial orientation support each other to improve the marketing performance of MSMEs in the trade sector in Bengkulu Province.
Co-Authors Aan Sahar Aan shar Aan Shar Aan Shar Aan Shar Aan Shar Abdur Rahim, Abdur Abi, Yudi Irawan Ahmad Soleh Aji Purnomo Akmal, Samsul Akram Harmoni Wiardi Al Hidayat, Rahmat Ana Nurmalia Andi Lopa Ginting Aprizal, M.Irpan Azuwandri, Azuwandri Chandra, M. Jeffri Arlinandes Debby Arisandi Debby Arisandi Debby Arisandi Debby Arisandi, Debby Dhimas Setyo Nugroho Ditasman, Ditasman Dora Wasi Dwi Kristanti Edwin Junidi Effed Darta Hadi Eka Putra, M Bima Faisal Muttaqin Fitri, Marsellina Gustini, Gustini HANUARSYAH , DWI Hariyadi, Rizky Herlina, Meti Iksan Hasibuan Imam Hambali Iwi Karmita Sari Janusi Waliamin Kusmawati, Nanda Lestari Lestari Lina Asnamawati M Bima Eka Putra Marliza Ade Fitri Marsellina Fitri Mikaresti, Pamela Mikaresti, Pamella Muttaqin, Faisal Nengsih, Mimi Kurnia Nour Farozi Nugroho, Dhimas Setyo Okka Adittio Putra Puspita, Veny Putra, M Bima Eka Rafsanjani, Rikei Risnita Tri Utami Robiansyah, Anton Rossa Damayanti Selamet Fuadi Shar, Aan Sherly Nelsa Fitri Sintia Safrianti Solichin Solichin Steviani Batti Sudriyanti Putri Timbul Rasoki Tito Irwanto Tito Irwanto Tito Irwanto, Tito Wediyanto, Eko Yusmaniarti Yusnita, Yuli