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Kausalitas Fasilitas, Bukti Fisik, dan Kualitas Pelayanan terhadap Keputusan Mengunjungi Transmart Majapahit Semarang Firdaus; Jumai; Sulistiyaningsih, Sri; Astono, Ari Dwi; Jatmiko, M.Roby; Martini
Business Perspective Journal Vol. 4 No. 1 (2024): Business Perspective Journal
Publisher : Prodi Administrasi Bisnis FISIP Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/bpj.v4i1.1455

Abstract

The retail world is a business that is quite developed in Indonesia, especially since licensing and ownership has been made easier by the government, both direct establishment and franchising. This research aims to describe the causality between the variables of facilities, physical evidence, and services on the decision to visit the Transmart in Majapahit, Semarang. The population in this study were visitors to the Transmart mall in Majapahit, Semarang. The research sample consisted of 100 respondents who met the sampling criteria (purposive sampling). Data collection was carried out in a structured manner through an instrument (questionnaire) with a Likert scale of 1-10, the data collected was processed with the help of SPSS. The results of this research show that complete facilities can be one of the factors for consumers visiting Transmart. Apart from that, this research also shows that physical evidence in the form of magnificent buildings and excellent service from mall staff or employees can be a strengthening factor for consumers. visit. In this research, service is the thing that is most looked at by consumers, this also indicates that Transmart Majapahit needs to improve its services from all existing aspects. Keywords: facilities, physical evidence, services quality, visit decisions, transmart
Pengaruh Kualitas Pelayanan, Harga Tiket, Fasilitas dan Citra Destinasi terhadap Keputusan Berkunjung pada Kolam Renang Pandanaran Hills Ananda, Fariz; Safitriani, Ayu; Firdaus; Astono, Ari Dwi; Septiana, Zulfa; Puspitasari, Irma
Business Perspective Journal Vol. 4 No. 1 (2024): Business Perspective Journal
Publisher : Prodi Administrasi Bisnis FISIP Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/bpj.v4i1.1656

Abstract

The purpose of this research is to determine the influence of service quality, ticket prices, facilities, and destination image on the decision to visit the Pandanaran Hills swimming pool. The population in this study is unknown or cannot be determined, while the sample is 100 respondents. The method used in this research is a quantitative method involving visitors to the Pandanaran Hills Swimming Pool. The data collection technique in this research is nonprobability sampling with the accidental sampling method. The data analysis technique used in this research is Ordinal Logistic Regression using SPSS software. The research results show that based on the results of the w test, service quality has a positive and significant effect on visiting decisions with value and with significant value. Ticket prices have a positive and significant effect on visiting decisions. Facilities have a positive and significant influence on the decision to visit. Destination image has a positive and significant influence on the decision to visit. Simultaneously, Service Quality, Ticket Prices, Facilities and Destination Image have a positive and significant influence on the decision to visit visitors to the Pandanaran Hills Swimming Pool. Keywords: service quality, ticket prices, facilities, destination image, visiting decision
Pengaruh Promosi terhadap Kepuasan Pelanggan dengan Kualitas Pelayanan sebagai Variabel Pemoderasi Ari Dwi Astono; Susilo, Bambang Widjanarko Susilo
Jurnal Bingkai Ekonomi (JBE) Vol 8 No 2 (2023): Agustus : Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v8i2.282

Abstract

Industri perbankan merupakan sektor ekonomi yang memiliki peran tertentu dalam pertumbuhan ekonomi. Industri perbankan harus memainkan peran promosi dan penyampaian layanan untuk memuaskan pelanggan. Penelitian ini bertujuan untuk mengetahui pengaruh promosi terhadap kepuasan pelanggan dengan kualitas pelayanan sebagai variabel pemoderasi. Berdasarkan pengujian hipotesis, hasil uji F menunjukkan bahwa promosi dan kualitas produk secara simultan berpengaruh terhadap kepuasan pelanggan. Hasil uji t menunjukkan bahwa promosi dan kualitas pelayanan berpengaruh signifikan terhadap kepuasan pelanggan, namun kualitas pelayanan tidak dapat menjadi variabel moderating antara pengaruh promosi terhadap kepuasan pelanggan. Hasil penelitian menunjukkan bahwa 1) promosi berpengaruh positif dan signifikan terhadap kepuasan pengguna, 2) kualitas layanan berpengaruh positif dan signifikan terhadap kepuasan pengguna, dan 3) kualitas layanan tidak dapat mengurangi pengaruh negatif dan tidak signifikan terhadap kepuasan pengguna. Dampak kesimpulannya, ASB BPRS harus mengedepankan kualitas layanan yang baik dan memberikan sosialisasi yang bermanfaat dan menarik dalam rangka meningkatkan kepuasan pengguna. Studi selanjutnya telah digeneralisasi ke fasilitas dan lokasi yang berbeda dan menambahkan variabel lain di luar studi ini.
PERANAN KUALITAS PELAYANAN, HARGA DAN KELENGKAPAN PRODUK dalam meningkatkan LOYALITAS KONSUMEN DI UNIMUS MART SEMARANG Astono, Ari Dwi; Suharti; Dwi Atmini , Ninik
Jurnal Bingkai Ekonomi (JBE) Vol 9 No 2 (2024): Agustus 2024: Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v9i2.448

Abstract

Indonesia's economic development is increasing and entrepreneurs compete with each other in business. Unimus mart is a business unit of the Muhammadiyah University of Semarang whose business activities have received interesting attention. The aim of this research is to test Service Quality (X1), Price (X2) and Product Completeness (X3) and Consumer Loyalty (Y) at Unimus mart Semarang. The research population is Unimus mart consumers who have made at least 2 purchases, the number of which is unknown, while the sample was calculated using the Lemeshow formula of 100 respondents. The sampling technique was accidental sampling technique. Data analysis uses multiple linear regression. The results of this research show that price has a positive and significant influence on consumer loyalty. Product completeness has no effect on consumer loyalty. Service quality has a positive and significant effect on consumer loyalty. And simultaneously price, product completeness and service quality have a positive and significant effect on consumer loyalty.
OPTIMALISASI PENERAPAN TEKNOLOGI PERONTOK JAGUNG UNTUK MENINGKATKAN PRODUKTIVITAS PASCA PANEN DI METESEH Nurhayati, Nurhayati; Astono, Ari Dwi; Ambarsari, Arum; Baskara, Andika
Jurnal Abdimas Bina Bangsa Vol. 5 No. 2 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i2.1186

Abstract

Corn is the leading agricultural product for corn farmers in Meteseh Village, Tembalang Subdistrict, Semarang City. However, the farmers process and thresh the corn manually without using machine tools, so it takes a long time and is inefficient. To overcome this problem, the service team designed and made a corn threshing machine that was used to optimize the application of corn threshing technology to increase post-harvest productivity. This service activity begins with the handover of the corn thresher machine to the farmer group, then the presentation and training on the use of the machine. The corn threshing process is carried out by inserting corn into the thresher shaft, then the thresher knife will separate the corn kernels from the stalks. The results of the threshing trial showed that this machine can work well, is very practical to use, easy to carry around, fast production process, undamaged corn cobs, and low electrical power. This machine has a power of 0.5 HP which is able to thresh corn kernels with a production capacity of 183 kg/hour
The Mediating Role of Digital Transformation in the Effect of Dynamic Capabilities on Business Resilience Nurhayati, Nurhayati; Astono, Ari Dwi
JDM (Jurnal Dinamika Manajemen) Vol 15, No 1 (2024): March 2024
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v15i1.49153

Abstract

The purpose of this research is to investigate the interplay among dynamic capabilities, digital transformation, and business resilience, particularly focusing on micro, small, and medium enterprises (MSMEs) in Indonesia. This study used a survey method to collect the data and then analysed it using Structural Equation Modelling (SEM) to test the hypothesis. The results show that dynamic capabilities and digital transformational positively affect business resilience. Furthermore, digital transformational as a mediator between them. This research provides further suggestions on how dynamic capabilities can improve digital transformational in their business resilience. The conclusion drawn from this study is that dynamic capabilities directly influence digital transformation and contribute to its success. Furthermore, dynamic capabilities indirectly affect business resilience through digital transformation, with digital transformation acting as a mediator in the correlation between dynamic capabilities and business resilience. This finding underscores the significance of dynamic capabilities in driving digital transformation adoption and subsequently enhancing business resilience, particularly in the context of Indonesian MSMEs.
PELATIHAN PENGAJAR DAN PENGEMBANGAN PSIKOMOTORIK ANAK-ANAK MIGRAN DI SB AT-TANZIL HICOM KUALA LUMPUR MALAYSIA Nurhayati, Nurhayati; Astono, Ari Dwi; Yustinah, Yustinah; Syarif, Tiara Almas
Jurnal Abdimas Bina Bangsa Vol. 5 No. 2 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i2.1276

Abstract

The continuity of the Cooperative business will not escape the problems that can be experienced in the future. If the Cooperative's problems are not immediately anticipated and resolved properly, it will be fatal to its sustainability. Therefore, strategic management and operational strategies in cooperative activities are very important to pay attention to. The purpose of the Community Service (PKM) activities at the Banyumanik Banyumanik Dairy Cooperative business in Semarang City is to provide strategic management assistance and operational strategies. This PKM uses the Participatory Action Research (PAR) method through strategic management and operations strategy assistance activities. The evaluation results of this PKM obtained the conclusion that knowledge of strategic management and operations strategy increased 80%, the ability of strategic management and operations strategy increased 75%, the ability to develop strategic management and operations strategy increased 84%, the skills to achieve competitive advantage through strategic management and operations strategy increased 90%, and the skills to develop and implement strategic management and operations strategy increased 90%.
Workshop Digital Marketing Batik Semarang 16 Di Kota Semarang Lasmiatun, Lasmiatun; Astono , Ari Dwi; Nurlita, Eka; Rafi’ah, Shafiyah Ainur
Jurnal Ngejha Vol 4 No 1 (2024): Jurnal Ngejha
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LP2M) IAI Al-Khiarat Pamekasan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32806/ngejha.v4i1.375

Abstract

Penelitian ini bertujuan untuk mengetahui langkah optimalisasi promosi, harga, dan lokasi terhadap minat beli konsumen pada Batik Semarang 16. Yang mana dalam penelitian ini muncul dengan konsep workshop mengenai digital marketing. Penelitian ini menggunakan metode pengumpulan data primer yaitu melalui wawancara kepada owner dari batik Semarang 16 dan beberapa peserta workshop yang kemudian dijadikan responden. Sementara data lainnya menggunakan studi literatur sebagai data sekunder sesuai keperluan penelitian. Hasil workshop penelitian yang mendalam menunjukkan bahwa meskipun promosi melalui digital marketing di platform-platform populer seperti Instagram dan website telah diterapkan secara luas, metode ini belum sepenuhnya efektif dalam meningkatkan minat beli konsumen secara signifikan. Selain faktor promosi, berbagai elemen lain, seperti penetapan harga yang kompetitif dan lokasi strategis dari produk atau layanan yang ditawarkan, juga berperan penting dalam mempengaruhi minat beli konsumen. Analisis data penjualan yang dilakukan selama periode tertentu menunjukkan adanya fluktuasi yang cukup mencolok dalam angka penjualan sepanjang tahun, dengan penjualan tertinggi tercatat pada bulan Maret dan terendah pada bulan Juli. Hal ini mengindikasikan bahwa terdapat faktor-faktor musiman atau peristiwa khusus, seperti hari raya, festival belanja atau adanya bazaar yang secara langsung memengaruhi minat beli konsumen, sehingga perlu diperhatikan dalam strategi pemasaran ke depan
PENGARUH KUALITAS PELAYANAN KARYAWAN, PERSEPSI HARGA, DAN LOKASI TERHADAP KEPUASAN PELANGGAN (Studi pada Mahasiswa Universitas Muhammadiyah Semarang Pelanggan JNE) Astono, Ari Dwi; Haryani
Jurnal Cakrawala Informasi Vol 4 No 2 (2024): Desember : Jurnal Cakrawala Informasi
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) - Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this research is to analyze the influence of employee service quality, price perception, and location on customer satisfaction (study of students at Muhammadiyah University, Semarang, JNE customers. The data collection method uses a questionnaire, the sampling technique is accidental sampling. A total of 100 respondents are JNE customers in the city of Semarang Based on testing, employee service quality variables have a positive and significant effect on customer satisfaction. Price perception has a positive and significant effect on customer satisfaction.
THE THE EFFECT OF REPUTATION AND COMPETENCE ON CUSTOMER LOYALTY THROUGH CUSTOMER TRUST Dwi Astono , Ari
International Journal of Global Accounting, Management, Education, and Entrepreneurship Vol. 1 No. 2 (2021): International Journal of Global Accounting, Management, Education, and Entrepre
Publisher : Sekolah tinggi ilmu ekonomi pemuda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48024/ijgame2.v1i2.22

Abstract

This study aims to analyze the effect of reputation, competence on customer loyalty with customer trust as an intervening variable. The population in this study were students of private tertiary institutions in Central Java who are members of Services for Higher Education Institutions Region VI, while a sample of 5 private universities, using the purposive sampling method, was taken with the Slovin formula of 190 respondents. The analysis technique uses regression analysis. Research results show the customer trust variable can be an intervening variable or able to mediate between the direct influence of the reputation variable and the competency variable on customer loyalty variables.
Co-Authors Abdullah, Zailani Adhitya Yoga Prasetya Adistine Zafir Yunianur Alilatulbariza Amalia Wulandari, Nisa Ambarsari, Arum Amrudin Mahfud Jumai Ananda, Fariz Andika Baskara Andika Baskara Andro Dewantara Noegroho Anis Thurmudhi Annisa Laillah Raditriya Asepta Hendriyanto Asepta Hendriyanto Bagus Abdillah Bambang Widjanarko Susilo Baskara, Andika Bilal, Bilal Dedik Purwanto Dian Kurniasari Dwi Atmini , Ninik Dwi Kuswanto Edy Purwanto Edy Purwanto Elina Felda Evie Yunita F.S Felda, Elina Fiderius Ismanto Firdaus Firdaus Firdaus Firdaus Hardiwinoto Hardiwinoto Harlan A. Ganur Haryani Haryanik, Dwi Hedy Ilham Widyatama Ida Kristiana Irma Puspitasari, Irma Jati Widya Iswara Jatmiko, M.Roby Juma'i, A.M Jumai Jumai Jumai KMT Lasmiatun Kukuh Mulyanto Kukuh Mulyanto Lasmiatun, Lasmiatun M Martini M Roby Jatmiko M, Rosiana Novitasari M. Rully Sjahirul Alim M. Sufi Ali Imran M.Roby Jatmiko MARTINI Martini Martini Meizar Effendi Meizar Effendi Nanda Wanifa Lutfiani Nisa Amalia Wulandari Noegroho, Andro Dewantara Nur Muttaqien Zuhri Nurhayati Nurhayati Nurhayati Nurhayati, Farida Keni Nurlita, Eka Nuruddin Mahmud Peby Widyaningsih Putri, Cut Wanda Cahya Rafi’ah, Shafiyah Ainur Raihan, M. Dhany Ristanto, Hesti Ristianawati, Yuyun Riyono, Riyono Safitriani, Ayu Sayid Labib Mustofa Septiana, Zulfa Siti Hidayah Siti Ma`Rufah Sri Mulyani Sri Sulistiyaningsih Sri Sulistiyaningsih Sri Sulistiyaningsih Suharti Suharti Suharti Suharti Sulistiyaningsih, Sri Syarif, Tiara Almas Tiara, Aldiva Qolby Turmudhi, Anis Wa Ode Sitti Nurrahmah Wa Ode Sitti Nurrahmah Wahyu Imam Santoso Yustinah