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Journal : Economic Reviews Journal

Popularitas Thrifting dan Faktor Harga Terhadap Pola Konsumsi Fashion Generasi Z di Denpasar Nirmala Adinda Putri, Ni Kadek Dilla; Widhi Antari, Ni Putu Bayu; Widya Hadi Saputra, I Gusti Ngurah; Suidarma, I Made
Economic Reviews Journal Vol. 5 No. 2 (2026): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v5i2.1113

Abstract

This study aims to analyze the influence of thrifting popularity and price factors on fashion consumption patterns among Generation Z in Denpasar City. The rapid development of the fashion industry and the widespread use of social media have significantly influenced consumer behavior, particularly among young people. Thrifting has emerged as an alternative consumption practice due to its affordability, uniqueness, and sustainability value. This study employs a qualitative approach using observation, in-depth interviews, and documentation involving 11 informants selected through purposive sampling. Data were analyzed using the Miles and Huberman interactive model, including data reduction, data display, and conclusion drawing. The results show that social media plays a significant role in increasing the popularity of thrifting, which in turn influences the preferences and purchasing decisions of Generation Z. Price is identified as the main factor driving the shift from new fashion products to second-hand items. Additionally, the study reveals a shift toward more economical, trend-oriented, and environmentally conscious consumption patterns. Thus, thrifting reflects not only a trend but also a transformation in lifestyle and consumption behavior among Generation Z.
Co-Authors Anak Agung Ayu Ngurah Sri Rahayu Gorda Anak Agung Ayu Ngurah Tini Rusmini Gorda Anak Agung Ngurah Eddy Supriyadinata Gorda Anak Agung Ngurah Oka Suryadinatha Gorda Antari, Putu Eva Ditayani Ayu Made Dwi Apsari Dharma, I Dewa Gede Candra Ekaresty Haes, Putri Evirio Rahman, Royan Fredy Maradona, Agus Gautama, Anak Agung Ngurah Restu Gine Das Prena Gorda, A.A.A. Ngr Sri Rahayu Gusi Putu Lestara Permana Haevita Astriena Natalia Himalaya, I Gede Oka I Gusti Ayu Ratih Swandewi I Kadek Jaya Perdana I Made Chandra Mandira I Made Suidarma I Nyoman, Windu Surya Sidantha I Putu Dharmawan Pradhana Ida Ayu Iswari Pidada Ika Elsiani Adek Jamil, Nor Suhaira Juwita Sari, Putu Ratna Kadek Devi Kalfika Anggria Wardani Kadek Linda Kusnita Kadek Rara Cahyani Komang Sri Widiantari Lessu, Milida Lestari, Ni Putu Intan Luh Komang Anita Subawa Putri N. Putri Sumaryani N. Putri Sumaryani Ngurah Tini Rusmini Gorda, Anak Agung Ayu Ni Ketut Elly Sutrisni, Ni Ketut Elly Ni Nyoman Alit Julia Lestari Ni Putu Nina Eka Lestari Ni Putu Yunita Anggreswari Ni Putu, Nina Eka Lestari Ni Wayan Merry Nirmala Yani Ni Wayan Merry Nirmala Yani Nilna Muna Nina Eka Lestari, Ni Putu Nirmala Adinda Putri, Ni Kadek Dilla Numertayasa, I Wayan Nuraga, Ketut Nurlita Cahyani, Ni Kadek Dwi Oka Suryadinatha Gorda A A N Putri Ekaresty Haes Putu Dyah Permatha Korry Putu Erika Silvarasthia Putu Gede Subhaktiyasa Putu Irma Yunita Putu Ratna Juwita Sari Ratna Juwita Sari, Putu Rosalinda Rosalinda Sang Ayu Ketut Candrawati Sanju Kumar Singh Sari, Kadek Ayu Nirmala Sari, Putu Ratna Juwita Subrata, I Wayan Wisnu Tegar Pramana Adi Putra I Wayan Wicaksana, I Putu Bayu Andre Widhi Antari, Ni Putu Bayu Wijaya, Gede Crisna Winda Yanti Ni Kadek Wirsa I Nengah Yani, Ni Wayan Merry Nirmala