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Sondang Manik
Faculty Of Language And Arts, Universitas HKBP Nommensen Medan, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Physics Public Health Social Sciences Other

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Journal : SOCIETIES: Journal of Social Sciences and Humanities

 1 
Semiotic Analysis in Skintific Indonesia Products Advertisements Sipahutar, Ike Nurmayanti; Manik, Sondang; Pasaribu, Arsen Nahum
SOCIETIES: Journal of Social Sciences and Humanities Vol 4, No 2 (2024): SOCIETIES: Journal of Social Sciences and Humanities
Publisher : SOCIETIES: Journal of Social Sciences and Humanities

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/societies.v0i0.69777

Abstract

Abstract. Semiotics is the study of how a sign or symbol is used to produce meaning. This research aims to describe the denotation meaning, connotation meaning, and myth contained in the advertisement of Skintific Indonesia products. The analysis uses Barthes' theory. This research focuses on the exploration of visual and verbal elements in advertisements. The research method uses a qualitative descriptive method. Data was taken from the Youtube platform. The results showed that Skintific Indonesia advertisements have visual signs and verbal signs. In the denotation meaning, there are elements such as product, model, color, and text that explicitly describe the product as brightening, anti-acne, moisturizing, and others. In the connotation meaning, there are visual designs that are explicitly meaningful to give an impression of the product and also provide benefits from the manufacturer. In this research, no myths were found. Skintific products are considered an important part of achieving grooming style. In this way the author uses Barthes' theory, revealing the meanings hidden in the visual and verbal used in the advertisement. It can be understood how the Skintific Indonesia brand can attract the attention of wider community and how the advertisement uses verbal/words used to explain products associated with certain values such as natural beauty, long-lasting, healthy, and has no side effects in its use. This research also reveals important meanings hidden in Skintific Indonesia product advertisements and how semiotic elements can be used to create a positive relationship between brands and consumers. Keywords: Semiotic; Denotative; Connotative; Myth; Products advertisements.
Co-Authors A Sembiring, Rony Agnes Caroline Baene Agnes Shinta Sibarani Agustina Septua Sapta Sihotang Alvienna Sifa Maulida Nasution Ance Rosario Siallagan Aritonang, Juni Jeffri Aritonang, Melly Stevani Arsen Nahum Pasaribu Atabong Nee Alemanjoh Maria Nkea Atalisi Zalukhu Atonso Hasibuan Bimbi Izumi Sembiring Bimbi Izumi Sembiring Darman Pangaribuan Dewi Maya Manurung Dewi Purnamasari Laia Laia Dewi Sartika Sitompul Dian P Pasaribu Donna Pasaribu Donna Ria Pasaribu Dorayanti Lumban Gaol Dusman Pasaribu Dusman Pasaribu Dwike Agustina Siahaan Edi Suprayetno Efendi Barus Elfrida, Rotua Eliana Sitompul Elsha Yohana Sinaga Erika Sinambela Erika Sinambela Ervina Br Tarigan Esraweddi Siregar Ester Alischa M Ester Donna Simanjuntak Eva Febriana Citranita Gulo Farida Hanum Pakpahan Febrika Dwi Lestari Febriwan Harefa Fhadillah Dhuha Fhadillah Dhuha Freddy Nababan Friska Grace Gea, Pinta Ginting, Dameria Ginting, Desinta Godwill Chenyuei Akwene Guntur Simanjuntak Hasibuan, Wan Syahfina Yahmi Heppy Naibaho Hilman Pardede Hutabarat, Nentriana Hutauruk, Lasma Duma Lestari Immanuel Padang Immanuel Padang Jessica Tryadi Jonris Tampubolon Jubil Ezer Sihite Jubil Ezer Sihite Juni Jeffri Aritonang Junita Batubara, Junita Kammer Tuahman Sipayung Kardelius Giawa Kartika Enjelina Aritonang Komilovna, Nasiba Lasmaida Nainggolan Lastri Manurung Lastri W Manurung Lastri wahyuni Manurung Lastri Wahyuni Manurung Lastri Wahyuni Manurung Lastri Wahyuni Manurung Laura. A Simanjuntak Leriana Marbun Lina Sriulina Br. Tarigan Lina Sriulina Br. Tarigan Manihuruk, Leo Lihardo Manik, Nani Kurniaty Manurung, Lastri W Maria Claudya Marlina Surya Indriani Melissa Sidauruk Mey Trisnawati Hulu Milala, Herian Bastanta Milisi Sembiring Munaldus . Munthe, Lince Nainggolan, Lasmaida Nainggolan, Michael Hansen Nainggolan, Nadia Nani Manik, Nani Napitupulu, Eka Niagara Ramses Pandapotan Hutapea Nomita Herlyna Manurung Nurazizah Nurhalimah Lubis Oristia G Pakpahan Pangaribuan, Jontra Jusat Pangaribuan, Rotua Elfrida Pasaribu, Arsen Pasaribu, Dian Polotangi Pandapotan Pasaribu, Niko Andrianta Pasaribu, Tiara Pasaribu, Tiara Poster Sagala Poster Sagala Poster Sagala Purba, Agi Julianto Martuah Purba, Theresia Christine Putri Plorensia Panggabean Rajagukguk, Rosdiana Richad Hamonangan Rini Saragih Riniwati Sembiring Risda Hartati Sitorus Romahulina, Romahulina Roni Arahta Sembiring Rony A Sembiring Rony Arahta Sembiring Rotua Elfida Rotua Elfrida Sahlan Tampubolon Sahlan Tampubolon Saragih, Ronald Heriko Saragih, Yohana Insani Sayumen Manao Sembiring, Ronny A Septian Mangaratua Panjaitan Sibagariang, Ruth Olga Sidabutar, Johannes E Sihete, Jubil Ezer silvia sayu - Simanjuntak, Fransisca Simbolon, Ester Wilis Sinaga, Boby Andre Sinaga, Eka Risma Febiola Sinaga, Eunike Angita Sipahutar, Ike Nurmayanti Sri Henni Br Saragih Suci Wahyuni Marunduri Suparjo Suparjo Tarigan, Enina Putri Aurora Br Tarigan, Ervina Br Theresia Christine Purba Tiara K asaribu Tiara K Pasaribu Tiara Kristina Pasaribu Tiara Krstin A. Pasaribu Togue Nana Dipanda Franklin Torang Sinurat Totok Dewayanto Turnip, Trisnawati ugaina hasibuan Vania Vania Victory Budi Abadi Simbolon Virda Natesya Yarman Ndraha Yensi Nurisa Simaremare Yinghuei Chen Zebua, Yuniati