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All Journal ETIKONOMI Jurnal Kajian Informasi & Perpustakaan Indonesian Perspective Jurnal Ekonomi dan Bisnis Islam Journal of Economic, Bussines and Accounting (COSTING) AFRE Accounting Financial Review EKONOMIS : Journal of Economics and Business JURISMA: Jurnal Riset Bisnis & Manajemen Jurnal Manajemen Jurnal Pengabdian Dharma Laksana Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Informatika Ekonomi Bisnis Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat BERNAS: Jurnal Pengabdian Kepada Masyarakat JBMR: Journal of Business and Management Review Jurnal PADMA: Pengabdian Dharma Masyarakat Golden Ratio of Mapping Idea and Literature Format Golden Ratio of Social Science and Education East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Bisnis, Ekonomi, dan Sains Jurnal Keuangan dan Perbankan(KEBAN) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Indonesian Perspective English Journal Literacy Utama Relevance: Journal of Management and Business Journal Of Communication Education Media Bina Ilmiah International Journal of Economics (IJEC) Journal Research of Social Science, Economics, and Management Jurnal Informatika Ekonomi Bisnis Ekspresi: Publikasi Kegiatan Pengabdian Indonesia Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Edumaspul: Jurnal Pendidikan
Saputera, Denny
Universitas Widyatama
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Penguatan Kapasitas SDM melalui Branding dan Diversifikasi Produk sebagai Strategi Peningkatan Daya Saing UMKM di Era Globalisasi Hariroh, Fiqih Maria Rabiatul; Saputera, Denny; Kosim, Muhammad
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 2 (2026): MARET-APRIL
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/m5pqer54

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam mendorong pertumbuhan ekonomi nasional. Namun, di era globalisasi, UMKM menghadapi tantangan serius berupa ketatnya persaingan, keterbatasan kapasitas sumber daya manusia (SDM), lemahnya strategi branding, serta kurangnya diversifikasi produk. Kondisi ini menyebabkan daya saing UMKM relatif rendah dibandingkan produk sejenis dari pasar global. Oleh karena itu, penguatan kapasitas SDM melalui peningkatan pengetahuan branding dan diversifikasi produk menjadi urgensi utama agar UMKM mampu bertahan dan berkembang.  Tujuan penelitian ini adalah untuk: (1) menganalisis peran penguatan SDM terhadap kemampuan branding dan diversifikasi produk, (2) merumuskan strategi peningkatan daya saing UMKM berbasis kapasitas SDM, dan (3) menghasilkan model pemberdayaan UMKM yang adaptif terhadap tantangan globalisasi. Metode penelitian yang digunakan adalah pendekatan deskriptif-kualitatif dengan teknik studi literatur, observasi, serta wawancara mendalam kepada pelaku UMKM. Selain itu, dilakukan pelatihan dan pendampingan sebagai bentuk intervensi untuk mengukur efektivitas peningkatan kapasitas SDM dalam implementasi branding dan diversifikasi produk. Luaran yang ditargetkan meliputi: (1) publikasi artikel ilmiah pada jurnal nasional terakreditasi, (2) model strategis penguatan kapasitas SDM UMKM berbasis branding dan diversifikasi produk, serta (3) peningkatan kemampuan praktis pelaku UMKM dalam merancang branding dan diversifikasi produk untuk memperluas pasar dan meningkatkan daya saing.
Financial Attitude as a Mediating Variable for Financial Inclusion and Financial Literacy on The Financial Performance of MSMEs Adibah Yahya; Denny Saputera; Taufik Hidayat; Rina Nurjanah
AFRE (Accounting and Financial Review) Vol. 7 No. 2 (2024): July 2024
Publisher : Postgraduate Program Merdeka University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/afr.v7i2.12685

Abstract

This study aims to examine financial inclusion, financial literacy and financial attitudes towards the financial performance of MSMEs. Problems faced by MSMEs regarding financial management.  Factors that affect the financial performance of MSMEs include financial inclusion knowledge, financial literacy, and financial attitudes. The population of this research is MSMEs in Bekasi Regency. The research sample used a non-probability sampling method, namely quota sampling. Data processing techniques using PLS. The results showed that directly, financial inclusion and financial literacy had a significant positive effect on financial performance. However, financial attitudes have no effect on financial performance, besides that financial attitudes cannot mediate the effect of financial inclusion and financial literacy on financial performance. Financial literacy on financial performance.DOI: https://doi.org/10.26905/afr.v7i2.12685
Co-Authors Adella, Renita Adi Maryadi Adinda Siti Zahra Aditya Yudanegara Agustine, Merryam Aminudin Andhi Sukma Arsendo, Rio Ayu Widia Chen, Robin Dalopez, Marcelina Matilda Mingga Daniyah, Alifa Putri Dede Hertina Delima, Trianita Della Dwinanti Sumpena Dermawan, Denden Dimas Dewi, Rina Ariyanthi Dewiana Novitasari Diah Sri Rejeki Dwi Fauziansyah Moenardi Dwi Fauziansyah Moenardy Dwi Fauziansyah Moenardy Dwi Fauziansyah Moenardy Effendi, Kharisya Ayu Evi Nursanti Rukmana, Evi Nursanti Firdaus Putra Firmansyah, Azzahra Putri Fitri Amalia Gilang Nur Alam Gilang Nur Alam Gugup T. Prihatma Hariroh, Fiqih Maria Rabiatul Hasbi Hawari Ibrahim Adi Surya Ilham Muhammad Mardiputra Jainuri Jainuri John Henry Wijaya Laila, Nida Laila Madinda, Reski Nasvar Azis Moenardy, Dwi Fauziansyah MUHAMMAD KOSIM, MUHAMMAD Muhsoni, Ridwan Muttaqin, Rizqi Nabila, Salima Ananda Nida Laila Laila Nisawati, Inna Nurjanah, Rina Pana Gelora Pantalo, Stevin Martha Moia Partogi, Meilky Rachmawati, Evi Radhi Abdul Halim Rachmat Ramdani, Cecep Reyhan Ariz Altariq Reyhan, Felix Rina Ariyanthi Dewi Rina Ariyanthi Dewi Rina Ariyanti Dewi Rina Nurjanah Risca Meyliawati Risca Meyliawati Rizal Budi Santoso Rizal Budi Santoso Rizal Budi Santoso Rizqi Muttaqin Rizqi Muttaqin Rizqi Muttaqin Rizqi Muttaqin Rizqi Muttaqin Sakina Ichsani Santoso*, Rizal Budi Santoso, Rizal Budi Soni A. Nulhaqim Syahidah, Najiyyah Nur Taharuddin, Nurul Shima Taufik Hidayat Taufik Hidayat Whan Augustin Ainul Amri Wijaya, John Henry Wulan Rahma Dewi Yahya, Adibah