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Pemberdayaan Ibu-ibu PKK melalui Inovasi Produk Kosmetik Alami Berbasis TOGA di Perumahan Green Semesta Semarang Dyah Palupiningtyas; Krisnawati Setyaningrum Nugraheni; Ambar Dwi Erawati; Yema Charista Zelda; Ani Puspitasari
Jurnal Pengabdian Masyarakat Waradin Vol. 5 No. 1 (2025): Jurnal Pengabdian Masyarakat Waradin
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/wrd.v5i1.411

Abstract

This community service program aimed to empower women from the Family Welfare Program (PKK) in Green Semesta Housing, Semarang through the innovation of natural cosmetic products based on medicinal plants (TOGA). The "housewife creative" approach was used to optimize the participants' creative potential. Activities included training on natural cosmetic production, entrepreneurship workshops, and intensive mentoring. As a result, two innovative products were created: "Lulur Herbal Semesta" and "Green Glow Body Scrub". Participants' knowledge and skills increased by 75%. A business group called "Semesta Herbal Beauty" was formed, showing the program's sustainability potential. The use of simple technology and innovation based on local wisdom proved effective in increasing productivity and product quality. This program demonstrates the potential for community economic empowerment through optimizing local resources.
Pendampingan SDM Tata Kelola Kawasan Kuliner Kelurahan Ledok, Kecamatan Argomulyo Kota Salatiga Dyah Palupiningtyas; Krisnawati Setyaningrum N; Renny Aprilliyani
Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2023): Oktober : Jurnal Pengabdian Masyarakat
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/abdimas45.v2i2.1685

Abstract

This community service activity aims to provide assistance and assistance to cassava business actors in Ledok Village, Argomulyo District, Salatiga City. Problems identified include a lack of understanding of digital marketing, a lack of attractiveness in packaging design, and the need for increased product branding. Apart from that, the impact of the COVID-19 pandemic has also caused a decrease in their business turnover. This activity involves training, workshops and individual consultations to increase the understanding and skills of business actors in digital marketing, packaging design development and effective branding design. Apart from that, the creation of social media accounts and e-commerce platforms is also carried out to facilitate online product marketing. The results of this activity include increased understanding and skills of business actors, changes in more attractive packaging designs, more effective use of social media and e-commerce, as well as increased sales turnover. The impact involves empowering the local economy, strengthening the business of cassava entrepreneurs, and becoming an inspiration for other business actors
PENINGKATAN INOVASI KULINER LOKAL DESA WISATA KOTA SEMARANG Tuwuh Adhistyo W; Krisnawati Setyaningrum N; Aletta Dewi Maria
Jurnal Pengabdian Masyarakat Waradin Vol. 2 No. 2 (2022): Mei : Jurnal Pengabdian Masyarakat Waradin
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (541.438 KB) | DOI: 10.56910/wrd.v2i2.211

Abstract

This community service activity helps managers of tourist villages in the city of Semarang aim to help increase local culinary innovation in the city of Semarang and create new menu creativity and be able to provide significant changes for the better. This activity was carried out on March 1, 2019 at the smart home of the Kandri Tourism Village, Semarang, which was attended by 30 people consisting of tourism village managers in the city of Semarang. The conclusion of this community service activity is that participants' knowledge of local culinary innovations increases, participants are able to repair and upgrade packaging to attract consumer interest, and participants are able to apply what was given during the training.
Studi Kelayakan Usaha Minuman Jamu Kekinian Krisnawati Setyaningrum Nugraheni; Dyah Palupiningtyas
Jurnal Publikasi Ilmu Manajemen Vol. 3 No. 4 (2024): Desember: Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupiman.v3i4.4957

Abstract

This research aims to analyze the feasibility of herbal drinks or contemporary jamu business in the scale of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. The research method employs both quantitative and qualitative approaches with analysis of market, technical, management, legal, social, and financial aspects. The study results show that contemporary herbal drink businesses have significant market potential with relatively high return on investment, especially when marketed with appropriate branding and targeting millennial and Gen-Z market segments. Financial analysis indicates a payback period of 1.5 years with positive Net Present Value (NPV) and Internal Rate of Return (IRR) of 35%, exceeding the established discount rate. This research concludes that contemporary herbal/jamu drink businesses are feasible to operate as MSMEs by considering appropriate marketing strategies, sustainable product innovation, and compliance with applicable regulations..
Strategi Rekruitmen dan Seleksi SDM Pada Perusahaan PT Sumber Bintang Rejeki Semarang Wau, Windi Dharmayanti; Nugraheni, Krisnawati Setyaningrum
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 1 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i1.16461

Abstract

This research aims to examine the HR recruitment and selection performance strategy at PT Sumber Bintang Rejeki Semarang Company. The study employs a qualitative approach using direct observation and in-depth interviews. This research focuses on understanding how the company implements its recruitment and selection strategies to obtain qualified human resources.The findings reveal that PT Sumber Bintang Rejeki Semarang implements a structured recruitment and selection process through several key strategies. First, the company conducts a comprehensive analysis of organizational needs before initiating recruitment, particularly when addressing employee resignations or planning new branch openings. Second, the company develops detailed candidate profiles based on technical skills, experience, and specific educational requirements. Third, they implement competency-based interviews to evaluate candidates' capabilities and potential based on past behaviors and relevant experiences. Finally, the company employs a thorough onboarding and integration program to ensure new employees can adapt effectively to the company environment.The research concludes that while PT Sumber Bintang Rejeki Semarang has established a systematic approach to recruitment and selection, they still face challenges in attracting candidates with specific expertise and experience. The study recommends enhancing recruitment strategies by focusing on comprehensive candidate assessment, competency-based selection processes, and effective employee integration programs to improve the quality of recruited personnel.
ANALISIS PROSES REKRUTMEN DAN SELEKSI PT. UNGARAN SARI GARMEN Saleha, Ayu Siti; Nugraheni, Krisnawati Setyaningrum
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 1 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i1.16463

Abstract

This research examines the employee recruitment and selection process at PT Ungaran Sari Garmen, one of Indonesia's largest export-oriented garment manufacturers. The study aims to analyze the implementation procedures of recruitment and selection, identify the challenges faced, and examine the solutions applied in addressing these challenges. This research employs a qualitative approach with data collection methods through interviews and direct observation of the recruitment and selection process, as well as documentation studies related to company profiles and employee training archives.PT Ungaran Sari Garmen implements a recruitment system that begins with workforce needs identification through a bottom-up mechanism, followed by candidate search processes through formal announcements and informal recommendation systems. A comprehensive three-week training program becomes an integral part of the selection process, with a primary focus on developing sewing skills. In its implementation, the company faces several challenges such as incomplete applicant documentation, candidate disciplinary issues during the interview process, and low interest in sewing training.To overcome these challenges, the company has developed strategic solutions including improving communication quality in requirement delivery, initial verification of candidate availability before interview scheduling, and implementing transparency in training program information. Research findings indicate that a systematic approach to recruitment and selection, supported by structured training programs and effective communication, contributes significantly to building a competent team to support company operations in the export-oriented garment industry.
EXPLORATION OF TOURISM POTENTIAL IN NEGERI SALEMAN (CENTRAL MALUKU) FOR THE DEVELOPMENT OF TOURIST ATTRACTIONS Nugraheni, Krisnawati Setyaningrum; Aswan, Muhammad Kholil; Ratnasari, Devi; Mawastri, Desvita Diananggun
Jurnal Pariwisata Vol 12, No 1 (2025): Jurnal Pariwisata
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/par.v12i1.23550

Abstract

ABSTRAK Desa Wisata Negeri Saleman, terletak di Kecamatan Seram Utara Barat, Kabupaten Maluku Tengah, merupakan kawasan dengan potensi wisata alam. Kawasan ini memiliki karakteristik khas berupa kombinasi lanskap pantai, bahari, dan pegunungan dengan atraksi utama seperti Pantai Ora, Pantai Air Belanda, Keramba Cinta, dan Tebing Hatupia. Penelitian ini bertujuan untuk mengidentifikasi dan mengembangkan model daya tarik wisata Desa Saleman melalui analisis potensi wisata alam, pemberdayaan masyarakat lokal, dan ekonomi kreatif, dengan menggunakan pendekatan kualitatif deskriptif. Pengumpulan data dilakukan melalui observasi lapangan, wawancara mendalam dengan pemangku kepentingan meliputi pengelola wisata, komunitas lokal, dan wisatawan. Hasil penelitian menunjukkan bahwa Negeri Saleman memiliki berbagai atraksi wisata unggulan yang dapat dikembangkan menjadi produk ekowisata berbasis keunikan lokal seperti pengalaman snorkeling di terumbu karang yang masih alami, eksplorasi gua laut, dan wisata tujuh pulau yang memadukan keindahan alam dengan kearifan lokal. Meskipun infrastruktur aksesibilitas masih perlu ditingkatkan akibat cuaca ekstrem yang sering menyebabkan kerusakan jalan, potensi ekowisata dan pariwisata berkelanjutan di desa ini sangat menjanjikan. Partisipasi aktif masyarakat lokal dalam pengelolaan wisata serta promosi digital menjadi kunci utama untuk mendukung pengembangan pariwisata yang berkelanjutan, dengan implementasi berupa keterlibatan warga dalam penyediaan akomodasi, kuliner lokal, dan pelestarian lingkungan. Strategi pengembangan yang diusulkan mencakup diversifikasi produk wisata, peningkatan kapasitas SDM lokal melalui pelatihan kewirausahaan dan keterampilan digital, serta perbaikan infrastruktur pendukung seperti signage, pengelolaan sampah, dan transportasi lokal guna meningkatkan daya saing Desa Wisata Negeri Saleman di tingkat nasional dan internasional. Kata kunci: Desa Wisata, ekowisata, pemberdayaan masyarakat, potensi wisata, ekonomi kreatif, pariwisata berkelanjutan ABSTRACT The Tourism Village of Negeri Saleman, located in the North West Seram District, Central Maluku Regency, is an area rich in natural tourism potential, including coastal and marine tourism. This study aims to identify and develop a model of tourist attractions in Saleman Village through an analysis of natural tourism potential, local community empowerment, and the creative economy. The results indicate that Negeri Saleman possesses various premier tourist attractions. Although accessibility infrastructure still needs improvement due to extreme weather often causing road damage, the potential for ecotourism and sustainable tourism in this village is highly promising. Active participation of the local community in tourism management and digital promotion are key factors in supporting sustainable tourism development. The proposed strategies include diversification of tourism products, enhancement of local human resource capacity, and infrastructure improvements to increase the competitiveness of the Negeri Saleman Tourism Village at both national and international levels. Keywords: Tourism Village, ecotourism, community empowerment, tourism potential, creative economy, sustainable tourism.
Transformational leadership and empowerment as driving factors for employee performance in Star-Rated Hotels in Central Java Nugraheni, Krisnawati Setyaningrum; Palupiningtyas, Dyah; Ardi, Rudi Prasetyo
Annals of Human Resource Management Research Vol. 5 No. 2 (2025): June
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i2.2828

Abstract

Purpose: The aim of this study is to examine how transformational leadership and employee empowerment can improve employee performance in four-star hotels in Central Java. Research Methodology: The research was conducted in four-star hotels in Central Java, involving a survey of 185 hotel employees selected through proportional random sampling. The data was analyzed using Partial Least Square (PLS) to explore the causal relationships between the study variables. Results: The study found that transformational leadership has a strong positive effect on employee empowerment. Additionally, employee empowerment positively influences employee performance. Transformational leadership also directly impacts employee performance in a positive manner. Furthermore, employee empowerment acts as a mediator between transformational leadership and employee performance, with a significant indirect effect. The proposed model exhibited strong predictive ability for both employee empowerment and employee performance. Overall, the relationships examined in the study were consistently positive and significant. Conclusion: The research concludes that both transformational leadership and employee empowerment are crucial for enhancing employee performance in the hotel industry. The interaction between these factors significantly contributes to better performance outcomes Limitations: A limitation of the study is that it focuses solely on four-star hotels in Central Java, which may not be generalizable to other types of hotels or regions. Contribution: This study contributes to the fields of management and hospitality by providing insights into how leadership styles and employee empowerment can work together to boost employee performance. It is valuable for hotel managers, HR professionals, and researchers interested in improving workplace dynamics and performance in the hospitality industry.
The Role of Performance Appraisal and Punishment Systems in Enhancing Hotel Employee Performance in Semarang Region Muhammad Aji Pamungkas; Krisnawati Setyaningrum Nugraheni
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 2 (2025): August : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v4i2.2199

Abstract

This study aims to analyze the effect of performance appraisal and punishment on employee performance in starred hotels in Semarang, Indonesia. In the hospitality industry, where service quality heavily depends on human capital, performance evaluation and behavioral control systems play a critical role in sustaining productivity. This research employs a quantitative approach with a survey method involving 70 respondents from three- to five-star hotels. Data were collected using a Likert-scale questionnaire and analyzed using multiple linear regression with SPSS. The results indicate that both performance appraisal and punishment significantly influence employee performance, both partially and simultaneously. Performance appraisal demonstrates a more dominant effect than punishment in enhancing motivation and work productivity. The effectiveness of these systems is influenced by consistent implementation, open communication between management and employees, and alignment with organizational goals. This study offers practical recommendations for hotel managers in designing fair and effective performance management systems. Theoretically, it contributes to the human resource management literature in the service sector, particularly in hospitality management.
The Impact of Internal Communication and Work Environment on Employee Performance in Manufacturing Companies in Semarang Ruth Desna Sari Dachi; Krisnawati Setyaningrum Nugraheni
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 2 (2025): August : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v4i2.2437

Abstract

This study analyzes the effect of internal communication and work environment on employee performance in manufacturing companies in Semarang, Indonesia. Using a quantitative survey method with 103 respondents, data were collected via Likert-scale questionnaire and analyzed using multiple linear regression. Results show that both internal communication and work environment significantly influence employee performance. Work environment has a more dominant effect (β = 0.779) than internal communication (β = 0.168). The model explains 86.8% of performance variance (R² = 0.868), demonstrating strong predictive power. This study provides practical recommendations for manufacturing managers to prioritize work environment improvements while maintaining effective communication systems. It contributes to human resource management literature by establishing the relative importance of environmental versus communication factors in manufacturing contexts.
Co-Authors Aletta Dewi Maria Aletta Dewi Maria Ambar Dwi Erawati Ambar Dwi Erawati Ani Puspitasari Ardi, Rudi Prasetyo Aswan, Muhammad Kholil Aswan, Mukhamad Kholil Bambang Guritno Bambang Guritno Baskara Katri Anandhito Bethary Hanandriati C Susmono Widagdo C Susmono Widagdo Cahyaningtyas, Frisca Dwi Deviana Wulandari Dita Aulia Rachma Nurul Farida Dita Aulia Rachma Nurul Farida Dyan Triana Putra Enik Rahayu Enik Rahayu Enrico Krisnanda Aditya Wicaksono Euodia Bernike Farah Nabilah Binti Yaacob Febe Humble Kristanto Fitri Handayani Harefa Ganda Subrata Guntur Suryaning Hadi Hanandriati, Bethary Hardiani, Wenefrida Ardhian ayu Hesky Ilham Ikhlasandi Intan Aprillia Antaragiva Istiqomah, Anisa Julian Andriani Putri Julius Buulolo Laksono Hujianto Lena Putri S Lidya Tristianti Lusy Diah Maria Corazon Lay Corbafo Maria Th, Aletta Dewi Mawastri, Desvita Diananggun Mochamad Ainan Mochamad Miswanto Gunawan Mochamad Miswanto Gunawan   Muhammad Aji Pamungkas Nabilah Binti Muhammad Nina Mistriani Palupiningtyas, Dyah Permana, Aditya Agung Pramudya, Aditya Linggar Ratnasari, Devi Ray Octafian Renny Aprilliyani Renny Aprilliyani Risma Nurfadzilah Rohula Utami Romana Verlinda Laia Rudi Prasetyo Ardi Ruth Desna Sari Dachi Sajia Ferdousi Saleha, Ayu Siti Samtono Samtono Samtono Samtono Sanea Ayu Juliani Septa Intiar Septiana Raihan Saputri Setiawan, Khanea Biru Sitta Aula Hanifah Supriyadi, Andhi Titimawati Gulo Tri Maryani Tri Maryani   Tutik Tutik Tuwuh Adhistyo Tuwuh Adhistyo M.Par SE Wijoyo Tuwuh Adhistyo W Umar Abdul Jabbar Wardono, Tino Indra Wau, Windi Dharmayanti Wenefrida Ardhian Ayu Wicaksono, Enrico Krisnanda Aditya Widagdo, C Susmono Yema Charista Zelda Yonius Zebua Yosiano, Theofilus Christo YR Satatoe