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Nugraheni, Krisnawati Setyaningrum
Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia (STIEPARI) Semarang
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STRATEGI PENGEMBANGAN WISATA BUDAYA DI KELURAHAN RANDUACIR Aletta Dewi Maria; Krisnawati Setyaningrum Nugraheni; Dyah Palupiningtyas
SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 1 No. 3 (2022): September : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (165.886 KB) | DOI: 10.56910/sewagati.v1i3.174

Abstract

The city of Salatigaacts as a terminal (center) for trade in agricultural products for its private areas, a provider of tools and inputs for agricultural activities, as well as a center for the agricultural processing industry. This role is supported by the existence of the surrounding area which has great potential for agricultural development, both for food crops, fruit, vegetables, and other garden products. The success of this role will form a mutually beneficial relationship between Salatiga City and Semarang Regency
How The Image of The Company and The Value of The Customer Affect Satisfaction Octafian, Ray; Mochamad Miswanto Gunawan; Krisnawati Setyaningrum Nugraheni; Septiana Raihan Saputri
Brilliant International Journal Of Management And Tourism Vol 2 No 2 (2022): June: Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v2i2.551

Abstract

A primary goal of this study is to investigate and dissect the connection between a company's public image and its ability to retain satisfied clients. The second objective is to investigate the connection between customer value and contentment. Third, to dissect what factors have the most impact on happiness and why. The description of each variable answer in this study is Corporate Image (X1), Customer Value (X2) and Customer Satisfaction (Y1) can be done by means of descriptive analysis In accordance with the results of the discussion there are several things that can be concluded in accordance with the objectives of this study there is a positive influence of corporate image variable on customer satisfaction, the better the corporate image that is formed with the existing suitability it will form customer satisfaction. There is a positive influence of the customer value variable on customer satisfaction, the more customers benefit from the programs offered, the more customer satisfaction increases. The customer value variable is the variable that has the biggest influence on customer satisfaction, so it needs special attention for management to improve customer satisfaction.
Analisis Kepuasan Konsumen di Restoran Canting Semarang Nugraheni, Krisnawati Setyaningrum; Octafian, Ray
Jurnal Bingkai Ekonomi (JBE) Vol 5 No 2 (2020): Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v5i2.86

Abstract

Consumer satisfaction is influenced by product quality and service satisfaction variables are independent variables, while customer satisfaction is the dependent variable. To find out the magnitude of the effect of product quality, facilities and location on customer satisfaction, in sampling using the Slovin formula obtained at 87 with an error rate of 10%. The sampling technique uses the method of accidental sampling which is done by obtaining data from a group of population, then incidentally or incidentally by not using a particular plan. R2 value of 0.821, meaning that 82.1% of customer satisfaction can be explained by the variable quality of products, facilities and location while 17.9% is explained by other variables.
Pendampingan Pemasaran Digital Branding Kampung Malon Septa Intiar; Krisnawati Setyaningrum Nugraheni; Mukhamad Kholil Aswan
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 2 No. 3 (2024): Juli : Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v2i3.963

Abstract

This Community Service Program aims to provide digital marketing and branding assistance to Kampung Malon, a local community with tourism potential and superior products. Through this assistance, it is hoped that the local community can utilize digital technology to enhance the promotion and visibility of Kampung Malon. The mentoring method involves direct training and guidance to the residents of Kampung Malon regarding the concepts of digital marketing and effective branding techniques. Practical steps such as creating digital content, managing social media, and implementing online marketing strategies will be taught and applied together with the local community. In addition, this program will also assist in building the brand identity of Kampung Malon, focusing on local values, product uniqueness, and tourism attractions. Through the active involvement of residents, it is expected that the positive image of Kampung Malon can be strengthened, inviting tourist interest and supporting local economic growth. The results of this assistance will be evaluated periodically to measure its impact on increasing tourist visits, local product sales, and community participation in digital marketing activities. The conclusion of this program will provide insights into the effectiveness of digital marketing and branding strategies in the context of local communities like Kampung Malon. Thus, it is hoped that this program can become a model that can be adopted by similar communities in various regions to enhance their economic and tourism potential through the utilization of digital technology
Effectiveness of Room Boy's performance in Optimizing Room Service Quality at Artotel Hotel Semarang Permana, Aditya Agung; Krisnawati Setyaningrum Nugrahen; Mistriani, Nina
Journal of International Multidisciplinary Research Vol. 2 No. 7 (2024): Juli 2024
Publisher : PT. Banjarese Pacific Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62504/jimr777

Abstract

This study is intended to analyze the effectiveness of managing room boy works directly on optimizing the quality of room service in Artotel Hotel Semarang. In the hotel industry, quality room service is characterized as one of the critical factors that has an impact on the level of guest satisfaction and customer loyalty. The room boys are an integral part of the hotel operations and are responsible for ensuring rooms are clean, tidy, and ready so that guests always feel comfortable and accommodated in a beautiful environment. This study employs the qualitative approach of research types using data collection techniques through direct observation, in-depth interviews with room boys and hotel management as well as guest satisfaction surveys. The findings indicate that the good work performance of the room boy has a great influence on providing high-quality robust service. It was concluded that trained room boys have high motivation and when they are provided with proper tools and materials good room service is possible. In this case, the room boy's performance can be enhanced by hotel management to ensure that they provide frequent training, and work facilities as well as proper and fair assessment and appreciation to the subordinates. It is the finding of this research that room boy work optimization can be done through training, management, and productivity-oriented assessments.
The influence of service value and customer retention on the green marketing mix model for local Indonesian clothing brands Aswan, Muhammad Kholil; Setyaningrum N , Krisnawati; Intiar, Septa
Jurnal Mantik Vol. 8 No. 1 (2024): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i1.5001

Abstract

This research aims to see the influence of the Green Marketing Mix on Customer Retention. Seeing the influence of the Green Marketing Mix on Service Value. Seeing the influence of Service Value on Customer Retention. As well as seeing the influence of the Green marketing mix on customer retention through service value in local Indonesian clothing brands. This research uses the AMOS SEM analysis technique to see the influence of exogenous variables on endogenous variables. 200 respondents and analyzed research instruments for validity and reliability and tested hypotheses and sobel tests. From the research results, it was found that there is an influence of the Green Marketing Mix on Customer Retention. There is an influence of the Green Marketing Mix on Service Value, there is no influence of Service Value on Customer Retention. There is no influence of the Green marketing mix on customer retention through service value in local Indonesian clothing brands
The impact of financial literacy, campus environment, and lifestyle the consumptive financial management students Istiqomah, Anisa; Nugraheni, Krisnawati Setyaningrum
Jurnal Mantik Vol. 8 No. 2 (2024): August: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i2.5450

Abstract

This research aims to determine the influence of financial literacy, campus environment, and lifestyle on the consumer financial management of online shopping among STIEPARI Semarang students. This is a quantitative research study. The population and sample in this study are STIEPARI Semarang students, with a total of 95 respondents. This study uses multiple linear regression analysis to analyze and test the hypotheses. The results of this study show that the first variable, The Effect of Financial Literacy, has a positive and significant impact on Consumer Financial Management of Online Shopping among STIEPARI Semarang Students; the second variable, Campus Environment, has a positive and significant effect on Consumer Financial Management of Online Shopping among STIEPARI Semarang Students; the third variable, Lifestyle, has a positive and significant influence on Consumer Financial Management of Online Shopping among STIEPARI Semarang Students; and the fourth variable, The Influence of Financial Literacy, Campus Environment, and Lifestyle, together have a positive and significant impact on Consumer Financial Management of Online Shopping among STIEPARI Semarang Students
PELATIHAN PELAYANAN PRIMA SEBAGAI UPAYA MENINGKATKAN WISATA UNGGULAN DI KOTA SALATIGA Aletta Dewi Maria; Krisnawati Setyaningrum Nugraheni
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 2 No. 1 (2022): April : Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (517.263 KB) | DOI: 10.55606/jpkmi.v2i1.65

Abstract

Pelayanan prima atau juga dikenal dengan excellent service adalah upaya untuk memberikan pelayanan terbaik kepada para pelanggan. Tujuan dari pelayanan ini untuk meningkatkan kepuasan pelanggan. Kota salatiga merupakan salah satu kota di Jawa Tengah yang memiliki potensi yang cukup besar sebagai wisata unggulan di Jawa Tengah.Pengabdoan Masyarakat STIEPARI berupa untuk mewujudkan Salatiga menjadi wisata unggulan di Jawa tengah yaitu dengan memberikan pelatihan pelayanan prima terhadap masyarakat terutama di 3 kelurahan yaitu Kelurahan Ledok, Tegalrejo, dan Kumpulrejo. Pelaksanaan kegiatan dilakukan dalam tiga tahapan yaitu tahap sosialisasi dan persiapan, tahap implementasi, dan tahap evaluasi. Pada tahapan pertama, dilakukan koordinasi internal tim pelaksana kegiatan maupun koordinasi eksternal yang melibatkan mitra kegiatan, tahapan implementasi merupakan proses koordinasi melalui FGD yang hadir dan beberapa komunitas masyarakat dan juga pemerintah terkait, tahap Praktek Lapangan melalui observasi langsung ke lapangan dan tahapan terakhir berupa evaluasi kegiatan, yaitu evaluasi teknis dan evaluasi melalui diskusi langsung dengan beberapa pihak untuk mencapai kesimpulan.
Inovasi Jamu Jeli Anak : Metode Housewife Creative dengan Menggabungkan Semangat Kewirausahaan dan Pelestarian Tradisi Lokal untuk Meningkatkan Perekonomian Keluarga Dyah Palupiningtyas; Krisnawati Setyaningrum N; Julian Andriani Putri; Enik Rahayu
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 3 No. 3 (2023): Desember : Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v3i3.2106

Abstract

The role of housewives is a vital component of the nation that can be empowered to enhance family welfare. Various programs can be implemented by women to improve family well-being by utilizing and managing their surrounding environment. One such program, particularly in the realm of food, is the cultivation and utilization of local traditions, specifically the Family Medicinal Plants (TOGA) program. Prioritized issues include the availability of land for TOGA cultivation and the processing of results that still yield conventional products, limiting their economic value. The use of chemical drugs, especially for children, poses significant risks, given the prevalence of toddlers and children under 12 in residential areas. Efforts are needed to reduce the consumption of chemical drugs in favor of herbal products and to address the innovative production and management of herbal products as a priority for PKK housewives. Activities involve socialization and training using the Housewife Creative Method as a solution. The modification of conventional herbal medicine or liquid herbal medicine into gel form is considered an innovative solution, adding economic value when sold. A 3-4 month community service project in Green Semesta Housing, Wates Subdistrict, Semarang, specifically in RT 2 RW 4, targeting PKK mothers, yielded positive and beneficial results. PKK mothers, who are also homemakers, gained additional insights into the use of TOGA plants, creating economically valuable products such as jelly herbal medicine for children in various types and creative packaging. The project also provided advanced entrepreneurial knowledge related to utilizing local products like TOGA plants. All PKK mothers could predict selling prices and produce appealingly packaged jelly herbal medicine products, making them suitable for marketing and sale.
Navigating Human Resource Challenges and Key Success Factors in the Transition to Integrated Logistics Systems: A Change Management Perspective palupiningtyas, dyah; Nugraheni, Krisnawati Setyaningrum; Octafian, Ray
Jurnal Manajemen Industri dan Logistik Vol. 8 No. 2 (2024): November 2024
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v8i2.1516

Abstract

This study examines the process of change management, identifies human resource obstacles, and explores critical success factors in deploying an integrated logistics system at PT Kubota Indonesia. Employing a qualitative approach and case study methodology, data were gathered via semi-structured interviews, observations, and document analysis. Findings reveal that PT Kubota Indonesia employs a systematic change management strategy that considers human and cultural dimensions. Despite encountering challenges like deficiencies in technical expertise and resistance to change, the company effectively addressed these issues through proactive communication, staff engagement, training initiatives, and strong management backing. Key drivers of success identified encompass executive support, transparent communication, employee involvement, comprehensive training, and adept cultural change management. This study contributes insights into a comprehensive approach to change management, emphasizing the synchronization of technical aspects with human and cultural factors to ensure the triumphant integration of an advanced logistics system.
Co-Authors Aletta Dewi Maria Ambar Dwi Erawati Ani Puspitasari Ardi, Rudi Prasetyo Aswan, Muhammad Kholil Aswan, Mukhamad Kholil Bambang Guritno Bambang Guritno Baskara Katri Anandhito Bethary Hanandriati C Susmono Widagdo C Susmono Widagdo Cahyaningtyas, Frisca Dwi Dita Aulia Rachma Nurul Farida Dyan Triana Putra Enik Rahayu Enrico Krisnanda Aditya Wicaksono Euodia Bernike Farah Nabilah Binti Yaacob Febe Humble Kristanto Fitri Handayani Harefa Ganda Subrata Guntur Suryaning Hadi Hanandriati, Bethary Hardiani, Wenefrida Ardhian ayu Hesky Ilham Ikhlasandi Intan Aprillia Antaragiva Istiqomah, Anisa Julian Andriani Putri Julius Buulolo Laksono Hujianto Lena Putri S Lidya Tristianti Lusy Diah Maria Corazon Lay Corbafo Maria Th, Aletta Dewi Mawastri, Desvita Diananggun Mochamad Ainan Mochamad Miswanto Gunawan Muhammad Aji Pamungkas Nabilah Binti Muhammad Nina Mistriani Palupiningtyas, Dyah Permana, Aditya Agung Ratnasari, Devi Ray Octafian Renny Aprilliyani Renny Aprilliyani Risma Nurfadzilah Rohula Utami Romana Verlinda Laia Rudi Prasetyo Ardi Ruth Desna Sari Dachi Sajia Ferdousi Saleha, Ayu Siti Samtono Samtono Sanea Ayu Juliani Septa Intiar Septiana Raihan Saputri Sitta Aula Hanifah Supriyadi, Andhi Titimawati Gulo Tri Maryani Tutik Tutik Tuwuh Adhistyo Tuwuh Adhistyo M.Par SE Wijoyo Tuwuh Adhistyo W Umar Abdul Jabbar Wardono, Tino Indra Wau, Windi Dharmayanti Wenefrida Ardhian Ayu Wicaksono, Enrico Krisnanda Aditya Widagdo, C Susmono Yema Charista Zelda Yonius Zebua Yosiano, Theofilus Christo YR Satatoe