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Nugraheni, Krisnawati Setyaningrum
Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia (STIEPARI) Semarang
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STRATEGI PENGEMBANGAN WISATA BUDAYA DI KELURAHAN RANDUACIR Aletta Dewi Maria; Krisnawati Setyaningrum Nugraheni; Dyah Palupiningtyas
SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 1 No. 3 (2022): September : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (165.886 KB) | DOI: 10.56910/sewagati.v1i3.174

Abstract

The city of Salatigaacts as a terminal (center) for trade in agricultural products for its private areas, a provider of tools and inputs for agricultural activities, as well as a center for the agricultural processing industry. This role is supported by the existence of the surrounding area which has great potential for agricultural development, both for food crops, fruit, vegetables, and other garden products. The success of this role will form a mutually beneficial relationship between Salatiga City and Semarang Regency
How The Image of The Company and The Value of The Customer Affect Satisfaction Octafian, Ray; Mochamad Miswanto Gunawan; Krisnawati Setyaningrum Nugraheni; Septiana Raihan Saputri
Brilliant International Journal Of Management And Tourism Vol 2 No 2 (2022): June: Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v2i2.551

Abstract

A primary goal of this study is to investigate and dissect the connection between a company's public image and its ability to retain satisfied clients. The second objective is to investigate the connection between customer value and contentment. Third, to dissect what factors have the most impact on happiness and why. The description of each variable answer in this study is Corporate Image (X1), Customer Value (X2) and Customer Satisfaction (Y1) can be done by means of descriptive analysis In accordance with the results of the discussion there are several things that can be concluded in accordance with the objectives of this study there is a positive influence of corporate image variable on customer satisfaction, the better the corporate image that is formed with the existing suitability it will form customer satisfaction. There is a positive influence of the customer value variable on customer satisfaction, the more customers benefit from the programs offered, the more customer satisfaction increases. The customer value variable is the variable that has the biggest influence on customer satisfaction, so it needs special attention for management to improve customer satisfaction.
Analisis Kepuasan Konsumen di Restoran Canting Semarang Nugraheni, Krisnawati Setyaningrum; Octafian, Ray
Jurnal Bingkai Ekonomi (JBE) Vol 5 No 2 (2020): Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jbe.v5i2.86

Abstract

Consumer satisfaction is influenced by product quality and service satisfaction variables are independent variables, while customer satisfaction is the dependent variable. To find out the magnitude of the effect of product quality, facilities and location on customer satisfaction, in sampling using the Slovin formula obtained at 87 with an error rate of 10%. The sampling technique uses the method of accidental sampling which is done by obtaining data from a group of population, then incidentally or incidentally by not using a particular plan. R2 value of 0.821, meaning that 82.1% of customer satisfaction can be explained by the variable quality of products, facilities and location while 17.9% is explained by other variables.
Pendampingan Pemasaran Digital Branding Kampung Malon Septa Intiar; Krisnawati Setyaningrum Nugraheni; Mukhamad Kholil Aswan
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 2 No. 3 (2024): Juli : Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v2i3.963

Abstract

This Community Service Program aims to provide digital marketing and branding assistance to Kampung Malon, a local community with tourism potential and superior products. Through this assistance, it is hoped that the local community can utilize digital technology to enhance the promotion and visibility of Kampung Malon. The mentoring method involves direct training and guidance to the residents of Kampung Malon regarding the concepts of digital marketing and effective branding techniques. Practical steps such as creating digital content, managing social media, and implementing online marketing strategies will be taught and applied together with the local community. In addition, this program will also assist in building the brand identity of Kampung Malon, focusing on local values, product uniqueness, and tourism attractions. Through the active involvement of residents, it is expected that the positive image of Kampung Malon can be strengthened, inviting tourist interest and supporting local economic growth. The results of this assistance will be evaluated periodically to measure its impact on increasing tourist visits, local product sales, and community participation in digital marketing activities. The conclusion of this program will provide insights into the effectiveness of digital marketing and branding strategies in the context of local communities like Kampung Malon. Thus, it is hoped that this program can become a model that can be adopted by similar communities in various regions to enhance their economic and tourism potential through the utilization of digital technology
Effectiveness of Room Boy's performance in Optimizing Room Service Quality at Artotel Hotel Semarang Permana, Aditya Agung; Krisnawati Setyaningrum Nugrahen; Mistriani, Nina
Journal of International Multidisciplinary Research Vol. 2 No. 7 (2024): Juli 2024
Publisher : PT. Banjarese Pacific Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62504/jimr777

Abstract

This study is intended to analyze the effectiveness of managing room boy works directly on optimizing the quality of room service in Artotel Hotel Semarang. In the hotel industry, quality room service is characterized as one of the critical factors that has an impact on the level of guest satisfaction and customer loyalty. The room boys are an integral part of the hotel operations and are responsible for ensuring rooms are clean, tidy, and ready so that guests always feel comfortable and accommodated in a beautiful environment. This study employs the qualitative approach of research types using data collection techniques through direct observation, in-depth interviews with room boys and hotel management as well as guest satisfaction surveys. The findings indicate that the good work performance of the room boy has a great influence on providing high-quality robust service. It was concluded that trained room boys have high motivation and when they are provided with proper tools and materials good room service is possible. In this case, the room boy's performance can be enhanced by hotel management to ensure that they provide frequent training, and work facilities as well as proper and fair assessment and appreciation to the subordinates. It is the finding of this research that room boy work optimization can be done through training, management, and productivity-oriented assessments.
The influence of service value and customer retention on the green marketing mix model for local Indonesian clothing brands Aswan, Muhammad Kholil; Setyaningrum N , Krisnawati; Intiar, Septa
Jurnal Mantik Vol. 8 No. 1 (2024): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i1.5001

Abstract

This research aims to see the influence of the Green Marketing Mix on Customer Retention. Seeing the influence of the Green Marketing Mix on Service Value. Seeing the influence of Service Value on Customer Retention. As well as seeing the influence of the Green marketing mix on customer retention through service value in local Indonesian clothing brands. This research uses the AMOS SEM analysis technique to see the influence of exogenous variables on endogenous variables. 200 respondents and analyzed research instruments for validity and reliability and tested hypotheses and sobel tests. From the research results, it was found that there is an influence of the Green Marketing Mix on Customer Retention. There is an influence of the Green Marketing Mix on Service Value, there is no influence of Service Value on Customer Retention. There is no influence of the Green marketing mix on customer retention through service value in local Indonesian clothing brands
The impact of financial literacy, campus environment, and lifestyle the consumptive financial management students Istiqomah, Anisa; Nugraheni, Krisnawati Setyaningrum
Jurnal Mantik Vol. 8 No. 2 (2024): August: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i2.5450

Abstract

This research aims to determine the influence of financial literacy, campus environment, and lifestyle on the consumer financial management of online shopping among STIEPARI Semarang students. This is a quantitative research study. The population and sample in this study are STIEPARI Semarang students, with a total of 95 respondents. This study uses multiple linear regression analysis to analyze and test the hypotheses. The results of this study show that the first variable, The Effect of Financial Literacy, has a positive and significant impact on Consumer Financial Management of Online Shopping among STIEPARI Semarang Students; the second variable, Campus Environment, has a positive and significant effect on Consumer Financial Management of Online Shopping among STIEPARI Semarang Students; the third variable, Lifestyle, has a positive and significant influence on Consumer Financial Management of Online Shopping among STIEPARI Semarang Students; and the fourth variable, The Influence of Financial Literacy, Campus Environment, and Lifestyle, together have a positive and significant impact on Consumer Financial Management of Online Shopping among STIEPARI Semarang Students
Navigating Human Resource Challenges and Key Success Factors in the Transition to Integrated Logistics Systems: A Change Management Perspective palupiningtyas, dyah; Nugraheni, Krisnawati Setyaningrum; Octafian, Ray
Jurnal Manajemen Industri dan Logistik Vol. 8 No. 2 (2024): November 2024
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v8i2.1516

Abstract

This study examines the process of change management, identifies human resource obstacles, and explores critical success factors in deploying an integrated logistics system at PT Kubota Indonesia. Employing a qualitative approach and case study methodology, data were gathered via semi-structured interviews, observations, and document analysis. Findings reveal that PT Kubota Indonesia employs a systematic change management strategy that considers human and cultural dimensions. Despite encountering challenges like deficiencies in technical expertise and resistance to change, the company effectively addressed these issues through proactive communication, staff engagement, training initiatives, and strong management backing. Key drivers of success identified encompass executive support, transparent communication, employee involvement, comprehensive training, and adept cultural change management. This study contributes insights into a comprehensive approach to change management, emphasizing the synchronization of technical aspects with human and cultural factors to ensure the triumphant integration of an advanced logistics system.
Empowering Employees through Green HRM: Fostering Eco-Friendly Tourism in Semarang Regency Dyan Triana Putra; Dyah Palupiningtyas; Krisnawati Setyaningrum Nugraheni; Julian Andriani Putri; Febe Humble Kristanto
Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends Vol. 1 No. 2 (2024): May : Momentum Matrix: International Journal of Communication, Tourism, and Soc
Publisher : Asosiasi Penelitian dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/momat.v1i2.30

Abstract

This study examines the role of Green Human Resource Management (GHRM) in increasing employee awareness and participation in eco-friendly tourism management in Semarang Regency. Using a mixed-methods approach, this research analyzes the implementation of GHRM practices, evaluates the level of employee awareness and participation, tests the influence of GHRM on employee awareness and participation, and identifies factors affecting GHRM effectiveness. The results show that GHRM practices, especially green training and development and green employee involvement, significantly predict employee awareness and participation levels in environmentally friendly practices. However, the implementation of GHRM in the Semarang Regency tourism industry is still not optimal and faces various challenges. A more contextual, participatory, and integrated approach is needed to optimize the role of GHRM in supporting sustainable tourism. Practical implications of this research include the need to integrate sustainability principles into all HR functions, design relevant training programs, involve employees in GHRM initiatives, align reward systems with sustainability goals, and develop an organizational culture that supports sustainability. This study provides valuable insights into the role of GHRM in realizing sustainable tourism and contributes to achieving the Sustainable Development Goals.
Destination Image, Location and Price on The Interest Of Visiting Tourists in The Warm Water Tourism Park Umbul Temple Krisnawati Setyaningrum Nugraheni; Guritno, Bambang
Media Wisata Vol. 21 No. 2 (2023): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v21i2.508

Abstract

The purpose of this study was to determine the effect of destination image, location and price on the interest of visiting tourists at the Umbul Temple Warm Water Tourism Park. Data were obtained through documentation and questionnaires. The sample used in the study of 78 respondents. The results of the study are expected to provide useful information for managers and tourists. Then the results of the study were processed using the SPSS 23.0 application so that the data obtained were analyzed using multiple linear regression analysis, validity test, reliability test, F test, coefficient of determination test and hypothesis testing. The analysis shows that there is positive and significant influence of the destination image, location and price on the interest of visiting tourists at the Umbul Temple Warm Water Tourism Park.
Co-Authors Aletta Dewi Maria Aletta Dewi Maria Ambar Dwi Erawati Ambar Dwi Erawati Ani Puspitasari Ardi, Rudi Prasetyo Aswan, Muhammad Kholil Aswan, Mukhamad Kholil Bambang Guritno Bambang Guritno Baskara Katri Anandhito Bethary Hanandriati C Susmono Widagdo C Susmono Widagdo Cahyaningtyas, Frisca Dwi Deviana Wulandari Dita Aulia Rachma Nurul Farida Dita Aulia Rachma Nurul Farida Dyan Triana Putra Enik Rahayu Enik Rahayu Enrico Krisnanda Aditya Wicaksono Euodia Bernike Farah Nabilah Binti Yaacob Febe Humble Kristanto Fitri Handayani Harefa Ganda Subrata Guntur Suryaning Hadi Hanandriati, Bethary Hardiani, Wenefrida Ardhian ayu Hesky Ilham Ikhlasandi Intan Aprillia Antaragiva Istiqomah, Anisa Julian Andriani Putri Julius Buulolo Laksono Hujianto Lena Putri S Lidya Tristianti Lusy Diah Maria Corazon Lay Corbafo Maria Th, Aletta Dewi Mawastri, Desvita Diananggun Mochamad Ainan Mochamad Miswanto Gunawan Mochamad Miswanto Gunawan   Muhammad Aji Pamungkas Nabilah Binti Muhammad Nina Mistriani Palupiningtyas, Dyah Permana, Aditya Agung Pramudya, Aditya Linggar Ratnasari, Devi Ray Octafian Renny Aprilliyani Renny Aprilliyani Risma Nurfadzilah Rohula Utami Romana Verlinda Laia Rudi Prasetyo Ardi Ruth Desna Sari Dachi Sajia Ferdousi Saleha, Ayu Siti Samtono Samtono Samtono Samtono Sanea Ayu Juliani Septa Intiar Septiana Raihan Saputri Setiawan, Khanea Biru Sitta Aula Hanifah Supriyadi, Andhi Titimawati Gulo Tri Maryani Tri Maryani   Tutik Tutik Tuwuh Adhistyo Tuwuh Adhistyo M.Par SE Wijoyo Tuwuh Adhistyo W Umar Abdul Jabbar Wardono, Tino Indra Wau, Windi Dharmayanti Wenefrida Ardhian Ayu Wicaksono, Enrico Krisnanda Aditya Widagdo, C Susmono Yema Charista Zelda Yonius Zebua Yosiano, Theofilus Christo YR Satatoe