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All Journal Jurnal Biometrika dan Kependudukan (Journal of Biometrics and Population) Jusikom : Jurnal Sistem Komputer Musirawas Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Jurnal Teknologi Informasi MURA Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan KOMPUTA : Jurnal Ilmiah Komputer dan Informatika Journal of Information Systems and Informatics Jurnal Digital Teknologi Informasi Media Gizi Kesmas Ideguru: Jurnal Karya Ilmiah Guru Jurnal Pendidikan, Sains, Geologi, dan Geofisika (GeoScienceEd Journal) El-Mujtama: Jurnal Pengabdian Masyarakat International Journal of Community Service LEARNING : Jurnal Inovasi Penelitian Pendidikan dan Pembelajaran Ekonomi dan Bisnis Jurnal Pajak dan Bisnis (Journal of Tax and Business) Jurnal Bisnis, Logistik dan Supply Chain SENTRI: Jurnal Riset Ilmiah JUSIFOR : Jurnal Sistem Informasi dan Informatika Jurnal Informatika dan Komputer (JIK) Jurnal Pengabdian West Science SJEE (Scientific Journals of Economic Education) PASCIDEV: Pasundan Social Science Development Jurnal Teknologi Informasi Mura LogicLink: Journal of Artificial Intelligence and Multimedia in Informatics Jurnal Konseling Komprehensif: Kajian Teori dan Praktik Bimbingan dan Konseling lentera jurnal manajemen Jurnal UNIV.BI MENGABDI
Lestari, Novi
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Journal : International Journal of Community Service

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Empowering OTOP MSMEs through Digital Marketing Literacy for Global Market Access Dwi Hardiana, Candra; Syafei, M. Yani; Lestari, Novi; Andriani, Diana; Putri Iswahyudi, Dina Azizah; Irawan, Nico; Adikusuma Dai, Karnadi; Rosmiyanti, Yanti
International Journal Of Community Service Vol. 5 No. 4 (2025): November 2025 ( Indonesia - Thailand - Malaysia - Timor Leste - Philippines )
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v5i4.902

Abstract

This international community service program aimed to empower OTOP MSMEs in Samut Prakan, Thailand, by strengthening their digital marketing literacy as a pathway to global market access. Conducted on August 26, 2025, at the Bang Prong Subdistrict Administrative Organization Office, the program was a collaboration between the Doctoral Study Program in Management Science, Universitas Komputer Indonesia, and the Thai Global Business Administration Technological College. The activities included product exhibitions, production process demonstrations, and digital marketing workshops focusing on branding, social media content creation, and international promotion strategies. Evaluation through pre- and post-training surveys indicated significant improvements in three dimensions: understanding of digital marketing, ability to create engaging online content, and confidence in accessing global markets. Participants also reported enhanced entrepreneurial confidence and awareness of global market requirements. The findings highlight that digital marketing literacy is not merely a technical skill but a strategic driver for global competitiveness and cultural sustainability. This program demonstrates that community-based, cross-border collaborations can effectively equip entrepreneurs with the knowledge and skills necessary to expand their reach into international value chains while preserving local identity. Keywords: OTOP, digital marketing literacy, MSMEs, global market access, community service.
Co-Authors . Iskandarsyah Adikusuma Dai, Karnadi Agustina, Siska Ahmad Aulia Andhini, Resmi Yustie Andri Anto Tri Susilo, Andri Anto Andriani, Diana Anggraini, Selviana Anshor, Arrini Shabrina Apriyani, Sisi Aris Fatoni Asri Lasatu Auliya, Ardifa aviani, tri hasanah bimastari BA, Tri Hasanah Daulay, Nelly Kahirani Daulay, Nelly Khairani Daulay, Nellya Khairani Dewi, Eka Aprilia Diah Indriani Dwi Hardiana, Candra Elmayati Elmayati, Elmayati Garnis, Garnis Hardiana, Candra Dwi Hartansyah, Dendi Haryani, Maefa Eka Hasanah Hasanah Hendrayudi, Hendrayudi ingga Wiajay, Harma Oktavia L Intan, Bunga Irawan, Davit Iswahyuni Iswahyuni L, M. Hadeli Lingga Wiajay, Harma Oktavia Luthfiadi, Ridwan Melizah, Melizah Monica, Fitria Muhammad Akbar Muhammadong, Nasrullah murti, Wisnu Mutaufiq, Ali Nabila, Nabila nansyah, Satria Nico Irawan Ningrum, Della Indah Puspita Nopianti, Indri Noviyani9, Zalfa Nurdiana, Hestin Nurdiansyah, Deni Nurdiyansyah, Deni Nurullah Husufa Oktarina, Santi Pratama, Ananda Arya Priyani, Desy Puspitasari, Yena Putri Iswahyudi, Dina Azizah Rahayu, Dhea Nova Rahmadian, Kurnia Rahmi Sofah, Rahmi Rezika, Nadiya Riana, Elin Rizki, Fido Rizky, Sintya Rodiana, Rodiana Rosmiyanti, Yanti Ruliyani, Hanin Rusdiyanto Rusdiyanto, Rusdiyanto Saparini Saparini Saputri, Linda Satria Novari Satrianansyah, Satrianansyah Siti Istiningsih, Siti sobri, ahmad Sofia Sofia, Sofia Sri Tita Faulina Surbakti, Elsafana Susanto Susanto Sutarini, Sutarini Syafei, M. Yani Syazali, Muhammad Tatang Suhery, Tatang Trimarsiyah, Yunita Wahyudin, Muhamad Syukur Wijayanti, Dede Wijayanti, Rini Wisnumurti . WisnuMurti, Wisnu Murti Wulandari, Cindi Yessy Yolanda, Yessy Yosef, Yosef Yudi, Hendra Yuriska, Agustina