Article Per Year (5 Year)
p-Index From 2021 - 2026
5.467
P-Index
This Author published in this journals
All Journal Jurnal Biometrika dan Kependudukan (Journal of Biometrics and Population) Jusikom : Jurnal Sistem Komputer Musirawas Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Jurnal Teknologi Informasi MURA Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan KOMPUTA : Jurnal Ilmiah Komputer dan Informatika Journal of Information Systems and Informatics Jurnal Digital Teknologi Informasi Media Gizi Kesmas Ideguru: Jurnal Karya Ilmiah Guru Jurnal Pendidikan, Sains, Geologi, dan Geofisika (GeoScienceEd Journal) El-Mujtama: Jurnal Pengabdian Masyarakat International Journal of Community Service LEARNING : Jurnal Inovasi Penelitian Pendidikan dan Pembelajaran Ekonomi dan Bisnis Jurnal Pajak dan Bisnis (Journal of Tax and Business) Jurnal Bisnis, Logistik dan Supply Chain SENTRI: Jurnal Riset Ilmiah JUSIFOR : Jurnal Sistem Informasi dan Informatika Jurnal Informatika dan Komputer (JIK) Jurnal Pengabdian West Science SJEE (Scientific Journals of Economic Education) PASCIDEV: Pasundan Social Science Development Jurnal Teknologi Informasi Mura LogicLink: Journal of Artificial Intelligence and Multimedia in Informatics Jurnal Konseling Komprehensif: Kajian Teori dan Praktik Bimbingan dan Konseling lentera jurnal manajemen Jurnal UNIV.BI MENGABDI
Lestari, Novi
Unknown Affiliation
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 42 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : PASCIDEV: Pasundan Social Science Development

 1 
Maintaining the Blessing of Business: An Analysis of Digital Marketing within the Framework of Maqashid Sharia Mutaufiq, Ali; Hardiana, Candra Dwi; Lestari, Novi
Pasundan Social Science Development Vol. 5 No. 2 (2025): Pasundan Social Science Development (PASCIDEV)
Publisher : Doctoral Program of Social Science Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascidev.v5i2.195

Abstract

The rapid development of digital technology has significantly influenced business strategies, especially in marketing practices. In the Islamic perspective, marketing is not solely evaluated based on efficiency and profit, but also on its alignment with principles of maqashid sharia to ensure blessings (barakah) for both businesses and consumers. This article aims to analyze digital marketing through the lens of maqashid sharia, which encompasses five essential elements: the protection of religion (hifzh al-din), life (hifzh al-nafs), intellect (hifzh al-‘aql), wealth (hifzh al-mal), and lineage (hifzh al-nasl). By utilizing a descriptive qualitative approach with library research, this study explores how the integration of maqashid sharia can guide ethical and just business practices in digital marketing. The findings suggest that embedding maqashid sharia into digital marketing strategies promotes not only material success but also spiritual and ethical prosperity, ensuring a holistic and sustainable business model. This research contributes to the contemporary literature on Islamic economics, proposing a framework for businesses to navigate digital marketing in a way that is both ethically sound and aligned with Islamic values.
Co-Authors . Iskandarsyah Adikusuma Dai, Karnadi Agustina, Siska Ahmad Aulia Andhini, Resmi Yustie Andri Anto Tri Susilo, Andri Anto Andriani, Diana Anggraini, Selviana Anshor, Arrini Shabrina Apriyani, Sisi Aris Fatoni Asri Lasatu Auliya, Ardifa aviani, tri hasanah bimastari BA, Tri Hasanah Daulay, Nelly Kahirani Daulay, Nelly Khairani Daulay, Nellya Khairani Dewi, Eka Aprilia Diah Indriani Dwi Hardiana, Candra Elmayati Elmayati, Elmayati Garnis, Garnis Hardiana, Candra Dwi Hartansyah, Dendi Haryani, Maefa Eka Hasanah Hasanah Hendrayudi, Hendrayudi ingga Wiajay, Harma Oktavia L Intan, Bunga Irawan, Davit Iswahyuni Iswahyuni L, M. Hadeli Lingga Wiajay, Harma Oktavia Luthfiadi, Ridwan Melizah, Melizah Monica, Fitria Muhammad Akbar Muhammadong, Nasrullah murti, Wisnu Mutaufiq, Ali Nabila, Nabila nansyah, Satria Nico Irawan Ningrum, Della Indah Puspita Nopianti, Indri Noviyani9, Zalfa Nurdiana, Hestin Nurdiansyah, Deni Nurdiyansyah, Deni Nurullah Husufa Oktarina, Santi Pratama, Ananda Arya Priyani, Desy Puspitasari, Yena Putri Iswahyudi, Dina Azizah Rahayu, Dhea Nova Rahmadian, Kurnia Rahmi Sofah, Rahmi Rezika, Nadiya Riana, Elin Rizki, Fido Rizky, Sintya Rodiana, Rodiana Rosmiyanti, Yanti Ruliyani, Hanin Rusdiyanto Rusdiyanto, Rusdiyanto Saparini Saparini Saputri, Linda Satria Novari Satrianansyah, Satrianansyah Siti Istiningsih, Siti sobri, ahmad Sofia Sofia, Sofia Sri Tita Faulina Surbakti, Elsafana Susanto Susanto Sutarini, Sutarini Syafei, M. Yani Syazali, Muhammad Tatang Suhery, Tatang Trimarsiyah, Yunita Wahyudin, Muhamad Syukur Wijayanti, Dede Wijayanti, Rini Wisnumurti . WisnuMurti, Wisnu Murti Wulandari, Cindi Yessy Yolanda, Yessy Yosef, Yosef Yudi, Hendra Yuriska, Agustina