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Lestari, Novi
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Journal : PASCIDEV: Pasundan Social Science Development

 1 
Maintaining the Blessing of Business: An Analysis of Digital Marketing within the Framework of Maqashid Sharia Mutaufiq, Ali; Hardiana, Candra Dwi; Lestari, Novi
Pasundan Social Science Development Vol. 5 No. 2 (2025): Pasundan Social Science Development (PASCIDEV)
Publisher : Doctoral Program of Social Science Pasundan University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/pascidev.v5i2.195

Abstract

The rapid development of digital technology has significantly influenced business strategies, especially in marketing practices. In the Islamic perspective, marketing is not solely evaluated based on efficiency and profit, but also on its alignment with principles of maqashid sharia to ensure blessings (barakah) for both businesses and consumers. This article aims to analyze digital marketing through the lens of maqashid sharia, which encompasses five essential elements: the protection of religion (hifzh al-din), life (hifzh al-nafs), intellect (hifzh al-‘aql), wealth (hifzh al-mal), and lineage (hifzh al-nasl). By utilizing a descriptive qualitative approach with library research, this study explores how the integration of maqashid sharia can guide ethical and just business practices in digital marketing. The findings suggest that embedding maqashid sharia into digital marketing strategies promotes not only material success but also spiritual and ethical prosperity, ensuring a holistic and sustainable business model. This research contributes to the contemporary literature on Islamic economics, proposing a framework for businesses to navigate digital marketing in a way that is both ethically sound and aligned with Islamic values.
Co-Authors . Iskandarsyah Adikusuma Dai, Karnadi Agustina, Siska Ahmad Aulia Andhini, Resmi Yustie Andri Anto Tri Susilo, Andri Anto Andriani, Diana Anggraini, Selviana Anshor, Arrini Shabrina Apriyani, Sisi Aris Fatoni Asri Lasatu Astuti, Emmi Auliya, Ardifa aviani, tri hasanah bimastari Daulay, Nelly Kahirani Daulay, Nelly Khairani Dewi, Eka Aprilia Diah Indriani Djabal Nur Basir Dwi Hardiana, Candra Elmayati Elmayati, Elmayati Garnis, Garnis Hardiana, Candra Dwi Haryani, Maefa Eka Hasanah Hasanah Hendrayudi, Hendrayudi Iswahyuni Iswahyuni L, M. Hadeli Luthfiadi, Ridwan Melizah, Melizah Monica, Fitria Muhammadong, Nasrullah murti, Wisnu Musa, Bulkis Mutaufiq, Ali Nabila, Nabila nansyah, Satria Nico Irawan Ningrum, Della Indah Puspita Nopianti, Indri Noviyani9, Zalfa Nur Afni Nur Haedar Nurdiana, Hestin Nurdiansyah, Deni Nurmala Sari Oktarina, Santi Paulina Taba Permatasari, Nur Umriani Pratama, Ananda Arya Priyani, Desy Putri Iswahyudi, Dina Azizah Rahayu, Dhea Nova Rahmadian, Kurnia Rahmi Sofah, Rahmi Rapi, Prayiska Mariana Rezika, Nadiya Riana, Elin Rizky, Sintya Rodiana, Rodiana Rosmiyanti, Yanti Ruliyani, Hanin Rusdiyanto Rusdiyanto, Rusdiyanto Saparini Saparini Saputri, Linda Satria Novari Satrianansyah, Satrianansyah Siti Istiningsih, Siti sobri, ahmad Sofia Sofia, Sofia Sri Tita Faulina Surbakti, Elsafana Sutarini, Sutarini Syafei, M. Yani Syazali, Muhammad Tatang Suhery, Tatang Trimarsiyah, Yunita Wahyudin, Muhamad Syukur Wijayanti, Dede Wijayanti, Rini Wisnumurti . WisnuMurti, Wisnu Murti Wulandari, Cindi Yosef, Yosef Yudi, Hendra Yuriska, Agustina