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Journal : Indonesian Journal of Multidisciplinary Science

Outsourcing Business Development Strategy (PT XYZ Case Study) Falah, Fajrul; Ma'arif, Syamsul; Ekananta, Arry
Indonesian Journal of Multidisciplinary Science Vol. 4 No. 8 (2025): Indonesian Journal of Multidisciplinary Science
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/ijoms.v4i8.1127

Abstract

Outsourcing has become a strategic approach for companies to focus on core business activities by transferring workforce management to specialized providers. In Indonesia, the outsourcing industry is rapidly growing, driven by cost efficiency and operational flexibility. PT XYZ, a subsidiary under PT PNM Venture Capital, manages outsourced employees to support PT PNM’s business operations. However, PT XYZ faces challenges such as unmet employee fulfillment targets, high turnover rates, and reliance on a single main customer, which affect its operational performance. This study aims to analyze these internal and external challenges and formulate effective business development strategies for PT XYZ. Using a mixed-method approach including in-depth interviews, questionnaires, and literature review conducted between October 2024 and January 2025, data were collected from management, employees, shareholders, and customers. The study applies SWOT analysis and prioritizes strategies using Fuzzy AHP. Results indicate that human resource capacity and regulatory environment are critical factors for success. Ten strategic alternatives were identified, with market expansion outside the PNM Group emerging as the highest priority, followed by increasing outsourced workforce numbers and enhancing employee retention. The study concludes that optimizing workforce management, embracing technological innovation, and diversifying market reach are essential to PT XYZ’s sustainable growth and competitiveness in Indonesia’s dynamic outsourcing industry.
Co-Authors Achmad Roziqi Adilla, Asmia Safaatul Adiputra, Ristiyanto Af’idah, Noer Agustina, Rizqa Dwi Ahmad, Nur Fauzan Aini, Zinnur Al Gazali, Rifyal Ghaizi Al-Faathir, Fawwaz Ezar Ananda Prayogi Anggraini, Nilla Putri Az Zukhruf, Alif Azhary, Muhammad Royyan Faqih Azmia, Ghefira Raras Nur Bagus Nuari Priambudi Basya, Aulia Azhari Cahyani, Fitri Dwi Constantina, Findy Darunnafis, Moh. Khazani Devie, Shofia Hanum Articha Djati, Isworo Ekananta, Arry Fajri, Aprianur Fathur Rohman, Fathur Firdaus, Nurman Hartuti, Sugi Haryanti, Peni Henny Pratiwi Adi Hidayati, Athi' Imam Sopingi Indah Palupi Ira Lestari Iriani, Rossi Nur Isnawati Isnawati Istiani, Ratna Ayu Istighfah, Jafifah Mega Nur Jannah, Siti Miftakhul Jurkovič, Martin Kandimba, Enock Michael Ken Widyatwati Khumaira, Balqis Lina Arifah Fitriyah Lutanto, Agus M. Abdullah Ma'arif, Syamsul Maimunah, Karismatul Marwini Marwini Mashur Mashur, Mashur Maulani, Yasmin Maulidah, Kharisma Maya Mohamad Izzur Maula Muhyidin Musfiroh, Anita Nada, Elysa Qothrun Niken Sylvia Puspitasari Nur Kuswanti Nurzahra, Shafa Zahirah Octaviano, Bagas Pramesti, Amanda Rafaelya Prihtiantoro, Dedhy Pujianto, Ahmad Puspita, Yuhana Qomariyah, Siti Istiul Qurrotul Uyuni Ramadhan, M. Rizki Syahrul Rhamadhan, Bintang Fajri Riris Tiani Rochmah, Lilis Nur Roudhoutul Aulia Rochim Salma Salsabila, Dinda Iqlima Sari, Anggi Wulan Sekar, Dyah Ayu Septiana, Rinda Sintana, Zaila Siti Siswoyo Siswoyo Sugiyanto - Suripto Syahputra, M. Aprilian Taqriri, Zulfan Ubaiyana, Ubaiyana Wanti, Novita Rizka Widyastuti, Fitria Agustin Widyawati, Marta Wijayadi, Andri Wahyu Wikan Sakarinto Yuni K., Kusnul Ciptanila