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Pengaruh Harga Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Di Coffee Shop Gerobak Kopi Payakumbuh Fajri Hidayat; Hijriyantomi Suyuthie
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 3 No. 1 (2024): Januari : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v3i1.2293

Abstract

This research is motivated by customer complaints about visiting customer satisfaction which is influenced by price and service quality at Gerobak Kopi Payakumbuh. The research purpose was to describe the price and quality of service on satisfaction of customer and to determine the effect of these three variables. The research type used is quantitative with a clausal approach. This research was conducted at Gerobak Kopi Payakumbuh. Sampling for this research was using purposive sampling technique non probability sampling type. The type of data in this study is primary data. This instrument for research uses a questionnaire (questionnaire) which has been arranged according to a Likert scale which has been tested for validity and reliability first. This data was analyzed using the SPSS version 26.00 program. The results of the study, namely Price is included in the good enough category with a respondent achievement level of 47.76%, Service Quality by a respondent achievement level of 46.60% is included in the sufficient category and Customer Satisfaction with a respondent achievement level of 45.76% with a sufficient category. The contribution of Price (X1) and Service Quality (X2) to Satisfaction of Customer is 80.01% while the remaining 19.99% is impacted by another factors.
Analisis Beban Kerja Karyawan Banquet di UNP Hotel and Convention Aulia Mutia Giska; Hijriyantomi Suyuthie
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 3 No. 1 (2024): Januari : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v3i1.2295

Abstract

The aim of this research is to significantly analyze the workload of banquet employees at UNP Hotel & Convention. The approach used in this research is descriptive qualitative. Interviews, observations and documentation were used for the data collection process. There were 6 respondents from UNP Hotel & Convention banquet employees. Data triangulation and interview reduction methods were used to analyze the data. The results of this research indicate that the workload of banquet employees is not optimal. It can be seen from the working conditions and the use of working time that have not been fully implemented properly according to the established Standard Operating Procedures. Companies can consider increasing the availability of banquet employees to create good performance.
Pengaruh Promosi Instagram Terhadap Keputusan Berkunjung Wisatawan Ke Apar Mangrove Park Kota Pariaman Serena Azni; Hijriyantomi Suyuthie
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 3 No. 1 (2024): Januari : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v3i1.2298

Abstract

This research purpose is to analyze the effect of Instagram promotion on tourist visiting decisions to Apar Mangrove Park in Pariaman City. This research type is quantitative data survey research with an approach by causal associative. The research sample was taken with technique of Non Probability Sampling from tourists who have visited Apar Mangrove Park in Pariaman City as many as 325 respondents. The research results state that Instagram promotion is in the sufficient category have a percentage of 63.42%, and visiting decisions are in the category in good with a percentage of 70.09%. The hypothesis testing results in the simple linear regression test obtained a Sig value of 0.000 <0.05, then the Instagram promotion variable (X) has a significant effect on the visiting decision variable (Y). The result of the regression coefficient equation is 0.237 with a Sig value of 0.000 <0.05. So every increase in the unit of Instagram promotion will increase 0.237 units of visiting decisions. The R square value of 0.08 means that the Instagram promotion effect on visiting decisions is 8.8%, while the rest is influenced by other factors.
Pengaruh Promosi Terhadap Keputusan Berkunjung Di Banto Royo Kecamatan Tilatang Kamang Imam Zakira; Hijriyantomi Suyuthie
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 3 No. 1 (2024): Januari : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v3i1.2692

Abstract

This motivation from research is several problems where there are still visitors who have difficulty getting information about Banto Royo, the majority of visitors have difficulty deciding to visit Banto Royo, and visitors are not satisfied after visiting Banto Royo. The research purposes conducted was to reveal the promotion impact on the decision to visit Banto Royo Park, Tilatang District. The research type used in this research is quantitative with a causal associative approach. The data type used is primary data. The research population are tourists who have visited and are currently visiting Banto Royo, Tilatang Kamang sub-district. The sample was 300 tourists using an unintentional screening strategy. The information collection strategy was carried out using a survey with a Likert scale which was tried to investigate speculation. Information from this research was handled using SPSS 26.00. The research results shownthat Promotion is in the sufficient category (75%). Likewise, the Decision to Visit is in the category was sufficient, namely (74%). There is a significant influence by Promotion on Visiting Decisions with an R square value of 0.30, with a significance of 0.000 < 0.05. This have means that there is 0.70 influenced by other factors
The Effect of the Accor Live Limitless (ALL) Loyalty Program on Repurchase Intention Mediated by Guest Satisfaction at Peppers Seminyak Bali Valentino Yuda Agustin; Hijriyantomi Suyuthie
Journal of Multidimensional Management Vol. 2 No. 2 (2025): Journal of Multidimensional Management (JoMM)
Publisher : Pt. Threeple Herphi Educate

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63076/jomm.v2i2.40

Abstract

This study investigates the direct and indirect effects of the Accor Live Limitless (ALL) loyalty program on repurchase intention at Peppers Seminyak Bali, Indonesia, with guest satisfaction as a mediating variable. A quantitative research design with an associative–causal approach was employed, involving 100 respondents who were ALL members and had stayed at the hotel within the past year, selected using the Slovin formula (10% margin of error) and simple random sampling. Data were collected through validated self-administered questionnaires on a five-point Likert scale and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) in SmartPLS 4.0. Results revealed that the loyalty program had a positive and significant effect on both repurchase intention (β = 0.239, t = 2.923, p = 0.003) and guest satisfaction (β = 0.373, t = 3.631, p < 0.001). Guest satisfaction also exhibited a strong and significant influence on repurchase intention (β = 0.574, t = 6.513, p < 0.001) and partially mediated the loyalty program–repurchase intention relationship (β = 0.214, t = 2.987, p = 0.003). Theoretically, this research extends loyalty and satisfaction models in luxury hospitality, while practically, it offers insights for hotel managers to optimize loyalty program benefits through personalized rewards, streamlined redemption processes, and consistent service excellence to strengthen guest retention.
The Influence of Online Customer Reviews on Hotel Room Purchase Decisions Through Online Travel Agents at Hotel Truntum Padang Agda, Agda Treusna Pamungkas; Hijriyantomi Suyuthie
Journal of Multidimensional Management Vol. 2 No. 2 (2025): Journal of Multidimensional Management (JoMM)
Publisher : Pt. Threeple Herphi Educate

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63076/jomm.v2i2.52

Abstract

The rapid development of information technology has significantly transformed the hospitality industry, where online customer reviews (OCRs) have become a crucial determinant of consumer behavior in hotel booking decisions through Online Travel Agents (OTAs). This study aims to examine the effect of OCRs on hotel room purchase decisions at Hotel Truntum Padang. Employing a quantitative causal approach, data were collected from 100 respondents using purposive sampling and analyzed through simple linear regression with SPSS version 26. The results revealed that OCRs have a positive and significant impact on purchase decisions, explaining 35.9% of the variance, while the remaining 64.1% is influenced by other factors. These findings confirm the essential role of OCRs in shaping customer trust, credibility, and intention to book, where positive reviews encourage bookings and recommendations, while negative reviews may reduce consumer trust. From a managerial perspective, the study emphasizes the importance of actively managing OCRs by encouraging feedback, responding to negative comments, and utilizing customer reviews as a strategic tool to enhance competitiveness in the hospitality market.
Co-Authors Abdul Aziz Abdul Aziz Adek Kurnia Fiza Adriani, Genia Agda, Agda Treusna Pamungkas Alvionita, Rediana Ananda Putri Welasasih Andika, Putri Angela Tri Kurnia Sari Anggika Sigit Apriwanti, Nira Arif Adrian Ariza, Tesa Fitri Arlinda, Putri Aulia Mutia Giska Aulia Mutia Giska Avandi, Rivi Ayu Wirdawati Benny Fikri Yaldi Budi Ernanda Daniel Manik Darmadi, Riki Dea Namira Deva Amanda Novresia Dewi, Susi Safra DWITAMA, FRISCA SASRI Edo Hamonangan Simatupang Eldia, Shinta Putri elida elida Fajar Sidik Fajri Hidayat Fajri, Syahrul Fatur A Amri Fauzan Azima Ferdian, Feri Fernando Fasandra filma sari Fitry, Herma Gusti, Via Hadi Ibnu Saputra Hafizah Febiola Handini P , Clarana Helga Sri Wahyuni Hervina Hervina Husna, Rifdatul ICA PUTRI MINANG SARI, UTARI ARDILLA Ida Ayu Putu Sri Widnyani Ifrah Galbina Ifrah Galbina Imam Zakira Inggraini, Inggraini Ira Meirina Ira Meirina Chair Jennyfer Jennyfer Juita, Mentari Danny Juniva, Silzia Kasmita Kasmita Kasmita Kasmita Khairunnisa Khairunnisa Komaini, Anton Kurniawan, Rellasmiendra Lisna Ma’rufah, Utami Mesta, Qoriah Muhadi, Ihsan Muhammad Alfarisyi Muhammad Aulia Fadli Muhammad Luthfi Rizky Muli Junita Muli Junita Nidia Wulansari Novia Febriani Novita Sari, Alita Novita Sari, Dwi Putri Nurmailis Nurmailis Oktarinaldi, Taufik Ovrio Yusmar pasaribu pasaribu Perdi Al-Aziz Perdi Al-Aziz Praci, Rusti Mawa Pratiwi Ritonga Pudia M. Indika Putra, Dion Rahmana Putra, Edri Sulsa Rahma Risa Asri Rahman, Faizir Rahmi Fadilah Ramadhani, Fredi Randi Hidayat Refanul Syaputra Pohan Ridho Ryswaldi Risti Widya Ningrum Rizki Amel ya Rizki Amelia Sinensis Roza Hendra Putri Saladin, Khairani Satria, Imam Ali Sepdanius, Endang Serena Azni Setiani, Rini Setyaningsih, Feni Silfeni Silfeni Silitonga, Dahlia Rahmana Surenda, Rian Suryani, Triana Susiani Susiani, Susiani Suwita, Suwita Syafriani, Oza Tiara Fadilla Putri Trisnadi Tiara Fadilla Putri Trisnadi Utami, Nidya Lovitha Valentino Yuda Agustin Vanica Serly Waryono . Widha Swara Astini Youmil Abrian Yudika Putra, Alvino Yuki Fitria Yulfiana, Dita Yuliana Yuliana Yuliana Yuliana Yulianti Yulianti