Articles
Pengaruh Servicescape Dan Variasi Menu Terhadap Keputusan Pembelian Di Aroma Resto And Coffee Padang
Muli Junita;
Hijriyantomi Suyuthie
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 1 No. 2 (2023): Mei : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Universitas Katolik Widya Karya Malang
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.59581/jmpp-widyakarya.v1i2.470
This study aims to analyze the influence of servicescape and menu variations on purchasing decisions at Aroma Resto and Coffee Padang. This type of research is a causal associative survey method with quantitative data. The population of this study was consumers who visited Aroma Resto and Coffee Padang with a sample of 110 people, using techniques purposive sampling. The research instrument used questionnaires (questionnaires) arranged according to Likert scale. The data was analyzed using SPSS version 23.00 and the results of the analysis were presented in tabular form. The result of the study was servicescape (X1) on Aroma Resto and Coffee Padang in a good category with a percentage of 64%. Menu variation (X1) in Aroma Resto and Coffee Padang in good category with a percentage of 57.3%. The purchase decision (Y) on Aroma Resto and Coffee Padang is in a good category with a percentage of 62.7%. Multiple linear regression tests with T tests on servicescape variables and menu variations affect purchasing decision variables at Aroma Resto and Coffee Padang. The F test value of servicescape variables (X1) and menu variations (X2) affect simultaneously purchasing decisions at Aroma Resto and Coffee Padang. The Adj. R square value of 0.512 means that servicescape variables and menu variations have an effect of 51.2% on purchasing decisions at Aroma Resto and Coffee Padang and 48.8% are influenced by other variables.
Pengaruh Customer Experience dan Brand Trust Terhadap Customer Loyality Tamu di Hotel Truntum Padang
Perdi Al-Aziz;
Hijriyantomi Suyuthie
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 1 No. 4 (2023): November : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Universitas Katolik Widya Karya Malang
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.59581/jmpp-widyakarya.v1i4.1438
This research is based on customer loyalty, which is an important factor in retaining guests or customers. Based on good customer experience and brand trust, of course, customer loyalty will increase in guest or customer satisfaction in a company or hotel. However, from this, there are findings in this research conducted on guests at Truntum Hotel Padang, namely that there are still some guests who are not loyal and provide unfavourable comments on their experience staying at Truntum Hotel Padang. Therefore, the goal of this study is to analyse the impact of customer experience and brand trust on guest customer loyalty at Truntum Hotel Padang. The sample size in this research is 365 people with the criteria that guests who have stayed more than twice and are more than 21 years old at Hotel Truntum Padang. Data analysis method used is logistic regression analyse with SPSS version 23.00. The research results indicate that customer experience and brand trust partially and significantly influence the customer loyalty of Truntum Padang Hotel guests.
Strategi Marketing Public Relations Di The Axana Hotel
Tiara Fadilla Putri Trisnadi;
Hijriyantomi Suyuthie
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 1 No. 4 (2023): November : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Universitas Katolik Widya Karya Malang
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.59581/jmpp-widyakarya.v1i4.1634
This research is motivated by problems found in the Public Relations Strategy at The Axana Hotel, measured from three indicators, namely Publications, Media Identity and Public Service Activities. Problems are still found related to publications on The Axana Hotel's social media which do not always receive high attention, Identity Media which is still under the shadow of the collapse of the Ambacang Hotel during the Padang earthquake in 2009, Public Service Activities implemented by The Axana Hotel also implemented in other hotels. The purpose of this research is to find the Public Relations Marketing Strategy at The Axana Hotel. This research is descriptive research with qualitative methods. Data collection techniques were carried out using observation, interviews and documentation methods. There were 3 informants in this study, using a purposive sampling method. This research uses the SWOT analysis technique through identifying Strengths, Weaknesses, Opportunities and Threats. The results of this research are strategies that can be used for Marketing Public Relations at The Axana Hotel which are reviewed based on 3 indicators including publications, identity media and public service activities.
Pengaruh Lingkungan Kerja Dan Motivasi Terhadap Disiplin Kerja Karyawan Di Hotel Balairung Jakarta
Ifrah Galbina;
Hijriyantomi Suyuthie
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 1 No. 4 (2023): November : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Universitas Katolik Widya Karya Malang
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.59581/jmpp-widyakarya.v1i4.1637
This research aims to determine the influence of the work environment and motivation on employee work discipline at Hotel Balairung Jakarta. The method used in the research is a quantitative method with a causal associative approach. The respondents in the research population were all employees of Hotel Balairung Jakarta with a sample size of 62 respondents. Data collection is carried out by filling out questionnaires or questionnaires which have been prepared using a Likert scale. To test the hypothesis, multiple linear regression analysis was used. The research results show that work environment variables do not have a significant effect on work discipline, while motivation variables have a significant effect on work discipline. But together the work environment and motivation variables have a significant effect on work discipline.
Pengaruh Kualitas Pelayanan Dan Variasi Menu Terhadap Kepuasan Pelanggan Di Café Hanna Tea Lima Puluh Kota
Abdul Aziz;
Hijriyantomi Suyuthie
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 1 No. 4 (2023): November : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Universitas Katolik Widya Karya Malang
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.59581/jmpp-widyakarya.v1i4.1648
The purpose of this study is to describe the quality of service and menu variations on customer satisfaction in relation to visits and to know the influence of these three variables. This study used quantitative and causal approaches. This study used purposive sampling techniques of non-probability sampling type for sampling. This research instrument uses Google forms arranged based on Likert scales, first tested for validity and reliability. This data was analyzed using SPSS version 26.00. The survey results show that service quality is included in the fairly good category with the appropriate achievement level of 56.2%, menu variations with the appropriate achievement level of 59.8% are included in the fairly good category, and customer satisfaction. the level of achievement of respondents. 54% were in the appropriate category. The effect of service quality (X1) and menu selection (X2) on customer satisfaction (Y) was 28.2%, while the remaining 71.8% was influenced by other factors.
PENGEMBANGAN FASILITAS TOILET DAN SARANA IBADAH BERBASIS PEMBERDAYAAN MASYARAKAT DI PEMANDIAN LUBUK NAPA
Hijriyantomi Suyuthie;
Feri Ferdian;
Nidia Wulansari
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 5 (2023): Volume 4 Nomor 5 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.31004/cdj.v4i5.21610
Pemandian Lubuk Napa memiliki potensi besar untuk pengembangan, namun mengalami kendala utama berupa belum memiliki fasilitas toilet dan sarana ibadah. Hasil observasi tim pengusul dan wawancara dengan pengunjung menunjukkan adanya keluhan terkait kebutuhan akan fasilitas toilet dan kamar bilas, yang mengakibatkan sungai menjadi alternatif tempat buang air. Tantangan ini dapat menjadi hambatan serius dalam pengembangan objek wisata dan pertumbuhan ekonomi Nagari Salibutan secara menyeluruh. Untuk mengatasi permasalahan ini, dilakukan kerjasama melalui pengabdian dari Perguruan Tinggi dengan masyarakat setempat. Tujuan kegiatan pengabdian ini adalah memberdayakan masyarakat sekitar objek wisata Pemandian Lubuk Napa dengan menyediakan fasilitas toilet dan sarana ibadah, serta mengelola fasilitas tersebut secara efektif. Proses ini melibatkan kolaborasi antara perguruan tinggi dan komunitas, dimulai dengan penyediaan fasilitas toilet dan sarana ibadah melalui partisipasi aktif masyarakat. Selanjutnya, dilakukan pelatihan dan pendampingan terkait manajemen toilet dan sarana ibadah, dengan tujuan agar fasilitas yang telah disediakan dapat dijaga dengan baik dan dimanfaatkan secara optimal dalam mendukung kegiatan pariwisata di objek wisata ini. Hasil konkrit dari kegiatan ini adalah penyediaan bahan untuk sarana ibadah dan toilet, serta pembangunan yang melibatkan keterlibatan aktif masyarakat dan pokdarwis, yang bersatu dalam semangat gotong royong.
Pengaruh Harga dan Fasilitas Terhadap Kepuasan Pengunjung di Daya Tarik Wisata Bukit Chinangkiak Kabupaten Solok
Hafizah Febiola;
Hijriyantomi Suyuthie
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol 3 No 1 (2024): Januari : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Pusat Riset dan Inovasi Nasional
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55606/jempper.v3i1.2287
The purpose of this study was to determine the effect of price and facilities on visitor satisfaction at the Bukit Chinangkiak tourist attraction in Solok Regency. This type of research is descriptive quantitative with survey method. The population is all tourists visiting the Bukit Chinangkiak tourist attraction and the total average number of tourists in January-December 2022 was 12,202 visitors and a sample of 387 respondents was determined. Data were collected from questionnaires that had been tested for validity and reliability. Multiple linear regression tests were used to test the research hypothesis with the help of SPSS 26.00, obtaining the results, namely: (1) Price with sufficient category (64.9%), Facilities with good category (65.3%) and Visitor Satisfaction with sufficient category (64.3%). A significant value of 0.000 < 0.05 is given in the estimated F value of 303.587. This shows that X1 and X2 have a large impact on Y simultaneously, so this hypothesis is correct, then the regression coefficient values for X1 and X2 are 0.727 and 0.092 respectively, with a significant level of 0.007 < 0.05. This shows that for every 1 unit increase in price, 0.727 more people will decide to visit, and for every 1 unit increase in facilities, 0.092 more people will decide to come. Then, the Adjust R square value is 0.611 which shows that the X1 and X2 variables have a large influence of 61.1%.
Pengaruh Harga Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Di Coffee Shop Gerobak Kopi Payakumbuh
Fajri Hidayat;
Hijriyantomi Suyuthie
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol 3 No 1 (2024): Januari : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Pusat Riset dan Inovasi Nasional
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55606/jempper.v3i1.2293
This research is motivated by customer complaints about visiting customer satisfaction which is influenced by price and service quality at Gerobak Kopi Payakumbuh. The research purpose was to describe the price and quality of service on satisfaction of customer and to determine the effect of these three variables. The research type used is quantitative with a clausal approach. This research was conducted at Gerobak Kopi Payakumbuh. Sampling for this research was using purposive sampling technique non probability sampling type. The type of data in this study is primary data. This instrument for research uses a questionnaire (questionnaire) which has been arranged according to a Likert scale which has been tested for validity and reliability first. This data was analyzed using the SPSS version 26.00 program. The results of the study, namely Price is included in the good enough category with a respondent achievement level of 47.76%, Service Quality by a respondent achievement level of 46.60% is included in the sufficient category and Customer Satisfaction with a respondent achievement level of 45.76% with a sufficient category. The contribution of Price (X1) and Service Quality (X2) to Satisfaction of Customer is 80.01% while the remaining 19.99% is impacted by another factors.
Analisis Beban Kerja Karyawan Banquet di UNP Hotel and Convention
Aulia Mutia Giska;
Hijriyantomi Suyuthie
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol 3 No 1 (2024): Januari : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Pusat Riset dan Inovasi Nasional
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55606/jempper.v3i1.2295
The aim of this research is to significantly analyze the workload of banquet employees at UNP Hotel & Convention. The approach used in this research is descriptive qualitative. Interviews, observations and documentation were used for the data collection process. There were 6 respondents from UNP Hotel & Convention banquet employees. Data triangulation and interview reduction methods were used to analyze the data. The results of this research indicate that the workload of banquet employees is not optimal. It can be seen from the working conditions and the use of working time that have not been fully implemented properly according to the established Standard Operating Procedures. Companies can consider increasing the availability of banquet employees to create good performance.
Pengaruh Promosi Instagram Terhadap Keputusan Berkunjung Wisatawan Ke Apar Mangrove Park Kota Pariaman
Serena Azni;
Hijriyantomi Suyuthie
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol 3 No 1 (2024): Januari : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Pusat Riset dan Inovasi Nasional
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.55606/jempper.v3i1.2298
This research purpose is to analyze the effect of Instagram promotion on tourist visiting decisions to Apar Mangrove Park in Pariaman City. This research type is quantitative data survey research with an approach by causal associative. The research sample was taken with technique of Non Probability Sampling from tourists who have visited Apar Mangrove Park in Pariaman City as many as 325 respondents. The research results state that Instagram promotion is in the sufficient category have a percentage of 63.42%, and visiting decisions are in the category in good with a percentage of 70.09%. The hypothesis testing results in the simple linear regression test obtained a Sig value of 0.000 <0.05, then the Instagram promotion variable (X) has a significant effect on the visiting decision variable (Y). The result of the regression coefficient equation is 0.237 with a Sig value of 0.000 <0.05. So every increase in the unit of Instagram promotion will increase 0.237 units of visiting decisions. The R square value of 0.08 means that the Instagram promotion effect on visiting decisions is 8.8%, while the rest is influenced by other factors.