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Influence of Free Shipping, Discounts, and Online Customer Reviews on Purchasing Decisions at The Twin Date Event: Study on Shopee Online Shopping Community in Bandar Lampung Ramdani, Rahmat; Rifa'i, Ahmad; Saptiani, Fenny
Journal of Business Management and Economic Development Том 3 № 03 (2025): September 2025
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v3i03.1859

Abstract

The advancement of digital technology has greatly influenced the commercial sector by enabling seamless online transactions through e-commerce platforms. Shopee emerges as one such platform that offers features like free shipping, attractive discounts, and online customer reviews, all of which have the potential to affect consumer purchasing decisions. The target is to test the impact of free shipping, discounts and online customer reviews on purchasing decisions on twin dating events on the Shopee platform. Employing a quantitative approach with an explanatory research design, the study targets consumers who have made purchases on Shopee and are part of the online shopping community in Bandar Lampung. This study employs a purposive sampling, which falls under the category of non-probability sampling, involving 100 respondents. SPSS 26 was used to analyze data collection through online questionnaires. This research shows the results that purchasing decisions at twin date events on the Shopee platform are each positively and partially influenced by the variables free shipping, discounts and online customer reviews. During a promotional event, purchasing decisions are positively influenced by these three variables when analyzed simultaneously.
Analisis Perbandingan Algoritma K-Means dan K-Medoids untuk Pengelompokan Sentimen Ulasan Aplikasi E-Commerce Pecaro, R Immanuel Giovanni Italiano; Setiaji, Galet Guntoro; Rifa'i, Ahmad
Building of Informatics, Technology and Science (BITS) Vol 7 No 2 (2025): September 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/bits.v7i2.8145

Abstract

The growing digital technology has driven the rapid growth of E-Commerce applications, which is characterized by the number of similar applications available on the Google Play Store. This phenomenon has led to an increase in people's need for convenience in online shopping, as well as showing increasingly fierce competition in the digital marketplace. Reviews on E-Commerce applications in the Google Play Store often serve as a basis for users to decide whether to download an application. These reviews provide valuable insights, allowing users to assess whether the application is worth downloading. Shopee, one of the largest E-Commerce applications in Indonesia, currently has more than 15 million ratings and reviews on the Google Play Store. This study aims to compare the performance of the K-Means and K-Medoids algorithms in clustering numerical data from application reviews. Clustering was performed using the Clustering technique based on two numerical variables, namely score and thumbsupcount, to provide an initial overview of user opinion trends regarding the application. The dataset, consisting of 500 reviews, was collected from the Google Play Store in December 2024. The results Davies-Bouldin Index of the study indicate that K-Means outperforms K-Medoids, with a comparison score of 0.457 to 0.803.
PERAN MOTIVASI KERJA DALAM MEMEDIASI PENGARUH GAYA KEPEMIMPINAN LINGKUNGAN KERJA DAN PENGEMBANGAN KARIR TERHADAP KINERJA ASN PADA DINAS PENDIDIKAN DAN KEBUDAYAAN KABUPATEN SITUBONDO Rifa'i, Ahmad; Soeliha, Siti; Ediyanto, Ediyanto
Jurnal Mahasiswa Entrepreneurship (JME) Vol 3 No 5 (2024): MEI 2024
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v3i5.4927

Abstract

The purpose of this study was to analyze the role of work motivation in mediating the influence of work environment leadership style and career development on ASN performance at the Situbondo Regency Education and Culture Office. By using the Partial Least Square (PLS) Structural equation model. The results of the direct influence hypothesis test using the Smart PLS 3.0 application, show that leadership style has a positive but insignificant effect on work motivation, work environment has a positive and significant effect on work motivation, career development has a positive and significant effect on work motivation, leadership style has a positive but insignificant effect on ASN performance, work environment has a negative but insignificant effect on ASN performance, career development has a positive and significant effect on ASN performance, work motivation has a positive and significant effect on ASN performance, leadership style has a positive but insignificant effect on ASN performance through work motivation, work environment has a positive but insignificant effect on ASN performance through work motivation, career development has a positive and significant effect on ASN performance through work motivation.
The Development of Nahwu Teaching Materials Based on Mind Maps Using the ADDIE Model Nur, Nuryanto; Rifa'i, Ahmad; Fajar, Abbas Sofwan Matlail
Naatiq: Journal of Arabic Education Vol. 1 No. 1 (2024): June
Publisher : Universitas Islam Tribakti Lirboyo, Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/naatiq.v1i1.5720

Abstract

The development of teaching materials is an important ability that a teacher must have, so that learning is more effective efficient, and interesting for students. One of them is Nahwu as a type of Arabic language science that must be studied by students. The purpose of writing this paper is to reveal how the development of Nahwu teaching materials based on Mind Mapping for a teacher with the ADDIE model. The analysis used is a qualitative approach with a research and development mode. In the initial stage, a descriptive method was used to prepare library data and existing contextual conditions. In this study, the model used is the ADDIE model, a structured development concept consisting of Analysis, Design, Development, Implementation, and Evaluation. The researcher's analysis found the importance of developing mind map-based Nahwu teaching materials with the ADDIE model with an instructional model through 5 stages of Analysis, Design, Development, Implementation, and Evaluation. With this ADDIE model, the ultimate goal is to make a product for the development of Nahwu teaching materials by the principles of truth and saheeh, usefulness, attracting students' interest, consistency, and the adequacy of the material developed. The author recommends the importance of developing teaching materials for a teacher professionally in attracting students' interest in learning, it is also necessary for academics to continue to develop teaching materials to produce a product that is beneficial for Arabic learners in particular.
ANALISIS PEMROSESAN KOPI BUBUK ROBUSTA PADA INDUSTRI KECIL MENENGAH DI BANDAR LAMPUNG: (Analysis of Ground-Roasted Robusta Coffee Processing in Small and Medium Industries in Bandar Lampung) Rifa'i, Ahmad; Subagja, Ghia; Roni, May
Jurnal Kompetitif Bisnis Vol. 1 No. 3 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Diantara peran penting industri kecil menengah adalah sebagai media hilirisasi produk perkebunan kopi hingga produk tersebut siap untuk di konsumsi oleh pengguna akhir. Kopi rabusta merupakan produk unggulan daerah di Bandar Lampung. Penelitian ini bertujuan menemukan dan mengekplorasi pemrosesan kopi bubuk robusta oleh para pengrajin kopi bubuk di Bandar Lampung. Enam tahapan pemrosesan kopi bubuk robusta telah berhasil ditemukan hingga kopi bubuk tersebut siap untuk di konsumsi pengguna akhir. Hasil penelitian ini akan mempermudah peneliti lain untuk mendiskripsikan pemrosesan kopi bubuk rabusta, khususnya yang dilakukan oleh pelaku industri kecil menengah.
Upaya Peningkatan Kinerja Karyawan Pada Kantor Sekrtariat DPRD Kabupaten Indragiri Hilir Rezki, Putri Regina; Rifa'i, Ahmad
Inaba Journal Of Psychology Vol. 2 No. 2 (2024): Inaba Journal of Psychology, Vol. 2, Issue. 2, 2024
Publisher : Universitas Indonesia Membangun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/ijop.v2i2.269

Abstract

Magang ini bertujuan untuk mendapatkan pengalaman langsung bagaimana bekerja di kantor Sekretariat DPRD Kabupaten Indragirihilir terkait Peningkatan Kinerja Pegawai dan lain-lain. Serta mendapatkan solusi berdasarkan teori dari permasalahan yang dihadapi. Penelitian ini merupakan jenis penelitian deskriptif yaitu penelitian yang menggambarkan fenomena- fenomena  di  lapangan.  Dalam  pengumpulan  data,  penulis  menggunakan  wawancara, observasi, studi pustaka, dan dokumentasi. Lokasi penelitian dilakukan di kantor Sekretariat DPRD Kabupaten Indragirihilir dan yang dijadikan informan dalam penelitian adalah para pegawai kantor. Hasil penelitian menemukan indikasi permasalahan yang muncul pada kantor Sekretariat DPRD Kabupaten Indragirihilir yaitu rendahnya kompetensi pegawai yang menyebabkan kurang optimalnya kinerja.
النكرة والمعرفة في سورة الحجرات Rifa'i, Ahmad
Al-Tadris: Jurnal Pendidikan Bahasa Arab Vol 5 No 1 (2017): Al-Tadris: Jurnal Pendidikan Bahasa Arab
Publisher : Faculty of Education and Teachers Training of UIN Sayyid Ali Rahmatullah Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/tadris.2017.5.1.43-63

Abstract

الباحث سيحدّد المسألة بِ: ما هي أنواع النكرة والمعرفة التي تكون في سورة الحجرات؟ وما هو الفرق بين النكرة والمعرفة من جانب المحلّ في الجملة؟ ولِتسهيل هذا البحث سيختار الباحث المنهج المستخدم كما يلي : 1. نوع البحث 2. مصدر البيانات الذي ينقسم على البيانات الأساسية والبيانات الثانوية 3. المقاربة 4. ومنهج تحليل البيانات. والخطوات التي يستخدمها الباحث في تحليل البيانات هي : - جمع البيانات عن النكرة والمعرفة في سورة الحجرات – تفريق البيانات الموجودة – تفريق أنواع المعرفة - تبيين أنواع المعرفة في سورة الحجرات - تثبيت محلّ النكرة والمعرفة – تبيين الفرق بين النكرة والمعرفة من جانب المحلّ في الجملة. ونتيجة البحث هي النكرة في سورة الحجرات بعضها تقبل التنوين وبعضها مضاف إلى اسم المعرفة. والمعرفة في سورة الحجرات أنواعها : الضمير، اسم العلم لكن في سورة الحجرات مخصوصة بلفظ الجلالة، اسم الإشارة، الاسم الموصول، الاسم المقترن بِ (ال)، والمضاف إلى المعرفة. والفرق بين النكرة والمعرفة عمومًا هو : 1. أنّ المبتدأ لا بدّ أن يكون من المعرفة لأنه محكوم عليه، وإذا كان المبتدأ من النكرة فلا بدّ أن يؤخّر 2. أنّ الحال لا بدّ أن تكون من النكرة، وأمّا صاحب الحال لا بدّ أن يكون من المعرفة.