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Comparison of Sentiment Analysis Models Enhanced by Naïve Bayes and Support Vector Machine Algorithms on Mobile Banking BRImo Reviews Ramadan, Muhamad Firly; Martanto; Dikananda, Arif Rinaldi; Rifa'i, Ahmad
Journal of Artificial Intelligence and Engineering Applications (JAIEA) Vol. 4 No. 2 (2025): February 2025
Publisher : Yayasan Kita Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59934/jaiea.v4i2.732

Abstract

This study compares the effectiveness of the Support Vector Machine (SVM) and Naïve Bayes algorithms in classifying user sentiment regarding the BRImo application. User reviews were obtained from the Google Play Store platform and underwent a text preprocessing stage to clean and prepare the data. Subsequently, the SVM and Naïve Bayes algorithms were applied for sentiment analysis, using evaluation metrics such as accuracy, precision, recall, and F1-score. The results show that SVM achieved a training accuracy of 95.67% and a testing accuracy of 83.11%, with its best performance on positive sentiment (precision 92.26%, recall 91.79%, F1-score 92.02%) and moderate performance on negative sentiment (precision 62.81%, recall 62.81%, F1-score 62.81%). Meanwhile, Naïve Bayes recorded a training accuracy of 95.23% and a testing accuracy of 82.77%, with its highest performance on positive sentiment (precision 90.12%, recall 93.38%, F1-score 91.72%) but lower performance on negative sentiment (precision 65.07%, recall 60.06%, F1-score 62.46%). In terms of sentiment distribution, SVM was more effective in handling sentiment variations, particularly in detecting negative and neutral sentiments. These findings indicate that SVM outperforms Naïve Bayes in sentiment analysis of user reviews for the BRImo application.
Pemanfaatan Google Analytics Dan Facebook Ads Sebagai Strategi Pemasaran Digital Bagi UMKM Dan Startup Faqih, Ahmad; Rifa'i, Ahmad; Esa Putra, Arga; Muhammad Fajid, Marfelio
AMMA : Jurnal Pengabdian Masyarakat Vol. 3 No. 2 : Maret (2024): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

In the competitive digital era, Micro, Small and Medium Enterprises (MSMEs) and startups are required to adopt data-driven marketing strategies to improve promotional effectiveness and competitiveness. However, many of them still face obstacles in understanding and implementing digital analytics tools such as Google Analytics and advertising platforms such as Facebook Ads. These issues include a lack of understanding of data analytics, difficulties in determining target audiences, as well as budget and resource constraints. This programme aimed to provide practical training and mentoring in the use of both platforms as a solution to improve digital marketing effectiveness. The results showed that 85% of participants experienced increased understanding, and more than 70% successfully implemented more efficient and measurable digital campaigns. In addition to increasing digital engagement and sales conversion, the programme also established a digital marketing community for continued learning. This programme is proven to encourage business independence in managing their digital marketing strategies and contributing to local economic growth.
ANALISIS PERBANDINGAN ANTARA PROTOKOL OPEN SHORTEST PATH FIRST DAN BORDER GATEWAY PROTOCOL UNTUK KUALITAS JARINGAN hermansyah, Muhammad ikhwan adholf; -, Martanto -; Dikananda, Arif Rinaldi; Rifa'i, Ahmad
Jurnal Informatika dan Teknik Elektro Terapan Vol 13, No 2 (2025)
Publisher : Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jitet.v13i2.6179

Abstract

Penelitian ini membandingkan kinerja Open Shortest Path First (OSPF) dan Border Gateway Protocol (BGP) dalam kualitas jaringan, khususnya latency dan stabilitas koneksi. Faktor ini krusial untuk memastikan performa jaringan yang andal, terutama pada sistem dengan tingkat keandalan tinggi. Simulasi dilakukan menggunakan EVE-NG dengan menerapkan kedua protokol pada beberapa Virtual Router dan mengujinya menggunakan Virtual PC (VPC). Pengujian dilakukan dengan perintah ping untuk mengirim paket ICMP ke server eksternal, sementara Wireshark digunakan untuk memantau latency dan kestabilan koneksi. Data dikumpulkan dari beberapa titik uji yang tersebar di jaringan dengan berbagai jumlah hop. Hasil menunjukkan bahwa BGP memiliki latency yang lebih stabil dengan rentang 48.253 ms hingga 59.779 ms, sedangkan OSPF memiliki variasi yang lebih besar antara 47.356 ms hingga 59.130 ms. Meskipun OSPF terkadang memiliki latency lebih rendah, fluktuasi tinggi menunjukkan ketidakstabilan jaringan. Dari segi kestabilan, BGP lebih konsisten dengan variasi antar-paket yang lebih kecil dibandingkan OSPF. Kesimpulannya, BGP lebih cocok untuk jaringan yang membutuhkan kestabilan tinggi, sementara OSPF, meskipun memiliki latency lebih rendah di beberapa kasus, cenderung kurang stabil pada jaringan yang kompleks.
The Concept of Loving One Another in the Perspective of the Hadith: Study of Takhrij Wahid, Mohamad Audi Al-Amin bin Amin; Rifa'i, Ahmad
Journal of Takhrij Al-Hadith Vol. 3 No. 1 (2024)
Publisher : Faculty of Ushuluddin UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jth.v3i1.33530

Abstract

This study aims to discuss the hadith about the concept of mutual love between others. This research uses a qualitative approach by applying descriptive-analytical methods. The formal object of this research is the science of hadith, while the material object is the concept of mutual love between others in the narration of Bukhari No. 6828. The results and discussion of this research show that the status of hadith quality hasan li ghairihi with the qualifications of maqbul ma'mul bih for the practice of Islam in grounding affection between others. This study concludes that the hadith narrated by Imam Bukhari No. 6828 is relevant to be used as inspiration in doing good to others so that what is created is only kindness, which comes from love and compassion.
IKRAR TALAK PENYANDANG TUNAWICARA DALAM MAZHAB HANAFI DAN MAZHAB SYAFI'I Arofik, Slamet; Rifa'i, Ahmad
USRATUNA: Jurnal Hukum Keluarga Islam Vol. 6 No. 2 (2023): USRATUNA: Jurnal Hukum Keluarga Islam
Publisher : Prodi  Ahwal al-Syakhsiyah STAI Darussalam Nganjuk

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Abstract

The problem arises when a husband who is a mute wants to divorce his wife. How do scholars respond to this issue? This research uses a qualitative approach with a type of library research, generating theory rather than hypothesis testing, so the resulting theory is in the form of a substantive theory. The results of the study show that the divorce oath for a mute person according to the Hanafi School of Thought can use gestures with the condition that he is unable to write, because gestures are below the level of writing. Meanwhile, according to the Shafi'i School of Thought, the divorce oath for a mute person can be conveyed by writing or gestures absolutely, because both are considered equal. The difference of opinion between the Hanafi and Shafi'i schools of thought lies in the legalization of divorce with gestures, namely in the Hanafi School of Thought there is a condition if he is unable to write and based on the method of istinbāṭ istihsan. Whereas in the Shafi'i School of Thought, the permissibility of divorce using gestures absolutely can be based on the method of Qiyas. The similarity is that both use the Qur'an and Hadith as the first and second sources of law before others. The next similarity is that both agree that divorce can be conveyed by writing or gestures.
Penerapan Pendekatan Kontekstual dalam Pengembangan Buku Al-‘Arabiyyah Lil Induniysiyyin untuk Pembelajar Pemula Brilliant, Muhammad Farhan; Maghfiroh, Maghfiroh; Wadi, Namlul; Rifa'i, Ahmad; Daroini, Slamet
Jurnal Pendidikan, Sains Dan Teknologi Vol. 4 No. 2 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpst.v4i2.2808

Abstract

This study aims to analyze the contextual approach applied in the textbook Al-‘Arabiyyah Lil Indunisiyyin as an Arabic language learning material for beginner learners in Indonesia. The book was developed by the Muhammadiyah University of Malang, emphasizing the integration of local cultural context into the language content. Using a literature review method and a descriptive-analytical approach, this study found that all components of the book like vocabulary, dialogues, illustrations, and activities, systematically reflect the daily lives of Indonesian learners. The analysis reveals that the contextual approach employed in the book includes six key components: constructivism, inquiry, questioning, learning community, modeling, and reflection. These components contribute significantly to enhancing students' motivation, comprehension, and communicative competence. Additionally, the progressive structure of the material and the use of familiar visuals and themes demonstrate that this book serves not only as an instructional tool but also as a humanistic medium. Therefore, Al-‘Arabiyyah Lil Indunisiyyin can be considered an ideal model for the development of meaningful, relevant, and contextual Arabic teaching materials for beginners.
PEMBERDAYAAN PELAKU UMKM MELALUI PELATIHAN PENGEMASAN PRODUK SEBAGAI UPAYA MENINGKATKAN PENJUALAN Utami, Kristiana Sri; Prasetya, Bangun Putra; Rifa'i, Ahmad
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 4, No 1 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v4i1.2046

Abstract

Kegigihan dalam menjalankan usaha dengan pengelolaan yang masih sangat terbatas dilakukan oleh anggota UP2K (Usaha Peningkatan Pendapatan Keluarga) Kelurahan Gedongkiwo, Kecamatan Matrijeron, Yogyakarta. Volume penjualan rendah serta jangkauan pemasaran sangat terbatas menjadi salah satu persoalan yang saat ini dihadapi. Pemasaran produk dilakukan secara konvensional, pengemasan produk masih sangat sederhana berdampak minimnya daya tarik pembeli. Hal tersebut disebabkan masih rendahnya pemahaman pelaku usaha tentang pentingnya pengemasan produk sebagai bagian dari strategi pemasaran. Oleh karena itu pengabdian kepada masyarakat ini sangat penting dilakukan. Metode pengabdian dengan penyuluhan serta praktik pengemasan ini merupakan salah satu solusi yang tepat bagi pelaku usaha anggota UP2K Kelurahan Gedongkiwo dalam mengatasi permasalahannya saat ini. Pelatihan dilaksanakan pada tanggal 5 Maret 2022 berlokasi di Balai Pertemuan Kelurahan Gedongkiwo, yang dihadiri oleh 25 anggota UP2K. Pelatihan ini memiliki hasil luaran yaitu setiap peserta memiliki pengetahuan tentang pengemasan, mengenal jenis-jenis bahan kemasan, mampu memilih kemasan yang tepat, mampu mengemas produknya secara menarik. Hasil pengabdian ini nantinya akan ditindaklanjuti dengan pendampingan pengemasan dan pelatihan pemasaran produk secara digital (Digital Marketing)
The Psychological Condition of STIQ Amuntai Student’s in Learning Arabic Rifa'i, Ahmad; Hidayati, Erma; Purnamasari, S.
Tanwir Arabiyyah: Arabic as Foreign Language Journal Vol 1, No 1 Juni (2021)
Publisher : Universitas Muhammadiyah Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (934.367 KB) | DOI: 10.31869/aflj.v1i1.2482

Abstract

This study discussed  the psychological condition  of STIQ Amuntai students in learning Arabic and the factors that  affect the psychological condition of STIQ Amuntai students in learning Arabic. This study aimed  to determine the psychological condition of students of the Al-Quran College of Science in learning Arabic, both students with  religious education background such as Aliyah/Islamic boarding schools and students with public schools background such as high schools, vocational schools. This study also  discussed the factors that  influenced  the psychological condition of students during learning  Arabic. This research is a qualitative descriptive study. The  data  were collected by  observation, interviews, and documentation. The process of data analysis is by examining all observed data from  related to Arabic learning, checking the validity of the findings by author participation. The conclusion from  this study can be argued that the psychological condition of STIQ Amuntai students in learning Arabic was  not good, they were less enthusiastic and confused when learning Arabic. It is due to several factors, namely:  diverse school backgrounds and lack  insights about Arabic such as a lack of management of Arabic learning materials. Beside that they were  faced with various other subject matter and the obligation to memorize al-Quran, thus the interest and enthusiasm gradually diminished. The  lecturer background  is in accordance with their education and the syllabus is in line  with  the campus syllabus.  The  teaching methods were not suitable for students abilities. Campus environment that did not  use Arabic both from superiors and students. There were inadequate facilities and infrastructure, such as language laboratories that were not used according to their function.
Menyelaraskan Epistemologi dan Ontologi Menuju Aksiologi: Membangun Ilmu Pengetahuan Berbasis Nilai Kebaikan, Keindahan, dan Kasih Sayang Rifa'i, Ahmad; Syafrinadina
Jurnal Indragiri Penelitian Multidisiplin Vol. 5 No. 3 (2025): Jurnal Indragiri Penelitian Multidisiplin
Publisher : Indra Institute Research & Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58707/jipm.v5i3.1268

Abstract

Dalam dinamika keilmuan kontemporer, terdapat tantangan besar dalam menyelaraskan epistemologi (cara memperoleh pengetahuan) dan ontologi (hakikat realitas) menuju aksiologi (nilai guna dan etika pengetahuan). Ilmu pengetahuan modern sering kali terjebak pada orientasi teknokratis yang menjauh dari nilai-nilai luhur. Jurnal ini berusaha mengeksplorasi keterkaitan ketiganya dalam kerangka pembangunan ilmu pengetahuan yang selaras dengan nilai-nilai kebaikan, keindahan, dan kasih sayang. Dengan pendekatan kualitatif-filosofis, artikel ini mengusulkan paradigma keilmuan yang lebih humanistik dan transformatif.
Strategi Pemasaran pada UMKM Rengginang Bu Suminah Agustin, Lelly Rahma; Musthofa, Hafiz Saifuddin; Maharanie, Sheptya Zoya; Rifa'i, Ahmad; Navilla, Rizka Dwi
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 2 (2025): Jurnal Pengabdian kepada Masyarakat Nusantara Edisi April - Juni
Publisher : Lembaga Dongan Dosen

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Abstract

Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan daya saing dan pemasaran produk UMKM Rengginang milik Ibu Suminah di Desa Pandansari, Kecamatan Ngunut, Kabupaten Tulungagung. Permasalahan utama yang dihadapi mitra adalah belum adanya label kemasan yang menarik dan belum optimalnya pemanfaatan media sosial sebagai sarana promosi. Kegiatan dilakukan melalui empat tahapan, yaitu observasi, perancangan, pelatihan, dan evaluasi. Solusi yang diberikan mencakup pembuatan desain label kemasan dan pembukaan akun Facebook bisnis untuk promosi digital. Hasil kegiatan menunjukkan peningkatan daya tarik visual produk melalui label kemasan yang informatif dan profesional, serta meningkatnya jangkauan pemasaran melalui interaksi digital di Facebook. Pelatihan dan pendampingan juga meningkatkan kemampuan mitra dalam mengelola promosi online. Meski masih terdapat tantangan dalam pemahaman teknologi dan keterbatasan jangkauan promosi, kegiatan ini memberikan dampak positif dan menjadi dasar pengembangan UMKM yang lebih modern dan kompetitif di masa mendatang