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All Journal Inovisi JURNAL REKAYASA SISTEM INDUSTRI Jurnal Informasi dan Teknologi Unistek: Jurnal Pendidikan dan Aplikasi Industri Management Studies and Entrepreneurship Journal (MSEJ) Industry Xplore Jurnal Darma Agung Jurnal Kewarganegaraan Journal of Community Service and Engagement JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) JIMTEK JUITECH: Jurnal Ilmiah Fakultas Teknik Universitas Quality West Science Interdisciplinary Studies West Science Interdisciplinary Studies National Nursing Conference West Science Nature and Technology Journal of Social Entrepreneurship and Creative Technology Edumaspul: Jurnal Pendidikan
Khamaludin, Khamaludin
Universitas Islam Syekh-Yusuf Tangerang
Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Transportation Other

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Peran Minat Beli dalam Hubungan Antara Kualitas Produk dan Brand Awareness Terhadap Keputusan Pembelian Produk Suplemen Kesehatan Rahayu, Sri; Nuryana, Arief; Arief, Ilham; Khamaludin, Khamaludin; Tan, Henny Tannady; Susanto, Primadi Candra; Magdalena, Magdalena; Tannady, Hendy
Jurnal Kewarganegaraan Vol 6 No 3 (2022): October 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i3.3974

Abstract

AbstrakLatar belakang penelitian ini adalah fenomena perilaku konsumtif generasi milenial terhadap minuman manis yang tidak memikirkan dampaknya terhadap kesehatan, padahal angka penderita diabetes diprediskikan semakin meningkat pada kelompok umur yang lebih muda. Tujuan penelitian ini adalah untuk mengetahui seberapa besar pengaruh brand awareness dan kualitas produk terhadap minat beli yang berdampak pada keputusan pembelian produk Whey To Go, yang mana menjadi solusi akan perilaku konsumtif generasi muda terhadap minuman manis, namun memperhatikan aspek kesehatan. Penelitian ini membahas mengenai dimensi variabel penelitian untuk mengetahui pengaruh antara variabel melalui kuisioner yang disebar pada 150 responden menggunakan metode purposive sampling. Penelitian menggunakan metode kuantitatif yang diolah menggunakan SPSS versi 20. Hasil uji hipotesis menunjukkan bahwa variabel brand awareness beperngaruh signifikan terhadap minat beli. Variabel kualitas produk berpengaruh signifikan terhadap minat beli. Variabel minat beli berpengaruh terhadap keputusan pembelian. Variabel brand awareness berpengaruh terhadap keputusan pembelian. Variabel kualitas produk berpengaruh terhadap keputusan pembelian. Penelitian ini dilakukan untuk memberikan pemahaman bagi pihak Whey To Go untuk memperhatikan brand awareness dan kualitas produk yang mana berpengaruh terhadap minat beli dan keputusan pembelian.Kata Kunci: Brand Awareness; Kualitas Produk; Minat Beli; Keputusan Pembelian
Pengaruh Service Quality dan Store Atmosphere Terhadap Customer Satisfaction (Studi Kasus Gerai Ritel Burger Cepat Saji) Suryati, Suryati; Setyasari, Untung Eko; Perwitasari, Erni Pratiwi; Pramono, Susatyo Adhi; Khamaludin, Khamaludin; Somadiyono, Sigit; Ichsan, Ichsan; Tannady, Hendy
Jurnal Kewarganegaraan Vol 6 No 3 (2022): October 2022
Publisher : UNIVERSITAS PGRI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jk.v6i3.3984

Abstract

AbstrakPenelitian ini bertujuan untuk mengetahui seberapa besar apa yang mempengaruhi kepuasan konsumen pada suatu restoran atau rumah makan maka dibutuhkan adanya suasana toko yang menarik dan berkualitas, serta pelayanan yg baik, sehingga mampu memberikan kepuasan kepada konsumen. Penelitian ini merupakan pendekatan kuantitatif dengan menggunakan program SPSS Statik 25 dengan jumlah sempel sebanyak 185 responden yang pernah membeli dan mengunjungi lawless Burgerbar. dengan menggunakan teknik nonprobability sampling dan purposive. Hasil penelitian ini Uji t menunjukan bahwa store atmosphere berpengaruh terhadap kepuasan konsumen dengan nilai signifikansi 0,000 < 0,5 dan nilai t hitung sebesar 4,801 > 1,447 dan kualitas pelayanan menunjukan nilai t hitung sebesar 3,812 > t tabel 1,447 berpengaruh terhadap kepuasan konsumen. Dan juga diketahui bahwa nilai F hitung dari variabel independen dalam penelitian ini adalah sebesar 45,050 > F tabel 3,05 dengan tingkat signifikansi 0,000 < 0.05, maka dapat disimpulkan bahwa variabel store atmosphere dan kualitas pelayanan secara bersama- sama mempengaruhi kepuasan konsumen secara signifikan. Manfaat penelitian ini bagi lawless Burgerbar adalah sebagai bahan masukan atau evaluasi agar tetap dapat mempertahankan dan meningkatkan suasana toko dan kualitas pelayanan agar dapat bersaing dengan competitor lainnya.Kata Kunci : Store Atmosphere, Kualitas Pelayanan, Kepuasan Konsumen
Sustainable Business Models for Creative Startups in the Digital Era Judijanto, Loso; Khamaludin, Khamaludin; Mahmudin, Mahmudin; Arisa, Ma’rifani Fitri
Journal of Social Entrepreneurship and Creative Technology Vol. 2 No. 1 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v2i1.2055

Abstract

The rise of the digital era has transformed the way businesses operate, especially for startups in the creative industries. As digital technologies reshape market dynamics, the need for sustainable business models that can adapt to rapid changes and ensure long-term success has become crucial. Creative startups, often operating in a highly competitive and fast-evolving environment, face unique challenges in maintaining financial stability while staying innovative. This research aims to explore sustainable business models for creative startups in the digital era, identifying strategies that can drive growth, profitability, and resilience. The study uses a mixed-methods approach, combining qualitative case studies of successful creative startups with quantitative surveys to assess common practices and challenges. Findings reveal that startups employing flexible, customer-centric business models, leveraging digital tools for global reach, and emphasizing continuous innovation are more likely to achieve sustainability. Moreover, the integration of sustainable practices, such as environmentally conscious production and ethical business strategies, has shown to contribute to long-term success. The study concludes that creative startups in the digital era must adopt adaptable, tech-driven business models that prioritize customer engagement and sustainability. By embracing digital transformation, startups can not only survive but thrive in a rapidly changing business landscape.
Analysis of the Use of Google Meet as a Student Learning Facility in Economics Education during the Covid-19 Pandemic Ni Luh Kardini; Anyan Anyan; Richard Andreas Palilingan; Arvida Bar; Khamaludin Khamaludin
Edumaspul: Jurnal Pendidikan Vol 7 No 1 (2023): Edumaspul: Jurnal Pendidikan
Publisher : Universitas Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

facility in economics education during the COVID-19 pandemic. This study uses qualitative and narrative research. Population in this study are Private High Schools Students in Medan City in 2022. Because the official data for Private High Schools Students in Medan City in 2022 is difficult to find, sample is taken randomly. So, sample in this study are 100 Private High Schools Students in Medan City. Data analysis technique of this research uses reading and note taking techniques. The research results show that before the COVID-19 pandemic, learning activities are carried out as usual, including Private High Schools in Medan City. Teachers and students usually complete face to face learning activities more frequently. However, since the imposition of social restrictions, school policy states that learning activities are carried out online or based on e-learning. Most schools in Indonesia utilize Google Meet application as the learning media used.
Co-Authors Agustine, Dine Aisah Noviyanti Anyan Anyan Arief, Ilham Arlianti, Lily Arvida Bar D.Iwan Riswandi Devi Susiati Diawati, Prety Dodi Iwan Sumarno Efendi, Murzid Eka Hendrayani Eka Sugiantini Erlin Dolphina Fadillah, Muhammad Febri Rismaningsih Firdaus, M.Yus Hafiz Abdillah Halim Mudia Hendri Hermawan Adinugraha Hendy Tannady Henny Tannady Tan I Ketut Suada Ichsan Ichsan Indrato Harsadi Indriastiningsih, Erna Isra Hidayat Jauhari Permana Judijanto, Loso Juhara, Sutresna Karyono Karyono Magdalena Magdalena Mahmudin Mahmudin, Mahmudin Mardiani, Eri MARIFANI FITRI ARISA Martin Ardianto Maulidani, Bagas Caesar Muh. Indra Fauzi Ilyas Muhammad Rajab Muthmainah , Hanifah Nurul Mutia Amyranti Neneng Aria Nengsih Ni Luh Kardini Noviyanti, Aisah Nur Wahyuning Nurhafsari, Asri Nuryana, Arief Palilingan, Richard Andreas Perwitasari, Erni Pratiwi Primadi Candra Susanto Rahayu, Monita Richard Andreas Palilingan Rizqy Aiddha Yuniawati SETIAWAN JODI, I WAYAN GEDE ANTOK Sherry Adelia Sigit Somadiyono, Sigit Sodikin Sodikin Sri Lestari SRI RAHAYU Sudarmanto, Eko Sudirman, Rany Muliany Suryati Suryati Susatyo Adhi Pramono, Susatyo Adhi Sutresna Juhara Syahriani Syam Syamsu Rijal Upik Djaniar Yundari, Yundari Zulfiah Larisu